How to Choose the Best SEO Company for Your Business

How to Choose the Best SEO Company for Your Business

How to Choose the Right SEO Company for your Business

Search engine optimization (SEO) is one of the most important aspects of digital marketing, but it can also be one of the most confusing. If you’re not familiar with how SEO works or you’re not sure how to go about choosing an SEO company, you’re not alone. Here’s a quick guide to help you select the best SEO company for your business.

How to Choose the Best SEO Company

a woman holds a smartphone with the Google logo displayed on the screen and on the background

There are a lot of factors to consider when choosing an SEO company. The first step is to understand your needs.

What are your goals?

What do you want to achieve with SEO?

Once you know what you’re looking for, you can start researching SEO companies. Here are a few things to look for:

As a business owner, you know that online visibility is essential for driving traffic and generating leads. Search engine optimization (SEO) is a key part of any digital marketing strategy, and working with an experienced SEO company can help take your business to the next level. But with so many options out there, how do you choose the right SEO company for your business? Here are four things to look for when choosing an SEO partner.

1. A Proven Track Record

When considering an SEO company, be sure to look at its track record of results. Do they have experience working with businesses in your industry? What kind of results have they been able to deliver for their clients? A good SEO company should be able to provide case studies or testimonials from past clients that showcase the results they’ve been able to achieve.

2. A Comprehensive Strategy

A good SEO company will take a holistic approach to your digital marketing efforts, not just focus on optimizing your website for search engines. They should also be well-versed in other aspects of digital marketing, such as content marketing, social media marketing, and pay-per-click (PPC) advertising. A comprehensive digital marketing strategy will help ensure that all of your online channels are working together to drive traffic and generate leads.

3. Transparent Reporting

You should expect regular reports from your SEO company detailing the progress of your campaign and the results they’ve been able to achieve. These reports should be easy to understand and should include actionable insights that you can use to improve your website and digital marketing efforts. Be wary of companies that don’t offer to report or are reluctant to share details about their process—this could be a sign that they’re not being transparent about their work or results.

4. A Commitment to Your Success

The best SEO companies are those that are invested in your success. They should be proactive in offering suggestions and advice on how you can improve your website and digital marketing efforts. And, most importantly, they should be responsive to your needs and questions—you should never feel like you’re in the dark about what’s going on with your campaign.

5. Services Offered

Make sure that the company offers the services that you need. Some companies only offer certain types of SEO services. Others may offer a range of services, including link building, content creation, and keyword research. Find a company that offers the specific services you’re looking for.

6. Pricing

Pricing is always an important factor to consider when choosing any type of service. You want to find an SEO company that charges a fair price for their services. Be wary of companies that charge very low prices, as they may be using black hat techniques that could get your website penalized by search engines.
At the same time, don’t overpay for services either. Shop around and compare pricing before making a decision.


Choosing an SEO company is a big decision—one that can have a major impact on the success of your online visibility efforts. Be sure to do your research and choose a partner that has a proven track record, a comprehensive digital marketing strategy, transparent reporting, and a commitment to your success. With the right team in place, you can take your business to new heights!

You know you need SEO services, but finding the right one can be difficult.

It’s hard to know who to trust when it comes to SEO services. There are a lot of snake oil salesmen out there who will promise you the moon and then deliver nothing.

Jen Ruhman SEO is different. We’re a team of experienced professionals with a proven track record of success. We’ll help you get your website ranked higher than your competitors, so you can start getting more leads and sales from organic search traffic.

6 Elements of a Powerful SEO Product Description

6 Elements of a Powerful SEO Product Description

seo description

You’ve created a great product.

Congratulations! But now you need to make sure people can find it online. That’s where SEO comes in. Search Engine Optimization is how you ensure your product appears as one of the first results when people search for keywords related to your product.

Think of it this way: if you have a physical store, you want it to be located on a busy street where people can easily see it and come in. But if your store is hidden away on a side street, then people are less likely to find it and even less likely to come in. The same goes for your product online—you want it to be easy for people to find.

Gain SEO benefits from a powerful product description:

  • Increase traffic to your eCommerce website
  • Improve your site’s ranking on search engines
  • Get more leads and sales through higher visibility
  • Optimize your website for maximum conversions

SEO is how you make that happen, and one of the most important elements of SEO is your product description. Here are 6 elements of a powerful SEO product description so your product can get the visibility it deserves.

