Frequently, but updating your blog posts is better in my opinion!
I get asked this daily question:
Or,heya Jen, how often should I update my blog posts?
Most common question I’m hearing for SEO in 2020.
The simple truth:
The more frequently, the better!
This tip is crucial for SEO in 2020.
Blogging frequency is so important, I included it in my Top 5 SEO Tips.
If you’re not updating old content, you’re missing out on traffic.
It really is plain and simple as that!
Why I now prefer updating my old content than posting new blog posts
You put a lot of time writing your blog posts and not all, but many are your bread and butter for getting traffic on your website! These top ranking blog posts slowly lose their appeal in google search results.
Perhaps you’ve had a blog post that was getting a thousand views a day from google search results, but now it only receives less than thirty! You can refreshen these blog posts and make them great again!
It’s actually easier than thinking 🤔 of new content for a new blog post.
Besides, the blog posts that were getting a lot of traffic were from posts you put a lot of effort into and probably enjoyed writing,
Here’s my analogy of blog freshness
Did you know your blog freshness and SEO go hand in hand?
You need lots of great high quality content and it needs to be pruned like a rosebush 🌹 by updating the content, adding new information, not just creating new blog posts.
Don’t let your rosebush become overgrown and uncared for 🥀 .
(Did you like my analogy? Hopefully if you do have rosebushes and a green thumb, you go out and tackle that chore today too. – wear gloves🧤)
If you want to drive traffic to your site I’ll tell you the trick for combining blogging frequency for SEO benefits. (below) 😃
It’s true, blog posts that rank well in Google have these five traits in common:
Blog updated often
Great user experience
If your blog has all 7 of these characteristics, your blog is going to be booming with traffic! Unfortunately, these 7 traits take a lot of work to make happen.
Just getting “into the mood for blogging” can sometimes be your biggest obstacle!
Just dive in there 🏊♀️ already!
Content to add to old blog posts:
Just adding new content is great. 👍 Adding updated content that’s newsworthy is even better! The recommendations below not only update your content but also enrich it for a better user experience. I recommend you add some of the following that may apply to your blog post or page:
Images – maybe an update on your progress using a product
FAQ Schema – Adding new related questions with answers
In-depth content – Naturally sprinkle in related keywords
Videos – Embed your Youtube Videos into the related content
Add a story – If appropriate write why you wrote this post
Add related links to higher authority sources
Add bullet points – such as what you’re reading 😉
Add H2, H3, H4, tags to break up your text and add readability
You need to blog as often as you can (keeping quality in mind)
Don’t blog for the sake of having a new post
As a matter of fact, STOP publishing short blog posts. Google calls short blog posts “thin content”. There’s not much text for google to “grab on to” and analyze. Adding more text creates a more in-depth blog post, making you look like an expert! Not only that, but your content also becomes more trustworthy too!
When someone finds your blog post that answers their question and many more related questions, they may actually bookmark and share your page.
If your blog post does not have all five traits, you’re just going to be wasting your time and your dedicated reader’s time. Your blog post most likely won’t rank well in google either.
When you take the time to write a new blog post, you want to make sure it lands on google’s first page. Taking your time to write a well-written blog post that someone will actually learn something from and want to share – that’s your best bet. If you can make this happen, run wild and update daily! If you can’t, take your time with your blog post, even work on it throughout the week to develop the blog post into that high-quality slam dunk.
The trick for combining frequent blog post updates For SEO benefits
It can be overwhelming cranking out a fresh new blog post every day, so don’t! Just rewrite/update the old ones. I have some tips on how you can combine a frequent blog post strategy for maximum SEO benefits.
Blog about one main keyword and naturally add long-tail keywords – Let your blog post have one specific question and answer it from all aspects. This helps you concentrate on one topic rather than getting overwhelmed about sub topics.
Go “in depth” on one topic – As you see on this blog I have many posts about instagram, this casts a wider net for SEO. The more content I have about the topic, gives me my website authoritative points for being a social media maven.
