You can listen to this blog post instead -How to SEO your LinkedIn profile:
Optimizing Your LinkedIn Profile for SEO
If you’re like most professionals, you have a LinkedIn profile. It’s an excellent platform to showcase your experience and talents. But did you know that your profile can be optimized to get more visibility? That’s right – just like websites, your LinkedIn profile can benefit from Search Engine Optimization (SEO) techniques. Read on for tips on how to optimize your profile for SEO.
Use a professional profile picture: This is the first thing that people will see when they come across your profile, so make sure it’s a clear, high-quality image of your face. Don’t forget your banner – you can get great free ones on Canva!
Write a clear and concise headline: This should be a brief summary of your professional identity, such as your job title and industry.
Use the summary section to your advantage: This is your chance to tell your professional story and highlight your skills and achievements. Keep it concise, but make sure to include relevant keywords that will help you show up in search results.
Customize your URL: By default, LinkedIn assigns you a long and random URL. However, you can customize this to make it more professional and easier to remember.
Include your contact information: Make it easy for people to get in touch with you by including your email address, phone number, and any other relevant contact information.
Use keywords in your profile: LinkedIn uses algorithms to match job seekers with job openings. To increase your visibility, be sure to include relevant keywords throughout your profile, such as your industry, skills, and job titles.
Add media to your profile: Include links to your professional website, online portfolio, or any other relevant media that showcases your work. This can help you stand out from other candidates and give potential employers a better sense of your skills and experience.
Get endorsed and recommend: LinkedIn allows users to endorse each other’s skills and write recommendations for one another. These can be powerful signals to potential employers and can help you stand out in search results.
Optimizing your LinkedIn profile for SEO doesn’t have to be complicated – all it takes is a little bit of research and some creativity! Start by researching keywords related to what kind of positions you are looking for and include them in various sections throughout your page. Additionally, make sure that a catchy headline captures readers’ attention right away with relevant keywords plus something unique about yourself.
Finally, don’t forget about adding links – whether it’s a portfolio website or any other publication featuring articles written by yourself – this will help boost traffic toward your page from different sources making it even more visible online! With these tips in mind, optimizing your LinkedIn page should be simple! Good luck!
Wondering if SEO is worth your investment?
Organic SEO services can be the key to unlocking success for small businesses – and I’m here to help make that happen. By optimizing your website and ranking it higher on Google, you can see a dramatic increase in traffic and ROI.
Investing in SEO can seem like a big decision, but when you work with me, you can be sure that you’re getting the best possible service. I have years of experience in this field and know how to get your website ranked where it needs to be. You won’t regret choosing me as your SEO consultant in San Diego.
Facebook retargeting ads allow businesses to show ads to people who have previously visited their website or interacted with their business on Facebook. This can be a powerful marketing tool because it allows businesses to reach people who are already interested in their products or services. Some benefits of Facebook retargeting ads include:
Increased conversion rates: Because retargeting ads are shown to people who have already expressed interest in a business, they are more likely to convert into customers.
Improved brand awareness: Retargeting ads can help to keep a business top-of-mind with its audience, which can increase brand awareness and loyalty.
Greater targeting accuracy: Facebook’s retargeting feature allows businesses to create customized audiences based on specific actions that people have taken on their website or Facebook page, which allows for highly targeted advertising.
Cost-effectiveness: Retargeting ads can be a cost-effective way for businesses to reach their target audience because they are only shown to people who have already expressed interest in the business.
Overall, Facebook retargeting ads can be a powerful marketing tool for businesses looking to reach their target audience and increase conversions.
What are some effective ideas for ads to use in Facebook retargeting ads?
Here are a few ideas for effective Facebook retargeting ads:
Offer a limited-time discount or promotion: This can be an effective way to encourage people to make a purchase.
Share customer testimonials or reviews: Social proof can be a powerful motivator, and showcasing positive reviews from satisfied customers can help to build trust and credibility.
Highlight the benefits of your product or service: Remind people of the benefits that your product or service offers, and why it’s the best choice for them.
Share new product or service announcements: If you have a new product or service that you’d like to promote, consider creating an ad to announce it to your retargeting audience.
Offer a free trial or demo: If your product or service is something that people can try before they buy, consider offering a free trial or demo to help people get a feel for it.
Overall, the key to effective Facebook retargeting ads is to focus on providing value and addressing the specific needs and interests of your target audience.