1) Use Keywords Strategically

When potential customers search for products online, they use keywords. These are the words or phrases that describe what they are looking for. For example, if someone is looking for a new pair of shoes, they might search for “women’s size 8 black leather pumps” or “men’s size 10 running shoes.” As a seller, you want to make sure your product appears when potential customers search using these keywords.

To do that, you need to use keywords throughout your product description—but beware, too many keywords will result in something called “keyword stuffing” which will actually hurt your ranking. A good rule of thumb is to use each keyword 2-3 times throughout the description.

2) Keep It Short and Sweet

Your product description should be informative but also concise—you want to give potential customers enough information so they know what they’re buying but not so much that they get overwhelmed and click away. The sweet spot is between 50 and 200 words. Any more than that and you risk losing people’s attention; any less and you might not give them enough information.

3) Use Active Voice

When writing your product description, use active voice rather than passive voice. This means that instead of saying “The dress was made of silk,” say “This dress is made of silk.” Active voice is shorter, simpler, and easier to read—all good things when you want potential customers to stick around and read your whole description.

4) Write In the Second Person Point Of View

Similarly, write your description as if you are talking directly to the customer. This will make your writing sound more personal and friendly rather than stiff or formal. Instead of saying “The shirt comes in sizes small through extra-large,” say “You can find this shirt in sizes small through extra-large.”

5) Highlight The Benefits

Your potential customers don’t just want to know what your product is—they want to know what it can do for them. So make sure to highlight the benefits of using your product throughout the description. For example, if you sell laundry detergent, don’t just list the ingredients; tell them how using your detergent will make their clothes brighter and their whites whiter.

6) Use Natural Language

When writing SEO descriptions (or really anything meant for public consumption), it can be tempting to stuff as many keywords as possible into every sentence. resist this temptation! Not only will this make your writing sound awkward, but it will also turn off potential customers who can spot keyword stuffing from a mile away. Instead, write using natural language that flows smoothly and sounds natural. This way, potential customers will actually enjoy reading your descriptions—and might even be persuaded to buy your product!

Product descriptions are an important element of SEO because they help potential customers find your product when they search for keywords related to what you’re selling. By including these 6 elements in your own product descriptions, you can increase the visibility of your products and boost sales!


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Product Description:

Looking for something special to keep you warm this winter? Check out the House of London faux fur coat! This luxurious coat is made from the finest quality materials and is designed to keep you snug and comfortable all season long. The cozy faux fur will make you feel like you’re being hugged by a teddy bear, and the stylish cut will keep you looking chic and fashionable. Whether you’re headed out for a night on the town or just cuddling up at home, this coat is sure to become your new favorite. Don’t wait – order your House of London faux fur coat today!


Do you want to increase traffic to your eCommerce website?

SEO is the best way to do that. By increasing your website’s ranking on Google and other search engines, you can bring more potential customers to your site. And we can help with that.

Jen Ruhman is an SEO company in San Diego that knows how to optimize your website for the best results. We’ll help you achieve higher rankings and increased traffic – so you can start making more sales and grow your business.

Contact us today for a free consultation on SEO services for your eCommerce website!

Deconstructing SEO: What are the 3 Main Areas?

Deconstructing SEO: What are the 3 Main Areas?

What are the 3 main areas of SEO?

Search Engine Optimization, or SEO for short, is a digital marketing strategy employed in order to improve a website or web page’s visibility and organic search results.

3 main areas of SEO

Organic search results are unpaid listings that most closely match what the searcher is looking for. The higher up on the page and the more relevant the listing is, the more likely someone is to click on it.

SEO is important because it can help you attract more website visitors, which can lead to more customers and sales. A well-executed SEO strategy can even help you build brand awareness and credibility.

1. On-Page SEO

On-page SEO refers to all of the elements on your website that affect your SEO, including your content, title tags, meta tags, header tags, and images.

One of the most important aspects of on-page SEO is creating quality content that is keyword rich, informative, and engaging. Your content should be able to answer your customers’ questions and solve their problems.

It’s also important to use relevant keywords throughout your content in a way that sounds natural and not forced. Overstuffing your keywords will not only turn off your readers but can also get you penalized by Google.

2. Off-Page SEO

Off-page SEO refers to all of the activities you can do outside of your website to improve your SEO, including link building, social media, and local directory listings.

