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How to Rank Higher on Google Maps

How to Rank Higher on Google Maps

 If you have a physical business address, you have a an awesome advantage to show up in the local Google map listing.

And you know Google maps is located on the first page of Google.

Best of all it’s above the majority of search results.

Best case scenario, you rank in google maps and below in the SERPS. (Search engine results page)

So basically, ranking high in google maps is another way to get on the first page of google!

Don’t want to read? I highly recommend you listen/watch Wes McDowell’s video:

how to rank higher in google maps

It gets even better…

You can rank in the top listings above the fold. (basically right under the paid Google AdWords!)

How AMAZING is that? It’s true.

You’re welcome, you can give me a high-five later! This should only take you about ten minutes assuming you already have a Google business listed and verified.

Don’t worry, everything is covered below:

This is a major advantage if you’ve been trying to organically rank your website on the first page of Google with no luck.

Related Post: How to Rank Higher in Yelp

I was finally able to rank a very saturated and competitive phrase in Google Maps in less than an hour.

Keep in mind I had been trying to beat local organic search results for over year. So, instead of ranking the website down below on the first page, I was able to “beat the system” and rank the business #2 in Google maps! This is an amazing accomplishment because Google search only lists the top 3 Google map results. The order of Google’s first page is: (usually) Four Google ad listings, Three Google Map listings, ten organic Google search results, and finally Three Google ad listings on the bottom. It’s a lot of competition to get on Google’s first page, holy smokes!

how to rank higher in google maps

how to rank higher in google maps – Here’s my proof

Alright! Let’s get started!

How to Rank Higher in Google Maps

Step 1: Verify your Google Listing

Hopefully you’ve already claimed your Google+ listing and verified it with Google sending you a postcard in the mail and you entered the verification code. It’s easy. Just do it already…

Step 2: Select the Right Keyword

google map rankings

This is crucial. This is the title that appears in the search listing. People tend to search for the service they need + the city they live.

For example: I added my target keywords to the company listed as Hyphenet.

Hyphenet – San Diego Managed IT Services and IT Support
This step is the secret sauce that ranked me fastest. However, this step only works when you make sure all your other information below is correct:

Step 3: Complete your business details

  • Enter your business hours
  • Make sure your website is listed
  • Make sure your correct address is listed
  • Make sure you’re using a phone number with a local area code
  • Make sure you’re listed in the correct category. For example, Hyphenet is listed as “Computer support and services.”

Step 4: Keyword rich reviews

google map reviews

You’ll want to ask your customers for a Google review. Ideally upon completion of services you provide; be sure to give your customer a “customer satisfaction survey.” It can be as simple as checking a box with the service you completed and mention you’d appreciate valuable feedback on their choice of Google or Yelp. Your form might say, Mention the service we provided + your experience working with (your company). This helps guide the customer to using your keywords in their review. You want your customers to mention your services. This helps add valuable keywords to the search results.

Step 5: Add useful images

Customers appreciate seeing useful photos such as:

  • Photo of the front of the building
  • Photo that show where they can park
  • Photo of inside of office
  • Photo of products
  • Logo
  • Extra credit – photo of employees

Step 6: Embed the Google Map on your website’s home page

put google maps in website

This adds a backlink to google maps and confirms your listing is accurate and useful on your website.

Thank you for reading.


Please leave any questions in the comments below.

Need help getting this done? ✅

Please don’t forget that I’m a San Diego SEO expert and happy to help. Contact me today for a quote!

How to Rank Higher in Google MapsHow to Rank Higher in Google Maps

5 Benefits of Blogging For Your Business

5 Benefits of Blogging For Your Business

What's the best benefit of blogging?

longtail keywords

Backlinks and traffic. From an SEO standpoint, creating evergreen content such as blog posts creates a valuable linkable resource. The more high quality backlinks you obtain from your blog, the more traffic you can receive.

When you think about it, a blog for your business is one of the most useful things you can build.

It’s proven that blogs can 10X your website traffic!

It’s powerful, valuable, and so many benefits… it’s worth it!

It’s like having a 24-hour sales person working for you.

