Ladies, especially female entrepreneurs.. If you’re shopping for a new car… let me recommend the Tesla Model S. I have my TOP 10 super girly reasons why I LOVE my Tesla Model S! And ladies, I think you’ll love this electric car too! Enjoy reading… (more…)
Today I’m sharing the big secret how to easily rank higher on Google Maps.
BTW -This is also a hack how to rank first page of Google!
If you have a physical business address, you have a an awesome advantage to show up in the local Google map listing.
And you know Google maps is located on the first page of Google.
Not only will this get you on the first page of Google…
It gets even better…
You can rank in the top listings above the fold. (basically right under the paid Google AdWords!)
How AMAZING is that? It’s true.
You’re welcome, you can give me a high-five later! This should only take you about ten minutes assuming you already have a Google business listed and verified.
Don’t worry, everything is covered below:
This is a major advantage if you’ve been trying to organically rank your website on the first page of Google with no luck.
Related Post: How to Rank Higher in Yelp
I was finally able to rank a very saturated and competitive phrase in Google Maps in less than an hour.
Keep in mind I had been trying to beat local organic search results for over year. So, instead of ranking the website down below on the first page, I was able to “beat the system” and rank the business #2 in Google maps! This is an amazing accomplishment because Google search only lists the top 3 Google map results. The order of Google’s first page is: (usually) Four Google ad listings, Three Google Map listings, ten organic Google search results, and finally Three Google ad listings on the bottom. It’s a lot of competition to get on Google’s first page, holy smokes!
Alright! Let’s get started!
How to Rank Higher in Google Maps
Step 1: Verify your Google Listing
Hopefully you’ve already claimed your Google+ listing and verified it with Google sending you a postcard in the mail and you entered the verification code. It’s easy. Just do it already…
Step 2: Select the Right Keyword
This is crucial. This is the title that appears in the search listing. People tend to search for the service they need + the city they live.
For example: I added my target keywords to the company listed as Hyphenet.
Step 3: Complete your business details
- Enter your business hours
- Make sure your website is listed
- Make sure your correct address is listed
- Make sure you’re using a phone number with a local area code
- Make sure you’re listed in the correct category. For example, Hyphenet is listed as “Computer support and services.”
Step 4: Keyword rich reviews
You’ll want to ask your customers for a Google review. Ideally upon completion of services you provide; be sure to give your customer a “customer satisfaction survey.” It can be as simple as checking a box with the service you completed and mention you’d appreciate valuable feedback on their choice of Google or Yelp. Your form might say, Mention the service we provided + your experience working with (your company). This helps guide the customer to using your keywords in their review. You want your customers to mention your services. This helps add valuable keywords to the search results.
Step 5: Add useful images
Customers appreciate seeing useful photos such as:
- Photo of the front of the building
- Photo that show where they can park
- Photo of inside of office
- Photo of products
- Extra credit – photo of employees
Step 6: Embed the Google Map on your website’s home page
This adds a backlink to google maps and confirms your listing is accurate and useful on your website.
Thank you for reading.
Please leave any questions in the comments below.
How to Rank Higher in Google Maps
Want to learn How To Start a Blog and Make Money Online? Keep reading! I’m taking you under my wing. Blogging 101 super EASY step by step How To Start a Blog and Make Money Online – Complete Guide.
Perfect for beginners.
Come fly with me! Let’s make money and have fun blogging!
Everyone is an expert at something or has a passion that they’re excited to share.
Put that passion and expertise to work for you and start making money today.
I have personally sat down and talked 101 with close friends and showed them how to get started. I have also had some speaking engagements presenting my own amazing personal blogging success story. I do a great job inspiring people about starting their own blog. I do have some close success stories of people I’ve personally helped, however, many start and quickly stop. Ugh! WHY? Because they have some personal traits that sabotages their success.
I think it’s very important to understand which traits these people have before you start your own successful blog.
I’m not sugar coating anything and telling you the honest truths you need to hear before you dive in and get discouraged or fail.AMAZING Benefits of Blogging for YOUR Business
I don’t want to sound rude, but I’m very blunt.
I WANT you to succeed. I WANT everyone to succeed and make money by blogging what they’re passionate about.
