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Why is my blog is receiving ZERO traffic?

using a laptop

It may have been de-indexed by google. If you were scraping content from other websites, have a spammy website, have bad HTML, bad backlink profile etc.

Don’t want to read? Listen to my podcast now:

how to get ranked in google


Why You’re Not Getting Search Engine Traffic you deserve
. You spent a lot of time carefully writing your latest blog post and it’s not generating any website traffic. ZERO. Worst of all, it’s not showing up in Google search results. Why?

Don’t worry, it happens when you’re new at blogging. I know your frustration. Yes, it can happen.

What’s up Google? Why don’t you like my brand new blog post?
You might just have a technical error that you can fix.

So, I’m sharing my personal checklist why you’re not getting search engine traffic or simply not being indexed by Google.

#1. Your blog post isn’t indexed by Google – may have been de-indexed!

The fix: You need to manually submit your blog post URL to Google and your sitemaps. Clean up your website’s shady content.

Were you doing something shady? 😒

Ways to get Deindexed by Google

You may need to do some cleaning up. You may have scraped content, spam, bad code etc. If it’s not that then perhaps Google’s bots haven’t discovered your new blog post, you’re not going to show up in Google’s search results. It can take a while but there’s a way to speed up the indexing process and cut in front of the line. Once Google receives your page and its bots examine the content, Google will decide where your page deserves to rank in Google SERPS (search engine Results Page) Once you’re indexed, your blog will start to receive search engine traffic.

  • Submit your new blog post URL into Google Webmaster Tools 
  • Submit your Sitemap to Google in Google’s search console

#2 You’re Going After too Competitive keywords

The fix: Be more specific with your keywords longer is better

  • Instead of “Laptop repair San Diego.”
  • Try “Dell Laptop repair San Diego”

It’s true, you’ll receive more website traffic from long tail keywords. Have a computer repair shop in San Diego? Instead of just going after the keywords “Computer Repair San Diego” (which has a ton of competition) Go after a specific laptop you repair, try “Dell Laptop Repair San Diego”  It’s working for my client. Hyphenet shows up on the first page for “Dell Laptop Repair San Diego. Wooo hoo! 🙂

#3 You’re Not Catering to your Target Market

The fix: Find your target market

You have a niche website and you need to know your audience. What would they want to read about and what other content would spark their interest while they’re browsing your blog?

  • What kind of personality does you brand have? –  Caring? Funny? Serious? Creative?
  • Demographics – Income level? Gender? Kids? Education? Age? Marital status?
  • Does your Title and Meta description speak to your target market?

#4 Your headlines are boring and lack SEO

The fix: Try headline generators

Did you know headlines are the single MOST important part of your blog post? Make sure your headline is a long tail keyword, second, make sure it’s wrapped in an <H1> tag. Third, it needs to be interesting and irresistible to click. Don’t worry, it’s actually easy. There’s many headline formulas proven to drive traffic to websites. Try my favorite headline generators and bring a touch of interest and psychological triggers to your headlines.

#5 Your Blog Post Are Not Long Enough

The fix: Answer all your audience’s questions

Are you writing new blog posts as fast as you can? Slow down there buddy. Keep it about quality and length rather than spitting out a quick blog post for the sake of having new content. You want to carefully craft content that has valuable information and answers all your user’s questions. It should also have nice images.

  • Google prefers a blog post that’s 2,000 words in length rather than 200 words length
  • Longer blog posts are shared more often

#6 You’re Not Producing Sharable Blog Posts

The fix: Create a richer user experience and add quality resources

Think of all the types of blog posts you share with friends. It’s usually high quality, helpful, controversial or perhaps visually engaging.

Here’s some characteristics of sharable content:

  • Professional Graphics / Visually translates your content
  • Vertical graphics with the headline are great for Pinterest traffic
  • Useful information that answers questions
  • Appealing headlines that spark curiosity or instant gratification
  • Appeals to you target market
  • Controversial
  • Make sure your blog has social media share buttons
  • Case studies
  • Free content / ebooks

Related: How often should I update my company’s blog?

