How to get Started Using Instagram for your Local Business
Instagram isn’t going anywhere and just keeps on getting better and bigger. If you haven’t started your local business on instagram yet, there’s no better time than now to start enjoying the latest instagram upgrades and benefits. And if you are using instagram already, these advanced local business tips for your company’s instagram will give you a competitive edge.
How would you like your small local business to gain global traffic?
Sure, you can target just local business and I’ll show you how, but it’s also possible to gain global traffic! Instagram constantly impresses me with its capabilities to level the playing field for both small local business and large global businesses. That’s right, you’re competing with big brands using the same app. I have seen small local businesses succeed in marketing a service or product on instagram that literally sells out overnight! I have witnessed small business’ beauty salons services become overbooked and apparel becoming out of stock after instagram posts are published.
Today you can literally grow a small business by networking on instagram. It really is exciting to think of all the possibilities and witnessing people becoming “quit your daytime job” successful from instagram.
I’m going to let you in on some instagram hacks for local business
These local business instagram tips will help you get started on the right foot and ahead of competitors. realistically, you will gain local followers, global followers, brand exposure, and revenue. And with this recipe, if If you’re really lucky , you could have an instagram image go viral and gain overnight stardom.
That’s right, instagram – the free social media app for sharing photo rich content, descriptions, and hashtags.
Take your pick! Instagram is capable of delivering large truckloads of consumer traffic to your brick and mortar business or to your online retail store
Let’s make sure your instagram is optimized correctly from the start
Setting up a Local Business Instagram Account
Be sure to use your company’s name as your instagram user name. Do not use a cute or sexy username, keep it professional. If you run into the unfortunate event seeing your business’ name taken already on instagram, don’t worry follow this user guide to take action. If your local business is not your username, I suggest you change your instagram username. Once your instagram username is setup properly, let’s set up your profile correctly.RELATED POST How to Rank Higher on Yelp FREE
Instagram Profile Page Optimization
Link your website: The instagram profile page is essential for properly optimizing your business page. This is the only place you can place a link to your website or website landing page to drive targeted traffic. It’s crucial that your website is responsive. A responsive website adapts perfectly to your mobile device. The user should not have to struggle zooming in and out of your content. It always amazes me how many small businesses don’t list their website on their profile page or even worse they don’t have a website.
Profile picture: Make sure you have a high quality profile photo of your logo. Meaning, make sure it’s not blurry or pixelated. Make sure the photo looks good with both rounded corner and squared corners because your profile photo will be displayed squared on the web and rounded on mobile devices. Your profile photo cannot be more than 110×110 pixels. Your photo updates cannot be larger than 612×612 pixels. I recommend that you don’t alternate profile photos. People will slowly but surely recognize your profile photo and company name. Changing one of them could cause you to lose followers.
Build your local instagram powerhouse
You will need to be self disciplined when it comes down to what to post, when to post, and how to engage.
Only post high quality photos you’re proud of
Find the best time to update. What time did you post your most liked content?
Repost your fan’s photos and give them credit
Answer your audience’s questions
Get to know your fans
Post some local photos of your surroundings
Use your city as a hashtag
Follow local people that use your city’s hashtag
Recycle your instagram content
It can be a chore to create amazing posts sometimes when you’re not inspired. Study what’s receiving likes for you business’ instagram page, go that direction. Give your fans more of what they want. You can even upload photos you already posted but apply a different filter.
You can take at least thirty minutes a week and plan your instagram posts ahead of time. Plan a weeks worth of high quality photos that will get your audience intrigued. Perhaps pick a theme of posts for the week. Having a saved library of stored photos ready to post at anytime is a smart idea. This way you can use these saved photos when you don’t have time to photograph or you’re stuck in the office all day or doing business errands. You can mix it up, take fresh photos and weave in your saved photos.RELATED POST How to Get Your Business Started on Instagram
Using Instagram for your Local Business is done best when you geotag your photos. This will help you gain local instagram followers and attract local instagram users walking into your local business. Do this with every photo you post when you’re at your local business.
