My Awesome SEO Blog

SEO can be one of the most valuable long-term marketing strategies for a business—but that doesn’t mean it’s perfect for every situation. I’ve worked in SEO for more than 20 years, and I think business owners deserve a realistic explanation of both the benefits and...

  SEO can sound complicated because there are hundreds of individual tactics people associate with it. Keywords. Content. Backlinks. Technical SEO. Google rankings. Internal links. Local SEO. AI search. But the basic idea behind SEO is actually pretty simple: SEO...

6 Elements of a Powerful SEO Product Description Updated for 2025 Your product is incredible—you’ve put in the effort to create something special. But no matter how great it is, customers won’t buy it if they can’t find it. That’s where Search Engine Optimization...

SEO can feel complicated because there are hundreds of individual tasks that can fall under search engine optimization. Keyword research. Content. Backlinks. Internal links. Page speed. Technical fixes. Digital PR. Titles. Structured data. But after working in SEO for...

5 Reasons Why Every Business Needs a Website In today's digital world, it's more important than ever for businesses to have an online presence. If you don't have a website for your business, you're missing out on a lot of potential customers and revenue. Here are five...

  If potential customers use Google to search for the products or services you provide, SEO may be one of the most valuable ways to help them discover your business. But I don’t believe every business needs an aggressive monthly SEO campaign. After more than 20...

  Yes. Since the existing article is already solid, I’d preserve its useful structure but sharpen the intent so this page clearly owns “how to improve Google rankings” rather than competing with your ranking-factors article. Your current page already has a strong...

SEO vs. PPC: Which Is Better for Your Business in 2026? Quick Answer: Is SEO or PPC Better? SEO and PPC solve different marketing problems. SEO is generally better for businesses that want to build long-term organic visibility and reduce their dependence on paying for...

One of the most common questions I hear from business owners is: “Why is SEO taking so long?” It’s a fair question. You’re investing money into your website, publishing content, making improvements, and waiting for Google to notice. Naturally, you want to know when...

Updated for 2026 Quick Answer: How Do I Get Google to Index My Pages? If Google isn't indexing a page on your website, first make sure the page is actually indexable. Check that it isn't blocked by a noindex tag, robots.txt rule, incorrect canonical tag, redirect, or...

Updated for 2026 I get those emails too. You know the ones: “We noticed your website isn’t ranking. We can get you to #1 on Google fast for a very low price.” What makes this especially funny is that I’ve worked in SEO for more than 20 years. These companies usually...

If you’re a small business owner considering SEO, there’s probably one question you really want answered: Is paying for SEO every month actually worth it? In many cases, yes—but not for every business. I’ve worked in SEO for more than 20 years, and I don’t believe a...