You Need to Be Collecting Email Addresses
Why You Should Start Today
If you’re still hesitating to implement email marketing, here’s the bottom line: email is one of the most cost-effective tools you have for nurturing leads, retaining customers, and building long-term loyalty. Unlike social media, where you’re at the mercy of platform changes, your email list is yours to own. You can use it to promote products, share updates, or simply keep your audience engaged with your brand.
Not convinced? Here are a few compelling stats:
- Email marketing ROI averages $36 for every $1 spent. This is higher than almost any other marketing channel.
- Emails reach about 85% of their intended recipients, compared to a fraction of that for social media posts due to algorithms.
- 47% of email recipients open emails based on the subject line alone. Imagine the impact of a great offer landing directly in your audience’s inbox.
Email marketing is still a must for business websites and even blogs.
There have been many claims email marketing is dead but guess what?
In fact, email marketing is still alive and doing well.
Heck, email marketing is still kicking butt for many businesses.
Why should You Collect Email Addresses?
Numero uno – your email marketing is the only platform YOU have 100% control.
That’s the sad truth. If you’re familiar with all the wonky algorithm updates on Instagram, Facebook, and Twitter, you know it’s true.
Second, an email address is still a great piece of contact information to reach your audience. Many people still check their email in the morning simply by skimming, deleting, reading, and opting to read later. Guess what? Just seeing your brand in their inbox rents a few seconds in that person’s mind.
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Many people that visit your website are simply in research mode and not ready to be a customer – you need to keep in touch with them and reel them back in with email campaigns.
People don’t even need to read your emails for them to be effective.
They see them, think about you and carry on – or engage with your email. It’s a win-win.
As long as you’re not spamming them or being annoying with daily emails, email marketing is effective!
Heck, I get emails daily that I subscribed to years ago, some as way back to ten years ago. Do I unsubscribe? Yes but only if they’re annoying! Honestly, I don’t mind an occasional email. It shows your brand is alive and “keeping relevant”.
Third, people are not ready to do business with you. They subscribe because they like your services or products online, but they’re not ready to go forward. They’re waiting for a coupon or waiting to learn more; they’re simply in research mode. It can take as little as a few emails or even a dozen to get an email subscriber to convert into a lead.
How Do I Collect Email Addresses?
I recommend you use one of the following 100% FREE platforms using WordPress, you can add: Sumo Email Capture (the one I use on this site) or Bloom Email Optin by Elegant Themes. These two options simply help you collect email addresses in a pretty and functional platform. Design options such a popup that appears in the lower screen, content unlocks, ebook signups, and more! Next, you’ll need a place to create emails, especially automated emails hence the next step…
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How Do I Send Emails to My List?
My recommendation is the 100% free MailChimp. You can use this as an all-in-one email marketing solution by also using it to collect emails like Sumo and Bloom, but they’re not as pretty…yet! MailChimp is great at sending pretty emails using templates anyone can easily use. You can create an automated email response that drips scheduled emails. Or you can simply send out an email blast. Even better, have an automated email sent to your subscribers when you publish a new blog post.
What Do I Send to my Email Subscribers?
Sales – coupon codes
HOT New items for sale
Brand new blog posts
Updated features added to your products / services
Tips
How-to guides for your products
News about your business
Happy Birthday Deals
There are so many possibilities
Advanced Strategies to Level Up Your Email Marketing
Segment Your Audience
Not all subscribers are the same, so don’t treat them that way. Use segmentation to divide your audience into categories based on behavior, interests, or demographics. For example:
- New subscribers
- Frequent buyers
- Inactive users
- Specific product or service interests
By tailoring your messages to each group, you’ll see higher open and click-through rates.
Personalize Your Emails
Beyond just addressing your subscribers by name, personalize your content based on their past interactions. Did they browse a specific product? Send a follow-up email highlighting its benefits or announcing a sale.
Use Automation Wisely
Automation is a game-changer for email marketing. Tools like MailChimp or ConvertKit make it easy to set up workflows that keep your audience engaged without constant manual effort. Some examples:
- Welcome emails: Automatically sent when someone subscribes.
- Abandoned cart emails: Remind users to complete their purchase.
- Birthday or anniversary emails: Offer special discounts or rewards.
- Post-purchase follow-ups: Encourage reviews or suggest complementary products.
Optimize for Mobile Devices
Did you know that more than half of all emails are opened on mobile devices? Ensure your emails look great on every screen size by:
- Using responsive templates
- Keeping subject lines short (40–50 characters)
- Ensuring your call-to-action (CTA) is clear and easily clickable
Build Trust with Your Subscribers
Your email list is not just a marketing tool—it’s a relationship. Here’s how to build and maintain trust:
- Be consistent but not overwhelming. Sending 1–2 emails per week is usually enough to stay on your audience’s radar without being intrusive.
- Be transparent about how often you’ll email and what type of content they can expect when they subscribe.
- Provide value in every email, whether it’s a useful tip, an exclusive discount, or behind-the-scenes content that builds a personal connection.
Track Your Success
To make the most of your email marketing efforts, you need to analyze performance metrics such as:
- Open rate: How many people are opening your emails?
- Click-through rate: How many people are engaging with your content or CTAs?
- Conversion rate: How many email recipients take the desired action, like making a purchase or signing up for an event?
- Unsubscribe rate: A rising number here could mean your content isn’t meeting expectations or you’re emailing too frequently.
Adjust your strategy based on these insights to continually improve your campaigns.
Ready to Get Started?
Email marketing is one of the most powerful tools in your arsenal for growing your business. Whether you’re just starting out or looking to revamp your strategy, I can help you implement a seamless system that collects email addresses, sends engaging content, and drives results.
Don’t wait—start building your list today and take control of your audience! Reach out, and let’s create an email marketing strategy that works for you.
Final Reminder: Social media platforms may come and go, but your email list is forever. Take action now, and secure a direct line of communication with your audience that stands the test of time.
Need help? Contact me today, and let’s get your email marketing system up and running!
Tips
Do not ever buy an email list!
NEVER send emails every day!
The reason, you’ll get flagged for spam! This can affect your future emails!
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Looking to hire someone to get your website started collecting emails?
I’m happy to help add email marketing to your website! I can set up a beautiful email opt-in, set up automated emails, a list of drip emails and more!
Final thoughts
Email is here to stay. You Need to Be Collecting Email Addresses! Don’t rely on social media alone! We have no idea what their platforms algorithms have planned. You’re showing up one day, the next day – you’re nowhere to be found.
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