I’ve sat down with people 101 and showed them step by step how to start a blog and making money online and unfortunately the majority get lazy and don’t go 100% with the steps. Why?
- They’re lazy
- Don’t MAKE the time
- Not Passionate
- Unrealistic Expectations
- Get overwhelmed
- Don’t want to keep learning about blogging tips
- Give up too soon
It’s like they expect me to blog for them. It kinda pisses me off when I take time out of my schedule to genuinely help someone and they don’t make the effort back. That’s why
thanks to them, I’m making this blog post instead, that you can just read and follow along.
These are the same steps I take when I create a new blog from scratch and want to monetize it fast. If I can make money from my blogs, do can you.
You really can blog for money, it’s a fact.
Anyone can become a blogger but not everyone knows how to make money being a blogger.
Comments / Excuses I often hear:
“Do people actually make a living from a blog?!”
“Bloggers just sit in coffee shops all day.”
“Who do you have to know to get famous blogging?”
“Why can’t I just quit my job and blog if it’s so easy?”
“I don’t have the time to blog…”
“I wish I had time like you… you’re lucky.”
“Blogger?.. so you don’t have a real job?”
It sounds too good to be true but it’s really happening.
I still don’t think people take bloggers seriously. Yet, there’s bloggers out there right now making 100K a month.
If you actually follow these steps and make the time, you’ll make money blogging and become a great blogger
If you skip the steps and try to take short cuts or get lazy, don’t even bother continuing reading this article. You’re not meant to be a blogger. Go keep complaining how unfair life is and all that jazz…peace.
Still reading? I didn’t upset you?! SWEET!
Let me tell you the BIG secret How people are becoming bloggers and making money
The big secret is that they don’t stop blogging. Why? Because successful bloggers of this caliber blog with passion. I like to refer to them as blogger unicorns. They’re the real deal and take the time going above and beyond to create a high quality blog post.
10 $ Successful Blogger characteristics:
- Writes useful information
- Includes details and secret tips
- Comments back and answers questions
- Interacts on social media
- Able to take criticism
- Includes helpful sharable images
- Blogs with passion
- Regularly blogs with passion
- Has a nice WordPress design
- Has SEO knowledge
When you have a passion, you genuinely want to learn and experience everything about it. When you have a passion, don’t you MAKE time for it? Am I right or what?!
There’s nothing more amazing than talking to someone that’s passionate about something, you can see this mysterious and contagious sparkle in their eyes. Have you witnessed this before? It’s mesmerizing.
You live, eat, breath it. You’re active on your blog not only blogging, but actively responding to comments – connecting with others.
It’s the secret sauce that makes a blog rich with delicious honey, that attracts bees to… sometimes even bears. LOL You want that buzz! It’s called traffic.
Good traffic generates:
- An audience
- Social media shares
- Making money $
- Brands wanting to work with you
- Email newsletter signups
Are you ready to get started blogging and making income?
Ready to get serious and not look back?
Let’s get started.
Here’s the steps to become a Blogger and Make Money Online
1. Identify your passion and expertise!
What are you always eager to learn more about? What gets you excited? When you have passion and expertise, you have the ability to write a large amount of helpful content. The more original and helpful content you create, the bigger your site. The more pages you have ranking in Google, the more related ads you can sprinkled on you site. With more people able to visit so many pages, the more likely users will click on ads and generate monthly blog income. I want to also mention that the more trust you build, the more likely people are to make purchases from your site or click on Amazon Associate links of items you recommend.
2. Choose a name for your blog
(have your category in your domain name for SEO) This should be primarily what you’re going to be blogging about, your passion! For example if you’re a car enthusiast and own a Tesla, your blog posts are going to be about your experiences, reviews, Tesla news, FAQ, Opinions, about Tesla, why not have a fun domain name like http://www.teslarati.com/
Need help deciding a blog name? Leave a comment below, what’s the majority of your blog posts going to be about?
3. Buy a domain and web hosting
I prefer Godaddy (see if your domain is available now) (I’m not being paid by Godaddy)
4. Set up your domain name and hosting
5. Install WordPress
Install WordPress (the blogging platform onto your hosting account) You’ll install this onto the root of your website -so leave the directory field empty.
