How Social Media Can Boost Your Jewelry Business

How Social Media Can Boost Your Jewelry Business

Do you have a jewelry business?

Here’s 5 Benefits of using social media for your jewelry business.

EASY ways to Boost your jewelry business today!

Social media is involved in every part of our lives.how social media can benefit your jewelry business

We like, tweet, pin, and post everywhere to share ideas, news, and pictures with our friends and family.

The social media trend doesn’t look to be slowing down anytime soon, so you should use it to help advertise your jewelry business.

While social media platforms are a great way to share things about your life, utilizing them for advertisements has become crucial for businesses of all sizes—even artisans and jewelry manufacturers. If your business doesn’t use Facebook, Twitter, Pinterest, and other sites to engage with consumers and create an online brand identity, you’re missing out on a huge opportunity to grow.

One reason businesses refrain from going digital, especially smaller businesses, is that it can seem like a very time consuming and daunting challenge. After all, with so many businesses prevalent on social media, how can your company stand out? After initial setup of your social media profiles, pay attention to popular trends and use them as a way to garner attention and advertise your products. Setting up your social media might not seem straightforward, but if you can tap into what is going on online you’ll see a huge boost for your business.

5 Ways Social Media Can Benefit your Jewelry Business

jewelry fans

1. Content to Show Off Products

Among the many products available, jewelry is one of the best suited to online marketing through social media. Since these outlets allow you to show off products in a way that traditional online marketing can’t,

using photos and videos gives you the opportunity to show jewelry pieces from multiple angles so consumers can inspect pieces before they buy. Not only will it give them confidence in the quality and beauty of a piece, but it encourages brand loyalty and makes your company seem forthcoming about product details and specs. After all, as consumers become pickier about what they buy, they will typically return to brands they know they can trust.

show jewelry pieces from multiple angles

Don’t use static images to share how your products—platforms such as Vine allow you to create short videos, so you can show off the best parts of your products. You can also post videos of how jewelry pieces are made, how the design process works, and how to pair certain pieces with outfits and hairstyles.

jewelry making

how social media can benefit your jewelry business

2. Engage with Your Customers

One of the best aspects of social media is the ability for businesses to effortlessly engage with customers. Modern consumers want to feel like their concerns are being heard by the companies and businesses, so using Yelp and Facebook as platforms for comments and messages can help you address issues and answer questions right away.

Related: # Hashtags for selling jewelry on Social Media

Hashtags for Jewelry

Social media is also an effective avenue to engage with consumers for positive reasons too. Encourage customers to engage with your brand by posting photos of themselves wearing your pieces, highlight repeat customers, or host challenges and Q&A forums, will encourage further interaction. You can also promote consumer feedback and reviews that will be posted directly on your Facebook page and your main website. By generating this content on a regular basis, you will create goodwill with your customers and ensure they’re consistently informed of new information and products.

Social media platforms encourage a more personal sense of interaction, and they are an ideal way to share information from other sources about the latest trends and styles. Twitter is especially useful as a source, as you can give followers a peek at an interesting article or trend and then encourage them to visit your website or blog for the full scoop.

instagram jewelry

3. Let Fans Share for You

Customers are highly influenced by their friends and family when it comes to buying decisions, and word-of-mouth has always been a huge driving force behind sales. You can take advantage of these consumer habits and use them to achieve even more sharing and posting of your products on social media.

By sharing information about your products on platforms such as Facebook and Twitter, you are giving customers the chance to learn about your jewelry and share information and images for you. With just a simple button click your customers can pass on the information you’ve shared with them and expose their entire list of family and friends in a convenient, effortless way.

When it comes to jewelry businesses, Pinterest is by far your biggest ally for sharing product information. Not only do Pinterest keep track of the items they some day hope to buy, but they are more likely to “pin” your products which shares items quickly with all of their friends and family. These pins also easily link back to your main website or other social media accounts to give new customers a better look at what you have to offer.

jewelry store social media tips

4. Encourage Visits to your Store

While this final tip is geared to brick and mortar locations rather than online businesses, using social media as a tool for getting people to come and visit your storefront combines the online and physical stores and gives consumers more options. You can run specials and post printable coupons that are exclusive to your physical store to give your social media followers a reason to come in to visit and ensure customers feel more special for getting access to exclusive deals.

