About Jen Ruhman
Helping Businesses Get Found in Google Since Before SEO Was Cool
Hi, I’m Jen Ruhman.
I’m an SEO expert based in San Diego, and for more than 20 years I’ve helped businesses improve their visibility online through strategic search engine optimization, local SEO, content marketing, technical SEO, and website optimization.
What I love most about SEO isn’t rankings.
It’s helping business owners finally get the phone calls, leads, bookings, and opportunities they’ve been working so hard for.
My favorite conversations are the ones where a client calls and says:
“Jen, whatever you did, we’re finally getting calls from Google.”
That’s why I do this.
Photo above: Keynote Speaker at Platt College 2015
Why Businesses Work With Me
Unlike many SEO agencies, when you hire me, you work directly with me.
There are no account managers.
No sales representatives.
No outsourced strategy.
No confusing reports filled with vanity metrics.
Just honest SEO work focused on helping your business grow.
Over the years, I’ve worked with businesses across:
- Healthcare
- Legal
- Financial Services
- Fitness
- Wellness
- Home Services
- Professional Services
- E-commerce
Every business is different, but the goal is usually the same:
Help more people find you online.
My Approach to SEO
SEO is not about tricks.
It’s not about gaming Google’s algorithm.
And it’s definitely not about publishing random blog posts and hoping for the best.
My approach focuses on:
- Technical SEO
- Local SEO
- Google Business Profile optimization
- Content strategy
- Topical authority
- Website performance
- AI search visibility
- User experience
The goal is to create a website that search engines, AI systems, and potential customers can clearly understand and trust.
SEO Is Changing. The Fundamentals Are Not.
Search continues evolving through Google AI Overviews, ChatGPT, Gemini, Perplexity, and other AI-powered search experiences.
The businesses that succeed are often the businesses that:
- Demonstrate expertise
- Build trust
- Publish helpful content
- Maintain strong websites
- Create great customer experiences
That’s why I focus on long-term SEO strategies that continue working even as search evolves.
Beyond SEO
When I’m not working on client websites, you’ll usually find me spending time with my husband, spoiling my two dogs, working in the garden, drinking coffee, or staying active in the gym.
I genuinely love what I do.
SEO never feels like work to me.
I enjoy learning, testing, studying Google updates, and helping businesses solve problems.
Want to See Real Results?
If you’d like to see examples of the businesses I’ve helped, visit my SEO Case Studies page.
You’ll find real examples of businesses improving rankings, increasing traffic, generating leads, and building stronger online visibility through SEO.
Or if you’d like me to review your website, feel free to reach out. I’d be happy to take a look and point you in the right direction.
Are you still reading? Thank you so much for learning more about me!
Woo hoo! You rock!
If you’re interested in my SEO services, I’d like to learn about you and your business!
-Jen