SEO is not Fast Cheap or Easy – Storytime

SEO is not Fast Cheap or Easy – Storytime

SEO is not Fast Cheap or Easy

Yes, I too get spam from random people promising me fast SEO services at a fraction of the price.

Keep in mind, I do SEO every day and these people don’t research who you are, they just scrape (tech term) your information off the internet and send out a massive email blast that looks legit.

Example:

Dear (your name here) I am writing because I offer SEO services and I noticed that your site: sitenamehere is not ranking in google search results. Please reply promptly because we rank websites fast in google for a very low price. Would you like to be #1? Google attracts customers to your website and provides revenue and new business oppertunities…..

So for someone as seasoned as I to hear these offers, I know for a fact they’re too good to be true.

This really hit me hard. But… 😒

Today I’d like to share a story about a former client that was fed this big fat promise from some random SEO person on the internet. Unfortunately, they took the bait. My former client was promised fast SEO results in as little as a month for less than $100.

  1. That’s crazy was my first thought.
  2. My second, was wow what a big fat lie.
  3. And my third…. people actually fall for this?! 🤡 

Ouch, it hurt to hear my former client was going to tip-toe away with this “thief in the night” other SEO company.

Well, all I could do was get back to work for my other SEO clients and live my life.😎

All roads lead back to Mrs. Wonderful… Hello! 👋

Six months roll by fast and guess who’s calling me to see if they can come back as my client again.

That’s right. So I ask what happened with the “hot shot” SEO guy? Well, that guy and he did SEO for 6 months and nothing happened. I said wait a minute… that guy promised you fast results in a month?! Well….? Ya that was all talk to get him to take the bait. And that’s what I thought.

Keep my name out of your mouth other SEO company dude…

This other SEO guru extraordinaire… actually had bad intentions to look up my clients and lowball them. (Taking legal action) They slandered my good name and promised ridiculous results at warp speed. (those results that never 👎 happened.)

OK, that being said, feels like a rant blog post. However, I want this to be helpful.

Key 🔑 Takeaways

  1. SEO is not fast – it’s a strategy that needs consistency.
  2. SEO is not cheap. It takes tedious hours and hours. There’s no SEO secret “thing” someone can do to get instant results.
  3. A reputable SEO expert will not contact you by throwing another SEO company under the bus.

If you are interested in SEO services, your best bet is to search for an SEO professional yourself. Good SEO companies have established clients for themselves and are usually busy working. People find or are referred to them. Research them!

If you have SEO companies cold-calling you, they’re not busy doing SEO. They should be doing SEO for themselves so they can get their own organic website traffic and clients right?! They should be receiving inbound leads, not working desperately trying to steal other SEO companies’ clients.

Who am I anyway?

Hey 👋 Thanks for reading this blog post. I’m Jen, ( the lovely woman that’s on many pages of THIS site. Yes, I’m an SEO expert in San Diego, California. I really love doing SEO and that’s why I started my own SEO company in San Diego. The freedom 🇺🇸 to travel all around this beautiful city where I can stop by my local clients’ businesses for a meeting or grab a coffee with them is enough for me to never turn back to working for someone else in a stuffy office ver again. Woo-hoo. I do have a great work ethic and I wouldn’t be here standing strong if I didn’t.

 

 

 

 

Get featured in the news for FREE

Get featured in the news for FREE

YES! You can get featured in the news for FREE. Here’s how:

We’ve seen logos on the websites we visit for seen on Fox News, as seen on the Chicago Tribune, the New York Times, Mashable Refinery, ABC. We see those little badges and we’re thinking, wow, this is a legit website. They know what they’re talking about. It builds immediate trust. I mean, you look more professional.

example what I’m talking about:

Who do I want that?

Well, you know, you can get those for free. That’s right. For free. I’m going to tell you how this website you can visit.

Visit: Help a reporter (sign up as a source)

Is it really 100% FREE? YES

It will cost you your time.

However, you can also pay for a service on there. I like to subscribe. You can get these email alerts for free or you can reach out to these field reporters. Here’s what’s going on with that.