Once they’ve entered your store, there’s another opportunity for advertisement, as many people also like to tag themselves when visiting locations. By allowing customers to show their friends where they got that new funky necklace or elegant pair of earrings, you create additional buzz for your store and show its location instantly. Offer an incentive for customers visiting your store to ensure they “check-in” on social media and share your store information with everyone they know.

jewelry store website seo

5. Take Your Jewelry Business to the Next Level

Setting up social media extensions for your jewelry business can seem like a hassle, but without a strong social media presence, you could lose opportunities to gain new customers. The best approach to growing your business is expanding your online presence one platform at a time.

Focusing on one social media platform at a time can keep you from becoming overwhelmed while still allowing you to generate content consumers will be interested in reading and interested in sharing. Establish your online presence with social media to boost your jewelry business and expand your target audience.

 

 

30 Bad-Ass Websites To Find Free High Quality Stock Photos

30 Bad-Ass Websites To Find Free High Quality Stock Photos

Stock photography is hella pricey right?

If you’ve browsed stock photography websites offering high quality photos for $33.00 a pop, you gag.

Forget those “fancy schmancy” stock photo sites…

Check out these 30 bad-ass websites with the freshest and 100% FREE high quality stock photos.

(they’re totally legit and legal too btw.)

Websites To Find Free High Quality Stock Photos

I know the struggle…

If you’re new to blogging and can’t afford paying for stock photos or a subscription, I hear ya. That was once me. Heck, I still love using free stock photography to cut costs. 😉

It’s crucial your new blog and social media has stunning images that make people instantly want to share your new blog post. Also she a tweet without even visiting your site. (it’s true)

 

This is my hand-picked collection of free photo websites that have creative large high quality images you can download for FREE.

  • Large photos – perfect for trending parallax backgrounds
  • Videos – another huge web design trend I’m loving
  • Vector / Illustrations 
  • High Quality 

 

(all links tested and working as of 10/1/2016)

1. PEXELS

pexels.com
This free photo website has stunning images. They also add 100 new photos every day. This site keeps getting better. I’ve been using it for the past two years.

2. Pixabay

https://pixabay.com
This site is my “go to” for downloading free videos for my web design. I mentioned the parallax web design trend, go here. There’s also nice illustrations and vector graphics all for FREE. Yay! I can always depend on this site’s powerful search tool of I can’t find an image anywhere else for free.

3. Gratisography

http://gratisography.com

This has some attention grabbing images that are kinda bizarre but cool. Perfect for attention grabbing tweets, pins, and blog post header images. I’ve seen a lot of blogs use this website.

4. Picjumbo

https://picjumbo.com
I appreciate that this free image site has original photos. All nice big high quality photography. This website has some nice photo categories. I like checking out their tech photos when I blog for an IT company website.

5. New Old Stock

http://nos.twnsnd.co/

If you need vintage photography, this is the website for you! Black and white photos and even sepia colors, you name it. Searching is easy peasy. Fun creative photos to change up the mix.

6. Snapwire Snaps

https://www.snapwi.re/collections
You have to check out the photo collections on this website. I love how it’s organized. Cooking, Coffee, Silhouettes, Smiles, Fitness, Fashion…and so many more! its all nicely organized. Amazing images.

7. Splitshire

http://www.splitshire.com

More creative video background downloads and free photos. Very creative and useful original collections. I highly recommend these photos for your blog. They’re clean and high quality. Very professional looking photography.

8. Jaymantri

http://jaymantri.com

All these stunning photography were taken by Jay Mantri. Probably the most unique free photo website in this collection. Lots of architecture and close ups of doors,textures… perfect for someone out there.

9. Stokpic

http://stokpic.com
Its a great site with easy to navigate categories. Only bummer, you have to register. Worth checking out. I wish they showed more photos per page. I love their fashion collection. I could see these images being used on pinterest.

10. Unsplash

https://unsplash.com/collections/featured
Interesting free photo website that keeps growing. Be sure to browse the featured collections, especially the “stock diversity: women” Photos of real women un photoshopped, from all ethnic backgrounds, finally! yay!

11. ISO Republic

http://isorepublic.com

Another great free photo resource for web designers that need high quality images. I also love their category of free textures.

12. Picography

http://picography.co/
Just a collection of unorganized photos, however they’re high quality. I wish these free photos had categories. Some real weird photos but hey everyone needs a little weirdness now and then right?

13. Get Refe

http://getrefe.tumblr.com

Great photos, I just don’t like the website usability. There’s some really unique images that catch your eye!