How to geotag instagram photos
Make sure your location settings are turned on
Click Add to Photo Map
Find your business location
Click on your location
Now all your instagram followers can see what else customers have tagged in the location, simplify by clicking on your location link.
Follow Local, Gain Local
You should follow local instagram users that geotag their location at your business. Get creative, find local followers by searching your city’s hashtag. Have a nearby local competitor? Follow their followers. When they see who’s following them, they may thank you and learn about your competitive services on your page.
Include instagram on your current marketing channels
You should include your social media usernames on all your marketing material. Everything from in store signage, flyers, postcards, coupons, email marketing, on your website, and mention your instagram account on your twitter and Facebook page.
Creative Ideas Using Instagram for your Local Business
Model your product at your local landmarks
Geotag your local photos
Repost your local followers photos
Do you have any local followers that have a HUGE following? Contact them, offer them free services or products in return for promotion on their instagram account and social media feeds. These people are also known as influencers. Find a few that you think will do a high quality job and watch for an increase of followers and foot traffic. Nearby local business owners will most likely like to network and boost foot traffic in the area too. Collaborate and ask them to share your business on their page and vice versa. Perhaps they can promote your products or services. It’s usually a win win situation.RELATED POST How to Get Local Instagram Followers
Have an instagram contest/giveaway
Contests can run like wildfire when you have something amazing you’re giving away for free! Free products or services will engage and attract a large amount of attention. Word of mouth about the contest generates brand exposure like nothing else I’ve seen on instagram. Instagram users LOVE a good contest. Don’t forget to promote the winner of your contest to gain more credibility. You will also want to select a winner that has a huge list of followers because they will share the news about their win. You will usually want to have a custom graphic made that shows everything the contest is offering, include your logo, and include the word contest or giveaway. When you post the photo, be sure to geotag, ass some has tags such as #contest #giveaway #free #freebies etc. Give instructions on your description by having users repost the photo and “tag 3 friends” for extra points. Users will most limey be glued to your page waiting to find out who won the prize.
Use instagram to communicate and engage your customers. Talk to them, like their photos. Have fun on instagram! Don’t limit yourself by only talking to local instagram users, talk to everyone you follow.
Don’t forget to use local hashtags. When you update, be sure to use your city or state.
Any ideas or suggestions? Please let me know in the comments.
And there you have it some hacks for using instagram for your local business.
Looking to get inspired with creative ways to use instagram for business? Be honest, take a look at your instagram photos right now and tell me if they’re interesting and grab your attention. If it was a total snooze fest (boring) let’s pump up the jam and get it going on with these top 10 creative ways to use instagram for business.
If your instagram account needs more pizazz, followers, and likes, take it to the next level with these 10 creative ways your business can use Instagram
1. Pick a color theme and stick to it!
You can have the “wow” factor when someone visits your account easily by using a color theme!
We want to see your current projects! People are always fascinated how other people live across the globe or what your daily workspace looks like. Here’s a photo of my desk. Just snap a photo what your desk looks like. What snacks are on there? Is there any interesting art hanging on the walls? Birthday cards? Are you messy creative genius or a neat freak? It reminds me of the weird fascination people have looking in your refrigerator. Remember the show, MTV cribs? People that care about your brand will love to see your workflow and where it happens.
3. Show how your products are made:
After all, there is a popular TV show all about it. Show us the different steps of the manufacturing process! Get super creative and post a daily photo showing the next step of the process and keep me coming back for more! Everything from production to delivery. This creative instagram photo idea works for every business. You’re a bakery? Sweet! Show us a video of the giant dough mixer and of course making donut holes, yum. You’re a jewelry designer? Show us the beads and tools you use, perhaps a video of finishing a pair of earrings. You’re a photographer? Show us your favorite lens. Are you a realtor? Show us your favorite kitchen.RELATED POST Benefits of using instagram for Business
4. Creatively show off your products:
If you sell multicolor products, arrange it in a fun creative way. How about arranging them by the colors of the rainbow? Make interesting photos and apply beautiful filters to them. You can always find fabric and textures to place your products on. I like to place products on the grass, wooden table or wooden floor, place onto of a leather jacket, polished stone, granite countertop, on the sand at the beach, in front of a local landmark, you get the idea. Anything is better than just using a boring white background. Also notice if you’re selling a luxury item, place it next to other valuable things such as designer purses or stage it in a formal living room.