Blogging Platform I highly recommend
I highly recommend you use WordPress as your blogging platform. It has the best usability and use of built-in SEO features that will help optimize your post. In other words, WordPress will handle all the HTML and SEO (search engine optimization) for you.
6. Purchase a Professional WordPress Theme
I recommend you purchase a high quality wordpress them if you want to be serious and monetize your blog. A nice responsive theme that has a clean design. This way you can always contact the theme’s support if you have a problem with your blog. I highly recommend using a theme from elegantthemes.com I’m not being paid to recommend this company! They just released Divi 3.0. It’s a phenomenal WordPress theme that you can use to easily design your blog. It has a WYSIWYG. “what you see is what you get.” You don’t have to know HTML, CSS, or even PHP.
7. Install these FREE helpful plug-ins that set you up for success
Using these plug-ins will help you start blogging the right way from scratch. The better foundation your blog starts with, the more traffic you’ll receive. I’m sharing my holy grail of plug-in you NEED.
- Yoast SEO – Handles SEO for beginners
- WP Super Minify – Helps your site load faster
- WP Super Cache -Helps your site load faster
- WP Simple Adsense Insertion – Helps you inset code to monetize your blog
- SumoMe – For social media shares and email signups etc
- BJ Lazy Load – Only loads content your users use, saves bandwidth.
- Author Bio Box – Add information about yourself!
8. Insert Monetization Code
Do you often hear these online income blog terms such as:
- Monetize your blog
- Google Adsense
- Amazon Associates
- Monetize your Youtube channel
You need to add these items to your blog!
Google and Amazon do not just magically send you a check for having a high traffic website. (that would be cool)
Sign up NOW for Google Adsense:
Sign up NOW for Amazon Associates:
There’s so many ad networks to join to start making money with your blog. Check out my full list you can pick and try out some extras:
Related: 70 PAID Ad Networks to Join to Start Making Money with Your Blog
So just how do bloggers make money from blogging is the mystery I’m sharing today. I hope you get inspired and make the effort needed to become successful. I’m also sharing with you my secret formula I use everyday to create blog posts for other companies that gain them first page rankings. (And if not the first page, the second…)
Even if you already have a blog that’s not earning money, I’ll let you know what you can start doing today and how to make money from your blog. You might have made some mistakes that beginners often make. It could be as simple as installing a wordpress plug-in.
9. Craft your First Blog Post with an Excellent Headline
Your success relies on using a catchy headline. Heck, sometimes on twitter, people see a cool headline and just share the tweet regardless! Amazing powerful stuff right?
People click on headlines that tease, build curiosity, sound super helpful, and excite.
Get ideas for sensational headlines by using headline generators.
You can also Google your topic and see what similar successful blogs are doing, just make yours better!
Use one of these headline generators:
10. Blog Your Heart Out
Blog as much as you want. Go on, let it all out. Blog blog blog! Scream, shout and type it all out. Keep it organized. Be specific. Be weird. Be REAL. Write from your unique perspective. Write useful content!
You WILL be a Great and Successful Blogger if You want to write and share Useful Information
Contribute to the free wealth of knowledge online. Perhaps you figured something out on your own when you couldn’t find any help online yourself.
Chances are, there’s someone else out there like you that’s searching Google for the same problem. There’s moments when you’re dealing with software and you run into a problem, Google it and there’s nothing to help, nothing on a community forum, you even contact the company support with little or no helpful response. Then you somehow after an hour of frustration figure it out on your own. You think…this would really help someone if I just blogged about it with screen shots.
You’re just what the internet needs.
It’s not just about how to blog for money, it’s how to add quality online too. Never forget that.
Count all the times the internet has helped you. The internet has SAVED me so many times with random things. You know what I mean…
11. Pump up the SEO
Get yourself a nice long tail keyword and work it into your headline.
Wait, what’s a long tail keyword?
They’re the search term people type into Google’s search bar. For example, a keyword could be “Computer repair San Diego” lots of competition for this popular keyword if you’re an IT shop in San Diego. So you should use a long tail keyword that’s less popular and more specific. An example would be “Lenovo laptop repair San Diego” or even longer “Lenovo laptop keyboard repair San Diego” Now we’re targeting a brand of laptops and location for laptop repair. This is an easier search term to rank for.