14. Foodies Feed

https://foodiesfeed.com

If you have a food blog… or as they say foodie blog 😉 this site’s for you! Also great if you’re the owner of a health blog, fitness blog, or just need free food related photography. Great hidden gem.

15. Travel Coffee Book

http://travelcoffeebook.com
Jaw dropping images of traveling, nature, architecture. Everything is on one long page, sorry no search function. This site has such lovely graphics, you might get inspired to travel too.

16. Magdeleine

http://magdeleine.co
Lots of elegant images free to use on your blog. I like that it has categories and you can search by color.

17. JeShoots

http://jeshoots.com
This site is bad-ass for having free mockup photos and free photoshop .PSD files. Great if you need a photo of someone holding an iPhone and you want to change the screen etc.

18. CupCake

http://cupcake.nilssonlee.se
A small batch of free photography by Jonas Nilsson Lee. Fun to check out. Many scenic photos.

19. MorgueFile

https://morguefile.com/search/morguefile/1/most

This free photo site has tons of photos, all unique. I love how it displays how old each photo is. Check out the most popular / most downloaded images. There’s some great shots. So many images! I searched, typed in “colorful” and was delighted how amazing this site is.

20. Kaboompics

http://kaboompics.com

Clean, high resolution free photos that are all tagged and easy to find. I love the collection of desks with paper, pencils, phones all neatly placed.

21. Freeimages

https://freeimages.red

This website contains a very large selection of photos, but also videos! They offer the opportunity to contribute and get paid for it as well.

22. Life Of Pix

http://www.lifeofpix.com
I’m happy to find this free photo site, good layout and they even have free videos! Beautiful images I’m sure you’ll want to place some of these images into your blog.

23. StockSnap

https://stocksnap.io

I thought this was pixels for a second. This has amazing photos… omg. The business category has nice photos. I’ll defiantly be using these in the near future. I love their categories, especially that they share what’s trending. There’s always something good.

24. FancyCrave

http://fancycrave.com

The best part of this site is that they offer free photo collections! It’s amazing. In the nav, click on photo packs. You can get an entire image collection, perfect for consistency if you want to place multiple styled images on one page for a professional look and feel.

25. GoodFreePhotos

https://www.goodfreephotos.com

If you’re in search for location based photos, this is your ticket. Every country is organized on the left navigation. This website does have images I’ve seen on other free photo websites but this is organized. Many as you know are not organized this nicely.

26. LibreShot

http://libreshot.com

Nice big website with a clean layout. They all have some sort of muted tone or styled filter applied to each photo.

27. Idpinthat

http://www.idpinthat.com
A great free photo site for bloggers that want to create beautiful pinnable images for pinterest. This website can help everyone build a great pin. The website name says it all!

28. Negativespace

NegativeSpace.co

This free  photo site just uploaded a ton of free christmas photos. Worth checking out if you’re going to do seasonal marketing.

29. Stocktookapic

https://stock.tookapic.com/photos?filter=free

Lots of beautiful free photography. Just make sure you click on the photos with the little cloud icon.

30. MMT

http://mmtstock.com/category/new-york/

Gorgeous one-of-a-kind photos by Jeffery Bettes. Nice categories. If you like one photo you’ll love them all. Check out his New York free photo collection. Love it!

31. IM FREE

http://www.imcreator.com/free

Great categories such as Occupation, Icons, Beauty, Fashion, Technology, Business, Recreation, BW, Ambient, People, Templates, Buttons, and more! Check it out already! 😉

 

WOW, so many websites to choose from with free high quality photos!

Which are my faves you ask…?

Hands down my fav images sites:

  1. Pixels.com – For high quality professional images
  2. Pixabay.com – for video
  3. fancycrave.com

Here’s some examples of the stunning images you get for free online. Click the image to go to the source.

free stock image sites

 

free photos

free photography

I hope you found a new favorite free photo site that’s perfect for your blog!

Did I miss a great photo site?
Which is your fav free high quality stock photos website for your blog?

Please let me know in the comments!