5. Consumers using your products – let others do the work for you!
Your customers have probably used your hashtag or tagged you in a photo using your product. What better incentive, than featuring them in your instagram feed. Use their photo and tag them back. Win win for everyone.
Use photos of different age ranges using your product. Ask your audience to hashtag a photo of themselves using your product in a unique way. This will also advertise all the amazing uses of your product. Pick the most creative user generated content to share on your instagram. This way, you can pick the best photos.
Only post exclusive previews of products on instagram. Invite users from twitter and Facebook to follow your instagram just for product releases. For example, maybe only your twitter account gives away promo codes, and your Facebook has more editorial photos.RELATED POST Top 10 Snapchat Facts Marketers Need to Know
7. Take instagram users with you:
Are you going to a tradeshow? Walking to the coffee shop? Share a fun moment of your day! A concert? Celebrity sighting? Perhaps the Pope? Take video, now share and tell!
Related: 5 tips how to get local instagram followers
8. I spy with my little eye:
Play a game, ask your instagram users to find something in your photo.
Unlock the mysteries of your business. What’s behind those huge doors? Show us what it looks like getting a large shipment of your product. Let’s see some unboxing of your product. Interview your employees what they’re up to. Show us the fun photo shoot you’re doing. What’s your office decor theme? Show us what it looks like behind the scenes of a press conference, at a star studded event, your company holiday party. Did a customer bring a cute pet with them into your business, show us. Better yet, model the pet with your product.
There’s so many benefits of using instagram for business and having the most creative and visually appealing photo stream gives your business a competitive edge. Whether you’re just getting your business started on instagram or you want some new ideas to grow your local business, I recommend you take thirty minutes and try taking some creative photos right now and save them for future use on instagram. People are going to love your new creative photos and most likely be intrigued to learn more about you. That’s why it’s very important to make sure you have your profile optimized for instagram. I talk about optimizing your instagram profile in this article for setting up a small local business on instagram.
This is true no matter how many followers you have. You might have noticed how important hashtags have become lately for every industry and using specific jewelry hashtags will work by finding customers that are actually interested in jewelry or shopping for jewelry.
I have helped small and large businesses start marketing their jewelry online by providing them a list of the best hashtags for jewelry and top instagrams for jewelry.
Using the BEST Hashtags for Jewelry
I have a list of the best hashtags for jewelry you can copy and paste into your instagram account. Bookmark this page.
On instagram, you can use up to 30 hashtags per post. I recommend you take full advantage of using all 30. You can experiment using these and make them your own by changing some and seeing what works for your jewelry business.
Using your phone: Touch and hold to copy jewelry hashtags | Paste into Instagram
First of all, hashtags are the “keywords” for social media platforms such as instagram, twitter, Facebook, and Tumblr. Using the best hashtags for jewelry will level the playing field for your small business! You can literally compete with large jewelry stores this way no matter how many followers you have.RELATED POST How to Get Your Business Started on Instagram
Using Jewelry hashtags on your instagram posts are perfect for anyone selling jewelry. If you have an Etsy store, online retail store, or even a local jewelry shop, you should be using these specific jewelry hashtags. BTW, make sure you place your online store’s website or Etsy page in your instagram profile.
Top Instagrams For Jewelry:
using Hashtags for Jewelry Effectively
Take a look at these people on instagram. Their instagram accounts are properly set up using hashtags geared to their specific type of jewelry they’re marketing on instagram. Study their photos and hashtags because they’re doing a great job.
Not ready to make the switch to a “https” website?
I wish you’d make the switch, but hey I got ya. There’s some nifty (who uses the word nifty anymore?) WordPress plugins that can speed up your WordPress website.
