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Expert SEO Tips for 2022

Expert SEO Tips for 2022

SEO specialist in San Diego
Hello! 👋 Jen here with the TOP 5 expert SEO tips for 2022

2022 is here and your SEO strategy needs to be able to be stronger and more consistent than ever!

Let’s face it. More people are buying monthly SEO services now, meaning the competition is FIERCE!

I personally have never seen SEO services skyrocket 🚀 like this before! Everyone wants to rank page 1 and everyone wants to rank #1. The online businesses that put in the consistent work and quality effort will be the ones rewarded by google without a doubt in 2022 and beyond!

So let’s dive into what makes SEO sink or float in 2022:

MY #1 SEO tip for 2022 is consistency!

With SEO more popular than ever – everyone is either doing their own SEO, has an SEO agency already, or looking to hire an SEO company to handle their SEO for them. What makes the difference? How often is there SEO being done for their website? Once every six months? Once a week? When was the last time your content was updated or new content was added?

BTW – Follow me on Instagram for my SEO tips and funny (well I find humourous) videos! yay! 😁

Meta Tags

The meta description is another underused SEO boost. It’s time to take advantage of this space with clear and concise copy that includes your focus keywords, which will entice users into clicking on them – thus acting as additional marketing for your brand or website! Look at the competitor’s metas and give yours an irresistible makeover. You can make a spreadsheet for all the titles and descriptions you want to test. Give them a month to measure. Track your results by looking at the page in Google Analytics. Pick the winner from there. I know it’s a pain in the butt to test and have patience, but this can really pay off in the end. Everyone wants a fast fix – but it’s not the case for SEO, it’s a long-term strategy where the patient strategist wins! (Like playing a game of chess!)

Refresh Your Old Top Performing Pages

If you’re looking to boost your site’s SEO, one of the best things that can happen is updating older content with a few new updates. This is really helpful if your content has screenshots of old interfaces – update it with the new interfaces! If there are new facts or data for your topic, add them! This will not only make it more appealing for search engines but also generate fresh organic traffic from social media users who may have forgotten about or never even knew about some previous post! You’ll be able to take advantage of this by going back through all past entries and seeing what could benefit from an update- without changing any URLs. So go ahead – do some refreshed work on those old pieces; rework them into something better than ever before! Heck, you might even want to throw some new internal links to the posts.

Add New Internal Links

Internal links are an easy way to increase clicks on your website without too much work. Google prefers internal linking because they think it makes pages more user-friendly, you get more click-thru opportunities, and it helps Google better understand your content, which means: internal links boost your SEO – you will get higher rankings in search engine results pages (SERPs) if use this technique. Just don’t make it spammy!

Write a LOT about your Niche and Often

A topic cluster is a great way to keep your content fresh and interesting. It’s not enough just launching one piece, you should write about various topics in different posts or pages so that people can read them all together! Link to more in-depth content throughout your content. For example, look above in the paragraph where I mention internal linking – I linked to my in-depth post about internal links. (see what I did there?) 😁 If you write about your niche, guess what? Google will understand your website is authoritative in your niche. Cover every question in your niche. You can never run out of blog post ideas following this method.

So, to keep things short and sweet, these are my top 5 must-haves for SEO in 2022!

I hope these SEO tips help you focus on your SEO better this 2022.

Why San Diego Businesses Hire me as an SEO Expert

Why San Diego Businesses Hire me as an SEO Expert

Being in demand as a top SEO expert in San Diego is a fulfilling life.

I am the only person here at my company. It’s me, Jen, who’s getting the work done and it’s me who you get to work with 1 on 1.

SEO expert San Diego Jen Ruhman
Yes – that’s me! Surprise, I’m a real person in San Diego, CA! 🙂

I get to drive around beautiful San Diego to many small businesses and work 1 on 1 with the business owners themselves. Not only am I making effort to meet with my clients face to face, but I also do the SEO work from my home in San Diego too. Business owners love the fact that I’m the one working on their websites with my 100% attention to their business goals.