When you’re using the Yoast SEO plug-in, be sure to place this long tail keyword onto your title tag as well as url. See my example below:
This ranked the page #1 in the organic search results.
Work this keyword and variations of the keyword naturally into the content. Make sure you name the images this long tail keyword and also the alt tags.
12. Submit your blog post to Google
Using Yoast SEO plugin will help you with your SEO.
- Submit your new blog post URL into Google Webmaster Tools
- Submit your Sitemaps to Google using Google Sitemap Plugin by BestWebSoft
13. Self Promote
Share your new blog post on your favorite social media platforms. I highly recommend that you unleash the magic of Pinterest. Make a sharable image you’d like to see on Pinterest. I recommend http://www.
I made a list of websites that offer free high quality stock photos for your blog and social media posts.
When you self promote and you’re new… you should do the 80/20 rule. Promote your posts only 20% of the time and promote similar high quality content 80% of the time. This will help give your audience helpful information.
If you’re new and don’t have established social media accounts, create them now and join http://viralcontentbuzz.
This is a site where you can submit your blog post and people will share it on their social media posts in exchange for points. You earn points when you share someone’s post. It costs you points to get your article shared. Get it? It’s a win win.
Email your blog post to your friends and family. Why not? Maybe you have some friends that are natural influencers.
I prefer Meet Edgar (I’m not paid for promoting this)
Read more: Meet Edgar review
14. Make Improvements / Update Content
What do your friends think?
Have you read it a few times and think you forgot something? Maybe more helpful graphics? Share updated information that can make the content even more relevant. Perhaps adding more related images can help make the content less boring.
15. Internal Linking
Sprinkle links of related blog posts you’ve written into your new blog posts. Mix the fresh with old. This can help the click through rate of you site and keep your visitors on your site. This helps your page rank. Google will see your site as more valuable and want to rank it higher in search results. You want a site that keeps visitors engaged reading, learning, commenting.
16. Rinse and Repeat
Wow, you just went on a trip and a journey with me. Did you learn anything new? (I hope) Perhaps you already have a blog and you learned some new tips that can help you earn more money with your blog. Great! Which tips will you use on your own journey now?
Thank you for reading. I honestly hope you will get inspired to start a blog and make money starting today!
17. Your blog needs Patience, Persistence, Passion!
Congrats!!! You know how to get your blog started, monetized, and promoted. NOW you need to use your passion and keep motivated to blog!
This is how you need to picture blogging success
Starting a blog is like planting a seed.
Developing your brand, domain name, topic, installing your blogging platform, this is like planting a seed. Soon, your blog sprouts and it’s a new seedling, it needs water.
Blogging makes content and that content is your water. Without water, your seedling will dry up and wither away.
Soon you develop lots of content and a healthy young tree. Lots of time passes and your tree begins to produce fruit and shade. Branches – backlinks from other websites. The shade attracts life.
Your blog gets bigger and attracts visitors. The fruit is your revenue. Keeping your tree plentiful of juicy fruit requires lots of watering.
18. Keep the momentum going
Once you become this unstoppable blogging machine that blogs their heart out with passion. You become an authority of your topic. People become interested in your opinion. You’re eager to share new things you’ve learned and share what works and what does not. You’re sharing that passion with others. There’s no magic number of blog posts you need to start making money.
Your content has these key factors
- Good photos
- Has helped people solve a problem
- Has helped people make a purchase based on your unbiased review
- Has long tail keywords and phrases that people have searched into Google
- High quality – valuable information
- Other blogs have linked to -backlinks
- Has been interesting enough to get shares on social media
- Creates buzz
19. Don’t be a cry baby blogger
What the hell does that mean? It means, once you start a blog you don’t just blog ten articles and call it a blog and stop. Don’t wimp out. Keep going. It can take a year before you see thousands of daily visitors.
It took me about one year to start making BIG money from one of my blogs. I started seeing 7k website hits per day. It took time to build an audience, trust, and useful content. Because I blog with passion and it’s a rewarding process in itself, making money from my blog is a bonus.
However, when making money from a blog, people lack patience!
Most people wimp out too early and never make a successful blog.
