This blog post is going to be rather unique because it’s all about myself and how I really work as an SEO expert here in San Diego, CA.
Yes, sometimes I explain SEO as living a double life in the Matrix…
It’s pretty interesting explaining what SEO is and how I do it. The easy answer… Oh I help websites rank higher in Google search results…
Next, they’re like “but how do you do that?” And I say…
I write content that helps people and at the same time optimize it to make google bots understand I want to rank for certain keywords. Yes, there’s a lot going on in the background you would never dream possible. LOL.
– Jen Ruhman
Let’s dive in and talk about my life as an SEO expert!
Here’s my typical work schedule tasks:
Getting great backlinks/networking with other SEO experts
Working on making YouTube videos for SEO
Blogging / optimizing blog posts
Adding internal links throughout your content
Corresponding with clients
Creating / editing service pages
Optimizing new / old content
Making your site faster
Updating content as the client’s request
Updating google my business
Sharing your blogs on social media
Updating the client about progress/direction
Checking the competition
Learning new skills
Adding/implementing new technologies and strategies
Reports / invoicing
Yes, I get to wake up on my own schedule and it’s AWESOME of course! I think this is a BIG reason why I’m so happy!
Every morning I check my emails to see if there’s anything newsworthy from my clients or if there’s any problems I need to immediately address. If there’s anything urgent, I make a list of things to do ASAP!
The dorkiest thing I do, is usually checking to see how my well cared for keywords are ranking! Really, I will google my target keywords and get excited to see jumps in search results! 😁 I will do my happy dance and grab a sweet treat and reward myself! Woo hoo! First page!
Next, I like to check out some of my favorite fellow SEO experts on Youtube and see how their tested strategies are doing. I love listening to them while I’m getting ready in the morning. It’s exciting when someone has a new strategy I want to test on one of my own sites and later on use for a client’s site.
Which SEO experts do I enjoy?
I used to really used to enjoy Neil Patel but now I like Ruan Marinho, Chris Palmer, and Brian Dean.
Next, I go into my garden and nurture my plants and sit back and enjoy my morning water or coffee. It’s really important that I do something nice for myself every morning before I start work and that is usually taking my dog for a walk at the park or just tidying up the house nice and neat to feel grounded for day.
I’m ready to get started doing SEO! Watch out world!
Crank up my SEO programs
Get out my iPad, MacBook Pro, HP laptop, and my iPhone (because I like testing on all my devices)
Review my work order schedule
My work schedule for the month is blocked in such a way that I pick one client for the day to work on their site. Depending on hours, I may work for one client three days in a row. It’s really important to have a plan of action and strategy for each unique client. Three-hour blocks and a 30 minute break time works best for me, heck I work from home – it’s fantastic!
Time for more coffee! The question is… will I brew it myself or take a trip to get a McCafe (current guilty pleasure – caramel frappe!)
This is when I usually schedule times for phone meetings / zoom / onsite meetings
It’s important to me that clients don’t “feel like a number” I really enjoy talking to my clients and genuinely helping them. Attentively listening and taking notes, brainstorming, Some of my clients are so awesome, we will have our meetings at the Cheesecake factory! How cool is that?!
Yes, I like to check my Google Analytics and Goole search console for all my clients’ data
Spy on Your Competitors
My clients have competition and I like to see what they’re working on and what’s beneficial for them that I can emulate and do better!
I will see which blog posts they’re promoting or which pages are their most popular and see how I can steal that traffic!
I will get far away from my computer and go run errands or spend time with my family, most of all go outside an enjoy the gorgeous weather in San Diego!
Yes, I wake up in the middle of the night thinking about your website!
Yes, I will SEO your website to the top and Yes again, I will pray your website to the top too!
– Jen Ruhman
Sometimes I will wake up in the middle of the night and think about other strategies I can utilize for your website! My mind will “experiment” where to make the changes and run through the process since no two websites are the same. Sometimes I will meditate to see if the universe wants to talk to me and give me insights. Last night I woke up and wrote down a note for myself in the morning. “make sure you do not cache this contact form page – its code is breaking when I minify it. Make a new rule in CloudFlare…”
Sometimes I will even pray for miracles and guidance. I know it sounds strange, but this morning my prayers were answered.
I’m thankful for the SEO clients God has placed into my life and it’s my pleasure to serve them.
Yoast SEO Tools Bulk Editor is the best way how to change titles and descriptions FAST!
This is included in the free version of Yoast. Yay!
Also known as “META TAGS”, every SEO expert in the world knows how to add META tags but most don’t know how to change them in bulk.
Yoast is by far the best way to change META tags in bulk.
SEO audits always discover META errors…
They will also warn you about “missing META tags” or “duplicate META tags”…
Heck, sometimes you just need to refresh your titles and descriptions to something more enticing aka clickbait.
Instead of going into each and every blog post and page to fix the problem… (spending hours) There’s a faster way to make edits.
Why Would I want to update my meta titles and descriptions?
It’s a great element to test. For example, if you’re not receiving many clicks on your blog post, you may want to experiment by making the title and description more enticing. You could add some sales copy that triggers your target market. Second, you might want to update it if you included a previous year in the title. Time to update the year to make it look current and update your content.