With that main reason being said, here are 5 more reasons why San Diego businesses hire me as their SEO expert in San Diego:

Result Driven

From day one working with me, I am determined to align my SEO skills with your goals. We go over your competition, and I help you understand why they’re winning and what needs to be done to get your business there exceeding the competition.

Work ethic

My clients tell me that I’m extremely hard working and they can always depend on me to get the job done. Many of my clients will email me extra projects to help them with and I always make an effort to help them meet their goals. I try my best to always be there for my clients. I am just one person here in my business but it’s also ME that’s getting the job done right for you. I don’t rely on anyone else to do the work that needs to be done to MY standards.

Quick story: My client needed their domain transferred and their new website made live ASAP. I made sure I set my alarm clock to midnight in order to set the new domain up and point to the new website while I presumed nobody would notice in the middle of the night. I wanted to be like the tooth fairy. Well, my client was extremely happy that I made everything live before anyone experienced any downtime or glitches whatsoever. He was also extremely appreciative.

Why San Diego Businesses Hire me as an SEO Expert

Reputation in the field

My reputation speaks for itself. I bring results. Many of my clients are also referrals from my current clients! When my clients get great results, people get curious… My client had his best year in business during COVID-19 and he said it was thanks to my SEO skills ranking him for our target keywords. Not only did his close business network want to know how he was enjoying an exciting new lifestyle, but they also wanted to know his secret. He referred them to me for SEO! What a compliment!

20+ Years of industry experience

Yes, I’ve started working in the field even while I was enrolled in college. My teachers saw how advanced I was and hired me as a teacher’s assistant while in college! Even during my college years, I was gainfully employed by a company for graphic design, print design, web design, marketing, and when I graduated I was doing all of the above plus SEO. As I grew with many companies in San Diego, I finally stepped out on my own to run my own business. After my wild success the first two years with running my own company, I am well established in San Diego as an SEO expert and have been having a great time continuing that success. It makes me ecstatic that San Diego businesses are also happy with my services and have their own success stories.


My clients’ competitors will ask me for SEO services. I do not take on my clients’ competition because that would be a huge conflict of interest. There are many SEO companies out there that do not care. I care. My clients are important to me. I respect them. They help me with my livelihood and I would never turn my back on a client.


Yes, I am doing SEO full-time for my clients. However, I’m not limited to SEO. I never have to rely on anyone else to get a job complete. Remember, if you read the above, I started out doing:

  • Graphic Design
  • Print Design
  • Web Design
  • Photography
  • Web Development
  • Website maintenece
  • Email Marketing
  • Social Media Management
  • Copywriting
  • Google Analynics
  • Adwords
  • Facebook Ad
  • SEO


OK, not to toot my own horn, “toot! toot!”

BUT, my clients do appreciate that I am down to earth and explain everything in a way they can relate to and understand with confidence. Shall I mention my sense of humor? SEO does not have to be boring and super-duper uptight serious. I make it fun.

Remember, you get to work with me 1 on 1 and I’m the person that’s working on your website with your best interests in mind. As a matter of fact, the number 1 reason why small business owners in San Diego hire me as their SEO expert, they trust me. They know I’m in it for them. I care and I have empathy for my clients. I want them to win! I LOVE seeing people become successful. When they win, that’s when I shine and feel the happiness that comes from confidence.

Thank you for reading.


Why Every Business Should Invest in SEO in 2022

Why Every Business Should Invest in SEO in 2022

5 FAT Reasons – Why Every Business Should Invest in SEO in 2022 🔥

2022 is right around the corner and you still don’t do SEO on your website?! 😖

Guess what? 🤔

SEO ain’t going anywhere. In fact, SEO is getting more popular because it’s now a necessity! 😎

If you’re still not convinced that SEO is hotter than a sidewalk on the fourth of July, here are 5 BIG FAT reasons why EVERY business should invest in SEO in 2022. (and beyond). Cue the mic drop. 🤚 🎤 💥

your business needs SEO

SEO in a nutshell.

