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The BEST Plugin for Featured Snippets

The BEST Plugin for Featured Snippets

Looking for another FREE SEO tool?

This is my favorite FREE WordPress plugin to empower any WordPress website with schema markup. It immediately adds JSON-LD schema to a blog post! You can install it and enter your content in less than 3 minutes.

Why are SEO professionals excited about featured snippets?

Featured snippets gives lower ranking pages another chance to list at the top of the first page of Google. This is all done with little effort. You can easily get there with the WordPress plugin I recommend called: Structured Content (JSON-LD)

For SERPs with featured snippets, 8.6% of all clicks go to the featured snippet on average (Ahref’s study).

I’m using this post for a quick example. As a trusted SEO Specialist, this is my recommendation!

Here’s the plugin in action below and the steps how to use this plugin:

What’s the Best Plugin for Ranking in featured snippets?

structured content plugin

Structured Content (JSON-LD) #WPSC plugin by Gordon Bohme, Antonio Leutsh. It uses JSON-LD – Google’s preferred markup.

Step 1

In your WordPress dashboard go to: Plugins

Step 2

Search for “Structured content”. You’ll see the red #WPSC plugin by Gordon Bohme, Antonio Leutsh.

Step 3

Install the plugin and click “Activate”

Step 4

In your Gutenberg editor, add a new block > FAQ

Step 5

Enter your question and answer for your snippet. Don’t forget to add an image.

Finished!

That’s all you have to do to get your blog posts ranking in Google’s featured snippets! However, you have to already be ranking in the top 10 SERPS in order to be pre-selected to appear in Google’s featured snippets.

Want to increase your chances being a featured snippet?


First, test the search query you want to be featured for in Google search results. If the featured snippet is a list, create a list. If Google is featuring a table, make an HTML table.  


Second, (use the plugin Structured Content #WPSC plugin by Gordon Bohme, Antonio Leutsh.)

Third, Include related questions in your article. 

Finally, I recommend you examine the your competitor’s snippet that’s already ranking and rewrite it making yours the most helpful and concise. 

That’s it. It’s officially my favorite plugin and I think it’s the best plugin for Ranking in featured snippets.

Thanks for reading!

Please leave any questions in the comments section below!

Your SEO Expert,

Jen

How to Rank Higher on Google Maps

How to Rank Higher on Google Maps

You can appear in google map search results whether you have a physical business or just provide services to an area.

How can I rank higher in Google Maps?

How to Rank Higher in Google Maps

Add schema to your website to exactly speak to Google where you’re located. Get the Local Business Schema Lite WordPress Plugin.

With Google maps appearing in the top of local search results, it’s another great way to appear on the first page of search results.

After all, it’s above the majority of search results! 

Make sure you create a Google My Business Account if you haven’t already. Also, claim your business in Google My Business if you see it there.

However, you will need the following to Rank higher in google maps (2020):

– Properly set-up Google My Business page – correct info. You don’t want another business to claim you listing or goof your information with a bad phone number, (I’ve seen this before)

– The searcher must be within your service area – the more closer the better.

Verify your listing – verified by entering the code Google sends you

– You need to be listed in the right category ( Google has limited categories – select the closest match

– Have your business category in your business listing name may help

– Add your business hours / phone number / URL

Add a business description – include your category keyword and city – add similar helpful keywords, Add photos

GEO-Tag your photos! This will help give you extra points for your location. (name your images your biz name and city too!) https://www.geoimgr.com

Add posts often for fresh offers / news to show you’re active – lasts for 7 days

– You need as many 5-star ⭐️ reviews – not a huge ranking factor but you don’t want to be in the top listing without reviews – it will look weird…

– Make sure your website is mobile friendly! https://search.google.com/test/mobile-friendly

– Make sure your website has your city and address

– Include your keywords in other areas of your webpage too!

– Include a YouTube video with your keyword (may slow down your website)

Respond to Google My Business Reviews – flag spam reviews to maintain your star listing

– Include the Google Map pin in your footer (may slow down your website) You can include a driving directions link.

– Add schema to your website to exactly speak to Google where you’re located. Get the Local Business Schema Lite WordPress Plugin.

– Having articles on your site that mention your city helps a lot!