To create effective Facebook retargeting ads, it is important to focus on providing value and addressing the specific needs and interests of your target audience. Some ideas for effective retargeting ads include offering a limited-time discount or promotion, sharing customer testimonials or reviews, highlighting the benefits of your product or service, sharing new product or service announcements, and offering a free trial or demo.
How Big Should Facebook retargeting audience be?
There is no one-size-fits-all answer to this question, as the ideal size of a Facebook retargeting audience will depend on a variety of factors, including the size of your business, your budget, and the goals of your advertising campaign.
In general, it’s a good idea to start with a smaller retargeting audience and then gradually expand it as you see what works and what doesn’t. This allows you to fine-tune your targeting and optimize your ads for maximum effectiveness.
As a rough rule of thumb, you should aim to have a retargeting audience that is large enough to be statistically significant, but not so large that it becomes too broad and diffuse. A good starting point might be an audience of 1,000-5,000 people, depending on the size of your business and the nature of your products or services.
Ultimately, the key is to continuously monitor and optimize your retargeting efforts to ensure that you are reaching the right people with the right message.
Why is retargeting important in Facebook ads?
Retargeting is important in Facebook ads because it allows businesses to show ads to people who have previously visited their website or interacted with their business on Facebook. This can be a powerful marketing tool because it allows businesses to reach people who are already interested in their products or services and are more likely to convert into customers.
Retargeting also allows businesses to create customized audiences based on specific actions that people have taken on their website or Facebook page, which allows for highly targeted advertising. This can be more effective than showing ads to a broad audience, because it allows businesses to reach people who are more likely to be interested in their products or services.
Overall, retargeting is an important tool for businesses looking to maximize the return on investment of their Facebook advertising efforts and reach their target audience more effectively.
How do I retarget in Facebook Ads?
To retarget Facebook ads, you will first need to set up a Facebook pixel on your website. This is a piece of code that you can add to your website to track visitors and allow you to later create audiences of those visitors to target with your ads.
How do you optimize facebook retargeting ads?
Here are a few tips for optimizing your Facebook retargeting ads:
Use targeted ad copy: Make sure your ad copy is relevant and specific to the interests of your target audience.
Use strong call-to-actions: Encourage people to take action with clear and compelling call-to-actions, such as “Buy now” or “Sign up for our newsletter.”
Use eye-catching visuals: Use high-quality images or videos that grab people’s attention and effectively communicate your message.
Test different ad formats: Experiment with different ad formats, such as carousel ads, video ads, and single image ads, to see which ones perform best.
Monitor your ad performance: Use Facebook’s ad reporting tools to track the performance of your ads, and make adjustments as needed based on what works and what doesn’t.
Segment your audience: Create different retargeting audiences based on specific actions that people have taken on your website, and create customized ads for each audience to improve targeting accuracy.
Use retargeting in combination with other ad targeting options: Use retargeting in combination with other targeting options, such as demographic targeting and interest targeting, to reach a broader audience and increase the effectiveness of your ads.
Overall, the key to optimizing your Facebook retargeting ads is to continuously monitor and test different approaches, and to make adjustments based on what works and what doesn’t.
How do I set up my Facebook pixel?
Once you have the Facebook pixel set up, you can create a custom audience in your Facebook Ads Manager by selecting “Create a Custom Audience” and then select “Website Traffic” as the source. From here, you can choose to create an audience of people who have visited specific pages on your website, or you can set up a retargeting campaign to show ads to people who have visited your website but haven’t taken a specific action (such as making a purchase).
To create a retargeting audience on Facebook, follow these steps:
Go to the Audiences section of your Facebook Ads Manager.
Click the Create button.
Select the Custom Audience option.
Select the Website Traffic option.
Follow the prompts to create your audience based on the specific actions that you want to track.
After you have created your custom audience, you can then create a new ad campaign in the Facebook Ads Manager and select your custom audience as the target for the campaign. This will allow you to show your ads to the people who have visited your website, which can be a highly effective way to convert them into customers.
What is a good frequency for Facebook retargeting ads?
The frequency at which a retargeting ad is shown to a particular individual is known as the ad frequency. A good ad frequency for Facebook retargeting ads will depend on a variety of factors, including the nature of your business, the goals of your advertising campaign, and the preferences of your target audience.
In general, it’s a good idea to aim for an ad frequency of 1-3 per week for most retargeting campaigns. This is enough to keep your business top-of-mind with your audience, without overwhelming them with too many ads.