Try these free wordpress plugins to speed up WordPress sites page load time under 2 seconds. No matter what host you use and without using a CDN. No paid Services.
Free Plugins to Speed Up Your WordPress Website for faster page load time and SEO that actually work and they’re easy to use.
Fun fact: Speeding up your website will make it rank higher in Google
This is the quickest method how to speed up your wordpress blog using free WP plug-ins. This will only take you under ten minutes and you will see improvements in speed of your wordpress website.
First of all, congrats on making an effort to fix your slow website. There’s so many slow websites out there that drive people crazy. If your blog is using the WordPress platform, it’s not uncommon to experience a gradual slow down in page load time and responsiveness. The bigger your website becomes and your bad habit of constantly installing new plug-ins, WordPress can get cray sluggish.
However, every WordPress website needs a little maintenance for page load time. Here’s how to get your slow as molasis blog back up to speed. Ideally, you want to have a WordPress site that loads fast under 2 seconds. Let’s make it happen. 😉
Speed up your WordPress Website – Preflight
Step 1: Plug-ins Less is More
I’m going to let you in on a dirty little WordPress secret… the more WordPress plug-ins your site has, the slower it loads. Shhhh! Before we install these necessary plug-ins that will make your site faster, you need to do some spring cleaning in there.RELATED POST The BEST Plugin for Featured Snippets
Remove as many plug-ins that you don’t need. Drink some coffee and try to deal with that statement, maybe go for a walk. I know it can be sad removing plug-ins that you think make your blog cool, but people visit your website to read your sass and become dazzled by your images, possibly learn something..hello?!.
The types of plug-ins that slow down your site are usually: Jetpack, and most related content plug-ins. Delete them if you can handle it. Don’t be a wimp.
Speed up your Website NOW
Now that we’ve stripped down and cleaned up your slow dirty website, now we can place the right plug-ins and get to action. Install these now.
There’s lots of posts that claim to speed up your WordPress website, however you only need to install these four to see a big difference. Remember, overall the less plug-ins you have, the faster your page load time.
STEP 1: Log into your Yelp business owner account here:https://biz.yelp.com STEP 2: Make a list of keywords you want to rank for in Yelp STEP 3: Write these keywords into your Specialties Section STEP 4: Ask for Yelp Reviews Focused on a Specific Keyword
How to rank higher on Yelp!
Business owners, you’re on Yelp whether you like it or not. You might as well optimize your Yelp business page and leverage the power of Yelp. I’m going to share with you how I organically optimized a client’s Yelp business page.
Best of all, I was able to improve the Yelp page rank for free. That’s right, without buying Yelp ads or any of the add on features. Woo hoo! Not only did I save my client money. With these quick Yelp optimizations, he’s now ranking high organically next to the top paid ads. What?! Yes! And you can too!
Here’s my free guide How to Optimize your Yelp Business Page Rank. If you want to have your business ranking higher on yelp for free, keep reading. This will also help maximize your ROI if you’re running any Yelp ads. I promise, this will take ten minutes tops! Grab a cup of coffee or tea and let’s work through this Yelp optimization together. Yay!
STEP 2: Make a list of keywords you want to rank for in Yelp
This is where the MAGIC happens. Ideally, you want to rank for long tail keywords or very specialized services you offer exclusively. For example, my client is a Managed IT service provider in San Diego. There’s so much competition for this Keyword so we want to of course still rank for it but also go after similar keywords such as “Onsite managed IT services” and also specific services in that category such as “PCI compliance”, “Dell Poweredge”, “Proofpoint Essentials”, “Managed Firewall”, “Office 365”. (More info about long tail keywords mentioned as #2 in this post.)
Yelp Specialties Section Screen Shot
STEP 3: Write these keywords into your Specialties Section
It’s all about the Specialties section. That’s where the magic happens for organic yelp page rank. Write a helpful description sprinkling your keywords throughout the paragraph(s). Try to sound like a human and not a robot lol. Do NOT just make a long list of the keywords. That can flag your account. After many tests, I learned that whatever keywords you write into the specialties section is what gets crawled for SEO. Don’t bother focusing them in the “History” or “About the Owner” section.