You still don’t have a blog for your business? Say Whaaaaat?! No worries! Let’s make it happen!

benefits of blogging for your business

The benefits of blogging for your business have never been better!  If you don’t have a business blog, now’s a great time to hop on the blogger expressway. Let’s go… (I saved you a seat)

There’s so many NEW tools such as plug-ins, and exclusive SEO advantages that only blogging can accomplish.   By the time you’re done reading about all these benefits, you’re going to start blogging up a storm. (I promise)

1. Helps Convert Blog Traffic into Customers

Business is all about gaining good leads and blogging casts a net of opportunity. Let’s use fishing as an example. The bigger a fishing net you cast out to sea, the better chance you have catching more fish. The more content your blog has, the better chance you have gaining leads.

Every blog post is another opportunity to gain a new customer. Place a “Call to action” on the bottom of your blog post. For example If you have a blog post:  “10 Signs Your Computer Has Spyware” Have a call to action on the bottom offering computer support or sell a solution to the problem such as anti-spyware software.

Pro tip: You should blog often, to create more content that your potential customers find useful and sharable.

2. Helps Establish Your Business as An Industry Expert

You know what experts get? Business! When you share helpful content, people see you as an expert. It’s ok to give away your “secret ingredients” Too many business bloggers keep the good stuff a secret… You shouldn’t – just about everyone has access to the internet and they’ll find it somewhere else… so why not you?!

This is true, your content may help answer someone’s question. They’ll see you as an expert, you may have a helpful blog post and the see all the steps involved. They may not feel confident about fixing their problem but they would love to hire your business to fix it for them!

Pro tip: Make sure your blog has these elements to make you look like an expert:

  • Blog posts about helpful topics
  • Receives tons of shares on social media
  • Responds to comments
  • Sharable infographic or Pintetest graphic
  • Email subscription
  • No misspelled words 😉

3. Creates Sharable Content for Social Media & Newsletters

Blogging gives you the perfect sharable content for twitter, Facebook, pinterest… you name it! Also, if you’re building an email list (you better be) it’s another way to gain traffic from your subscribers. They already like you so they’re most likely going to check to see what’s new on your business blog and website. For example, if you’re a clothing company…. share your latest blog post titled “30 Trending Fall Outfits to Wear Now” This is another great example of an irresistible heading to write for your blog post. Your blog post can talk about how fashionable it is right now to wear boots, neutral colors, etc.

Pro tip: You’ll want to have many pinnable images of people modeling these looks. Because you’re a clothing store, people will want to purchase from you! Plug-in recommendation: I use sumome for collecting email addresses etc.  https://sumome.com You may have noticed it on this site, try hilighting some text on this page, a social share box comes up! Hover your cursor over an image, share buttons pop up. It’s also great for collecting email addresses and so much more! Blogging benefits your business with backlinks and shares on social media. The share you receive on pinterest help boost your SEO. You may start seeing tons of traffic coming directly from Pinterest!

4. Gives Your Website Long Term Traffic

I have blog posts that I’ve written years ago that maintain healthy website traffic. It amazes me how creating one high quality blog post can be turned into a marketing machine. Once you create content, it’s there to stay on the web as long as you maintain your domain and web hosting. 😉 It really pays to create great useful content. over time, you’ll receive a ton of shares on all different social media platforms. Heck! I have an old pinterest image that has over 100k shares…

Pro tip: Always place a sharable pinterest graphic on your website.

5. Boosts Your Website’s SEO

This is HUGE. Blogging regularly can be your ticket to help improve your website’s overall search engine rankings. When you blog often, Google’s bots visit your website more often. Every fresh new page added to Google’s index gives you another chance to show up in search results. When you blog consistently about a topic, Google sees you a high quality expert.

Pro tip: Pump up the jam by sprinkling some internal links to your other related useful posts and really see a gain of traffic. See my own example below. 😉

Related: How Often Should I Blog for My Business

    Many business owners are finally seeing the importance and benefits of blogging for your business. Take a look at your competition. I bet they have a blog… study their blog posts that have the most shares. What works for them can work for you, just make sure your content is more helpful and has sharable features. There’s so many benefits of blogging, but I’ve kept it to the top 5 most important.

Thanks for reading, I hope this gets you excited about blogging for your business! If you have any questions or want to add some of your favorite benefits, please list them in the comment. Go for it!