It’s also important to monitor your ad frequency and adjust it as needed based on your campaign performance. If your ads are not performing well, you may need to increase your ad frequency to reach more people. On the other hand, if your ads are performing well but your audience is starting to become saturated, you may need to decrease your ad frequency to avoid alienating your audience.
Overall, the key is to find the right balance that works for your business and your target audience.
What is the difference between retargeting and remarketing?
Retargeting and remarketing refer to similar marketing techniques that involve showing ads to people who have previously visited a business’s website or interacted with its products or services. The terms are often used interchangeably, but there are some subtle differences between the two.
Retargeting typically refers to the practice of showing ads to people based on their previous actions on a specific website, while remarketing often refers to the practice of showing ads to people based on their previous actions across a variety of websites.
For example, a business might use retargeting to show ads to people who have visited its website, while a remarketing campaign might show ads to people who have visited a variety of different websites within a certain product or service category.
Overall, the main difference between retargeting and remarketing is the scope of the marketing efforts. Retargeting is typically focused on a specific website or business while remarketing is more broad-based and covers a wider range of websites and businesses.
How much should I budget for retargeting in Facebook ads?
There is no one-size-fits-all answer to this question, as the amount you should budget for retargeting in Facebook ads will depend on a variety of factors, including the size of your business, the goals of your advertising campaign, and the competitiveness of your industry.
In general, it’s a good idea to start with a smaller budget and gradually increase it as you see what works and what doesn’t. This allows you to fine-tune your targeting and optimize your ads for maximum effectiveness.
As a rough rule of thumb, you should aim to spend at least $1-2 per day per 1,000 people in your retargeting audience. This should give you a sufficient number of impressions to see how your ads are performing, and allow you to make adjustments as needed.
Keep in mind that your budget may vary based on your specific advertising goals and the nature of your business. It’s a good idea to monitor your campaign performance closely and adjust your budget as needed to ensure that you are getting the best return on investment for your advertising dollars.
What is a reasonable ROI to expect on facebook retargeting ads?
The return on investment (ROI) that you can expect from your Facebook retargeting ads will depend on a variety of factors, including the nature of your business, the goals of your advertising campaign, and the effectiveness of your ad targeting.
In general, a reasonable ROI to expect from Facebook retargeting ads is 2-3 times your advertising spend. For example, if you spend $1,000 on retargeting ads, a reasonable ROI would be $2,000-3,000.
That being said, it’s important to keep in mind that every business is different, and the ROI of your retargeting ads may be higher or lower depending on your specific circumstances. The key is to monitor your campaign performance closely and optimize your ads based on what works and what doesn’t.
Overall, the best way to maximize the ROI of your Facebook retargeting ads is to focus on providing value and addressing the specific needs and interests of your target audience and to continuously monitor and optimize your advertising efforts to ensure that you are reaching the right people with the right message.
Will facebook retargeting ads be big in 2023?
It is difficult to predict with certainty what the future of advertising will look like, but retargeting ads are likely to continue to be an important part of the mix in 2023 and beyond.
Retargeting ads allow businesses to show ads to people who have previously visited their website or interacted with their business on Facebook, which can be a powerful marketing tool because it allows businesses to reach people who are already interested in their products or services. This makes retargeting ads an effective way for businesses to increase conversions and drive sales.
As such, it is likely that retargeting ads will continue to be a popular choice for businesses looking to advertise on Facebook in the future. That being said, it is important for businesses to stay up-to-date on the latest advertising trends and best practices, and to continuously optimize their advertising efforts to ensure that they are reaching the right people with the right message.
Do you need help setting up your facebook retargeting ads?
Facebook Ads are a great way to get in front of your target market!
I am an SEO company that can help you set up your Facebook retargeting ads. This will allow you to reach out to people who have already visited your website, and increase the chances that they will come back and buy from you.
Setting up your Facebook retargeting ads is easy with my help. I can take care of everything for you, so all you have to do is sit back and wait for the sales to start coming in.
Sign up for my services today and let me help you start making money with Facebook Ads!
How to Get Your Business Started on Instagram: If you’re a business getting started on instagram, this is a quick guidehow to get your business started on instagram + creative marketing ideas. (Enjoy the photos I took) With over 100 million instagram users, (source Mashable) it’s well worth your time.