STEP 4: Ask for Yelp Reviews Focused on a Specific Keyword
Your Yelp rank will also significantly improve if your Yelp reviews have the specific keyword mentioned in the review. YES! Yelp reviews also show up in Yelp search results! Keywords will show up in bold to match the keywords in the search bar.RELATED POST How to Rank Higher in Google Maps
Upon completion of a service for example, “laptop keyboard replacement” it’s perfectly OK to ask your customer for a Yelp review for specifically you guessed it… “laptop keyboard repair.” How to be slick about it and not look cheesy? You can print a template to hand out to your customers. A slip of paper that basically says “Hey thanks for stopping by, can you do us a favor? Check-into Yelp and write a review about your (fill in the blank) “laptop keyboard repair” It’s not just about having Five Star reviews in Yelp, It’s about being found in Yelp! Maximize this by having targeted keywords linking into your page just by having them in your Yelp customer reviews. Genius. POW! Whaaaaat?! To sweeten the deal, offer discounts for checking-in to the business and writing a yelp review.
Here’s the Optimized Yelp Page Rank Results:
Because we have “PCI Compliance” in the Specialties section, it shows up in the Yelp search results. Pretty impressive huh? If we also gained a review focused on “PCI compliance” that could also show up under the Yelp search results.
screenshot of high yelp ranking results
Here’s an example of improved Yelp page rankings:
My client is now ranking on the first page of Yelp search results for “managed firewall.” Currently listed at #4. Now, if we start getting more Yelp reviews with this focused keyword, we could get higher in rank. Once again, this keyword was added into the specialties section of the Yelp business owner page.
An example of ranking and dominating very specific keywords
Ranking as the only search result! Another HUGE advantage of adding multiple complex keywords to your Yelp business page. For example, customers call for pricing or support for the software called “Proofpoint Essentials” This is why I added it to the specialties section. And look what happened? My client is the only Managed IT Service provider in town that ranks for “Proofpoint Essentials” Pretty awesome huh?!
Yelp SEO magic
I hope my How to Rank Higher on Yelp tutorial helps your business as much as my client’s.
Please let me know in the comments section down below or if you have an awesome Yelp page rank tip you’d like to share.
Thanks for reading,
Would you like to hire me to optimize your Yelp listing? Contact me today for a quote! Don’t forget, I’m an SEO expert in San Diego, CA. I can optimize your website to rank higher in Google.
How to Find Long Tail Keywords for SEO. Fast free and easy. Quickly increase your website’s traffic by using the right long tail keywords for your site.
Today I’m showing you some FREE ways to generate long tail keywords.
Find the perfect long tail keywords for SEO and YOUR Website
Your website probably already has lots of helpful content and great quality photos.
BUT, you’re not getting the traffic you deserve. Take advantage of long tail keywords today! Keep reading step by step how to find long tail keywords for SEO. (search engine optimization) or what I like to also call (search experience optimization -great article via Forbes)
In this post, you’ll learn:
What a long tail keyword is
How to create long tail keywords
How to choose long tail keywords
How to find long tail keywords for seo free
Long tail keywords examples
Where to place the long tail keywords on your site
Best of all you can modify your old blog posts and start creating new blog posts using this SEO method.
Stop trying to rank for competitive keywords, start competing for easier to rank keywords instead.
What’s the quick fix to get more website traffic? Long tail Keywords!
You’re probably heard the term “keywords” a million times by now…
But let’s be honest… simply typing in “keywords” into your meta description will not do anything….
Those days of SEO are long gone.
Google’s algorithms have evolved into providing the user a high quality experience. The average user is now more detailed in their searches. People want immediate content gratification.
You need to target “long tail keywords”
Why are long tail keywords important for SEO?
Long tail keywords take advantage of very specific search traffic. Instead of trying to rank for a broad range keyword like “laptop repair” you’re targeting a more unique search phrase that has more keywords. It’s essentially a longer phrase typed into Google search. This is beneficial for your website traffic because there’s less competition for long tail keyword phrases.