Start your own business blog. Get ready for website traffic! Need help starting your business blog? I can help. I’m a San Diego SEO expert. Contact me today for a quote.

How to Find Long Tail Keywords for SEO Free

How to Find Long Tail Keywords for SEO Free

How to Find Long Tail Keywords for SEO – FREE

How to Find Long Tail Keywords for SEO. Fast free and easy. Quickly increase your website’s traffic by using the right long tail keywords for your site.

How to Find Long Tail Keywords for SEO

Find the perfect long tail keywords for SEO and YOUR Website

Your website probably already has lots of helpful content and great quality photos.

BUT,  you’re not getting the traffic you deserve. Take advantage of long tail keywords today! Keep reading step by step how to find long tail keywords for SEO. (search engine optimization) or what I like to also call (search experience optimization -great article via Forbes)

In this post, you’ll learn:

  • What a long tail keyword is
  • How to create long tail keywords
  • How to choose long tail keywords
  • How to find long tail keywords for seo free
  • Long tail keywords examples
  • Where to place the long tail keywords on your site

how to find long tail keywords for seo

Best of all you can modify your old blog posts and start creating new blog posts using this SEO method.

Stop trying to rank for competitive keywords, start competing for easier to rank keywords instead.

What’s the quick fix to get more website traffic? Long tail Keywords!

You’re probably heard the term “keywords” a million times by now…

But let’s be honest… simply typing in “keywords” into your meta description will not do anything….

Those days of SEO are long gone.

Google’s algorithms have evolved into providing the user a high quality experience. The average user is now more detailed in their searches. People want immediate content gratification.

You need to target “long tail keywords”

Why are long tail keywords important for SEO?

Long tail keywords take advantage of very specific search traffic. Instead of trying to rank for a broad range keyword like “laptop repair” you’re targeting a more unique search phrase that has more keywords. It’s essentially a longer phrase typed into Google search. This is beneficial for your website traffic because there’s less competition for long tail keyword phrases.

How to Find Long Tail Keywords for SEO -Examples:

Instead of using these short BASIC keywords  “Laptop Repair”

Use this LONG-TAIL keyword instead  “Toshiba laptop repair San Diego”

Long tail keywords examples:

  • “laptop screen repair San Diego”
  • “Sony laptop repair San Diego”
  • “HP laptop repair San Diego”
  • Alienware laptop repair San Diego”
  • Same day laptop repair San Diego”

How to create long tail keywords – the EASY quick way how to find the PERFECT long-tail keywords for YOUR WEBSITE!

How to Find Long Tail Keywords for SEO

Here’s how to choose long tail keywords for your website. Let’s say you have a local business that offers laptop repair in San Diego, CA. On your website, don’t just make a “laptop repair page” Make more specific pages using the long tail keyword method. Forget using the Google keyword planner… look for organic long-tail keywords in Google search yourself. This is great for both local long-tail keyword research too.

  1. Go to Google.com and type in the basic / general keyword your potential customers would type for example: laptop repair San Diego
  2. Scroll to the bottom of the page and look at the related search terms. These are long-tail keywords! For example: laptop screen repair San Diego

How to Find Long Tail Keywords for SEO3. Pick one of these long tail keywords and cater your content around that! Yes!

OK, Now Where Do I place these Long Tail Keywords?!

Now that you know How to Find Long Tail Keywords for SEO, it’s time to place them throughout the code and content. You can also use a free SEO plug-in such as Yoast SEO. The plug-in will actually guide you where to place the long tail keyword. If you don’t want to use the plug-in, the general instructions are below.

You’re going to want to incorporate this long tail keyword in specific places of your website to see it go into effect. Copy/paste it into the following:

  1. Select 1 main long tail keyword such as “Toshiba Laptop Repair San Diego” and make this the Title of your page/blog post.
  2. the URL of the page: www.yourwebsite.com/Toshiba-Laptop-Repair-San Diego
  3. In the Meta description
  4. The <H1> tag of your content
  5. The image ALT tags
  6. The name of the images
  7. First sentence of the blog post
  8. Naturally occurring a few times in the copy with related text around it
  9. Links from other websites or internal pages: Toshiba Laptop Repair San Diego

Is there still too much competition for this long tail keyword? It can happen… try modifying the long tail keyword.