Jen Ruhman

5 Benefits of Blogging For Your Business

5 Benefits of Blogging For Your Business

When you think about it, a blog for your business is one of the most useful things you can build. It’s powerful, valuable, and so many benefits… it’s worth it! You still don’t have a blog for your business? Say Whaaaaat?! No worries!

benefits of blogging for your business

The benefits of blogging for your business have never been better!  If you don’t have a business blog, now’s a great time to hop on the blogger expressway. Let’s go… (I saved you a seat)   There’s so many NEW tools such as plug-ins, and exclusive SEO advantages that only blogging can accomplish.   By the time you’re done reading about all these benefits, you’re going to start blogging up a storm. (I promise)

 

1. Helps Convert Blog Traffic into Customers

Business is all about gaining good leads and blogging casts a net of opportunity. Let’s use fishing as an example. The bigger a fishing net you cast out to sea, the better chance you have catching more fish. The more content your blog has, the better chance you have gaining leads. Every blog post is another opportunity to gain a new customer. Place a “Call to action” on the bottom of your blog post. For example If you have a blog post:  “10 Signs Your Computer Has Spyware” Have a call to action on the bottom offering computer support or sell a solution to the problem such as anti-spyware software.

Pro tip: You should blog often, to create more content that your potential customers find useful and sharable.

 

2. Helps Establish Your Business as An Industry Expert

You know what experts get? Business! When you share helpful content, people see you as an expert. It’s ok to give away your “secret ingredients” Too many business bloggers keep the good stuff a secret… You shouldn’t – just about everyone has access to the internet and they’ll find it somewhere else… so why not you?! This is true, your content may help answer someone’s question. They’ll see you as an expert, you may have a helpful blog post and the see all the steps involved. They may not feel confident about fixing their problem but they would love to hire your business to fix it for them! Pro tip: Make sure your blog has these elements to make you look like an expert:

  • Blog posts about helpful topics
  • Receives tons of shares on social media
  • Responds to comments
  • Sharable infographic or Pintetest graphic
  • Email subscription
  • No misspelled words 😉

 

3. Creates Sharable Content for Social Media & Newsletters

Blogging gives you the perfect sharable content for twitter, Facebook, pinterest… you name it! Also, if you’re building an email list (you better be) it’s another way to gain traffic from your subscribers. They already like you so they’re most likely going to check to see what’s new on your business blog and website. For example, if you’re a clothing company…. share your latest blog post titled “30 Trending Fall Outfits to Wear Now” This is another great example of an irresistible heading to write for your blog post. Your blog post can talk about how fashionable it is right now to wear boots, neutral colors, etc. Pro tip: You’ll want to have many pinnable images of people modeling these looks. Because you’re a clothing store, people will want to purchase from you! Plug-in recommendation: I use sumome for collecting email addresses etc.  https://sumome.com You may have noticed it on this site, try hilighting some text on this page, a social share box comes up! Hover your cursor over an image, share buttons pop up. It’s also great for collecting email addresses and so much more! Blogging benefits your business with backlinks and shares on social media. The share you receive on pinterest help boost your SEO. You may start seeing tons of traffic coming directly from Pinterest!

4. Gives Your Website Long Term Traffic

I have blog posts that I’ve written years ago that maintain healthy website traffic. It amazes me how creating one high quality blog post can be turned into a marketing machine. Once you create content, it’s there to stay on the web as long as you maintain your domain and web hosting. 😉 It really pays to create great useful content. over time, you’ll receive a ton of shares on all different social media platforms. Heck! I have an old pinterest image that has over 100k shares… Pro tip: Always place a sharable pinterest graphic on your website.

5. Boosts Your Website’s SEO

This is HUGE. Blogging regularly can be your ticket to help improve your website’s overall search engine rankings. When you blog often, Google’s bots visit your website more often. Every fresh new page added to Google’s index gives you another chance to show up in search results. When you blog consistently about a topic, Google sees you a high quality expert. Pro tip: Pump up the jam by sprinkling some internal links to your other related useful posts and really see a gain of traffic. See my own example below. 😉

Related: How Often Should I Blog for My Business

    Many business owners are finally seeing the importance and benefits of blogging for your business. Take a look at your competition. I bet they have a blog… study their blog posts that have the most shares. What works for them can work for you, just make sure your content is more helpful and has sharable features. There’s so many benefits of blogging, but I’ve kept it to the top 5 most important. Thanks for reading, I hope this gets you excited about blogging for your business! If you have any questions or want to add some of your favorite benefits, please list them in the comment. Go for it! Start your own business blog. Get ready for website traffic! Need help starting your business blog? I can help.   Jen

70+ Ad Networks to Join – Make Money Blogging Today

70+ Ad Networks to Join – Make Money Blogging Today

Join one of the 70 awesome Ad networks to make money blogging.