– Make sure your NAP is consistent online! (Name, Address, Phone number.) For example. Always use Rd. vs Road consistently. Listings on sites like HotFrog, CitySearch, Yelp!, YP, etc. Use MOZ to check: https://moz.com/checkout/local/check


– Add more citations once your NAP is consistent – Get citations from directories that apply to your city and business. Visit for local listings: https://whitespark.ca/best-citations-by-city/ Visit for category listings: https://whitespark.ca/best-citations-by-category/

Best case scenario, you rank in google maps and below in the SERPS. (Search engine results page)

So basically, ranking high in google maps is another way to get on the first page of google!

Don’t want to read? I highly recommend you listen/watch Wes McDowell’s video: (below)


– Super serious about results in Google Maps and want to invest? Get a paid-membership to the BBB. You get a Do-follow BBB backlink, it’s a huge power 🥊 punch backlink. Expensive…

how to rank higher in google maps

It gets even better…

You can rank in the top listings above the fold. (basically right under the paid Google AdWords!)

How AMAZING is that? It’s true.

You’re welcome, you can give me a high-five later! This should only take you about ten minutes assuming you already have a Google business listed and verified.

Don’t worry, everything is covered below:

This is a major advantage if you’ve been trying to organically rank your website on the first page of Google with no luck.

Related Post: How to Rank Higher in Yelp

I was finally able to rank a very saturated and competitive phrase in Google Maps in less than an hour.

Keep in mind I had been trying to beat local organic search results for over year. So, instead of ranking the website down below on the first page, I was able to “beat the system” and rank the business #2 in Google maps! This is an amazing accomplishment because Google search only lists the top 3 Google map results. The order of Google’s first page is: (usually) Four Google ad listings, Three Google Map listings, ten organic Google search results, and finally Three Google ad listings on the bottom. It’s a lot of competition to get on Google’s first page, holy smokes!

how to rank higher in google maps
how to rank higher in google maps – Here’s my proof

Alright! Let’s get started!

How to Rank Higher in Google Maps

Step 1: Verify your Google Listing

Hopefully you’ve already claimed your Google+ listing and verified it with Google sending you a postcard in the mail and you entered the verification code. It’s easy. Just do it already…

Step 2: Select the Right Keyword

google map rankings

This is crucial. This is the title that appears in the search listing. People tend to search for the service they need + the city they live.

For example: I added my target keywords to the company listed as Hyphenet. Hyphenet – San Diego Managed IT Services and IT Support   This step is the secret sauce that ranked me fastest. However, this step only works when you make sure all your other information below is correct:  

Step 3: Complete your business details

  • Enter your business hours
  • Make sure your website is listed
  • Make sure your correct address is listed
  • Make sure you’re using a phone number with a local area code
  • Make sure you’re listed in the correct category. For example, Hyphenet is listed as “Computer support and services.”

Step 4: Keyword rich reviews

google map reviews

You’ll want to ask your customers for a Google review. Ideally upon completion of services you provide; be sure to give your customer a “customer satisfaction survey.” It can be as simple as checking a box with the service you completed and mention you’d appreciate valuable feedback on their choice of Google or Yelp. Your form might say, Mention the service we provided + your experience working with (your company). This helps guide the customer to using your keywords in their review. You want your customers to mention your services. This helps add valuable keywords to the search results.

Step 5: Add useful images

Customers appreciate seeing useful photos such as:

  • Photo of the front of the building
  • Photo that show where they can park
  • Photo of inside of office
  • Photo of products
  • Logo
  • Extra credit – photo of employees

Step 6: Embed the Google Map on your website’s home page (removed because it made the site slow)

put google maps in website

This adds a backlink to google maps and confirms your listing is accurate and useful on your website.

Thank you for reading.

-Jen

Please leave any questions in the comments below.

Need help getting this done? ✅

Please don’t forget that I’m a San Diego SEO expert and happy to help. Contact me today for a quote!

How to Rank Higher in Google Maps

How to Rank Higher in Google Maps

Top 10 Snapchat Facts Marketers Need to Know

Top 10 Snapchat Facts Marketers Need to Know

2017 is upon us, and looking at the final Snapchat stats for 2016 blow my mind! If you’re a Marketer, you’ll want to learn these new Snapchat facts for 2017. This data will amaze you. snapchat facts 2017 You’ll want to encourage your social media clients to “get with the times” and start using snapchat or start advertising on snapchat. (known as Snapads)

Snapchat – Never before have we seen such unprecedented social media dominance.

If you’re an advertiser, I have the updated snapchat facts you need in order to convince your clients to leverage snapchat. [wp_ad_camp_2]

150 million people use snapchat everyday!