For example: “Toshiba laptop screen repair San Diego”

This is a perfect example of a long-tail keyword that is extremely catered to the user. This is guaranteed to have little traffic/competition. Best of all you will more likely get an increase of website traffic.

how to rank higher on yelp

You’re reading: How to Find Long Tail Keywords for SEO. -You may also enjoy reading: How to Rank Higher on Yelp

You might already be getting long tail search traffic to your website – now optimize it and rank on the first pageHOW TO FIND LONG TAIL KEYWORDS

You might already receive small doses of long tail search traffic but you’re not optimizing it enough. You should also experient. Perhaps you’re ranking on the third or fifth page of Google for a long tail search. Perhaps you have a blog post titled “Benefits of Responsive Web Design” However, it’s ranking on the fifth page of Google search. If you check your search traffic, you can see all the keywords people used to find your site. See them for free using the free plug-in JetPack by WordPress. Or of course by using Google analytics.

Let’s make the long tail keyword even LONGER

You may notice you’re ranking better for “Advantages of Responsive Web Design” Try changing your title to something more specific such as “Business Advantages of Responsive Web Design“. Optimize your blog post more about the business benefits and now you’re ranking #1!  You’re welcome.

Modify Low Ranking Blog Posts with Targeted Long Tail Keywords!

You can generate tons of high quality content focused on long tail keywords. You can also modify your old general blog posts into more razor sharp focused content. This content will more likely receive more traffic and rank higher for a targeted phrase.

BONUS BENEFIT: Here’s where the MAGIC happens

You probably already have a page “Laptop Repair San Diego” Now you can link all this content together.

Now when someone does land on the “Toshiba laptop screen repair San Diego” You can have breadcrumbs or links to your “Toshiba Laptop Repair San Diego” This will help both pages rank higher in Google. Best of all it will also help your basic keyword “Laptop repair San Diego”

Once you have a high ranking blog post, you can place internal links to some of you hard to rank pages. 🙂 “Related content” (just like how I included an internal link to my “How to Rank Higher on Yelp SEO article above)

Hopefully after reading these examples, you will now know how to create long tail keywords and put them into good use – gaining traffic.

Thanks for reading How to Find Long Tail Keywords for SEO. The Fastest and easiest way how to increase your website’s traffic.

Need help with SEO? Contact me today. I’m Jen Ruhman, an SEO expert in San Diego.

Jen Ruhman

How to Rank Higher on Yelp

How to Rank Higher on Yelp

how to rank higher on yelp

How to rank higher on Yelp! Business owners, you’re on Yelp whether you like it or not. You might as well optimize your Yelp business page and leverage the power of Yelp. I’m going to share with you how I organically optimized a client’s Yelp business page.

Best of all, I was able to improve the Yelp page rank for free. That’s right, without buying Yelp ads or any of the add on features. Woo hoo! Not only did I save my client money. With these quick Yelp optimizations, he’s now ranking high organically next to the top paid ads. What?! Yes! And you can too!

Related: How to Rank Higher in Google Maps

Here’s my free guide How to Optimize your Yelp Business Page Rank. If you want to have your business ranking higher on yelp for free, keep reading. This will also help maximize your ROI if you’re running any Yelp ads. I promise, this will take ten minutes tops! Grab a cup of coffee or tea and let’s work through this Yelp optimization together. Yay!

I assume you already claimed your Yelp business listing. So make sure you have that done before doing this tutorial.

How to Rank Higher on Yelp

STEP 1: Log into your Yelp business owner account here: https://biz.yelp.com

(This is not to be confused with your personal Yelp user account.)

STEP 2: Make a list of keywords you want to rank for in Yelp

This is where the MAGIC happens. Ideally, you want to rank for long tail keywords or very specialized services you offer exclusively. For example, my client is a Managed IT service provider in San Diego. There’s so much competition for this Keyword so we want to of course still rank for it but also go after similar keywords such as “Onsite managed IT services” and also specific services in that category such as “PCI compliance”, “Dell Poweredge”, “Proofpoint Essentials”, “Managed Firewall”, “Office 365”. (More info about long tail keywords mentioned as #2 in this post.)


