Benefits of using instagram for Business: Here’s 8 amazing benefits of using instagram for business that you need to take advantage of today. With over 153 million users on instagram (source MindJumpers), just about any business can benefit using instagram in a multitude of ways. It’s never to late to start an instagram account for your business. Better yet, If you’re a business marketer, let your client know the benefits of using instagram for business they’re missing out on.
No matter what industry, instagram is a perfect platform to increase revenue for your business. No joking, from fashion, fitness supplements, dog breeders, etc. I’ve seen each category gain from dozens to thousands of likes on instagram but most importantly traffic to your online business or blog. Even if you’re a small local business owner, there’s advantages of using instagram just for local business. I have experienced all of these instagram benefits for my own business and my clients, that’s why I had to write this article for you – small business owners especially. Get ahead of your competitors, download the instagram app and start gaining these benefits of using instagram for business today.
Amazing Benefits of using instagram for Business
1. Gain Trust for your Business
Gaining trust is one of the many benefits of using instagram for business. Businesses that are “up to date” understand the importance of appearing relevent and ahead of their competition. Social media has leveled the playing field for businesses across the globe. The United States ranks #1 with 40% of the total share of instagram users.
With instagram, you can quickly and easily make updates and show “behind the scenes” of your business and your services first hand. It’s as easy as taking a photo or short video, selecting a filter, and adding searchable hashtags. Best of all you can have direct conversations with your instagram account, leave comments, tag people in your photos, tag or create a location and leverage hashtags. You’re reachable. This builds trust. Trust is a HUGE benefit to have because people will be more likely to make a purchase from you as they familiarize themselves with your business and can easily interact and ask questions.
Social media has finally become a requirement for businesses and many simply cannot afford not to leverage the traffic among many benefits because of it.
True – instagram does have a younger audience, however – you could possibly gain more younger customers.
Case Study: One of my clients has an eyelash extension beauty salon. She said her customer base was women in their late 30’s – 50’s. She began using instagram and utilizing hashtags for her city and services, also showing amazing before and after photos. People took notice, started following her, and started booking her services. Her customer base now has a broader age range.
2. SEO – Gain Traffic to your Website or Local Business
Gaining traffic to your website is a top priority and is a huge advantage of using instagram for business. Take advantage of this simply by making sure you have your website in your profile or posts! Your instagram account can possibly surpass your search driven traffic if you have your website’s link in your bio. Also, SEO tip: Having a link from your instagram account will give you a good high quality back link.
When you tease people with your amazing instagram content, they tend to want to learn more about you and your business so they check out your website. This could be your Etsy store page, website store page, youtube channel, affiliate marketing store page, blog, etc.
Case study: The possibilities! Imagine having an Etsy store and one of your hand crafted original pair of earrings have gone viral on instagram. People start taking screen shots of your earrings and sharing them. Because you placed a watermark on your image, people are visiting your Etsy store directly and making purchases.
Pro tip: Put a direct link to your product in your instagram profile. Mention in your photo’s description that the link is in your bio. Place some researched has tags, for example: #earrings #fashion #jewelry. Throw a relating emoji in there and you’re golden.
It’s official, Intagram has 10 times more user engagement than Facebook and Twitter! Why is that? It’s all about the images, the user is quickly scrolling, it’s QUICKER! Fast paced, purely driven by mobile users “on-the-go.” Instead of reading posts, the images do all the instant talking for you! The only text is the interactions, making engagement easier and faster. It’s the butter to your bread! Enjoy all the tasty “likes” and comments to your images. And reply to your users! Be humble and courteous they have an interest in your photos. (Shh! Don’t forget, you can also have your instagram content simultaneously posted to your twitter, Tumblr, Flickr, foursquare, Email, and facebook accounts too!) Higher user engagement is one of the best benefits of using instagram for your business. Your users are more likely to click on your website link.[wp_ad_camp_2]RELATED POST How to Get Local Instagram Followers
5. Beautiful Professional looking photos
Professional looking photos of your products / services are a visually appealing benefit of using instagram for business. Filters can magically make photos appear more interesting and pretty. Instagram features some wonderful filters that can correct and balance the lighting of your photo and add a creative look and feel to your photo. Fun. Fun. Fun! Let your creativity come out and play! You can really have fun playing with these boxed filters.