These are always their cry baby reasons why they stop:
“Blogging takes too long…” – If it takes too long you probably don’t have the passion
“I just wrote a new blog post and it’s not making money… this doesn’t work, you lied…” – It takes a long time to start seeing massive daily traffic.
“I have five blog posts, they’re good but they’re not getting traffic…” -However your blog posts are less than 400 words and it’s low quality
You don’t just wake up one morning and say… “uh… I’m bored blogging about cooking…” “I’m gonna blog about dogs instead…””
You also don’t wine that you’re not getting traffic or making money
Blogging should never be solely for the sake of just quitting your job, that’s just the benefit of a successful blog
Blogging should ALWAYS be for sharing useful quality information
Read More: Why your blog is not getting website traffic
Time for some frequently asked blogging questions
How often should you blog?
Blog as often as you can make high quality content! Websites that have fresh content receive more traffic. However… never blog when you’re not feeling into it. Your readers can tell when a blog post feels forced. Google loves fresh content and as an incentive, Google rewards you with frequently sending google bots to your site to check for new content. You also gain an increase on your search rankings, (SERPS).
Read more: How often should I blog for my business?
How long should each blog post be?
Ideally, the longer the post, the higher it will tend to rank. It’s seen as having more valuable content. Try looking at the top ranking blog posts for a random search in Google. If you can go 2500 words, do it!
How to keep your blog posts ranking high?
Once you get a highly successful blog post that ranks on the first page, you want to keep its place.
- Frequently publish more high quality blog posts
- Update the content of the aging blog post
- Add internal links to old posts within your new posts
- Continue to promote the old blog posts on Social media
The number one fault I see on blogs that causes their rankings to slowly drop
Many bloggers don’t make improvements or keep up with Google’s algorithm changes. For example, Google had a responsive website update. Google rewarded websites that used a responsive website design. This is one of Google’s many quality content guidelines.
Read Google’s 160 page .PDF of their search quality rating guidelines
This can help you understand how Google rates a website’s quality. (released March 28th, 2016)
Thank you for learning about blogging and how to get started making money from your blog.
Now get creative and start blogging!
Do you have any questions about blogging, WordPress, Online marketing, or monetizing your blog?
Please leave a question in the comments!
Thanks for reading: How To Start a Blog and Make Money Online.
Stock photography is hella pricey right?
If you’ve browsed stock photography websites offering high quality photos for $33.00 a pop, you gag.
Forget those “fancy schmancy” stock photo sites…
Check out these 30 bad-ass websites with the freshest and 100% FREE high quality stock photos.
(they’re totally legit and legal too btw.)
I know the struggle…
If you’re new to blogging and can’t afford paying for stock photos or a subscription, I hear ya. That was once me. Heck, I still love using free stock photography to cut costs. 😉
It’s crucial your new blog and social media has stunning images that make people instantly want to share your new blog post. Also she a tweet without even visiting your site. (it’s true)
This is my hand-picked collection of free photo websites that have creative large high quality images you can download for FREE.
- Large photos – perfect for trending parallax backgrounds
- Videos – another huge web design trend I’m loving
- Vector / Illustrations
- High Quality
(all links tested and working as of 10/1/2016)
This free photo website has stunning images. They also add 100 new photos every day. This site keeps getting better. I’ve been using it for the past two years.
This site is my “go to” for downloading free videos for my web design. I mentioned the parallax web design trend, go here. There’s also nice illustrations and vector graphics all for FREE. Yay! I can always depend on this site’s powerful search tool of I can’t find an image anywhere else for free.
This has some attention grabbing images that are kinda bizarre but cool. Perfect for attention grabbing tweets, pins, and blog post header images. I’ve seen a lot of blogs use this website.
I appreciate that this free image site has original photos. All nice big high quality photography. This website has some nice photo categories. I like checking out their tech photos when I blog for an IT company website.
5. New Old Stock
If you need vintage photography, this is the website for you! Black and white photos and even sepia colors, you name it. Searching is easy peasy. Fun creative photos to change up the mix.
6. Snapwire Snaps
You have to check out the photo collections on this website. I love how it’s organized. Cooking, Coffee, Silhouettes, Smiles, Fitness, Fashion…and so many more! its all nicely organized. Amazing images.