How to Rank Higher on Yelp

Yelp Specialties Section Screen Shot

rank higher on yelpSTEP 3: Write these keywords into your Specialties Section

It’s all about the Specialties section. That’s where the magic happens for organic yelp page rank. Write a helpful description sprinkling your keywords throughout the paragraph(s). Try to sound like a human and not a robot lol. Do NOT just make a long list of the keywords. That can flag your account. After many tests, I learned that whatever keywords you write into the specialties section is what gets crawled for SEO. Don’t bother focusing them in the “History” or “About the Owner” section.

STEP 4: Ask for Yelp Reviews Focused on a Specific Keyword

Your Yelp rank will also significantly improve if your Yelp reviews have the specific keyword mentioned in the review. YES! Yelp reviews also show up in Yelp search results! Keywords will show up in bold to match the keywords in the search bar.

Upon completion of a service for example, “laptop keyboard replacement” it’s perfectly OK to ask your customer for a Yelp review for specifically you guessed it… “laptop keyboard repair.” How to be slick about it and not look cheesy? You can print a template to hand out to your customers. A slip of paper that basically says “Hey thanks for stopping by, can you do us a favor? Check-into Yelp and write a review about your (fill in the blank) “laptop keyboard repair” It’s not just about having Five Star reviews in Yelp, It’s about being found in Yelp! Maximize this by having targeted keywords linking into your page just by having them in your Yelp customer reviews. Genius. POW! Whaaaaat?! To sweeten the deal, offer discounts for checking-in to the business and writing a yelp review.

Here’s the Optimized Yelp Page Rank Results:

Because we have “PCI Compliance” in the Specialties section, it shows up in the Yelp search results. Pretty impressive huh? If we also gained a review focused on “PCI compliance” that could also show up under the Yelp search results.

How to Optimize your Yelp Business Page Rank

screenshot of high yelp ranking results

Here’s an example of improved Yelp page rankings:

My client is now ranking on the first page of Yelp search results for “managed firewall.” Currently listed at #4. Now, if we start getting more Yelp reviews with this focused keyword, we could get higher in rank. Once again, this keyword was added into the specialties section of the Yelp business owner page.

Improved Yelp Rankings

Improved Yelp rankings

Related Content: How to Find Long Tail Keywords for SEO

An example of ranking and dominating very specific keywords

Ranking as the only search result! Another HUGE advantage of adding multiple complex keywords to your Yelp business page. For example, customers call for pricing or support for the software called “Proofpoint Essentials” This is why I added it to the specialties section. And look what happened? My client is the only Managed IT Service provider in town that ranks for “Proofpoint Essentials” Pretty awesome huh?!

Yelp SEO magic

Yelp SEO magic

I hope my How to Rank Higher on Yelp tutorial helps your business as much as my client’s.

Please let me know in the comments section down below or if you have an awesome Yelp page rank tip you’d like to share.

Thanks for reading,

Jen Ruhman

Would you like to hire me to optimize your Yelp listing? Contact me today for a quote! Don’t forget, I’m an SEO expert in San Diego, CA. I can optimize your website to rank higher in Google.

Related post: 10 Reasons Why You’re NOT Getting Google Search Engine Traffic

How Often Should I Blog?

How Often Should I Blog?

How often should I blog?

longtail keywords

Frequently, but updating your blog posts is better in my opinion!

I get asked this daily question:

Or,heya Jen, how often should I update my blog posts?

Most common question I’m hearing for SEO in 2020.

The simple truth:

The more frequently, the better!

This tip is crucial for SEO in 2020.

If you’re not updating old content, you’re missing out on traffic.

It really is plain and simple as that!

Why I now prefer updating my old content than posting new blog posts

You put a lot of time writing your blog posts and not all, but many are your bread and butter for getting traffic on your website! These top ranking blog posts slowly lose their appeal in google search results.

Perhaps you’ve had a blog post that was getting a thousand views a day from google search results, but now it only receives less than thirty! You can  refreshen these blog posts and make them great again!

It’s actually easier than thinking 🤔 of new content for a new blog post.