Making money or increasing your company’s revenue is one of the many amazing benefits of using instagram for business. Usually a favorite benefit of instagram. In addition to getting more traffic to your website, showcasing your products and services on instagram is a great platform to run your marketing, leading to profits!
Bottom line – the more followers you have, the better chance you have making sales. The downfall – the more followers and people you follow means the more time consuming to maintain instagram friendships. Usually the more interaction you have with a customer, the more likely they are to purchase from you.
My own personal instagram shopping obsession: When I see my favorite beauty gurus posting updates of their makeup looks, I will check their photo description of which products they used. As you can see the example below, Amrezy lists the brands of makeup she used by sharing their instagram accounts. From there, I click on the “@” links and visit their website on their bio description.
benefits of using instagram for business -Follow @Amrezy
7. Free Models/Advertising
Free advertising is one of the great benefits of using instagram for Business. Instagram is a goldmine for seeing your product in action and getting brand exposure! You can easily do this by having a contest on instagram asking fans to re-post a photo and hash tag it! (People That hash tag can get popular really fast and go viral.RELATED POST Instagram Facts
Many brands will also send popular instagram users products for free in return for mentioning them in their description. This often gives the brands a large amount of exposure, and an increase in sales.
8. Learn what your customers want and like
Knowing your customers wants and needs is one of the most valuable benefits of using instagram for your business. You can gain useful insight what your target market likes and dislikes. For example, if you’re a clothing store. you may notice a certain style getting more likes than others.
Case Study: A client was designing packaging for their skin care product. They used instagram to see which bottle design would receive the most likes. When one bottle design received an overwhelming amount of likes, they decided to use that preferred bottle design.
9. Having fun
Instagram is seriously fun. Even if you don’t feel like posting an update, you can scroll through the latest updates and usually laugh or learn what your competitors are doing. You can get inspired and learn what fits best for your business.
Thank you for reading 9 Benefits of using instagram for Business.
Instagram facts that marketers needs to know. Instagram is a free app and powerful visual media platform every marketer should be using. After reading these amazing 10 instagram facts, be sure to read the top benefits of instagram for business. Here’s the latest instagram stats for September 2015. If you’re a marketer please read more: Top 10 Instagram Facts Marketers Need to Know.
Top 10 Instagram Facts Marketers Need to Know
Intagram Stats Septemeber 2015
Instagram photos that have filters applied are 21% more likely to be viewed + warmer tones get more comments. Source: dailyMail.co.uk
How to Get Your Business Started on Instagram: If you’re a business getting started on instagram, this is a quick guidehow to get your business started on instagram + creative marketing ideas. (Enjoy the photos I took) With over 100 million instagram users, (source Mashable) it’s well worth your time.
Maybe you just registered your business name under a new instagram account and you’re not sure how to get started. There’s so many benefits using instagram for you business and I’m going to show you creative ideas how to start posting great visual content on instagram.
How to Get Your Business Started on Instagram
Set up Your Instagram Account
Sign up for a free account on instagram (if you haven’t already) – Be sure to choose a username that reflects your brand ,perhaps the exact same username as your twitter account and Facebook fan page. This way your social media will be seamlessly blended and easy for people to find.
Add your profile photo or logo. In your bio, try to be specific and concise what your business does/services provided. Add your website or landing page you build just for mobile instagram users. You could change this regularly to reflect your latest update.