Websites that update often, (once a week) sends a ranking factor to Google to come back and crawl your content regularly. This can help your other blog posts gain momentum and boost their ranks. I have also experimented by slightly rewriting an old blog post and republishing it – changing the time stamp. The blog post that was once old was new again and gaining lots of blog traffic like it once did.
Yuck! 🤢 Who left that blog post in the refrigerator for two years?
Ya, it’s kinda like that. Joking. Ok I admit that analogy was lame.
You need to take those blog posts out of the refrigerator and make meals out of them or throw them away (delete them if they’re outdated and not helpful)
Blogs that have not updated in a long time (1 year or more) usually see a decline in blog ranks. However, this is not the case if your content is being shared on social media! If you’re constantly promoting your content, you might even see an increase in traffic.
I hope I helped answer how often you should blog for your business. Remember, the more high quality content you have, the better chances you have receiving organic google traffic to your website. Having a blog that has hundreds of high quality posts also ensures you gain a boost in website traffic. Overall, a good rule of thumb is to publish/update at least one high quality blog post a week.
There are many set blogs that recommend publishing new posts daily. Sure it seems amazing, but may not fit with your website. If you have a news website such as a health news site, yes you should update often. However, if you’re a small mom and pop donut shop, you’re probably not going to update daily.
“But I don’t have time to be blogging or updating old content.”
Looking to get inspired with creative ways to use instagram for business? Be honest, take a look at your instagram photos right now and tell me if they’re interesting and grab your attention. If it was a total snooze fest (boring) let’s pump up the jam and get it going on with these top 10 creative ways to use instagram for business.
If your instagram account needs more pizazz, followers, and likes, take it to the next level with these 10 creative ways your business can use Instagram
1. Pick a color theme and stick to it!
You can have the “wow” factor when someone visits your account easily by using a color theme!
We want to see your current projects! People are always fascinated how other people live across the globe or what your daily workspace looks like. Here’s a photo of my desk. Just snap a photo what your desk looks like. What snacks are on there? Is there any interesting art hanging on the walls? Birthday cards? Are you messy creative genius or a neat freak? It reminds me of the weird fascination people have looking in your refrigerator. Remember the show, MTV cribs? People that care about your brand will love to see your workflow and where it happens.
3. Show how your products are made:
After all, there is a popular TV show all about it. Show us the different steps of the manufacturing process! Get super creative and post a daily photo showing the next step of the process and keep me coming back for more! Everything from production to delivery. This creative instagram photo idea works for every business. You’re a bakery? Sweet! Show us a video of the giant dough mixer and of course making donut holes, yum. You’re a jewelry designer? Show us the beads and tools you use, perhaps a video of finishing a pair of earrings. You’re a photographer? Show us your favorite lens. Are you a realtor? Show us your favorite kitchen.RELATED POST Benefits of using instagram for Business
4. Creatively show off your products:
If you sell multicolor products, arrange it in a fun creative way. How about arranging them by the colors of the rainbow? Make interesting photos and apply beautiful filters to them. You can always find fabric and textures to place your products on. I like to place products on the grass, wooden table or wooden floor, place onto of a leather jacket, polished stone, granite countertop, on the sand at the beach, in front of a local landmark, you get the idea. Anything is better than just using a boring white background. Also notice if you’re selling a luxury item, place it next to other valuable things such as designer purses or stage it in a formal living room.
5. Consumers using your products – let others do the work for you!
Your customers have probably used your hashtag or tagged you in a photo using your product. What better incentive, than featuring them in your instagram feed. Use their photo and tag them back. Win win for everyone.
Use photos of different age ranges using your product. Ask your audience to hashtag a photo of themselves using your product in a unique way. This will also advertise all the amazing uses of your product. Pick the most creative user generated content to share on your instagram. This way, you can pick the best photos.
Only post exclusive previews of products on instagram. Invite users from twitter and Facebook to follow your instagram just for product releases. For example, maybe only your twitter account gives away promo codes, and your Facebook has more editorial photos.RELATED POST Top 10 Snapchat Facts Marketers Need to Know
7. Take instagram users with you:
Are you going to a tradeshow? Walking to the coffee shop? Share a fun moment of your day! A concert? Celebrity sighting? Perhaps the Pope? Take video, now share and tell!