Besides, the blog posts that were getting a lot of traffic were from posts you put a lot of effort into and probably enjoyed writing,

Here’s my analogy of blog freshness

Did you know your blog freshness and SEO go hand in hand?

You need lots of great high quality content and it needs to be pruned like a rosebush 🌹 by updating the content, adding new information, not just creating new blog posts.

Don’t let your rosebush become overgrown and uncared for 🥀 .

(Did you like my analogy? Hopefully if you do have rosebushes and a green thumb, you go out and tackle that chore today too. – wear gloves🧤)

If you want to drive traffic to your site I’ll tell you the trick for combining blogging frequency for SEO benefits. (below) 😃

how often should i blog for my business

It’s true, blog posts that rank well in Google have these five traits in common:

  • Blog updated often
  • High quality content
  • Sharable content
  • Fast loading
  • Mobile friendly
  • In-depth content
  • Great user experience

If your blog has all 7 of these characteristics, your blog is going to be booming with traffic! Unfortunately, these 7 traits take a lot of work to make happen.

Just getting “into the mood for blogging” can sometimes be your biggest obstacle!

Just dive in there 🏊‍♀️ already!

Content to add to old blog posts:

Just adding new content is great. 👍 Adding updated content that’s newsworthy is even better! The recommendations below not only update your content but also enrich it for a better user experience. I recommend you add some of the following that may apply to your blog post or page:

  • Images – maybe an update on your progress using a product
  • FAQ Schema – Adding new related questions with answers
  • In-depth content – Naturally sprinkle in related keywords
  • Videos – Embed your Youtube Videos into the related content
  • Add a story – If appropriate write why you wrote this post
  • Add related links to higher authority sources
  • Add bullet points – such as what you’re reading 😉
  • Add H2, H3, H4, tags to break up your text and add readability
  • Freshen up the Meta description

 Related: Free WordPress Plug-ins to Speed up your Blog

You need to blog as often as you can (keeping quality in mind)

Don’t blog for the sake of having a new post

As a matter of fact, STOP publishing short blog posts. Google calls short blog posts “thin content”. There’s not much text for google to “grab on to” and analyze. Adding more text creates a more in depth blog post, making you look like an expert! Not only that, your content becomes more trustworthy too!

When someone finds your blog post that answers their question and many more related questions, they may actually bookmark and share your page.

If your blog post does not have all five traits, you’re just going to be wasting your time and your dedicated reader’s time. Your blog post most likely won’t rank well in google either.

When you take time to write a new blog post, you want to make sure it lands on google’s first page. Taking your time to write a well written blog post that someone will actually learn something from and want to share – that’s your best bet. If you can make this happen, run wild and update daily! If you can’t, take your time with your blog post, even work on it throughout the week to develop the blog post into that high quality slam dunk.

How often you should update your website's blog

The trick for combining frequent blog post updates For SEO benefits

It can be overwhelming cranking out a fresh new blog post everyday, so don’t! Just rewrite / update the old ones. I have some tips how you can combine a frequent blog post strategy for maximum SEO benefits.

  • Blog about one main keyword and naturally add long-tail keywords – Let your blog post have one specific question and answer it from all aspects. This helps you concentrate on one topic rather than getting overwhelmed about sub topics.
  • Link to related content in your blog post – If you have a blog post about “How to use instagram for your local business” write another blog post “10 Creative ways how to use instagram for your business.” Now link these blog posts together and you’re cooking with fire!
  • Go “in depth” on one topic – As you see on this blog I have many posts about instagram, this casts a wider net for SEO. The more content I have about the topic, gives me my website authoritative points for being a social media maven.

Why You’re Not Getting Search Engine Traffic
10 Reason’s why you’re not getting Google search engine traffic


Websites that update often, (once a week) sends a ranking factor to Google to come back and crawl your content regularly. This can help your other blog posts gain momentum and boost their ranks. I have also experimented by slightly rewriting an old blog post and republishing it – changing the time stamp. The blog post that was once old was new again and gaining lots of blog traffic like it once did.

Stale content?

Yuck! 🤢 Who left that blog post in the refrigerator for two years?

Ya, it’s kinda like that. Joking. Ok I admit that analogy was lame.