Maybe you just registered your business name under a new instagram account and you’re not sure how to get started. There’s so many benefits using instagram for you business and I’m going to show you creative ideas how to start posting great visual content on instagram.
How to Get Your Business Started on Instagram
Set up Your Instagram Account
Sign up for a free account on instagram (if you haven’t already) – Be sure to choose a username that reflects your brand ,perhaps the exact same username as your twitter account and Facebook fan page. This way your social media will be seamlessly blended and easy for people to find.
Add your profile photo or logo. Use a clear picture of your face prefertably. Editing the becaground to your brand color is also ideal. It also makes you stand out! In
Here’s my NEW 🔥instagram Account for this website JenRuhman I used my targeted keywords instead! @seo.expert.sd
Notice my bio has these elements:
Name | what I do in 5 words or less (SEO Expert in San Diego
My target client (website owners)
Benefit #1
Benefit #2
Action I want you to take. (Hire me)
(for the link I chose my business website that’s optimized for mobile) Make sure the page you’re sending your visitor is a mobile friendly page!
I also used emojis that reflect what I do!
(Copy me! This is a great profile bio to start with!)
Notice how I set up my bio.
Next, your profile feed should be visually pleasing (it looks more professional) You can use many styles such as “checkerboard” or this column style I’m using. It’s fun to scroll my feed to see the gradient transition:
This is the style I am using for my profile grid.
Tips for Instagram colors
Use a consistent palette. You want to stand out. When you post, your followers should identify your brand’s flavor / style.
REELS:
Since Instagram announced they’re becoming more of a video platform, I make sure to post videos more frequently. It’s literally every third type of content I post now. Reels are the recommended thing to post!
Connect your accounts
Connect your social media accounts to instagram. This will push all your instagram updates to your other social media page as soon as you publish to instagram. (You can connect to Facebook, Twitter, Tumblr)
Example below: I added my location and connected my accounts to update on Facebook and Twitter. I also used the relevant hashtages “#wedding and #weddingdress. I also tagged the company using their hashtag #Demetrios. See how I added an emoji of a brunette bride? Fun right?
Old instagram interface
Notice, Brides by Demetrios is a national brand, with many store locations in the United States. If you’d like to focus on getting your local business started on instagram, I also wrote a more localized guide for instagram.
Remember, you don’t want to over promote your business by just showing product shots. Get “behind the scenes” Mix it up. Ask, “What does my target market want to see?” Try using the 80/20 rule – 20% of your posts to promote your services/brand and 80% that really visually engages your audience.
Video/photos of an office tour
The customer experience
New product prototypes
Products coming soon
Employees working with clients
Products in action
Promote your customer’s photos
Use beautiful photos to promote blog posts
Engage your brand with trending hashtags
Hop on a trending video idea with music or voiceover!
YOU! Try to show YOUR personality and what it’s like working with YOU!
The filter selected below called “Mayfair” gets the most likes. Here I am modeling my wedding dress at Brides by Demetrios, sharing my customer experience. If I was the company Brides by Demetrios, I would promote this photos. (great example) Noticed I used the instagram filter Mayfair.
Include related/trending Hashtags and Emojis
Do a little research what hashtags your competitors are using. There’s also an amazing companion app for instagram called: Hashtags. You can pick a hashtag category and copy/paste the hottest trending hashtag recommendations into your instagram post. Also be sure to include some related emojis to add some visual interest to the text description and hashtags.
Below: I was at the bridal store Demetrios and they set up a backdrop for customers to share their dress shopping. This is my “I said yes to the dress face.” Brides by Demetrios should also promote this pic 😉
Creative ideas for marketing your business on instagram Have a branded backdrop set up in your business for taking photos
Another creative idea for marketing your business on instagram
Showing “the process” “behind the scenes” what a bride can expect during the alterations process. See the pins?
creative ideas for marketing your business on instagram
It would be great to share the customer’s experience from start to finish, telling a story in a series of posts. (I’m in my dress getting pins placed for alterations)
There you have it. I hope you enjoyed my creative ideas for marketing your business on instagram or just How to Get Your Business Started on Instagram.
How to get local followers on instagram for your business.
Check out my top 5 tips to easily grow your local followers on Instagram.
If you have a small business, you need local Instagram followers. It’s truly how you can get local instagram users to notice your business and get them started into your sales funnel or marketing goals.
Today I’m sharing a few powerful ways how you can attract, interact, and gain local instagram followers.
This method is not focused on taking better instagram photos… Pshhh. This tutorial shows you how to take action!