Why? What’s the secret to snapchat’s success?

CREATIVITY, COMMUNICATION, STORYTELLING. These elements empower Snapchat’s huge growth.

Here’s the Top 10 Snapchat Facts Marketers Need to Know Starting 2017

#1 Over 100 Million people use snapchat everyday

 

#2 Snapchat’s Video Views Are Now Greater Than Facebook’s

 

#3 Over 1 Billion snaps are created everyday

 

#4 60% Of All Smartphone Users Are Now On Snapchat

(Fox News) Why? When asked, simply because it’s fun and they can express themselves.  

#5 Over 10 Billion video views every day on Snapchat

 

#6 Snapchatters spend on average 25-30 minutes using Snapchat

snapchat marketing facts

#7 60% of Snapchat users are between the ages of 18 and 34 (Fox News)

Related: Snapchat Advertising Success Stories

#8 Snapchat is currently worth $25 Billion (Bloomberg 10/7/2016)

 

#9 Snapchat stories became so popular, Snapchat released Discover in January 2016

  To help publishers reach their audience with their own video editorial.

#10 More people watch Snapchat covered events on Snapchat such as College Football or the MTV video music awards than on television

Related: Design Snapchat Geofilters for your Community

#11 Nearly twice as many 18-24 year olds watched coverage of the first GOP Debate on Snapchat than watch the debate on TV

 

#12 On ANY given day, Snapchat reaches 41% of 18-34 year olds in the U.S.

In comparison, the average U.S. TV network ONLY reaches about 6% of the SAME demographic

 Related: Design Snapchat Geofilters for your Business or Event

Ready to advertise on Snapchat? – Get Snapads

Snapchat Advertising Data 2016

Get started advertising on Snapchat! —-> https://www.snapchat.com/ads

 snapchat 2017

#13 SNAPADS 5x Higher than Average Click-Thru Rate than other Social Media Sites!

And snapchat also does the advertising. Great results for advertisers. Snap ads is a unique combination of branded video advertising and direct response. What’s a snap ad? It’s a full screen ad on Snapchat that allows Snap chatters to swipe up and interact with these ads and advertiser’s website. Advertisers have a creative opportunity. Gatorade produced a lens that produced 165 million views. What are Snapchat lenses? They’re the fun video filters you can add to your story.  

#14 22% of ad execs plan to advertise on Snapchat in 2016

(Fox News)

 Related: Top 10 Instagram Facts Marketers Need to Know

#15 Revenue target of $300 million in 2016

(Entrepreneur)   Thanks for reading the Top 10 Snapchat Facts 2017.
How to Get Local Followers on Instagram – 5 Tips

How to Get Local Followers on Instagram – 5 Tips

How to get local followers on instagram for your business.

Check out my top 5 tips to easily grow your local followers on Instagram.

If you have a small business, you need local Instagram followers.
It’s truly how you can get local instagram users to notice your business and get them started into your sales funnel or marketing goals.

How to Get Local Followers on Instagram

Today I’m sharing a few powerful ways how you can attract, interact, and gain local instagram followers.

This method is not focused on taking better instagram photos… Pshhh. This tutorial shows you how to take action!

It’s quick and easy!

It gets better, 

You can get local followers for free on instagram. 

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That’s right. You’re tapping into over 100 million instagram users… there’s defiantly instagram users that are nearby your local business.

It’s time to gain the benefits of instagram for your local business and get local users’  attention to notice your brand!

If you’re like most small businesses you probably can’t afford to hire a social media expert.

That’s OK. If you have ten minutes to spare per day for instagram, I’ll show you how you can get local instagram followers that will help boost your sales.

Having local instagram followers is beneficial for any small business

  • It helps you gain trust with your customers or potential customers
  • Spreads word of mouth
  • Gets foot traffic to your business
  • Creates a sense of community and branding

If you have a small business that relies on foot traffic, you need local marketing.

 

Ready to get started?

Here’s five tips how to get local followers on Instagram

1. Leverage Local Hashtags

People love using their local hashtags such as their city or exact location in their instagram posts.

Check out an example, I typed in “#SanDiego” (my city btw I’m using my laptop)

How to Get Local Followers on Instagram

How to Get Local Followers on Instagram

See all the local potential?! Over 13 million posts.

Check out the most recent Instagram posts for this hashtag and interact.

Like their photo AND leave a comment.