You need to take those blog posts out of the refrigerator and make meals out of them or throw them away (delete them if they’re outdated and not helpful)

Blogs that have not updated in a long time (1 year or more) usually see a decline in blog ranks. However, this is not the case if your content is being shared on social media! If you’re constantly promoting your content, you might even see an increase in traffic.

I hope I helped answer how often you should blog for your business. Remember, the more high quality content you have, the better chances you have receiving organic google traffic to your website. Having a blog that has hundreds of high quality posts also ensures you gain a boost in website traffic. Overall, a good rule of thumb is to publish/update at least one high quality blog post a week.

Difference of opinion

There are many set blogs that recommend publishing new posts daily. Sure it seems amazing, but may not fit with your website. If you have a news website such as a health news site, yes you should update often. However, if you’re a small mom and pop donut shop, you’re probably not going to update daily.

“But I don’t have time to be blogging or updating old content.”

Well guess what? I do have the time to update your blog posts… hire me already! (I’m an SEO expert in San Diego.)

BTW. Thanks for reading.

Got questions? Leave me a comment down below!

Jen Ruhman

10 Technical Reasons Why You’re Not Getting Search Engine Traffic

10 Technical Reasons Why You’re Not Getting Search Engine Traffic

Why is my blog is receiving ZERO traffic?

using a laptop

It may have been de-indexed by google. If you were scraping content from other websites, have a spammy website, have bad HTML, bad backlink profile etc.

Don’t want to read? Listen to my podcast now:


how to get ranked in google

Why You’re Not Getting Search Engine Traffic you deserve
. You spent a lot of time carefully writing your latest blog post and it’s not generating any website traffic. ZERO. Worst of all, it’s not showing up in Google search results. Why?

Don’t worry, it happens when you’re new at blogging. I know your frustration. Yes, it can happen.

What’s up Google? Why don’t you like my brand new blog post?
You might just have a technical error that you can fix.

So, I’m sharing my personal checklist why you’re not getting search engine traffic or simply not being indexed by Google.

#1. Your blog post isn’t indexed by Google – may have been de-indexed!

The fix: You need to manually submit your blog post URL to Google and your sitemaps. Clean up your website’s shady content.

Were you doing something shady? 😒

Ways to get Deindexed by Google

You may need to do some cleaning up. You may have scraped content, spam, bad code etc. If it’s not that then perhaps Google’s bots haven’t discovered your new blog post, you’re not going to show up in Google’s search results. It can take a while but there’s a way to speed up the indexing process and cut in front of the line. Once Google receives your page and its bots examine the content, Google will decide where your page deserves to rank in Google SERPS (search engine Results Page) Once you’re indexed, your blog will start to receive search engine traffic.

  • Submit your new blog post URL into Google Webmaster Tools 
  • Submit your Sitemap to Google in Google’s search console

#2 You’re Going After too Competitive keywords

The fix: Be more specific with your keywords longer is better

  • Instead of “Laptop repair San Diego.”
  • Try “Dell Laptop repair San Diego”

It’s true, you’ll receive more website traffic from long tail keywords. Have a computer repair shop in San Diego? Instead of just going after the keywords “Computer Repair San Diego” (which has a ton of competition) Go after a specific laptop you repair, try “Dell Laptop Repair San Diego”  It’s working for my client. Hyphenet shows up on the first page for “Dell Laptop Repair San Diego. Wooo hoo! 🙂

#3 You’re Not Catering to your Target Market

The fix: Find your target market

You have a niche website and you need to know your audience. What would they want to read about and what other content would spark their interest while they’re browsing your blog?

  • What kind of personality does you brand have? –  Caring? Funny? Serious? Creative?
  • Demographics – Income level? Gender? Kids? Education? Age? Marital status?
  • Does your Title and Meta description speak to your target market?


#4 Your headlines are boring and lack SEO

The fix: Try headline generators

Did you know headlines are the single MOST important part of your blog post? Make sure your headline is a long tail keyword, second, make sure it’s wrapped in an <H1> tag. Third, it needs to be interesting and irresistible to click. Don’t worry, it’s actually easy. There’s many headline formulas proven to drive traffic to websites. Try my favorite headline generators and bring a touch of interest and psychological triggers to your headlines.