So How do I quickly change my Meta Titles and Descriptions?
Allow me to introduce you to a free solution. If you have the famous free YOAST SEO plugin, you already have this META tag tool. However, most people have not discovered this feature when using the plug-in. It’s the quickest way to add/update your meta titles and descriptions all listed accordingly.
Here’s how you can manually go into Yoast and change each meta title and description. It may take a little longer to do but, you’ll be able to make sure your title and description is the perfect length. Second, you can make sure you’re adding your keywords into the meta title and descriptions. Simply click on the preview to make it become editable down below.
I have the ULTIMATE 2020 blog post promotion checklist for you right here!
Here’s a bunch of unique ways to promote your new blog post that nobody talks about.
Alright, you just hit that “Publish” button on your blog post, now what?!
Hey, you need to promote your blog post whether it’s free promotion or paid promotion! That’s what!
Why Do I need to promote my blog post?
Your blog post needs to be promoted to rank well in search results. PERIOD. If you don’t promote your blog post, it may lay dormant and undiscovered for a long period of time. Promoting your blog post helps create buzz that there’s something new and exciting people should be reading!
It’s the fastest way to get traffic to your new blog post
It may take time before you see your blog post indexed by Google’s search results
The fastest way to start earning backlinks on your new blog post (you need backlinks)
Not promoting your new blog post is the number one mistake I see rookie bloggers make.
The days of “post and pray” are long gone. With so much competition out there, you HAVE to promote your blog posts. Don’t worry, you can promote your blog posts for free, I’ll show you the free options and the paid methods you can spend $5 on OK?! If you follow this easy blog post promotion checklist. This is what I use for clients after I publish a blog post and it works.
Follow along with my 2020 Blog Post Promotion Checklist:
Post On Social Media Multiple times!
I know you’re tired of hearing you should post your new blog post on social media, but it’s true. Here’s some extras nobody talks about. You can use a service like meetedgar or buffer to automate your social media. Side note on meetedgar, I like that you can add a post with different titles and automatically reshare at random. The beauty of adding this automation is first, you’ll look like you’re constantly updating with fresh content. Second, you’re giving your content a second chance to be discovered. Third, you’re giving your content a Google social ranking signal that it’s being shared on social media. Hopefully, your post will gain likes and shares. If it does, Google will help increase your rankings.
Pick 5 items on this Blog Promo Checklist:
Pinterest: Make sure you create a custom image to share on Pinterest that has a text headline that solves a problem. Use Canva to create it!
Twitter: Post your link with a photo and some relevant hashtags.
Facebook Fan Page: Post your link with a photo and great headline.
Personal Facebook Account: Share the post from your fan page onto your personal FB account.
Facebook PAID: Boost your post on your FB fan page for $5 and retarget people that liked/interacted with your post.
LinkedIn: Post your link with a photo and great headline.
Reddit: Find a subreddit where you can post. You may need karma points before you can do this.
Instagram: Share this blog post link in your story if you’re able. (have large enough following)
Instagram bio link: Share your latest post in your bio with a https://linktr.ee/ link. (you can have multiple links this way!)
YouTube: That’s right Use a free program like Lumen5 to generate a video from your blog post. Publish on YouTube with a link to your post!
Ask your friends on social media to share your post.
Podcast: Create a new podcast on your blog post since you will already know what to say! Embed the podcast into your web page so people can listen to your new blog post instead of read. This will also increase the dwell time on your page! A Google ranking signal.
I know this an overwhelming ULTIMATE list of FREE ways to promote your blog post. So feel free to pick a few to start with. You don’t have to do every item on this checklist. In fact, it’s good to just concentrate on a few instead of stress yourself out over promoting your new blog post. This post is sole intended to show you a huge checklist of ways to promote your blog post that you’ve never seen anyone talk about.
If you have an email list set up or just want to send out to your friends/family, do it!
Use your free Mailchimp account to automate a new blog post to your subscribers each time you publish a new post! Grab your RSS feed. Piece of cake.
Add your blog post to your email signature. It’s super cute and adds a personal touch of charm. The example below: (why am I so adorable?) LOL
Got popular blog posts already? Add an internal link on the popular blog posts back to your new blog post. This gives a little “link juice” to you new post.
Add internal links on your new blog post to other related posts. This will help your CTR (clickthrough rate)
External Links – You NEED backlinks
Part of off-page SEO, you need links pointing to your blog post. You need backlinks from high domain authority websites to pass link juice to your blog post. The bad news, nobody is going to want to link to your blog post if it’s not helpful. The good news, you can hire me to get links for you! If you know a lot of blog owners yourself, go ahead and shoot them an email asking for a link.
Add your new blog post to web 2.0 sites. You can simply copy and paste your blog post into Medium.com as long as you use a canonical link. This will help you gain backlinks to the post as well as gain traffic to your blog post from these high traffic websites. For example on LinkedIn, leave out a last tip and make the user have to click on a link to your blog post for the final details.
Sometimes, a super long blog post can be better as a visual. Get an infographic created for your new blog post and share it to an infographic directory. This will gain you backlinks, as well as traffic.