You have a blog, now get paid for your blog posts!

It’s true. The fastest way to start making money from your blog is by using paid blogger networks.

Ad Networks to Join to Make Money Blogging

Paid blogger networks are sponsored post agencies. This is where you can make money publishing blog posts such as reviews and articles.

Why use networks? It saves time so you don’t have to find companies on your own to work with.

*It’s great making money online, but be honest by ALWAYS including a disclosure in your blog post that you are earning money for your blog post.

As promised, here’s the list for 2016:

(All links working and tested 9/16/2016)

 

  1. SponsoredReviews 
  2. SocialSpark
  3. ReviewMe
  4. LinkFromBlog
  5. LinkWorth
  6. LinkVehicle
  7. BlogsVertise
  8. Amazon Associates Affiliate Program*FAV
  9. Share A Sale
  10. Swag Bucks
  11. Blogdash
  12. Bloggy Moms
  13. Blogsvertise
  14. Boost Insider
  15. Bookieboo
  16. Collectively
  17. Cooperatize
  18. DepositPhotos
  19. IStockPhotos
  20. Ebates
  21. iConnectInfluence
  22. Global Influence
  23. Green Moms Meet
  24. Influenster
  25. IZEA
  26. Linqia
  27. Mami Innovative Media
  28. Markerly
  29. Mom Central
  30. Mom It Forward
  31. The Motherhood
  32. Mami Innovative Media
  33. Mom Select
  34. Parents
  35. Pollinate
  36. PubExchange*FAV
  37. Savings DealPro Network
  38. SITS Girls
  39. Social Fabric
  40. Socialix
  41. Shop At Home
  42. Social Insiders
  43. Sponsored Reviews
  44. Sverve
  45. SIXPushMedia
  46. Ultimate Bundles
  47. WeChooseVirtues
  48. $5Dinners

    Popular Ad Networks

  49. Google Adsense*FAV
  50. ClickBank
  51. CJ
  52. Ad Media
  53. Sovrn
  54. Tomoson
  55. Walmart Affiliates
  56. Target Affiliates
  57. Affiliate Window
  58. Flexoffers
  59. Avantlink
  60. Revenuewire
  61. rakuten

    Popular for Beauty and Fashion Bloggers!

  62. RewardStyle
  63. ShareASale
  64. Beso
  65. SHOPBOP
  66. eBay affiliates
  67. OSAP
  68. Estarer
  69. Romwe
  70. ShopStyleConnection
  71. HouseofCB*FAV
  72. AgaciStore*FAV
  73. Forever21
  74. CharlotteRusse
  75. FashionNova
  76. Sephora
  77. SigmaBeauty
  78. JuiceBeauty
  79. SallyBeauty
  80. Wantable

 

It’s super easy monetizing your blog!

There’s a blog network that works for every niche. Take a look at each of these paid blogger networks. Every blogger can earn money online! Everybody such as stay at home moms, dads, fashionistas, foodies, travelers, you name it. They all earn money from at least a few of these paid blog networks.

 

“But I think it’s too complicated…”

I talk to tons of bloggers and many say their blog brand is not established enough or they think it’s difficult or they’re not tech savvy enough.

But they’re wrong.

No blog traffic yet?
Monetize your blog now because eventually you WILL get traffic!

Imagine waking up realizing one of your pinterest pins went viral and one of your blog posts went viral.

What are you waiting for?

I DARE you…

Join one of these 70 Ad Networks to Make Money Blogging

 

The best two networks to get you started:

I highly recommend everyone join Google Adsense and Amazon Associates.

If you don’t get approved for Google Adsense, you can always TRY Amazon’s NEW cpm ads!

 

Enjoy! And good luck!

Jen Ruhman

How Often Should I Blog for my Business

How Often Should I Blog for my Business

How often you should update your website’s blog?

Did you know your blog freshness and SEO go hand in hand? Lets talk about how often you need to update your blog.

If you want to drive traffic to your site I’ll tell you the trick for combining blogging frequency for SEO benefits. (below)

how often should i blog for my business

It’s true, blog posts that rank well in Google have these five traits in common:

  • Blog updated often
  • High quality content
  • Sharable content
  • Fast loading
  • Mobile friendly

If your blog has all five of these characteristics, your blog is going to be booming with traffic! Unfortunately, these five traits take a lot of work to make happen. Just getting “into the mood for blogging” can sometimes be your biggest obstacle!