Search engine optimization is the strategy of making a website rank higher on organic listings, which are free. Organic rankings appear below-paid ads and pages earn these sought-after spots as results from good SEO. It’s not easy to get there though – many factors go into this process such as keywords, links (both inbound and outbound), page content quality & structure, domain authority/rankings etc. All websites, no matter the platform they’re on can implement SEO. I add SEO to WordPress, SquareSpace, Shopify, HTML sites, Yelp, YouTube videos, and Google my Business Pages.

1. Organic Search Results Convert BETTER!

Here’s the fattest fact first. BAM! 💥 The truth just slaps you in the face, and it hurts a little. Google is the preferred search engine for most people, and as a result of this fact SEO has become an incredibly important marketing strategy. The leads generated via SEO have a much higher conversion rate compared to other online marketing strategies, which means that if you target your keywords wisely and get your content ranked on Google then you’ll see a spike in conversions. More conversions will give more sales, profits and increase revenue – making it one of the best investments available. (I’d drop the mic 🎤 again but I’d probably break it at this point)

2. FAR Less Expensive

I hear 👂 ya. You want to implement SEO, but you’re cheap or your boss is cheap. FEAR not! I have some additional reasons why any business owner should invest in SEO (from a business owner’s perspective 💰 ) Check it out below! 👇

SEO Facts Business Owners NEED to Understand ✅😎

SEO is cheaper than other online marketing channels because it relies on ranking factors and algorithms that have nothing to do with Google ads or paid advertisements. Organic results appear on Google due to good SEO, content, and high-quality backlinks which takes time but doesn’t cost you a penny unless you outsource your task or hire an agency (an SEO agency is even more expensive – psst … hire ME instead!). Even so the money spent hiring an SEO company pays off in the long run.

The words on top of organic listings, often called PPC ads or paying-per-click (PPC), are much more expensive. SEO is cheaper and will give you results a lot faster because it doesn’t rely solely on the search engine to come up in rankings for your business.

For example: if someone was typing “pizza place near me” into Google they would get two options; one being an ad from Pizza Hut that costs them money every time somebody clicks through while another free listing finds itself at number eight with all sorts of other pizza places below it as well above them making some people think twice before clicking away from their desired location just because there’s no cost! (BTW – robots and competitors often click on ads to screw with you.) Heck, I click on ads of the competition to research for my SEO clients. I need to see what your competitor is paying for. Then I can study them and look at their data to see if anything they’re doing is a good idea to replicate better. If you are going to use Google AdWords and notice a ton of clicks and no conversions, try https://www.clickcease.com they help prevent click fraud.

3. SEO is the Biggest Source of Traffic

With more than a billion searches every day, Google is the number one search engine in the world. The number 1 result on organic listings gets 33% of clicks and receives 75% of the traffic- which means SEO can be your largest source for traffic if you leverage it wisely!

Google drives 8 times more traffic than all social media networks combined.

– Growth Badger | source: https://growthbadger.com/traffic-study/

Instagram is a popular social media platform, but not when it comes to driving traffic. A study shows that only 1% of the visits for all niches come from Instagram and even less (5%) are coming specifically from fashion or beauty brands driven by influencers such as Kylie Cosmetics launched on the app itself. This seems like an issue since search draws in significantly more visitors with 10 times their monthly visit count at about 60%.

Let’s dive a little deeper.

Here’s the Niches that depend on organic google search results the MOST:

Why Every Business Should Invest in SEO in 2022
Image / data source: https://growthbadger.com/traffic-study/

4. SEO Increases Your Trust and Authority

The online world is competitive and crowded with information. So how can you get a business to notice your website? One way that works well for many businesses today is SEO, or search engine optimization.