More creative video background downloads and free photos. Very creative and useful original collections. I highly recommend these photos for your blog. They’re clean and high quality. Very professional looking photography.
All these stunning photography were taken by Jay Mantri. Probably the most unique free photo website in this collection. Lots of architecture and close ups of doors,textures… perfect for someone out there.
Its a great site with easy to navigate categories. Only bummer, you have to register. Worth checking out. I wish they showed more photos per page. I love their fashion collection. I could see these images being used on pinterest.
Interesting free photo website that keeps growing. Be sure to browse the featured collections, especially the “stock diversity: women” Photos of real women un photoshopped, from all ethnic backgrounds, finally! yay!
11. ISO Republic
Another great free photo resource for web designers that need high quality images. I also love their category of free textures.
Just a collection of unorganized photos, however they’re high quality. I wish these free photos had categories. Some real weird photos but hey everyone needs a little weirdness now and then right?
13. Get Refe
Great photos, I just don’t like the website usability. There’s some really unique images that catch your eye!
14. Foodies Feed
If you have a food blog… or as they say foodie blog 😉 this site’s for you! Also great if you’re the owner of a health blog, fitness blog, or just need free food related photography. Great hidden gem.
15. Travel Coffee Book
Jaw dropping images of traveling, nature, architecture. Everything is on one long page, sorry no search function. This site has such lovely graphics, you might get inspired to travel too.
Lots of elegant images free to use on your blog. I like that it has categories and you can search by color.
This site is bad-ass for having free mockup photos and free photoshop .PSD files. Great if you need a photo of someone holding an iPhone and you want to change the screen etc.
A small batch of free photography by Jonas Nilsson Lee. Fun to check out. Many scenic photos.
This free photo site has tons of photos, all unique. I love how it displays how old each photo is. Check out the most popular / most downloaded images. There’s some great shots. So many images! I searched, typed in “colorful” and was delighted how amazing this site is.
Clean, high resolution free photos that are all tagged and easy to find. I love the collection of desks with paper, pencils, phones all neatly placed.
This website contains a very large selection of photos, but also videos! They offer the opportunity to contribute and get paid for it as well.
22. Life Of Pix
I’m happy to find this free photo site, good layout and they even have free videos! Beautiful images I’m sure you’ll want to place some of these images into your blog.
I thought this was pixels for a second. This has amazing photos… omg. The business category has nice photos. I’ll defiantly be using these in the near future. I love their categories, especially that they share what’s trending. There’s always something good.
The best part of this site is that they offer free photo collections! It’s amazing. In the nav, click on photo packs. You can get an entire image collection, perfect for consistency if you want to place multiple styled images on one page for a professional look and feel.
If you’re in search for location based photos, this is your ticket. Every country is organized on the left navigation. This website does have images I’ve seen on other free photo websites but this is organized. Many as you know are not organized this nicely.
Nice big website with a clean layout. They all have some sort of muted tone or styled filter applied to each photo.
A great free photo site for bloggers that want to create beautiful pinnable images for pinterest. This website can help everyone build a great pin. The website name says it all!
This free photo site just uploaded a ton of free christmas photos. Worth checking out if you’re going to do seasonal marketing.
Lots of beautiful free photography. Just make sure you click on the photos with the little cloud icon.
Gorgeous one-of-a-kind photos by Jeffery Bettes. Nice categories. If you like one photo you’ll love them all. Check out his New York free photo collection. Love it!
31. IM FREE
Great categories such as Occupation, Icons, Beauty, Fashion, Technology, Business, Recreation, BW, Ambient, People, Templates, Buttons, and more! Check it out already! 😉
WOW, so many websites to choose from with free high quality photos!
Which are my faves you ask…?
Hands down my fav images sites:
Here’s some examples of the stunning images you get for free online. Click the image to go to the source.
I hope you found a new favorite free photo site that’s perfect for your blog!
Did I miss a great photo site?
Which is your fav free high quality stock photos website for your blog?
Please let me know in the comments!
When you think about it, a blog for your business is one of the most useful things you can build.
It’s powerful, valuable, and so many benefits… it’s worth it!
It’s like having a 24-hour sales person working for you.
You still don’t have a blog for your business? Say Whaaaaat?! No worries! Let’s make it happen!