Why You're NOT Getting Traffic from Google

Related: Free WordPress Plug-ins to Speed up your Blog

 

You need to blog as often as you can (keeping quality in mind)

Don’t blog for the sake of having a new post

Don’t publish crappy / short blog posts. If your blog post does not have all five traits, you’re just going to be wasting your time and your dedicated reader’s time. Your blog post most likely won’t rank well in google either. When you take time to write a new blog post, you want to make sure it lands on google’s first page. Taking your time to write a well written blog post that someone will actually learn something from and want to share – that’s your best bet. If you can make this happen, run wild and update daily! If you can’t, take your time with your blog post, even work on it throughout the week to develop the blog post into that high quality slam dunk.

How often you should update your website's blog

The trick for combining frequent blog post updates For SEO benefits

It can be overwhelming cranking out a fresh new blog post everyday. I have some tips how you can combine a frequent blog post strategy for maximum SEO benefits.

  • Blog about one long-tail keyword – Let your blog post have one specific question and answer it from all aspects. This helps you concentrate on one topic rather than getting overwhelmed about sub topics. Your next blog post can be related to the topic, select another long-tail keyword and link to it in your post!
  • Link to related content in your blog post – If you have a blog post about “How to use instagram for your local business” write another blog post “10 Creative ways how to use instagram for your business.” Now link these blog posts together and you’re cooking with fire!
  • Go “in depth” on one topic – As you see on this blog I have many posts about instagram, this casts a wider net for SEO. The more content I have about the topic, gives me my website authoritative points for being a social media maven.

Why You’re Not Getting Search Engine Traffic
Related:
10 Reason’s why you’re not getting Google search engine traffic

Blog freshness?

Websites that update often, (once a week) sends a ranking factor to Google to come back and crawl your content regularly. This can help your other blog posts gain momentum and boost their ranks. I have also experimented by slightly rewriting an old blog post and republishing it – changing the time stamp. The blog post that was once old was new again and gaining lots of blog traffic like it once did.

Stale Blog?

Blogs that have not updated in a long time (3 months or more) usually see a decline in blog ranks. However, this is not the case if your content is being shared on social media! If you’re constantly promoting your content, you might even see an increase in traffic.

 

I hope I helped answer how often you should blog for your business. Remember, the more high quality content you have, the better chances you have receiving organic google traffic to your website. Having a blog that has hundreds of high quality posts also ensures you gain a boost in website traffic. Overall, a good rule of thumb is to publish at least one high quality blog post a week.

Thanks for reading!

Jen Ruhman

 

10 Reasons Why You’re Not Getting Search Engine Traffic

10 Reasons Why You’re Not Getting Search Engine Traffic

how to get ranked in google


Why You’re Not Getting Search Engine Traffic you deserve
. You spent a lot of time carefully writing your latest blog post and it’s not generating any
website traffic. Worst of all, it’s not showing up in Google search results
. Why?

Don’t worry, it happens when you’re new at blogging. I know your frustration. Yes, I have spent hours writing the perfect blog post and included stellar photography and blogged my little heart out.

I hit publish and hoped to gain a ton of new traffic, but to my surprise I myself couldn’t even find my new blog post typing in my desired keywords.

What’s up Google? Why don’t you like my brand new blog post? It took me a while to figure it out and now I have my quick fixes why you’re not getting search engine traffic. So, I’m sharing my personal checklist why you’re not getting search engine traffic or simply not being indexed by Google.

Here’s 10 Reasons Why You’re Not Getting Search Engine Traffic and How to Fix your Blog Post Fast

 

#1. Your blog post isn’t indexed by Google

The fix: You need to manually submit your blog post URL to Google and your sitemaps

If Google’s bots haven’t discovered your new blog post, you’re not going to show up in Google’s search results. It can take a while but there’s a way to speed up the indexing process and cut in front of the line. Once Google receives your page and its bots examine the content, Google will decide where your page deserves to rank in Google SERPS (search engine Results Page) Once you’re indexed, your blog will start to receive search engine traffic.