Big thanks for checking out my blog post promotion checklist.There’s so many benefits to promoting your blog post that I’ve covered here. If you’re not promoting your blog posts, you’re missing out on a HUGE element called online marketing and off-page SEO.
Many small business owners think that if you post fresh blog posts regularly, that’s all you need to succeed with Google. While it’s beneficial to post regularly and on a schedule, it’s not enough.
Thank you so much for reading my latest blog post. If this helped you, I’d greatly appreciate it if you share it! (as mentioned above LOL)
If your website needs a little or a LOT of SEO help, I’m here to give your website a tune-up.
As an SEO guru, I love to look at your Google Analytics data / Search console and see where we can improve! Let’s talk!
Finally, a list of SEO friendly directory websites for instant backlinks!
Got ZERO Backlinks? This List of Backlink Opportunities is for You!
This list of directories is perfect for new websites to start building trust with Google. Especially if you have a small local business. Don’t worry, this is a safe white hat link building strategy for your websites.
If you have a new website that’s still in the “Google sandbox” (not indexed yet) you don’t want to be aggressive with building anchor rich backlinks.
That could flag your website as spammy! I recommend you wait a few months before slowly getting “money keywords” as anchor text. Be patient when adding new links, quality backlinks pointing towards your “money site” is far better than low quality / spammy links.
You want natural, high authoritative (high DA), quality backlinks for your website’s SEO foundation as all SEO experts want for their back-link building strategies.
More High DA business citations = more quality backlinks pointing to your website
More QUALITY backlinks pointing to your website means a higher domain authority
You need Domain Authority
Yes, you do need great backlinks from a diverse and high number of domains. Don’t believe me? Go to google search and check out the top-ranking websites’ backlink profile. The top search results usually have the highest amount of quality backlinks and domain authority.
That being said, if you’re trying to rank for keywords while you have low domain authority, chances are simply put – you most likely have a low probability for ranking on the first page of Google search results.
When you add your “NAP” to the directories, you want to make sure you select the right city and business category. Some directories may not have your specific industry available but that’s OK. Just select as close as you can. As long as you have your “NAP”, you’re OK.
Ideally, you want to make sure you’re getting directories for your niche business AND the City your business is located. (BIG thanks to https://chrispalmermarketing.com I learned this tip from this SEO guru)
Here’s how you can search for specific directories in Google: “allintext: directory plumbing San Diego”
Yes, they will give you a small and very specific list of directories.
Are you ready for the BIG list of SEO friendly directory websites?
Have this list of things ready in a text document and folder labeled “Directory Backlink Campaign” It just helps because you won’t be making all these backlinks in a day. You’ll most likely want to spread out gaining these new backlinks dripped to your website through a few months.
Make sure you keep a record of the username and password you use to set up these directories because if your business moves or changes the website, etc, you need to update it everywhere! Below is a list of items you need in order for your directory submissions. Some directories don’t need all these items, but it’ good to be prepared because some give you these opportunities.
Most of all, you want to keep your information consistent!
Here’s what you’ll need for your directory citations:
A high-quality image of your logo
A few images of your business or service images/products/menu items
Short business description
Make sure you have a consistent URL such as “https://www.yoursite.com or yoursite.com”
Consistent wording for your business “Buckboards BBQ & Brew or Buckboards Barbecue and Brew”
Any social media account usernames/addresses
Access to your business phone/email if some listings need verification
I hope this massive list of backlink directories does not intimidate you. Take your time and grow your citations slowly aka drip them. If you have SEO clients. These links may take a while for Google to crawl and discover. It’s best to let Google naturally discover them.
If you’re looking for an SEO expert that can submit your “NAP” across the web, contact me!
Thanks for reading my SEO friendly directory websites list. You know what would make my day? If you shared this blog post.
An Alt tag (Alternative text) is a descriptive label given to each image. Since Google can’t see the text on images or understand what the image is about, you need to describe the image in text. Alt tags help the Google bots “see” your image.
You’d be surprised how many websites do not give every image on their website an Alt tag. You can gain a competitive edge! It takes 3 seconds to type in an image label. Just as it helps to add supportive images to your blog post and service pages, it makes sense to label them so Google understands them too!
You can also be rewarded by Google since many people search in Google’s image search!
People may discover your content by clicking on photos from Google images.
Adding Alt tags is also helpful to users that use text-only web browsers. These are usually people that are visually imaged.
Since we’re talking about adding alt tags, might as well tell you how to add them!
It’s so EASY!
Here’s how to add an Alt tag to an image in WordPress:
Go to “Media” > “Library” > Click on the image you want to add the Alt tag to > Add the descriptive text in the text box field labeled “Alt Text”
Add Properly Named Internal Links
The days of adding links on your such as “click here” are long gone!
There are zero SEO benefits when you add a link that does not describe the content of the linked page.
Here’s an example how to properly add an internal link:
I LOVE Ranking Small Businesses Higher in Google Search Results! My favorite moment is when my clients call me saying… “Jen, whatever you did to our website, we’re finally getting more calls and emails…THANK YOU!!!”