Related: 5 tips how to get local instagram followers
8. I spy with my little eye:
Play a game, ask your instagram users to find something in your photo.
Unlock the mysteries of your business. What’s behind those huge doors? Show us what it looks like getting a large shipment of your product. Let’s see some unboxing of your product. Interview your employees what they’re up to. Show us the fun photo shoot you’re doing. What’s your office decor theme? Show us what it looks like behind the scenes of a press conference, at a star studded event, your company holiday party. Did a customer bring a cute pet with them into your business, show us. Better yet, model the pet with your product.
There’s so many benefits of using instagram for business and having the most creative and visually appealing photo stream gives your business a competitive edge. Whether you’re just getting your business started on instagram or you want some new ideas to grow your local business, I recommend you take thirty minutes and try taking some creative photos right now and save them for future use on instagram. People are going to love your new creative photos and most likely be intrigued to learn more about you. That’s why it’s very important to make sure you have your profile optimized for instagram. I talk about optimizing your instagram profile in this article for setting up a small local business on instagram.
How to Find Long Tail Keywords for SEO. Fast free and easy. Quickly increase your website’s traffic by using the right long tail keywords for your site.
Today I’m showing you some FREE ways to generate long tail keywords.
Find the perfect long tail keywords for SEO and YOUR Website
Your website probably already has lots of helpful content and great quality photos.
BUT, you’re not getting the traffic you deserve. Take advantage of long tail keywords today! Keep reading step by step how to find long tail keywords for SEO. (search engine optimization) or what I like to also call (search experience optimization -great article via Forbes)
Long tail keywords take advantage of very specific search traffic. Instead of trying to rank for a broad range keyword like “laptop repair” you’re targeting a more unique search phrase that has more keywords. It’s essentially a longer phrase typed into Google search. This is beneficial for your website traffic because there’s less competition for long tail keyword phrases.
Instead of using these short BASIC keywords “Laptop Repair”
Use this LONG-TAIL keyword instead “Toshiba laptop repair San Diego”
Long tail keywords examples:
“laptop screen repair San Diego”
“Sony laptop repair San Diego”
“HP laptop repair San Diego”
Alienware laptop repair San Diego”
Same day laptop repair San Diego”
How to create long tail keywords – the EASY quick way how to find the PERFECT long-tail keywords for YOUR WEBSITE!
Here’s how to choose long tail keywords for your website. Let’s say you have a local business that offers laptop repair in San Diego, CA. On your website, don’t just make a “laptop repair page” Make more specific pages using the long tail keyword method. Forget using the Google keyword planner… look for organic long-tail keywords in Google search yourself. This is great for both local long-tail keyword research too.
Go to Google.com and type in the basic / general keyword your potential customers would type for example: laptop repair San Diego
Scroll to the bottom of the page and look at the related search terms. These are long-tail keywords! For example: laptop screen repair San Diego
3. Pick one of these long tail keywords and cater your content around that! Yes!
Best free longtail keyword generators:
OK, Now Where Do I place these Long Tail Keywords?!
Now that you know How to Find Long Tail Keywords for SEO, it’s time to place them throughout the code and content. You can also use a free SEO plug-in such as Yoast SEO. The plug-in will actually guide you where to place the long tail keyword. If you don’t want to use the plug-in, the general instructions are below.
You’re going to want to incorporate this long tail keyword in specific places of your website to see it go into effect. Copy/paste it into the following:
Select 1 main long tail keyword such as “Toshiba Laptop Repair San Diego” and make this the Title of your page/blog post.
the URL of the page: www.yourwebsite.com/Toshiba-Laptop-Repair-San Diego
In the Meta description
The <H1> tag of your content
The image ALT tags
The name of the images
First sentence of the blog post
Naturally occurring a few times in the copy with related text around it
Is there still too much competition for this long tail keyword? It can happen… try modifying the long tail keyword.