 

#2 You’re Not Using Longtail Keywords

The fix: Be more specific with your keywords longer is better

  • Instead of “Laptop repair San Diego.”
  • Try “Dell Laptop repair San Diego”

It’s true, you’ll receive more website traffic from long tail keywords. Have a computer repair shop in San Diego? Instead of just going after the keywords “Computer Repair San Diego” (which has a ton of competition) Go after a specific laptop you repair, try “Dell Laptop Repair San Diego”  It’s working for my client. Hyphenet shows up on the first page for “Dell Laptop Repair San Diego. Wooo hoo! 🙂

 

#3 You’re Not Catering to your Target Market

The fix: Find your target market

You have a niche website and you need to know your audience. What would they want to read about and what other content would spark their interest while they’re browsing your blog?

  • What kind of personality does you brand have? –  Caring? Funny? Serious? Creative?
  • Demographics – Income level? Gender? Kids? Education? Age? Marital status?
  • Does your Title and Meta description speak to your target market?

#4 Your headlines are boring and lack SEO

The fix: Try headline generators

Did you know headlines are the single MOST important part of your blog post? Make sure your headline is a long tail keyword, second, make sure it’s wrapped in an <H1> tag. Third, it needs to be interesting and irresistible to click. Don’t worry, it’s actually easy. There’s many headline formulas proven to drive traffic to websites. Try my favorite headline generators and bring a touch of interest and psychological triggers to your headlines.

 

#5 Your Blog Post Are Not Long Enough

The fix: Answer all your audience’s questions

Are you writing new blog posts as fast as you can? Slow down there buddy. Keep it about quality and length rather than spitting out a quick blog post for the sake of having new content. You want to carefully craft content that has valuable information and answers all your user’s questions. It should also have nice images.

  • Google prefers a blog post that’s 2,000 words in length rather than 200 words length
  • Longer blog posts are shared more often

 

 

#6 You’re Not Producing Sharable Blog Posts

The fix: Create a richer user experience and add quality resources

Think of all the types of blog posts you share with friends. It’s usually high quality, helpful, controversial or perhaps visually engaging.

Here’s some characteristics of sharable content:

  • Professional Graphics / Visually translates your content
  • Vertical graphics with the headline are great for Pinterest traffic
  • Useful information that answers questions
  • Appealing headlines that spark curiosity or instant gratification
  • Appeals to you target market
  • Controversial
  • Make sure your blog has social media share buttons
  • Case studies
  • Free content / ebooks

 

Related: How often should I update my company’s blog?

#7 You’re Not Adding Internal Links to your Blog Posts

The fix: Sprinkle related content throughout your post

Internal links help Google learn what your website is all about and rank it accordingly. Users will also appreciate seeing internal links to more in depth content on your blog. Internal links usually flow within the content, making it useful if the blog covers terms you’re unfamiliar with.

  • Make sure your internal links open in the same window
  • Internal links make your website easier for search engines to crawl
  • Internal links will improve your CTR (click through rate) beneficial to your Google Adsense revenue

 

Why You're NOT Getting Traffic from Google

#8 You’re Not Using the WordPress Platform

The fix: Hire a website designer to give you a head start

WordPress is a website platform that’s optimized for quickly indexing your new blog posts. WordPress will signifigantly help your blog posts rank quickly. There’s so many good reasons I build my client’s websites on WordPress:

  • You don’t need to know HTML
  • Log in from any computer
  • Plug-ins for enhanced functions
  • Easy to use
  • Many SEO benefits
  • Many themes to choose from
  • Easy to make responsive

#9 Your Website is Too Slow

The fix: Utilize plug-ins and watch image file size

Google won’t rank your website on the first page especially if your website takes longer than five seconds to load. Users will get frustrated and click the back button to previous search results. You need to optimize your WordPress website and perform regular maintenance.

  • Install plug-ins to speed up your WordPress Site
  • Optimize your images keeping the file size low but quality high as possible
  • Place your long tail keywords on your image ALT tags and Title for image search traffic

 

#10 Your website looks Spammy

The fix: Remove low quality links and remove excess keywords

 

You’re doing things that make your website look low quality and spammy. I recommend the WordPress plug-in Yoast SEO. It will help keep your blog post within Google’s guidelines. It will also make sure your keyword density is not in excess. Don’t do the following:

  • Don’t keyword stuff
  • Don’t link to tons of affiliate links
  • Don’t link to lots of low quality links
  • Don’t link to more than 3 websites per blog post

 

Hey bloggers, thanks for reading 10 Reasons Why You’re Not Getting Search Engine Traffic. If this blog post helped you, please share this post.

why your website is not getting search engine traffic