The benefits of blogging for your business have never been better! If you don’t have a business blog, now’s a great time to hop on the blogger expressway. Let’s go… (I saved you a seat)
There’s so many NEW tools such as plug-ins, and exclusive SEO advantages that only blogging can accomplish. By the time you’re done reading about all these benefits, you’re going to start blogging up a storm. (I promise)
1. Helps Convert Blog Traffic into Customers
Business is all about gaining good leads and blogging casts a net of opportunity. Let’s use fishing as an example. The bigger a fishing net you cast out to sea, the better chance you have catching more fish. The more content your blog has, the better chance you have gaining leads.
Every blog post is another opportunity to gain a new customer. Place a “Call to action” on the bottom of your blog post. For example If you have a blog post: “10 Signs Your Computer Has Spyware” Have a call to action on the bottom offering computer support or sell a solution to the problem such as anti-spyware software.
Pro tip: You should blog often, to create more content that your potential customers find useful and sharable.
2. Helps Establish Your Business as An Industry Expert
You know what experts get? Business! When you share helpful content, people see you as an expert. It’s ok to give away your “secret ingredients” Too many business bloggers keep the good stuff a secret… You shouldn’t – just about everyone has access to the internet and they’ll find it somewhere else… so why not you?!
This is true, your content may help answer someone’s question. They’ll see you as an expert, you may have a helpful blog post and the see all the steps involved. They may not feel confident about fixing their problem but they would love to hire your business to fix it for them!
Pro tip: Make sure your blog has these elements to make you look like an expert:
- Blog posts about helpful topics
- Receives tons of shares on social media
- Responds to comments
- Sharable infographic or Pintetest graphic
- Email subscription
- No misspelled words 😉
3. Creates Sharable Content for Social Media & Newsletters
Blogging gives you the perfect sharable content for twitter, Facebook, pinterest… you name it! Also, if you’re building an email list (you better be) it’s another way to gain traffic from your subscribers. They already like you so they’re most likely going to check to see what’s new on your business blog and website. For example, if you’re a clothing company…. share your latest blog post titled “30 Trending Fall Outfits to Wear Now” This is another great example of an irresistible heading to write for your blog post. Your blog post can talk about how fashionable it is right now to wear boots, neutral colors, etc.
Pro tip: You’ll want to have many pinnable images of people modeling these looks. Because you’re a clothing store, people will want to purchase from you! Plug-in recommendation: I use sumome for collecting email addresses etc. https://sumome.com You may have noticed it on this site, try hilighting some text on this page, a social share box comes up! Hover your cursor over an image, share buttons pop up. It’s also great for collecting email addresses and so much more! Blogging benefits your business with backlinks and shares on social media. The share you receive on pinterest help boost your SEO. You may start seeing tons of traffic coming directly from Pinterest!
4. Gives Your Website Long Term Traffic
I have blog posts that I’ve written years ago that maintain healthy website traffic. It amazes me how creating one high quality blog post can be turned into a marketing machine. Once you create content, it’s there to stay on the web as long as you maintain your domain and web hosting. 😉 It really pays to create great useful content. over time, you’ll receive a ton of shares on all different social media platforms. Heck! I have an old pinterest image that has over 100k shares… Pro tip: Always place a sharable pinterest graphic on your website.
5. Boosts Your Website’s SEO
This is HUGE. Blogging regularly can be your ticket to help improve your website’s overall search engine rankings. When you blog often, Google’s bots visit your website more often. Every fresh new page added to Google’s index gives you another chance to show up in search results. When you blog consistently about a topic, Google sees you a high quality expert. Pro tip: Pump up the jam by sprinkling some internal links to your other related useful posts and really see a gain of traffic. See my own example below. 😉
Many business owners are finally seeing the importance and benefits of blogging for your business. Take a look at your competition. I bet they have a blog… study their blog posts that have the most shares. What works for them can work for you, just make sure your content is more helpful and has sharable features. There’s so many benefits of blogging, but I’ve kept it to the top 5 most important.
Thanks for reading, I hope this gets you excited about blogging for your business! If you have any questions or want to add some of your favorite benefits, please list them in the comment. Go for it! Start your own business blog. Get ready for website traffic! Need help starting your business blog? I can help. Jen