Connect your social media accounts to instagram. This will push all your instagram updates to your other social media page as soon as you publish to instagram. (You can connect to Facebook, Twitter, Tumblr, Foursquare, and Flickr)
Example below: I added my location and connected my accounts to update on Facebook and Twitter. I also used the relevant hashtages “#wedding and #weddingdress. I also tagged the company using their hashtag #Demetrios. See how I added an emoji of a brunette bride? Fun right?
Remember, you don’t want to over promote your business by just showing product shots. Get “behind the scenes” Mix it up. Ask, “What does my target market want to see?” Try using the 80/20 rule – 20% of your posts to promote your services/brand and 80% that really visually engages your audience.
The filter selected below called “Mayfair” gets the most likes. Here I am modeling my wedding dress at Brides by Demetrios, sharing my customer experience. If I was the company Brides by Demetrios, I would promote this photos. (great example) Noticed I used the instagram filter Mayfair.
Include related/trending Hashtags and Emojis
Do a little research what hashtags your competitors are using. There’s also an amazing companion app for instagram called: Hashtags. You can pick a hashtag category and copy/paste the hottest trending hashtag recommendations into your instagram post. Also be sure to include some related emojis to add some visual interest to the text description and hashtags.
Below: I was at the bridal store Demetrios and they set up a backdrop for customers to share their dress shopping. This is my “I said yes to the dress face.” Brides by Demetrios should also promote this pic 😉
How to get Started Using Instagram for your Local Business
Instagram isn’t going anywhere and just keeps on getting better and bigger. If you haven’t started your local business on instagram yet, there’s no better time than now to start enjoying the latest instagram upgrades and benefits. And if you are using instagram already, these advanced local business tips for your company’s instagram will give you a competitive edge.
How would you like your small local business to gain global traffic?
Sure, you can target just local business and I’ll show you how, but it’s also possible to gain global traffic! Instagram constantly impresses me with its capabilities to level the playing field for both small local business and large global businesses. That’s right, you’re competing with big brands using the same app. I have seen small local businesses succeed in marketing a service or product on instagram that literally sells out overnight! I have witnessed small business’ beauty salons services become overbooked and apparel becoming out of stock after instagram posts are published.
Today you can literally grow a small business by networking on instagram. It really is exciting to think of all the possibilities and witnessing people becoming “quit your daytime job” successful from instagram.
I’m going to let you in on some instagram hacks for local business
These local business instagram tips will help you get started on the right foot and ahead of competitors. realistically, you will gain local followers, global followers, brand exposure, and revenue. And with this recipe, if If you’re really lucky , you could have an instagram image go viral and gain overnight stardom.
That’s right, instagram – the free social media app for sharing photo rich content, descriptions, and hashtags.
Take your pick! Instagram is capable of delivering large truckloads of consumer traffic to your brick and mortar business or to your online retail store
Let’s make sure your instagram is optimized correctly from the start
Setting up a Local Business Instagram Account
Be sure to use your company’s name as your instagram user name. Do not use a cute or sexy username, keep it professional. If you run into the unfortunate event seeing your business’ name taken already on instagram, don’t worry follow this user guide to take action. If your local business is not your username, I suggest you change your instagram username. Once your instagram username is setup properly, let’s set up your profile correctly.RELATED POST How to Rank Higher on Yelp FREE
Instagram Profile Page Optimization
Link your website: The instagram profile page is essential for properly optimizing your business page. This is the only place you can place a link to your website or website landing page to drive targeted traffic. It’s crucial that your website is responsive. A responsive website adapts perfectly to your mobile device. The user should not have to struggle zooming in and out of your content. It always amazes me how many small businesses don’t list their website on their profile page or even worse they don’t have a website.
Profile picture: Make sure you have a high quality profile photo of your logo. Meaning, make sure it’s not blurry or pixelated. Make sure the photo looks good with both rounded corner and squared corners because your profile photo will be displayed squared on the web and rounded on mobile devices. Your profile photo cannot be more than 110×110 pixels. Your photo updates cannot be larger than 612×612 pixels. I recommend that you don’t alternate profile photos. People will slowly but surely recognize your profile photo and company name. Changing one of them could cause you to lose followers.