#5 Your Blog Post Are Not Long Enough

The fix: Answer all your audience’s questions

Are you writing new blog posts as fast as you can? Slow down there buddy. Keep it about quality and length rather than spitting out a quick blog post for the sake of having new content. You want to carefully craft content that has valuable information and answers all your user’s questions. It should also have nice images.

  • Google prefers a blog post that’s 2,000 words in length rather than 200 words length
  • Longer blog posts are shared more often

#6 You’re Not Producing Sharable Blog Posts

The fix: Create a richer user experience and add quality resources

Think of all the types of blog posts you share with friends. It’s usually high quality, helpful, controversial or perhaps visually engaging.

Here’s some characteristics of sharable content:

  • Professional Graphics / Visually translates your content
  • Vertical graphics with the headline are great for Pinterest traffic
  • Useful information that answers questions
  • Appealing headlines that spark curiosity or instant gratification
  • Appeals to you target market
  • Controversial
  • Make sure your blog has social media share buttons
  • Case studies
  • Free content / ebooks

Related: How often should I update my company’s blog?

#7 You’re Not Adding Internal Links to your Blog Posts

The fix: Sprinkle related content throughout your post

Internal links help Google learn what your website is all about and rank it accordingly. Users will also appreciate seeing internal links to more in depth content on your blog. Internal links usually flow within the content, making it useful if the blog covers terms you’re unfamiliar with.

  • Make sure your internal links open in the same window
  • Internal links make your website easier for search engines to crawl
  • Internal links will improve your CTR (click through rate) beneficial to your Google Adsense revenue


#8 You’re Not Using the WordPress Platform

The fix: Hire a website designer to give you a head start

WordPress is a website platform that’s optimized for quickly indexing your new blog posts. WordPress will signifigantly help your blog posts rank quickly. There’s so many good reasons I build my client’s websites on WordPress:

  • You don’t need to know HTML
  • Log in from any computer
  • Plug-ins for enhanced functions
  • Easy to use
  • Many SEO benefits
  • Many themes to choose from
  • Easy to make responsive

#9 Your Website is Too Slow

The fix: Utilize plug-ins and watch image file size

Google won’t rank your website on the first page especially if your website takes longer than five seconds to load. Users will get frustrated and click the back button to previous search results. You need to optimize your WordPress website and perform regular maintenance.

  • Install plug-ins to speed up your WordPress Site
  • Optimize your images keeping the file size low but quality high as possible
  • Place your long tail keywords on your image ALT tags and Title for image search traffic

#10 Your website looks Spammy

The fix: Remove low quality links and remove excess keywords

You’re doing things that make your website look low quality and spammy. I recommend the WordPress plug-in Yoast SEO. It will help keep your blog post within Google’s guidelines. It will also make sure your keyword density is not in excess. You may also have thousands of spammy backlinks. Don’t do the following:

  • Don’t keyword stuff
  • Don’t link to tons of affiliate links
  • Don’t link to lots of low quality links
  • Use Google’s disavow tool to remove spammy back links


#11 You don’t have quality backlinks

That’s right. Backlinks are like the bread and butter to your SEO. Some great ways to gain quality backlinks – Do this!:

  • Build quality, helpful content
  • Have sharable images / infographics
  • Guest post
  • Build a useful tool

#12 Your site’s robots.txt file is blocking Google

I cannot believe how many times I’ve examined a WordPress site and it has been set to discourage bots to index the page. Many times web designers check the box as pictured below and forget to uncheck the box when the site goes live! 

why your site is not showing in google

The fix: In WordPress go to: Settings > Reading > and uncheck the box: “Discourage search engines from indexing this site”

Hey bloggers, thanks for reading 10 Reasons Why You’re Not Getting Search Engine Traffic. If this blog post helped you, please share this post.

Would you like help getting your website optimized for Google?
Don’t forget, I’m a San Diego SEO expert and ready to help your website get ranked higher in Google search results.

Now that we’ve discussed the technical reasons, check out Jeff Bullas article: 8 Reasons Why You’re NOT Getting any Website Traffic

why your website is not getting search engine traffic