Email marketing is still a must for business websites and even blogs.
There have been many claims email marketing is dead but guess what?
In fact, email marketing is still alive and doing well.
Heck, email marketing is still kicking butt for many businesses.
Why should You Collect Email Addresses?
Numero uno – your email marketing is the only platform YOU have 100% control.
That’s the sad truth. If you’re familiar with all the wonky algorithm updates on Instagram, Facebook, and Twitter, you know it’s true.
Second, an email address is still a great piece of contact information to reach your audience. Many people still check their email in the morning simply by skimming, deleting, reading, and opting to read later. Guess what? Just seeing your brand in their inbox rents a few seconds in that person’s mind.
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Many people that visit your website are simply in research mode and not ready to be a customer – you need to keep in touch with them and reel them back in with email campaigns.
People don’t even need to read your emails for them to be effective.
They see them, think about you and carry on – or engage with your email. It’s a win-win.
As long as you’re not spamming them or being annoying with daily emails, email marketing is effective!
Heck, I get emails daily that I subscribed to years ago, some as way back to ten years ago. Do I unsubscribe? Yes but only if they’re annoying! Honestly, I don’t mind an occasional email. It shows your brand is alive and “keeping relevant”.
Third, people are not ready to do business with you. They subscribe because they like your services or products online, but they’re not ready to go forward. They’re waiting for a coupon or waiting to learn more; they’re simply in research mode. It can take as little as a few emails or even a dozen to get an email subscriber to convert into a lead.
How Do I Collect Email Addresses?
I recommend you use one of the following 100% FREE platforms using WordPress, you can add: Sumo Email Capture (the one I use on this site) or Bloom Email Optin by Elegant Themes. These two options simply help you collect email addresses in a pretty and functional platform. Design options such a popup that appears in the lower screen, content unlocks, ebook signups, and more! Next, you’ll need a place to create emails, especially automated emails hence the next step…
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How Do I Send Emails to My List?
My recommendation is the 100% free MailChimp. You can use this as an all-in-one email marketing solution by also using it to collect emails like Sumo and Bloom, but they’re not as pretty…yet! MailChimp is great at sending pretty emails using templates anyone can easily use. You can create an automated email response that drips scheduled emails. Or you can simply send out an email blast. Even better, have an automated email sent to your subscribers when you publish a new blog post.
What Do I Send to my Email Subscribers?
Sales – coupon codes
HOT New items for sale
Brand new blog posts
Updated features added to your products / services
Tips
How-to guides for your products
News about your business
Happy Birthday Deals
There are so many possibilities
Tips
Do not ever buy an email list!
NEVER send emails every day!
The reason, you’ll get flagged for spam! This can affect your future emails!
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Looking to hire someone to get your website started collecting emails?
I’m happy to help add email marketing to your website! I can set up a beautiful email opt-in, set up automated emails, a list of drip emails and more!
Final thoughts
Email is here to stay. You Need to Be Collecting Email Addresses! Don’t rely on social media alone! We have no idea what their platforms algorithms have planned. You’re showing up one day, the next day – you’re nowhere to be found.