Okay, so there’s about 75,000 journalists and bloggers that are looking for people like you that are experts in something, whether you are a dietitian, a doctor, a psychologist, a schoolteacher, an entrepreneur, an SEO expert like myself. There’s so many people that these journalists and bloggers are looking for to interview. Okay? These people are writing news stories. They want credible sources.

They want to give you in return a link back to your website, a mention of your name, your business, it helps them. It helps you. Everybody wins, everybody’s happy. You get a logo on your website. Yay.

Now that website is helpareporter.com. It’s known as horror as helping reporter out. They have, of course, there’s some subscription packages. You can join it for free. And this works, guys, you can join for free.

How it all works…

Sign up. You’ll get an email every day. It could be annoying, I know. But you can see in that email. Okay.

If you’re someone like myself, an SEO expert, I keep an eye out for my clients. I’m like, okay, I’m looking for anything for my psychiatrist lady. I can send her this email, say, hey, can you go ahead and respond to this reporter? He’s looking for a source. Do you want to write about this?

Is this worth your time? And the submission in this email, they will usually disclose which website they will feature this on, which could be a blog, it could be a major news outlet. It really depends if you’re new, if you need some good backlinks, I would go for anything. Guys. Just you want to get a website that is getting traffic, you want to be cited, you want that citation, that backlink.

It helps. Most of the time these links are permanent, but depending on the website, those links can get flushed out. I’m just being very transparent. I’ve had a link on sites like Market Watch. I am featured organically in the New York Times bustle Business Insider.

News reporter did find me through my content. That’s why I always stress having a blog, have content that potential news reporters can find on Google. They’ll want to ask your permission to cite your content. They want to use your name. A lot of times they’ll put your photo on their website.

get featured in the news free

Yes, I’ve had features in the news too

For my old beauty blog. It happened to me when I got discovered for the New York Times. They sent a field photographer out to take my picture. I got interviewed by someone on the phone. It’s in New York. It was a lot of fun.

I think every business owner should experience this. You’re an expert in your field, you want to get cited all around the world for your expertise and in return, you get to put one of those cute little badges on your website helps gain you that credibility. Once again that website I mentioned is helpareporter.com. I’ll have it linked in the description of this podcast. But looking at you guys you can always call up your local news.

If you have something new going on in your business call your local news station, let them know hey they might show up to your news. You want to be on the morning news. How fun would that be? And also if you want to go if you have deep pockets you can always hire a PR agency that can help you get something newsworthy to your business and published all over wherever you want. Those PR services are usually they’re going to run you could be a couple thousand or around $300 for one published post.

Yeah, it is what it is. So anyway it’s worth poking around checking out helperreporter.com. Go ahead and register. What do you have to lose? Get those daily emails to see if you can get your name, your website, your company mentioned in the news.

Did this work for you too? Please let me know!

It’s a lot of fun. Alright thank you so much for listening. Hope you have an awesome day. Tata.

BTW, 👋 I’m Jen Ruhman the queen of SEO.. 😂 sure why not? I have an SEO company in San Diego, CA. Called Jen Ruhman SEO. Feel free to check out my SEO pricing and hire me for my SEO services today!

SEO Rules and Instagram Drools

SEO Rules and Instagram Drools

That’s right, I said it. SEO Rules and Instagram Drools.

💥

seo is better than instagram

I talk all about this in my latest SEO podcast (it’s pretty GOOD 👍 )

Part 2:

Alright, the word on the street is true.

Confirmed. I got some beef with Instagram. We’re gonna talk about it right now. We’re going to spill that tea on this episode of Jen Ruhman SEO Podcast.

Seo. Starting NOW,

Can we talk about where your marketing dollars are best spent?

Is it on Instagram or purchasing monthly SEO?

You’re paying someone to run your Instagram account?

Now, when we’re talking about Instagram, I have a lot of clients that say, Jen, right now, I’m forking out about $500 a month.

Somebody’s managing my Instagram account. They’re just making some cute little images and posting them on my behalf. I don’t have to worry about my social media. They got a lockdown and I love it. And I say, hey, that is great.

You have social media in the works running for you. That’s just marketing dollars, not ads on Instagram. Here’s where there’s some issues. If they’re a new client, I ask them, are you getting lots of sales from Instagram? Is it worthwhile for you right now?