For example: “Toshiba laptop screen repair San Diego”
This is a perfect example of a long-tail keyword that is extremely catered to the user. This is guaranteed to have little traffic/competition. Best of all you will more likely get an increase of website traffic.
You’re reading: How to Find Long Tail Keywords for SEO. -You may also enjoy reading:
You might already be getting long tail search traffic to your website – now optimize it and rank on the first page
You might already receive small doses of long tail search traffic but you’re not optimizing it enough. You should also experient. Perhaps you’re ranking on the third or fifth page of Google for a long tail search. Perhaps you have a blog post titled “Benefits of Responsive Web Design” However, it’s ranking on the fifth page of Google search. If you check your search traffic, you can see all the keywords people used to find your site. See them for free using the free plug-in JetPack by WordPress. Or of course by using Google analytics.
Let’s make the long tail keyword even LONGER
You may notice you’re ranking better for “Advantages of Responsive Web Design” Try changing your title to something more specific such as “Business Advantages of Responsive Web Design“. Optimize your blog post more about the business benefits and now you’re ranking #1! You’re welcome.
Modify Low Ranking Blog Posts with Targeted Long Tail Keywords!
You can generate tons of high quality content focused on long tail keywords. You can also modify your old general blog posts into more razor sharp focused content. This content will more likely receive more traffic and rank higher for a targeted phrase.
BONUS BENEFIT: Here’s where the MAGIC happens
You probably already have a page “Laptop Repair San Diego” Now you can link all this content together.
Now when someone does land on the “Toshiba laptop screen repair San Diego” You can have breadcrumbs or links to your “Toshiba Laptop Repair San Diego” This will help both pages rank higher in Google. Best of all it will also help your basic keyword “Laptop repair San Diego”
Once you have a high ranking blog post, you can place internal links to some of you hard to rank pages. 🙂 “Related content” (just like how I included an internal link to my “How to Rank Higher on Yelp SEO article above)
Hopefully after reading these examples, you will now know how to create long tail keywords and put them into good use – gaining traffic.
Thanks for reading How to Find Long Tail Keywords for SEO. The Fastest and easiest way how to increase your website’s traffic.
This is true no matter how many followers you have. You might have noticed how important hashtags have become lately for every industry and using specific jewelry hashtags will work by finding customers that are actually interested in jewelry or shopping for jewelry.
I have helped small and large businesses start marketing their jewelry online by providing them a list of the best hashtags for jewelry and top instagrams for jewelry.
Using the BEST Hashtags for Jewelry
I have a list of the best hashtags for jewelry you can copy and paste into your instagram account. Bookmark this page.
On instagram, you can use up to 30 hashtags per post. I recommend you take full advantage of using all 30. You can experiment using these and make them your own by changing some and seeing what works for your jewelry business.
Using your phone: Touch and hold to copy jewelry hashtags | Paste into Instagram
First of all, hashtags are the “keywords” for social media platforms such as instagram, twitter, Facebook, and Tumblr. Using the best hashtags for jewelry will level the playing field for your small business! You can literally compete with large jewelry stores this way no matter how many followers you have.RELATED POST How to Get Your Business Started on Instagram
Using Jewelry hashtags on your instagram posts are perfect for anyone selling jewelry. If you have an Etsy store, online retail store, or even a local jewelry shop, you should be using these specific jewelry hashtags. BTW, make sure you place your online store’s website or Etsy page in your instagram profile.
Top Instagrams For Jewelry:
using Hashtags for Jewelry Effectively
Take a look at these people on instagram. Their instagram accounts are properly set up using hashtags geared to their specific type of jewelry they’re marketing on instagram. Study their photos and hashtags because they’re doing a great job.
How to get Started Using Instagram for your Local Business
Instagram isn’t going anywhere and just keeps on getting better and bigger. If you haven’t started your local business on instagram yet, there’s no better time than now to start enjoying the latest instagram upgrades and benefits. And if you are using instagram already, these advanced local business tips for your company’s instagram will give you a competitive edge.
How would you like your small local business to gain global traffic?