#7 You’re Not Adding Internal Links to your Blog Posts

The fix: Sprinkle related content throughout your post

Internal links help Google learn what your website is all about and rank it accordingly. Users will also appreciate seeing internal links to more in depth content on your blog. Internal links usually flow within the content, making it useful if the blog covers terms you’re unfamiliar with.

  • Make sure your internal links open in the same window
  • Internal links make your website easier for search engines to crawl
  • Internal links will improve your CTR (click through rate) beneficial to your Google Adsense revenue

#8 You’re Not Using the WordPress Platform

The fix: Hire a website designer to give you a head start

WordPress is a website platform that’s optimized for quickly indexing your new blog posts. WordPress will signifigantly help your blog posts rank quickly. There’s so many good reasons I build my client’s websites on WordPress:

  • You don’t need to know HTML
  • Log in from any computer
  • Plug-ins for enhanced functions
  • Easy to use
  • Many SEO benefits
  • Many themes to choose from
  • Easy to make responsive

#9 Your Website is Too Slow

The fix: Utilize plug-ins and watch image file size

Google won’t rank your website on the first page especially if your website takes longer than five seconds to load. Users will get frustrated and click the back button to previous search results. You need to optimize your WordPress website and perform regular maintenance.

  • Install plug-ins to speed up your WordPress Site
  • Optimize your images keeping the file size low but quality high as possible
  • Place your long tail keywords on your image ALT tags and Title for image search traffic

#10 Your website looks Spammy

The fix: Remove low quality links and remove excess keywords

You’re doing things that make your website look low quality and spammy. I recommend the WordPress plug-in Yoast SEO. It will help keep your blog post within Google’s guidelines. It will also make sure your keyword density is not in excess. You may also have thousands of spammy backlinks. Don’t do the following:

  • Don’t keyword stuff
  • Don’t link to tons of affiliate links
  • Don’t link to lots of low quality links
  • Use Google’s disavow tool to remove spammy back links
  • Don’t have multiple pop-ups
  • Don’t have tons of ads, especially above the content

#11 You don’t have quality backlinks

That’s right. Backlinks are like the bread and butter to your SEO. Some great ways to gain quality backlinks – Do this!:

  • Build quality, helpful content
  • Have sharable images / infographics
  • Guest post
  • Build a useful tool

#12 Your site’s robots.txt file is blocking Google

I cannot believe how many times I’ve examined a WordPress site and it has been set to discourage bots to index the page. Many times web designers check the box as pictured below and forget to uncheck the box when the site goes live! 

why your site is not showing in google

The fix: In WordPress go to: Settings > Reading > and uncheck the box: “Discourage search engines from indexing this site”

Hey bloggers, thanks for reading 10 Reasons Why You’re Not Getting Search Engine Traffic. If this blog post helped you, please share this post.

Would you like help getting your website optimized for Google?
Don’t forget, I’m a San Diego SEO expert and ready to help your website get ranked higher in Google search results.

Now that we’ve discussed the technical reasons, check out Jeff Bullas article: 8 Reasons Why You’re NOT Getting any Website Traffic

#13 Your website is not Mobile-Friendly

The fix: Make your site mobile-friendly! There’s free plug-ins available. You can even activate AMP pages.

The biggest algorithm I have seen affect websites is known as the “Mobilegeddon”. This update happened on April 21, 2015. This had many businesses scrambling to to make their websites mobile-friendly. It was a nightmare for large websites with a complex navigation. Even worse, it was sink or swim in mobile search results!  At the time, Google search results had a “mobile friendly” tag next to the mobile listing SERPS. Websites that were prepared gained the traffic they deserved.

why your website is not getting search engine traffic

Jen Ruhman is an SEO Expert in San Diego, CA. She has helped hundreds of small businesses in San Diego rank their websites organically in search results. Not only does she excel in optimizing web content for bots, she has also mastered the art of writing compelling ad copy for humans. She was the best sales person at her prior job, simply by writing ad copy online.