Build your local instagram powerhouse
You will need to be self disciplined when it comes down to what to post, when to post, and how to engage.
Only post high quality photos you’re proud of
Find the best time to update. What time did you post your most liked content?
Repost your fan’s photos and give them credit
Answer your audience’s questions
Get to know your fans
Post some local photos of your surroundings
Use your city as a hashtag
Follow local people that use your city’s hashtag
Recycle your instagram content
It can be a chore to create amazing posts sometimes when you’re not inspired. Study what’s receiving likes for you business’ instagram page, go that direction. Give your fans more of what they want. You can even upload photos you already posted but apply a different filter.
You can take at least thirty minutes a week and plan your instagram posts ahead of time. Plan a weeks worth of high quality photos that will get your audience intrigued. Perhaps pick a theme of posts for the week. Having a saved library of stored photos ready to post at anytime is a smart idea. This way you can use these saved photos when you don’t have time to photograph or you’re stuck in the office all day or doing business errands. You can mix it up, take fresh photos and weave in your saved photos.RELATED POST How to Get Your Business Started on Instagram
Using Instagram for your Local Business is done best when you geotag your photos. This will help you gain local instagram followers and attract local instagram users walking into your local business. Do this with every photo you post when you’re at your local business.
How to geotag instagram photos
Make sure your location settings are turned on
Click Add to Photo Map
Find your business location
Click on your location
Now all your instagram followers can see what else customers have tagged in the location, simplify by clicking on your location link.
Follow Local, Gain Local
You should follow local instagram users that geotag their location at your business. Get creative, find local followers by searching your city’s hashtag. Have a nearby local competitor? Follow their followers. When they see who’s following them, they may thank you and learn about your competitive services on your page.
Include instagram on your current marketing channels
You should include your social media usernames on all your marketing material. Everything from in store signage, flyers, postcards, coupons, email marketing, on your website, and mention your instagram account on your twitter and Facebook page.
Creative Ideas Using Instagram for your Local Business
Model your product at your local landmarks
Geotag your local photos
Repost your local followers photos
Do you have any local followers that have a HUGE following? Contact them, offer them free services or products in return for promotion on their instagram account and social media feeds. These people are also known as influencers. Find a few that you think will do a high quality job and watch for an increase of followers and foot traffic. Nearby local business owners will most likely like to network and boost foot traffic in the area too. Collaborate and ask them to share your business on their page and vice versa. Perhaps they can promote your products or services. It’s usually a win win situation.RELATED POST How to Get Local Instagram Followers
Have an instagram contest/giveaway
Contests can run like wildfire when you have something amazing you’re giving away for free! Free products or services will engage and attract a large amount of attention. Word of mouth about the contest generates brand exposure like nothing else I’ve seen on instagram. Instagram users LOVE a good contest. Don’t forget to promote the winner of your contest to gain more credibility. You will also want to select a winner that has a huge list of followers because they will share the news about their win. You will usually want to have a custom graphic made that shows everything the contest is offering, include your logo, and include the word contest or giveaway. When you post the photo, be sure to geotag, ass some has tags such as #contest #giveaway #free #freebies etc. Give instructions on your description by having users repost the photo and “tag 3 friends” for extra points. Users will most limey be glued to your page waiting to find out who won the prize.
Use instagram to communicate and engage your customers. Talk to them, like their photos. Have fun on instagram! Don’t limit yourself by only talking to local instagram users, talk to everyone you follow.
Don’t forget to use local hashtags. When you update, be sure to use your city or state.
Any ideas or suggestions? Please let me know in the comments.
And there you have it some hacks for using instagram for your local business.
Looking to get inspired with creative ways to use instagram for business? Be honest, take a look at your instagram photos right now and tell me if they’re interesting and grab your attention. If it was a total snooze fest (boring) let’s pump up the jam and get it going on with these top 10 creative ways to use instagram for business.