Sure, you can target just local business and I’ll show you how, but it’s also possible to gain global traffic! Instagram constantly impresses me with its capabilities to level the playing field for both small local business and large global businesses. That’s right, you’re competing with big brands using the same app. I have seen small local businesses succeed in marketing a service or product on instagram that literally sells out overnight! I have witnessed small business’ beauty salons services become overbooked and apparel becoming out of stock after instagram posts are published.
Today you can literally grow a small business by networking on instagram. It really is exciting to think of all the possibilities and witnessing people becoming “quit your daytime job” successful from instagram.
I’m going to let you in on some instagram hacks for local business
These local business instagram tips will help you get started on the right foot and ahead of competitors. realistically, you will gain local followers, global followers, brand exposure, and revenue. And with this recipe, if If you’re really lucky , you could have an instagram image go viral and gain overnight stardom.
That’s right, instagram – the free social media app for sharing photo rich content, descriptions, and hashtags.
Take your pick! Instagram is capable of delivering large truckloads of consumer traffic to your brick and mortar business or to your online retail store
Let’s make sure your instagram is optimized correctly from the start
Setting up a Local Business Instagram Account
Be sure to use your company’s name as your instagram user name. Do not use a cute or sexy username, keep it professional. If you run into the unfortunate event seeing your business’ name taken already on instagram, don’t worry follow this user guide to take action. If your local business is not your username, I suggest you change your instagram username. Once your instagram username is setup properly, let’s set up your profile correctly.RELATED POST How to Rank Higher on Yelp FREE
Instagram Profile Page Optimization
Link your website: The instagram profile page is essential for properly optimizing your business page. This is the only place you can place a link to your website or website landing page to drive targeted traffic. It’s crucial that your website is responsive. A responsive website adapts perfectly to your mobile device. The user should not have to struggle zooming in and out of your content. It always amazes me how many small businesses don’t list their website on their profile page or even worse they don’t have a website.
Profile picture: Make sure you have a high quality profile photo of your logo. Meaning, make sure it’s not blurry or pixelated. Make sure the photo looks good with both rounded corner and squared corners because your profile photo will be displayed squared on the web and rounded on mobile devices. Your profile photo cannot be more than 110×110 pixels. Your photo updates cannot be larger than 612×612 pixels. I recommend that you don’t alternate profile photos. People will slowly but surely recognize your profile photo and company name. Changing one of them could cause you to lose followers.
Build your local instagram powerhouse
You will need to be self disciplined when it comes down to what to post, when to post, and how to engage.
Only post high quality photos you’re proud of
Find the best time to update. What time did you post your most liked content?
Repost your fan’s photos and give them credit
Answer your audience’s questions
Get to know your fans
Post some local photos of your surroundings
Use your city as a hashtag
Follow local people that use your city’s hashtag
Recycle your instagram content
It can be a chore to create amazing posts sometimes when you’re not inspired. Study what’s receiving likes for you business’ instagram page, go that direction. Give your fans more of what they want. You can even upload photos you already posted but apply a different filter.
You can take at least thirty minutes a week and plan your instagram posts ahead of time. Plan a weeks worth of high quality photos that will get your audience intrigued. Perhaps pick a theme of posts for the week. Having a saved library of stored photos ready to post at anytime is a smart idea. This way you can use these saved photos when you don’t have time to photograph or you’re stuck in the office all day or doing business errands. You can mix it up, take fresh photos and weave in your saved photos.RELATED POST How to Get Your Business Started on Instagram
Using Instagram for your Local Business is done best when you geotag your photos. This will help you gain local instagram followers and attract local instagram users walking into your local business. Do this with every photo you post when you’re at your local business.
How to geotag instagram photos
Make sure your location settings are turned on
Click Add to Photo Map
Find your business location
Click on your location
Now all your instagram followers can see what else customers have tagged in the location, simplify by clicking on your location link.
Follow Local, Gain Local
You should follow local instagram users that geotag their location at your business. Get creative, find local followers by searching your city’s hashtag. Have a nearby local competitor? Follow their followers. When they see who’s following them, they may thank you and learn about your competitive services on your page.