Link building is the process of getting other websites to link back to your website. The more high-quality websites that link to yours, the better because it shows Google that your site is credible and trustworthy.

Social media is also a great way to build links and improve your SEO. When you post quality content on social media sites like Facebook, Twitter, and LinkedIn, people are likely to share it, which can help increase your reach and visibility online.

3. Technical SEO

Technical SEO refers to all of the behind-the-scenes technical aspects of your website that affect your SEO such as site speed, site structure, URL structure, redirects, sitemaps, etc.

Making sure all of these technical elements are set up correctly can be a bit daunting and time-consuming if you’re not familiar with them. However, they’re extremely important because they can help Google index your pages correctly so people can find them when they do a search.


SEO encompasses a lot more than just adding a few keywords to your website here and there—it’s a complex digital marketing strategy that should be given careful thought and consideration. By understanding the three main areas of SEO—on-page SEO, off-page SEO, and technical SEO—you can start taking steps to improve your own website’s visibility and organic search results today!

Struggling to figure out SEO on your own?

That’s where we come in! Monthly website SEO services from Jen Ruhman SEO can help get your website ranked higher in search engine results pages (SERPs), helping you attract more visitors and convert more leads.

Higher search engine rankings not only mean more website visitors but also more leads and customers for your business. Our team of experienced SEO professionals in San Diego will help you achieve the rankings you need to succeed online.

Sign up today for a free consultation with our team! We’ll discuss your business goals and develop a custom monthly SEO plan that’s right for you.

Reasons for Every Business to Have a Website

Reasons for Every Business to Have a Website

5 Reasons Why Every Business Needs a Website

Reasons for Every Business to Have a Website

In today’s digital world, it’s more important than ever for businesses to have an online presence. If you don’t have a website for your business, you’re missing out on a lot of potential customers and revenue. Here are five reasons why every business needs a website.

1. A website gives you a professional appearance.
2. Customers can find you 24/7.
3. A website builds credibility.
4. You can reach a larger audience with a website.
5. A website allows you to track your marketing efforts and collect data about your customers.

1. A website makes your business look more credible.

In the past, having a website was a luxury that only big businesses could afford. These days, however, it’s become an essential part of doing business. Customers expect to be able to find businesses online, and if you don’t have a website, you’re at a disadvantage. Having a website shows customers that you’re a credible business that they can trust.

2. A website gives you a place to showcase your products and services.

Your website is like an online brochure for your business. It’s a place where you can showcase your products and services in all their glory. With beautiful photos and well-written descriptions, you can give potential customers an idea of what you have to offer without them even having to step into your store or office.

3. A website makes it easy for customers to contact you.

If you have a website, potential customers can easily get in touch with you with the click of a button. Include your contact information on your website, and make it easy for visitors to find it. You can also include a contact form so that customers can reach out to you without even having to pick up the phone.

4. A website allows you to connect with customers on a personal level.

Your website is more than just an online brochure; it’s also a great way to connect with your customers on a personal level. Use your blog to share stories about your business and your products, and use social media to build relationships with your customers. By connecting with customers on a personal level, you’ll create lifelong fans who are more likely than ever to do business with you again and again.

5. A Website Allows You to Collect Data About Your Customers.

Another benefit of having a website is that it allows you to collect data about your customers. With a website, you can track your marketing efforts and see which ones are working and which ones aren’t. You can also use Google Analytics to track how people are finding your website and what they’re doing on your site. This information can be invaluable in helping you grow your business.

Having a business website is essential if you want to compete in today’s market. Customers expect businesses to have a website, and if you don’t have one, you’ll appear behind the times. Websites give businesses a professional appearance, allow customers to find you 24/7, build credibility, reach a larger audience, and track marketing efforts. Don’t miss out on the potential benefits of having a business website – get one today!

Pssst… I still offer web design services too!

Did you know that I have humble beginnings as a website designer and eventually became a professional SEO expert? It’s true. The website I designed began with SEO in its foundation. If you’re looking for an SEO company in San Diego that “does it all” including website design and print design for all your social media and marketing needs. Contact me today!

375 Local Citation Sites For Your Business

375 Local Citation Sites For Your Business

You need local citations for your business to help your SEO.

So, I put together this FREE massive list of places online where you can get free local business citations.

You can give this list to an employee to do or hire someone such as myself to knock this out for you fast!