In other words, why are you calling me?

Their response is usually a big fat no. And I know why. I run SEO reports all the time for my clients and I can track conversions. Where do I see the majority of conversions come from?

I’m not being biased. I’m just looking at the data. The majority of all the conversions are always coming from organic SEO. Another real world fact, ladies. Did you know that Kylie Jenner one of the Queens of Instagram?

So be it. Whatever. 10% of her traffic comes from social media. Now, of that 10%, about 4% of that traffic is just from Instagram. And she’s a billionaire.

Allegedly, she has deep pockets to buy whatever she wants. And guess where most of her traffic is coming from? It’s coming from her website. Coming from? Excuse me, it’s coming from Google.

It’s organic.

So she’s a billionaire. Maybe someday you’ll be a billionaire. Who knows? But what does that tell you from just the perspective of having all that money. She’s a Queen of Instagram, and most of her traffic is not even coming from Instagram.

Does that help? Does that put your marketing dollars into more better perspective? Sorry, I’m a little tongue-tied. I don’t really like Kylie Jenner. Well, let’s face it, I am actually on Instagram.

Here I am on instagram:

Why the heck am I on instagram if I don’t like it?

I’ll tell you why. I’m trying to help you guys out. You business owners, entrepreneurs selling services or products. I’m there.

Hopefully, since you’re there, I don’t know why you’ll find me and I can convince you there while I’m in your head. The benefits of SEO, why you should get off of Instagram and join the party over on Google. Organic searches. That’s right. Having SEO on your website brings magic.

And I hear you. You got cute little dancing videos on your Instagram. You got some cute pictures, all the little cutesy Loopsy, images and pictures of your services, which is good, which is good. But you should take that content that you have on Instagram and place it into your website and enrich your SEO efforts. For example, it’s very easy for my business owners to create video content using their phone and Instagram.

It’s a Win Win situation. However, they can put those videos, those helpful videos and put them into their website. And I’m going to give you a great example. There’s a lot of beauty medical spas all over Instagram. Sure, they get lots of likes.

Here’s why SEO is better at conversions than instagram

But there’s actually more people locally searching for those services that want to find your business on Google Search instead of Instagram.

Check this out. When people are searching with buyer intent, meaning they are more willing to go find a local business to get a service done in Google than they are just discovering things in Instagram. Someone’s researching cool sculpting before and afters.

How it works, what’s the downtime, all that kind of stuff. They’re going into Google, searching for it, learning. And guess what? They’re also going to be searching for cool sculpting near them, cold sculpting in their city. That’s like some kind of nonsurgical fat removal eliminating process.

So when you’re at a research mode, you’re looking for a local service provider to do the service that you can drive to. That’s where Google search organic searches win. So people are going to type that into Google with buyer intent. Cool Sculpting, San Diego, Cool Sculpting, La Jolla, Mirami, whatever, wherever you are. And hopefully on your website.

Related post: Instagram post ideas that don’t suck

You can add Instagram videos / images to your website pages for SEO benefits

If you’re doing SEO, you have a city landing page catering to those keywords. Now, you can put your little Instagram video code embedded into that post into that page to help enrich it. But the page should be more focused on text and answering any questions the client might have. And the page should have additional content like before and after pictures, as well as content that helps clear up any objections a potential client might have about you as a doctor, your history, what they can expect, the whole entire procedure. And your page should also be a hub to showcase your verified reviews.

This helps boost your conversions as well as provide an easy, accessible, easy to use contact form. And all your contact information should be right there, all nice and handy. Now, let’s compare that to getting an email or phone call from a potential client that’s ready to work with you. Ready to buy. Compared to some potential clients sending a DM to someone in charge of your Instagram account who’s going to get that information sooner?

The answer is most likely nine times out of ten, your inbox your email from your website. People want an immediate reply. That’s how you win customers a lot of times and stop them from shopping around when they go to a DM, you know how long that DM is probably going to sit there before your social media manager gets to you oh boy, that could be actually costing you, right? I hope that helps you understand the importance of SEO. Another thing to keep in mind is that your SEO is there for you.

Where will you turn to if your instagram gets hacked?

