My Awesome SEO Blog
Digital PR and Link Building for SEO: How to Earn Links That Actually Matter
Backlinks still matter in SEO. But I don't think businesses should approach link building as a race to collect as many links as possible. The better question is: Why would another legitimate website want to mention or link to my business? That changes the...
How to Build SEO Content Clusters Without Creating Keyword Cannibalization
Content clusters can be a powerful way to organize your website and build deeper coverage around the topics that matter to your business. They can also become an SEO mess. I've seen websites create a pillar page and then publish article after article around...
The Benefits of Content Pruning: How It Can Boost Your Website’s SEO
Search engine optimization (SEO) is a critical component of any successful website. Optimizing content and improving visibility on search engines can help maximize web traffic, boost conversions, and increase brand awareness. Content pruning is one strategy that...
How to Optimize Your Content for Mobile Searches
As an SEO consultant, I often get asked about the importance of mobile optimization for SEO. With more and more people using their phones to access the internet, it’s no wonder that mobile optimization is becoming an increasingly important factor when it comes to...
15 SEO Mistakes to Avoid When Launching or Redesigning a Website
Launching a new website is exciting. But if you already have a website that ranks on Google, a redesign can also be one of the easiest ways to accidentally damage your SEO. I've seen businesses launch beautiful new websites only to discover that important URLs...
Which Businesses Benefit Most From SEO? A San Diego Industry Guide
SEO can be extremely valuable for the right business. But I don't believe every company automatically needs an aggressive SEO campaign just because it has a website. After working in SEO for more than 20 years, one of the biggest things I've learned is that...
What Is Crawl Budget in SEO? When It Matters—and When It Doesn’t
If you've spent enough time reading technical SEO advice, you've probably heard that you need to “optimize your crawl budget.” That sounds important. After all, if Google isn't crawling your website, how can your pages appear in search results? But here's something I...
Boost Your SEO by Adding ChatGPT FAQ Sections to your Website
If you're looking for easy ways to use ChatGPT for BOOSTING your SEO efforts, check out my post! As an SEO expert myself, I'm excited to have new tools to add to my big old SEO toolbox. Today I'm showing you a super duper easy way to enrich your website content - it's...
Can ChatGPT Content Be Indexed by Google? What Business Owners Should Know
Yes. Content created with ChatGPT or other AI tools can be indexed and rank in Google Search. The fact that AI helped create a page does not automatically prevent Google from indexing it. What matters much more is what you're actually publishing. Is the page useful?...
How can I optimize my LinkedIn profile?
here's my LinkedIn profile for inspiration: https://www.linkedin.com/in/jenruhman/ You can listen to this blog post instead -How to SEO your LinkedIn profile: Optimizing Your LinkedIn Profile for SEO If you're like most professionals, you have a LinkedIn profile. It's...
What are the Benefits of Facebook Retargeting Ads?
Facebook retargeting ads allow businesses to show ads to people who have previously visited their website or interacted with their business on Facebook. This can be a powerful marketing tool because it allows businesses to reach people who are already interested in...
What is copywriting for your website and why do you need it?
What is Copywriting and Why Do You Need It for Your Website? You’ve probably heard of copywriting before, but what exactly is it? Copywriting is the process of writing content for your website that is designed to persuade the reader to take a particular action. This...
What is a search algorithm and why does it matter?
What is a search algorithm and why does it matter? A search algorithm is the set of rules that a search engine uses to determine which results to display for a given query. The purpose of these algorithms is to surface the most relevant, authoritative, and...
How Can Professional SEO Help Your Business?
Professional SEO can help your business become more visible when potential customers search for the products or services you provide. But good SEO should do much more than increase rankings. It should help your business reach people who are actively looking for what...
Local SEO vs. National SEO: What’s the Difference and Which Does Your Business Need?
Yes. I’d rewrite it so it stays tightly focused on Local SEO vs. National SEO, rather than becoming another general Local SEO guide. The strongest idea from your existing article is the geographic distinction: local SEO concentrates on customers in a defined market,...