How does it work? First of all, we need visitors in order to have customers! And the more people who visit our site means higher rankings on Google’s SERP page (search engine results pages). It sounds simple enough when broken down like this:

SEO includes building trust and credibility via content marketing; link building through guest blogging; social media marketing—and much more. Once these activities are done consistently over time, they lead to brand development which increases visibility online AND leads directly back into conversion rates.

SEO is a long-term investment for building your reputation. It takes time, but it will pay off in the end with people visiting your site directly because they trust you and know what to expect from you when they arrive.

SEO is evergreen


Building a strong SEO campaign can take months or even years of work, but the payoff will last as long as you maintain your rankings. The other important factor to consider is that once you rank well on Google for an extended period of time, it becomes very difficult for competitors to outrank you and steal away potential customers from your site. You see this in competitive niches where one website might have been ranking 1st page all year long until they were knocked off by another company who recently came into the market with their own product line targeting those same keywords.

Building up an effective SEO campaign takes some serious dedication – after all, search engine optimization requires continual attention and care if we want results that’ll stick around!

🤓Newbie to SEO? Easily Publish an Optimized Blog Post – Here’s How ✅

OK – those are my 5 FAT examples why EVERY business should invest in SEO in 2022 and beyond 🚀 !

If you have not started SEO on your business website, have no fear! You can start doing your own basic SEO moves here. Also, if you want to go above and beyond because you want to get serious and dominate, hire an SEO expert such as myself. I’m ready to help you with your SEO.

How does SEO optimization help a business or website?

How does SEO optimization help a business or website?

How does SEO optimization help a business or website?

Your business needs SEO optimization for two BIG reasons. The first is to improve the search engine rankings of your website, which will help it get more traffic and a greater number of conversions. Combined with good content strategy, SEO optimization can also increase visitor retention rates by improving user experience through relevancy in ranking results.

Studies show that people who land on pages at or near the top of SERPs stay longer than that whose landing page isn’t as high up on the list (62% vs 47%). (basically, you want to rank in the top 5 search results) So, here’s how SEO optimization helps a business or website:

Blog posts

How blog posts help a business drive traffic

Blog posts can help your company with any of the following:

-Increase awareness for you or your business in general

-Improve rankings so that more people are exposed to what you have to offer

-Generate leads, prospects, and clients

-Provide educational value through content such as how to guides or tips & tricks. This is great for B2B services and other knowledge-based industries!

👋 Got a blog? Be sure to check out my blog post promotion checklist

search engines

How search engines work

A search engine’s algorithm ranks a website by its relevancy to the searcher. For example, if someone is looking for “How to cook rice”, then they might have already typed in that word before their query and are just refining it with something more specific like “cooked” or “how”. That means there will be certain words on your site that you want people to find in order for them to know what your business does!

In this case, those words would include: how, cooked, rice. The higher up these keywords appear on the page (without being hidden) the better chance of getting exposure from SERPs through relevance.

landing pages

Landing pages

How landing pages help drive website traffic

A landing page is a standalone web page that appears in response to clicking on an online advertisement or when doing other types of searches. These pages are typically designed as advertising, and they should include compelling graphics with words like “discount”, “sale” and “now”. Landing pages should also have a clear call-to-action (CTA) such as: “call now!”

These kinds of websites can be used for email marketing campaigns, lead generation practices, social media posts, etc.

Your messaging has the power to make people feel something—anything from happiness to anger; frustration to wanting more information about your product. The way you phrase things will determine how receptive people are able to relate with what you say which will ultimately impact.

SEO optimization

What is SEO optimization?

Promoting your site through search engine optimization (SEO) is a popular way to make sure that people can find it. This practice involves making changes to your website so that it’s more likely to show up when someone searches for the type of information you offer.

-Improve inbound links: One easy way to improve SEO ranking is by building external backlinks on other sites, which will help increase the number and quality of inbound links pointing at your own domain.