It’s going to stay evergreen the content that you create on your website is yours controlled by you. All your time you spend on Instagram creating all your real images and all that stuff. What happens if your Instagram gets hacked? What happens when that algorithm no longer favors you? Where do you turn?

Well, you’re probably going to call me. But if you do, I’m here helping you get ready for SEO. Thanks guys. Thanks for listening. Have a great rest of your day.

Bye.

Thanks for reading! BTW, If you didn’t catch my name, I’m Jen and I’m a SEO specialist in San Diego, CA running my own SEO company in San Diego.

Blog Post Writing Tips To Drive More Traffic

Blog Post Writing Tips To Drive More Traffic

Hey there! 👋 Jen here with some blog tips that will help you drive more traffic to your website.

Blogs are your ticket to getting more quality content added to your website that people will spend time reading.

Why I LOVE ❤️ blogs… Every blog post has the potential to drive traffic to your website and boost rankings for other pages.

-Jen Ruhman SEO

The key is knowing which type of blog posts will generate the most interest and convert visitors into leads for your business. In this article, we’re going to discuss the types of blog posts that you can write today in order to drive more traffic and increase conversions on your site!

1. Write a blog post that is relevant to your niche

The content on your website will help Google better understand what you’re an expert at, what types of products or services you sell etc.

This idea will depend on the industry that you work in or are focusing on your blog post content. However, one thing is for certain: If you want to be successful with a blog post, it needs to be relevant and helpful to those who visit your site!

Here’s My favorite SEO blog tips:

  1. Most be at least 500 words
  2. Must have a focused keyword
  3. Must contain an image(s) with alt tags
  4. Must be relevant to your niche
  5. You need to add a category to the post
  6. Add internal links to and from the post you want to rank the highest
  7. Add an external link
  8. Frequently add new blog posts (at least once a month)
  9. Share your new post on social media (I made an instagram reel with 5 of these tips!)
  10. Share it again months later!

For example, if you have a beauty-related website of any kind then consider writing a blog post focused on some common skincare problems like how to get rid of acne scars or under-eye circles. This type of article has many potential benefits including being informative while also driving traffic and increasing conversions because people are looking for solutions when they read this information.

2. Make a List blog post

Lists blog posts help drive traffic because people like to be told what they should do. They are a way of being proactive in their own lives. The content is broken down into bite-size, easy-to-digest pieces and it’s usually accompanied by graphics that make the information more appealing to look at!

Lists blog posts help drive traffic because people like to be told what they should do. They are a way of being proactive in their own lives. The content is broken down into bite-size, easy-to-digest pieces and it’s usually accompanied by graphics that make the information more attractive to read about!

Including visuals also helps attract readers since many prefer reading on screen rather than holding an actual book or magazine

3. Post a video with tips for your readers

Place a video in your blog post with tips for your readers.

This is a video 5 tips to improve website SEO:

Video Content: The best way to drive traffic online is by producing original content that’s relevant, useful and engaging. That’s why SEO marketing has become so popular because it helps people find what they’re looking for in order to increase their revenue potential from Google AdSense or other advertising platforms like Facebook. It also ensures there are no duplicates of information when someone searches a particular keyword term and they receive an article that already contains all the details! This will only lead to frustration on behalf of the reader who will then bounce off your website without clicking any other articles. By using keywords strategically you can ensure that more

4. Share posts from other bloggers in your industry and provide feedback or comments about them 

You can allow other bloggers in your nice to guest post. Or you can just write about them yourself. Either way, this is a great strategy for driving traffic to your website.

Additionally, you can use blogger outreach as an effective way of reaching new audiences and building relationships with other bloggers in your industry which will lead to more opportunities in the future! This works really well if you have any guest posts on reputable sites that are relevant to topics discussed by the blogger who has expressed interest in featuring you. You could also reach out about sponsorship opportunities or advertise alongside them using Google AdSense advertising solutions.

In each case be sure they’ll attract readers from outside of their own platform but don’t forget to keep these people reading when they get there! It’s not just important how many visitors come through?it’s equally crucial what those visitors do once they

5. Use social media platforms like Facebook, Instagram, and Twitter to promote new posts when they are published.

On Facebook: Add a post on your personal profile and share it with friends of yours who are interested in the topic. Followers will see that you have shared an article from this blog, but they won’t be able to view it without clicking through.