Include instagram on your current marketing channels
You should include your social media usernames on all your marketing material. Everything from in store signage, flyers, postcards, coupons, email marketing, on your website, and mention your instagram account on your twitter and Facebook page.
Creative Ideas Using Instagram for your Local Business
Model your product at your local landmarks
Geotag your local photos
Repost your local followers photos
Do you have any local followers that have a HUGE following? Contact them, offer them free services or products in return for promotion on their instagram account and social media feeds. These people are also known as influencers. Find a few that you think will do a high quality job and watch for an increase of followers and foot traffic. Nearby local business owners will most likely like to network and boost foot traffic in the area too. Collaborate and ask them to share your business on their page and vice versa. Perhaps they can promote your products or services. It’s usually a win win situation.RELATED POST How to Get Local Instagram Followers
Have an instagram contest/giveaway
Contests can run like wildfire when you have something amazing you’re giving away for free! Free products or services will engage and attract a large amount of attention. Word of mouth about the contest generates brand exposure like nothing else I’ve seen on instagram. Instagram users LOVE a good contest. Don’t forget to promote the winner of your contest to gain more credibility. You will also want to select a winner that has a huge list of followers because they will share the news about their win. You will usually want to have a custom graphic made that shows everything the contest is offering, include your logo, and include the word contest or giveaway. When you post the photo, be sure to geotag, ass some has tags such as #contest #giveaway #free #freebies etc. Give instructions on your description by having users repost the photo and “tag 3 friends” for extra points. Users will most limey be glued to your page waiting to find out who won the prize.
Use instagram to communicate and engage your customers. Talk to them, like their photos. Have fun on instagram! Don’t limit yourself by only talking to local instagram users, talk to everyone you follow.
Don’t forget to use local hashtags. When you update, be sure to use your city or state.
Any ideas or suggestions? Please let me know in the comments.
And there you have it some hacks for using instagram for your local business.
This is my favorite FREE WordPress plugin to empower any WordPress website with schema markup. It immediately adds JSON-LD schema to a blog post! You can install it and enter your content in less than 3 minutes.
Why are SEO professionals excited about featured snippets?
Featured snippets gives lower ranking pages another chance to list at the top of the first page of Google. This is all done with little effort. You can easily get there with the WordPress plugin I recommend called: Structured Content (JSON-LD)
I’m using this post for a quick example. As a trusted SEO Specialist, this is my recommendation!
Here’s the plugin in action below and the steps how to use this plugin:
What’s the Best Plugin for featured snippets?
Structured Content (JSON-LD) #WPSC plugin by Gordon Bohme, Antonio Leutsh. It uses JSON-LD – Google’s preferred markup.
In your WordPress dashboard go to: Plugins
RELATED POST: How to Rank Higher in Google Maps
Search for “Structured content”. You’ll see the red #WPSC plugin by Gordon Bohme, Antonio Leutsh.
Install the plugin and click “Activate”
RELATED POST: SEO Checklist for New Blog Posts
In your Gutenberg editor, add a new block > FAQ
Enter your question and answer for your snippet. Don’t forget to add an image.
RELATED POST: SEO Facts Business Owners Overlook
That’s all you have to do to get your blog posts ranking in Google’s featured snippets! However, you have to already be ranking in the top 10 SERPS in order to be pre-selected to appear in Google’s featured snippets.
Want to increase your chances being a featured snippet?
First, test the search query you want to be featured for in Google search results. If the featured snippet is a list, create a list. If Google is featuring a table, make an HTML table.
Second, (use the plugin Structured Content #WPSC plugin by Gordon Bohme, Antonio Leutsh.)
Third, Include related questions in your article.
Finally, I recommend you examine the your competitor’s snippet that’s already ranking and rewrite it making yours the most helpful and concise.
RELATED POST: The Best FREE Longtail Keyword Generators
That’s it. It’s officially my favorite plugin and I think it’s the best plugin for Ranking in featured snippets.
Thanks for reading!
Please leave any questions in the comments section below!