-Publish content regularly: Publishing new posts on a regular basis boosts not only page views but also Google rankings as well. Your best strategy is publishing one or two pieces per week and focusing on optimizing them with long-tail keywords.

Those SEO tips are the tip of the iceburg as they say. That’s why I put together this fabulous gem 💎 of a post:

💎 5 EASY tips to improve your SEO now – EASY for beginners

website traffic

Benefits of optimizing your site for the best possible results in search engines:

-Increased traffic: If your site is optimized with the right keywords and content, you are more likely to rank high on search engine results pages. As a result, it will be easier for people to find what they’re looking for in Google or Bing searches. The increase in organic visitors can lead to higher conversion rates as well because prospects are more apt to buy products after being referred from an authority website like yours.

-Higher quality leads: Your company also has access to better-qualified leads that have already shown interest by finding your business through their own research instead of relying heavily on cold calling techniques which only reach out those who happen upon your site while browsing online at random.

-Less customer churn rate: Customers come back often

Search engine optimization helps make a website more accessible

More accessible to people who are looking for it on Google, Bing, Yahoo!, etc. to find products they need. This means that people searching for your company in Google or Bing searches will be more likely to see the website you created and it can also increase organic visits which lead to higher conversion rates because prospects are more apt to buy a product after being referred from an authority website like yours.

It also helps with customer churn rate management because customers come back often when coming through search engine optimization channels, making it easier for them to purchase again.

-Higher quality leads: Your company has access to better qualified leads that have already shown interest by finding your business through their own research instead of relying heavily on cold calling techniques which only reach out those who happen upon your site while browsing online at random.

-Less customer churn

SEO optimization is a great way to generate more traffic from search engines, which can lead to increased sales for your business. These days there are many tools and services that make it easier than ever before to optimize websites, but you’ll need an SEO expert who knows how – or at least has experience in the field if you want any hope of being successful. If this sounds like something you might be interested in exploring further, let ME know! I offer my clients world-class SEO consulting and digital marketing assistance as well as PPC management.

Your favorite SEO expert living in San Diego,


Here’s a photo of San Diego for you:

San Diego
Advanced Shopify SEO Tips

Advanced Shopify SEO Tips

Your Shopify store needs to rank in the top 5 google search results to have a chance at making sales!

After all, if your product can be found on Amazon, you’re most likely competing against Amazon and big-name brands!

I’m managing many new and old Shopify stores right now and I see what’s working to drive traffic. 🔥

I had to write this advanced Shopify SEO tips post because there are not enough advanced Shopify store SEO tips online. Most Shopify SEO tips are pretty basic like… “research your keywords, be sure to optimize your meta description, and look both ways before crossing the street. 🙄

shopify seo

When I give SEO tips, I imagine you know what SEO is and it’s not your first day doing SEO. Moving on.

1. Your Shopify store NEEDs lots of Text – Add more Text

Most Shopify stores I visit, there’s not enough text on the page. A good way to tell if your store is lacking text, pretend there are no images on the website – would you still understand the store category and product features? I say pretend there are no images because Google does not know what your products are – BTW – sorry, Google can’t see how pretty your site is. Google reads the text it’s supplied on your page. Google is learning images (getting there someday) . Until that day when machines take over etc, please add more text. It helps categorize your website, products, and adds a 🥊 punch of quality to your website that the competition overlooks.

Q: Jen, where’s a good place to add more text without making the site look messy?

A: Product descriptions! Second, add more text to your collection pages!

2. Be sure your product text is ORIGINAL

OK. This needs to 🛑 STOP! I see so many Shopify stores that use the “canned” product descriptions that everyone else is using. It makes your site look like you’re lazy. Secondly, it looks spammy to google. Many drop shippers will take the product descriptions from Aliexpress and import them into their Shopify store without changing a thing. I see it every day in newbie stores. It’s bad because most of the time the descriptions are written by non-native English speakers (most likely Chinese) and the grammar is sometimes comical. 😂

If you take time to write your own Shopify product descriptions, you can help add related keywords and other words that naturally occur with instances of the keywords of the product you’re selling online.