On Twitter: Tweet about a new blog post or use hashtags like #bloggingtips for maximum visibility. It’s worth tweeting more than once if you want more people viewing your content!

Which of these posts would be a good fit for your audience and align with your business goals? Have you tried any of them before? What feedback have you gotten from readers so far about each one? Let us know if there’s anything else our team can help with!

On Instagram, add a link to your story!

Did you learn any new SEO blogging tips you haven’t heard of before? I’ve been doing SEO for so many years. I still have more tips but we’ll save that for another blog post!

BTW, I’m Jen, and I have an SEO company in San Diego, CA.

I’m always working on helping fellow businesses in San Diego rank higher in google. My clients are awesome and I’m going to get back to work on their sites now.

Thanks for reading!

Jen Ruhman

Expert SEO Tips for 2022

Expert SEO Tips for 2022

SEO specialist in San Diego
Hello! 👋 Jen here with the TOP 5 expert SEO tips for 2022

2022 is here and your SEO strategy needs to be able to be stronger and more consistent than ever!

Let’s face it. More people are buying monthly SEO services now, meaning the competition is FIERCE!

I personally have never seen SEO services skyrocket 🚀 like this before! Everyone wants to rank page 1 and everyone wants to rank #1. The online businesses that put in the consistent work and quality effort will be the ones rewarded by google without a doubt in 2022 and beyond!

So let’s dive into what makes SEO sink or float in 2022:

MY #1 SEO tip for 2022 is consistency!

With SEO more popular than ever – everyone is either doing their own SEO, has an SEO agency already, or looking to hire an SEO company to handle their SEO for them. What makes the difference? How often is there SEO being done for their website? Once every six months? Once a week? When was the last time your content was updated or new content was added?

BTW – Follow me on Instagram for my SEO tips and funny (well I find humourous) videos! yay! 😁

Meta Tags

The meta description is another underused SEO boost. It’s time to take advantage of this space with clear and concise copy that includes your focus keywords, which will entice users into clicking on them – thus acting as additional marketing for your brand or website! Look at the competitor’s metas and give yours an irresistible makeover. You can make a spreadsheet for all the titles and descriptions you want to test. Give them a month to measure. Track your results by looking at the page in Google Analytics. Pick the winner from there. I know it’s a pain in the butt to test and have patience, but this can really pay off in the end. Everyone wants a fast fix – but it’s not the case for SEO, it’s a long-term strategy where the patient strategist wins! (Like playing a game of chess!)

Refresh Your Old Top Performing Pages

If you’re looking to boost your site’s SEO, one of the best things that can happen is updating older content with a few new updates. This is really helpful if your content has screenshots of old interfaces – update it with the new interfaces! If there are new facts or data for your topic, add them! This will not only make it more appealing for search engines but also generate fresh organic traffic from social media users who may have forgotten about or never even knew about some previous post! You’ll be able to take advantage of this by going back through all past entries and seeing what could benefit from an update- without changing any URLs. So go ahead – do some refreshed work on those old pieces; rework them into something better than ever before! Heck, you might even want to throw some new internal links to the posts.

Add New Internal Links

Internal links are an easy way to increase clicks on your website without too much work. Google prefers internal linking because they think it makes pages more user-friendly, you get more click-thru opportunities, and it helps Google better understand your content, which means: internal links boost your SEO – you will get higher rankings in search engine results pages (SERPs) if use this technique. Just don’t make it spammy!

Write a LOT about your Niche and Often

A topic cluster is a great way to keep your content fresh and interesting. It’s not enough just launching one piece, you should write about various topics in different posts or pages so that people can read them all together! Link to more in-depth content throughout your content. For example, look above in the paragraph where I mention internal linking – I linked to my in-depth post about internal links. (see what I did there?) 😁 If you write about your niche, guess what? Google will understand your website is authoritative in your niche. Cover every question in your niche. You can never run out of blog post ideas following this method.

So, to keep things short and sweet, these are my top 5 must-haves for SEO in 2022!

I hope these SEO tips help you focus on your SEO better this 2022.

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