If your instagram account needs more pizazz, followers, and likes, take it to the next level with these 10 creative ways your business can use Instagram
1. Pick a color theme and stick to it!
You can have the “wow” factor when someone visits your account easily by using a color theme!
We want to see your current projects! People are always fascinated how other people live across the globe or what your daily workspace looks like. Here’s a photo of my desk. Just snap a photo what your desk looks like. What snacks are on there? Is there any interesting art hanging on the walls? Birthday cards? Are you messy creative genius or a neat freak? It reminds me of the weird fascination people have looking in your refrigerator. Remember the show, MTV cribs? People that care about your brand will love to see your workflow and where it happens.
3. Show how your products are made:
After all, there is a popular TV show all about it. Show us the different steps of the manufacturing process! Get super creative and post a daily photo showing the next step of the process and keep me coming back for more! Everything from production to delivery. This creative instagram photo idea works for every business. You’re a bakery? Sweet! Show us a video of the giant dough mixer and of course making donut holes, yum. You’re a jewelry designer? Show us the beads and tools you use, perhaps a video of finishing a pair of earrings. You’re a photographer? Show us your favorite lens. Are you a realtor? Show us your favorite kitchen.RELATED POST Benefits of using instagram for Business
4. Creatively show off your products:
If you sell multicolor products, arrange it in a fun creative way. How about arranging them by the colors of the rainbow? Make interesting photos and apply beautiful filters to them. You can always find fabric and textures to place your products on. I like to place products on the grass, wooden table or wooden floor, place onto of a leather jacket, polished stone, granite countertop, on the sand at the beach, in front of a local landmark, you get the idea. Anything is better than just using a boring white background. Also notice if you’re selling a luxury item, place it next to other valuable things such as designer purses or stage it in a formal living room.
5. Consumers using your products – let others do the work for you!
Your customers have probably used your hashtag or tagged you in a photo using your product. What better incentive, than featuring them in your instagram feed. Use their photo and tag them back. Win win for everyone.
Use photos of different age ranges using your product. Ask your audience to hashtag a photo of themselves using your product in a unique way. This will also advertise all the amazing uses of your product. Pick the most creative user generated content to share on your instagram. This way, you can pick the best photos.
Only post exclusive previews of products on instagram. Invite users from twitter and Facebook to follow your instagram just for product releases. For example, maybe only your twitter account gives away promo codes, and your Facebook has more editorial photos.RELATED POST Top 10 Snapchat Facts Marketers Need to Know
7. Take instagram users with you:
Are you going to a tradeshow? Walking to the coffee shop? Share a fun moment of your day! A concert? Celebrity sighting? Perhaps the Pope? Take video, now share and tell!
Related: 5 tips how to get local instagram followers
8. I spy with my little eye:
Play a game, ask your instagram users to find something in your photo.
Unlock the mysteries of your business. What’s behind those huge doors? Show us what it looks like getting a large shipment of your product. Let’s see some unboxing of your product. Interview your employees what they’re up to. Show us the fun photo shoot you’re doing. What’s your office decor theme? Show us what it looks like behind the scenes of a press conference, at a star studded event, your company holiday party. Did a customer bring a cute pet with them into your business, show us. Better yet, model the pet with your product.
There’s so many benefits of using instagram for business and having the most creative and visually appealing photo stream gives your business a competitive edge. Whether you’re just getting your business started on instagram or you want some new ideas to grow your local business, I recommend you take thirty minutes and try taking some creative photos right now and save them for future use on instagram. People are going to love your new creative photos and most likely be intrigued to learn more about you. That’s why it’s very important to make sure you have your profile optimized for instagram. I talk about optimizing your instagram profile in this article for setting up a small local business on instagram.
Jen Ruhman is an SEO Expert in San Diego, CA. She has helped hundreds of small businesses in San Diego rank their websites organically in search results. Not only does she excel in optimizing web content for bots, she has also mastered the art of writing compelling ad copy for humans.