2. Interact with the most recent local posts

Keep your comments professional and start a conversation, perhaps ask a question. You can even just leave an emoji.

Why should you interact with the most recent Instagram posts?

I recommend that you interact with the most recent photos because these users are most likely still using instagram or have their phone in their hand. They’re awaiting to see how many likes they will receive or how many comments their photo will earn. (millennials… right?)

You have a better chance interacting with them, making an impression.

You want to interact on photos that have no likes or comments, be the first!

For example:

How to Attract local instagram followers

How to Attract local instagram followers

 

Let’s click on this photo:

How to Attract local instagram followers

How to Attract local instagram followers

Now let’s follow, like, and leave a comment. Notice other hashtags we can use too? #SanDiegoCA

3. Leave questions as comments

Now, you might want to leave a more creative comment than “congrats” Notice the address above the man’s head? Point that out, say 4750? You’re practically my neighbor. We’re an IT company in San Diego. Congrats BTW! :)”

The best types of coments to leave on Instagram are questions!

You want to “stir the pot” “create buzz”.

Your goal in this process is to get the Instagram user to click on your Instagram username to see who you are.

Time for a fun example….

Let’s peek into an Instagram user’s mind:

The local instagram user’s mind might work like this:

Local Instagram user: “Hey….. who’s liking and leaving me comments on my account?”

(sees five new likes and one new comment from you)

This raises curiosity who you are. 

They will most likely click on your username  to check out your profile and photos before commenting back.

The point is that you succeeded “getting into their head”

They now know there’s an IT company in San Diego nearby that follows them. (you’re an IT company in this example)

Local Instagram user: “I just looked at their profile, they seem ok… I’ll write back.”

Local Instagram user: “I’m gonna return the favor and like some of their photos now because they liked a bunch of mine…”

Fast forward months from now

4. Interact with your Instagram news feed

Now that you’re following a good amount of instagram users in your area, be sure to like their photos!

It’s important to continue to like their photos and comment. Eventually the local instagram users you follow will follow you back and interact with you.

It does take time and you need to be persistent. However, don’t act desperate or be pushy.

5. Leverage the Geo-locate feature:

Let’s leverage the geo-locate feature in this Instagram post. The user here allowed Instagram to use his location and include it below his instagram username as circled in red. (example pictured below)

If this is a nearby business and it has your target market of customers, in this case it’s a car dealership. They attract people with money in the market to purchase a new car. 🙂

This place is already receiving foot traffic and they’re your neighbor.

  • Click on their location
  • Look for users that recently took photos here
  • Follow them! (in this example it’s mostly the car dealership that populates the “most recent”) However, you’ll find some customer posts.

instagram geo locate

 6. Follow your local competition’s followers

This is quick and shameless tip. If there’s a local business that’s a competitor, check out their inastagram account.

Study what they’re posting, see what’s working for them. It doesn’t hurt to follow their ideas, you can perhaps think of even better ideas, brainstorm with your employees.

If your competitors have followers, they might be more likely to follow you back since they already like the same type of business.

 

Bonus: How to get local business to follow you on Instagram

Depending on your product or business, you may want to only attract local business owners or local businesses on Instagram.

Sometimes, that’s more of a bigger client and can be a bigger sale.

For example, it you’re an IT company, you most likely want small businesses nearby to follow you and hire you for your local IT services. You’ll want to simply search for targeted keywords. Use the city you’re located and add “businessowner” for example, #SanDiegoBusinessOwner.

Bingo, do a quick search in Instagram for “#SanDiegoBusinessOwner” and 62 posts show:

 

How to get local business to follow you on instagram

How to get local business to follow you on Instagram

You should follow and interact with the most recent posts. Leave comments and get a conversation started. Connect! Network!

You can also do a google search for any specific businesses nearby.

For example, if you wanted to connect with only dentists in San Diego, do a google search “dentists San Diego” Click on their links and website to find their instagram account.

 

Thanks for reading “How to Get Local Followers on Instagram.”

Do you have any tips how to get local followers on instagram?

Please share your tips in the comments below.

Still confused about Instagram?

I have lots more Instagram tips for you:

Top Benefits of Using Instagram for Business

10 Instagram Facts Marketers Need to Know

How to get your business started on Instagram

How to Optimize your Instagram for local business

10 Creative ways your business can utilize Instagram

Get more likes on your Instagram photos using this free app

Instagram hashtags for Selling Jewelry