Heck, you want to include these top product descriptions that sell.

What Makes a Killer Shopify Product Description?

  • Detailed product descriptions
  • Describe the product benefits
  • Emotional triggering words that boost sale conversions 🔥 🛒
  • Your shipping time, free shipping
  • Related products the customer may need for the product to function or popular paired items
  • FAQ
  • Social proof is hot, like “Hurry, This product is seasonal only…etc.
  • Speak to your target market in their “lingo”

3. Images

Yes, name your images the product keyword. For example: “leather-earrings-pink.jpg

Add an Alt tag to each image. (description text for images) As mentioned above, Google can’t see your product image, so it relies on Alt tags.

It’s amazing how much naming your images and adding alt tags helps boost your Shopify SEO. You can even rank better in Google’s image search. Most Shopify store owners are way too lazy to add alt tags to their images and name them properly.

If you can also do your own product photography, you’re ahead of the game. Most product photos are copied, or even sometimes stolen from other websites selling the same product. For example, using your own model for T-shirts, or product photography in natural lighting is phenominal. Professional photos are always best.

4. Testing Meta Title Descriptions

Most Shopify store owners write the meta tile once and leave it to go stale. If your product IS RANKING in Google search, but nobody is clicking on the product, try changing your meta title/description. Be sure to make an excel spreadsheet with titles you’ve tested. Things you may want to try adding for a test:

  • Add your keyword in the beginning
  • Free Shipping
  • OFFICIAL Licenced merch
  • 100% Satisfaction Guaranteed
  • Free Returns
  • Add an emoji 🔥

5. Google My Business

Do you have a physical store location? This can help you rank in the Google 3 pack and get your brand some exposure. If your store is located around your target market, you have a BIG advantage. You’ll rank locally.

Don’t have a physical store? No problem. You can rent a local office space, get the verification postcard and you do the math. No, you can’t use a P.O. box.

6. Links of all kinds

You should have business citations aka backlinks pointing to your home page. Get your business on directories for credibility! (link has a massive free list you can join now) Get that sweet backlink to your Shopify store. Your product collection can also use some link juice too! Social bookmarks and more.

Second, treat new products as you would treat a new blog post. Gain backlinks to each product. Be sure to check out my blog post, SEO post checklist. Treat the post checklist just as you would a new product. Yes, I said it again because it’s important!

Thirdly, add internal links to your products! I see this being underused BIG TIME. If you place SEO internal links from your blog to your products, it works wonders with Shopify SEO. I like to spy on your competitors and if they have a blog that’s ranking high with products embedded, I do the same for you! I also try to actively outrank their blog posts too! 🥊 💥 🤩

7. Social Media

Post your products on Pinterest, Instagram, and good old Facebook. Heck, if you can get into a Reddit group, that would be amazing too. People trickle down to your website in so many ways. If they’re not searching for it on google, they’re discovering your Shopify products on social media. Links to your products coming from social media are a ranking signal to Google.

Final Thoughts about Shopify SEO

No. This is not an overnight process. SEO takes time to do and months and months to start seeing an improvement in your website traffic. I have plenty of Shopify SEO clients that know how long it takes to rank on the first page of Google search.

OK, kiddos (I dunno why I called you that) that’s all I’m sharing for this free Shopify SEO tips blog post. If you want to get the extra tips, you have to hire me for SEO. 😎

Thanks for reading this blog post, I was only gonna share five quick tips, but I wanted to help someone out there struggling have a fighting chance at their Shopify SEO.

Until next time, this is Jen – Your awesome SEO expert in San Diego, California. I help small businesses and entrepreneurs rank higher in google search. I LOVE doing SEO full time. If you or a friend is in need of ranking their website or Shopify store higher in Google search, I’m your gal. Be sure to check out my SEO pricing if you’re serious.


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