Instead of using these short BASIC keywords “Laptop Repair”
Use this LONG-TAIL keyword instead “Toshiba laptop repair San Diego”
Long tail keywords examples:
“laptop screen repair San Diego”
“Sony laptop repair San Diego”
“HP laptop repair San Diego”
Alienware laptop repair San Diego”
Same day laptop repair San Diego”
How to create long tail keywords – the EASY quick way how to find the PERFECT long-tail keywords for YOUR WEBSITE!
Here’s how to choose long tail keywords for your website. Let’s say you have a local business that offers laptop repair in San Diego, CA. On your website, don’t just make a “laptop repair page” Make more specific pages using the long tail keyword method. Forget using the Google keyword planner… look for organic long-tail keywords in Google search yourself. This is great for both local long-tail keyword research too.
Go to Google.com and type in the basic / general keyword your potential customers would type for example: laptop repair San Diego
Scroll to the bottom of the page and look at the related search terms. These are long-tail keywords! For example: laptop screen repair San Diego
3. Pick one of these long tail keywords and cater your content around that! Yes!
FREE online keyword generators:
OK, Now Where Do I place these Long Tail Keywords?!
Now that you know How to Find Long Tail Keywords for SEO, it’s time to place them throughout the code and content. You can also use a free SEO plug-in such as Yoast SEO. The plug-in will actually guide you where to place the long tail keyword. If you don’t want to use the plug-in, the general instructions are below.
You’re going to want to incorporate this long tail keyword in specific places of your website to see it go into effect. Copy/paste it into the following:
Select 1 main long tail keyword such as “Toshiba Laptop Repair San Diego” and make this the Title of your page/blog post.
the URL of the page: www.yourwebsite.com/Toshiba-Laptop-Repair-San Diego
In the Meta description
The <H1> tag of your content
The image ALT tags
The name of the images
First sentence of the blog post
Naturally occurring a few times in the copy with related text around it
Is there still too much competition for this long tail keyword? It can happen… try modifying the long tail keyword.
For example: “Toshiba laptop screen repair San Diego”
This is a perfect example of a long-tail keyword that is extremely catered to the user. This is guaranteed to have little traffic/competition. Best of all you will more likely get an increase of website traffic.
You might already be getting long tail search traffic to your website – now optimize it and rank on the first page
You might already receive small doses of long tail search traffic but you’re not optimizing it enough. You should also experient. Perhaps you’re ranking on the third or fifth page of Google for a long tail search. Perhaps you have a blog post titled “Benefits of Responsive Web Design” However, it’s ranking on the fifth page of Google search. If you check your search traffic, you can see all the keywords people used to find your site. See them for free using the free plug-in JetPack by WordPress. Or of course by using Google analytics.
Modify Low Ranking Blog Posts with Targeted Long Tail Keywords!
You can generate tons of high quality content focused on long tail keywords. You can also modify your old general blog posts into more razor sharp focused content. This content will more likely receive more traffic and rank higher for a targeted phrase.
BONUS BENEFIT: Here’s where the MAGIC happens
You probably already have a page “Laptop Repair San Diego” Now you can link all this content together.
Now when someone does land on the “Toshiba laptop screen repair San Diego” You can have breadcrumbs or links to your “Toshiba Laptop Repair San Diego” This will help both pages rank higher in Google. Best of all it will also help your basic keyword “Laptop repair San Diego”
Once you have a high ranking blog post, you can place internal links to some of you hard to rank pages. 🙂 “Related content” (just like how I included an internal link to my “How to Rank Higher on Yelp SEO article above)
Hopefully after reading these examples, you will now know how to create long tail keywords and put them into good use – gaining traffic.
Thanks for reading How to Find Long Tail Keywords for SEO. The Fastest and easiest way how to increase your website’s traffic.
Jen Ruhman is an SEO Expert in San Diego, CA. She has helped hundreds of small businesses in San Diego rank their websites organically in search results. Not only does she excel in optimizing web content for bots, she has also mastered the art of writing compelling ad copy for humans.