Citation Sites For Your Business

  • With a strong backlink profile and your NAP (name address phone number) consistent across the internet.
  • Copy and paste your information into a notepad and make sure you’re using consistent references such as “St.” instead of Street.
  • Include as much information as possible – if the directories allow you to upload your logo, specify your social media accounts, a description of your business, etc. Do IT!

PRO Tip: Create a “junk email” in outlook and save the login information. Keep a consistent log of logins for each citation site below in a spreadsheet. This is in case you need to change your phone number (which you should never change) The reason I recommend a junk email is because these directories will blow up your inbox with advertisements and promotions. Thank me later. 🙂

BIG List of 375 Local Citation Sites for Your Business:

google my business (Create your Yahoo Account and click on “Add a Business” ) –

Does My Business Need SEO?

Does My Business Need SEO?

Does My Business Need SEO?

Does My Business Need SEO

You’ve likely heard of SEO, or Search Engine Optimization. It’s the process of making sure your website appears as the top result for relevant searches. For example, if you Google “pizza place in New York,” the first result is going to be pizzerias in New York that have done SEO. But does your business need it?

The answer is maybe. If you have a brick-and-mortar store and aren’t trying to attract customers outside of your immediate area, then you likely don’t need to invest in SEO. However, if you’re trying to build an online presence or reach customers beyond your physical location, then SEO can be a valuable tool.

For example, If you just want to concentrate on a small area in the city – no you will not have to use SEO.

BUT – if there’s a lot of competition in that small area – YES!

You can call me and give me your unique situation and I can give you my tailored SEO advice.

I’ll give you a real-world example:

If you’re a med-spa selling botox in La Jolla, CA – there’s a FIERCE competition! Yes – you’d need SEO. (there’s tons of competition in this area)

If you’re a med-spa selling botox in Santee, CA – there’s barely any competition. No – you wouldn’t need SEO. (there’s basically no competition in this area)

Now, let’s give a plot twist to the “NO” answer above. Say you’re a med-spa in Santee and want to rank for a broader audience – YES, I’d say to target the main city San Diego, CA! In this example- yes – we’d target SEO and want to be the best in San Diego.

Let’s take a closer look at some of the benefits of SEO so you can decide if it’s right for your business.

You’ve set up your website and you’re ready to start selling your product or service. But is your site really ready for customers? If you want people to find your site organically (i.e. through a search engine like Google), then you need to make sure it’s optimized for search engines. That’s where SEO comes in.

SEO, or Search Engine Optimization, is the process of making sure your site is visible and easily findable by potential customers. It sounds simple enough, but there’s a lot that goes into it. From picking the right keywords to making sure your site is mobile-friendly, there are a lot of factors that contribute to a successful SEO strategy. (Santee is a suburb of San Diego)

Why Is SEO Important?

There are two main reasons why SEO is important for businesses:
1) it helps you get found online, and
2) it helps you convert leads into customers.

Increased Traffic

One of the most obvious benefits of SEO is that it can increase traffic to your website. If your website appears as the top result for relevant searches, people are more likely to click on it than any other result on the page. And the higher up on the page your website appears, the more traffic it’s likely to get.

Improved ROI

SEO can also improve your ROI, or return on investment. Unlike traditional advertising methods like print ads or television commercials, which require you to pay regardless of whether anyone sees or clicks on them, with SEO you only pay when someone actually clicks on your ad. In other words, you’re only paying for results.

Higher Conversion Rates

Another benefit of increased traffic is that it can lead to higher conversion rates. If more people are visiting your website, that means more potential customers are seeing your product or service. And if they’re seeing it at the top of the search results, they’re more likely to trust your brand and buy from you.

So, does your business need SEO? It depends. If you’re trying to reach a wide audience or attract customers outside of your immediate area, then yes, investing in SEO can be a smart move. However, if you’re happy with your current customer base and aren’t looking to expand, then you may not need it. Ultimately, only you can decide what’s best for your business.

You’ve tried doing your own SEO, but it’s just too hard and you don’t have the time.

You’re not alone. A lot of business owners feel the same way. That’s why we offer monthly SEO services to help you get more traffic and leads from Google.

Jen Ruhman SEO is an experienced search engine optimization expert in San Diego who can help you get more website visitors through organic search. We’ll help you improve your website content, increase your link popularity, and optimize your website for Google search engine results pages (SERPs).

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