It’s quick and easy!
It gets better,
You can get local followers for free on instagram.
That’s right. You’re tapping into over 100 million instagram users… there’s defiantly instagram users that are nearby your local business.
It’s time to gain the benefits of instagram for your local business and get local users’ attention to notice your brand!
If you’re like most small businesses you probably can’t afford to hire a social media expert.
That’s OK. If you have ten minutes to spare per day for instagram, I’ll show you how you can get local instagram followers that will help boost your sales.
Having local instagram followers is beneficial for any small business
It helps you gain trust with your customers or potential customers
Spreads word of mouth
Gets foot traffic to your business
Creates a sense of community and branding
If you have a small business that relies on foot traffic, you need local marketing.
Ready to get started?
Here’s five tips how to get local followers on Instagram
NEW AWESOME Bonus tip: Follow the business’ next door’s instagram followers!
For example. The BBQ restaurant’s instagram I manage. There is a mechanic shop next door with lots of LOCAL customers following their instagram account. We simply gave the mechanic shop a coupon to share with their customers for 10% off their entire meal. (these customers usually wait around while their car gets fixed)
Let’s give them an incentive to get them into our restaurant! Guess what happened? They posted the coupon on their instagram account. Now all their followers see the deal. And I swoop in and follow all the people that liked the post AND I followed all the mechanic shop’s followers. We now have an extra 100 followers. Skimming through the users, they are all based in San Diego. Awesome!
People love using their local hashtags such as their city or exact location in their instagram posts.
Check out an example, I typed in “#SanDiego” (my city btw I’m using my laptop)
How to Get Local Followers on Instagram
See all the local potential?! Over 13 million posts.
Check out the most recent Instagram posts for this hashtag and interact.
Like their photo AND leave a comment.
2. Interact with the most recent local posts
Keep your comments professional and start a conversation, perhaps ask a question. You can even just leave an emoji.
Why should you interact with the most recent Instagram posts?
I recommend that you interact with the most recent photos because these users are most likely still using instagram or have their phone in their hand. They’re awaiting to see how many likes they will receive or how many comments their photo will earn. (millennials… right?)
You have a better chance interacting with them, making an impression.
You want to interact on photos that have no likes or comments, be the first!
For example:
How to Attract local instagram followers
Let’s click on this photo:
How to Attract local instagram followers
Now let’s follow, like, and leave a comment. Notice other hashtags we can use too? #SanDiegoCA
3. Leave questions as comments
Now, you might want to leave a more creative comment than “congrats” Notice the address above the man’s head? Point that out, say 4750? You’re practically my neighbor. We’re an IT company in San Diego. Congrats BTW! :)”
The best types of comments to leave on Instagram are questions!
You want to “stir the pot” “create buzz”.
Your goal in this process is to get the Instagram user to click on your Instagram username to see who you are.
Time for a fun example….
Let’s peek into an Instagram user’s mind:
The local instagram user’s mind might work like this:
Local Instagram user: “Hey….. who’s liking and leaving me comments on my account?”
(sees five new likes and one new comment from you)
They will most likely click on your username to check out your profile and photos before commenting back.
The point is that you succeeded “getting into their head”
They now know there’s an IT company in San Diego nearby that follows them. (you’re an IT company in this example)
Local Instagram user: “I just looked at their profile, they seem ok… I’ll write back.”
Local Instagram user: “I’m gonna return the favor and like some of their photos now because they liked a bunch of mine…”
Fast forward months from now
4. Interact with your Instagram news feed
Now that you’re following a good amount of instagram users in your area, be sure to like their photos!
It’s important to continueto like their photos and comment. Eventually the local instagram users you follow will follow you back and interact with you.
It does take time and you need to be persistent. However, don’t act desperate or be pushy.
5. Leverage the Geo-locate feature:
Let’s leverage the geo-locate feature in this Instagram post. The user here allowed Instagram to use his location and include it below his instagram username as circled in red. (example pictured below)
If this is a nearby business and it has your target market of customers, in this case it’s a car dealership. They attract people with money in the market to purchase a new car. 🙂
This place is already receiving foot traffic and they’re your neighbor.
Click on their location
Look for users that recently took photos here
Follow them! (in this example it’s mostly the car dealership that populates the “most recent”) However, you’ll find some customer posts.
6. Follow your local competition’s followers!
This is HUGE! This is quick and shameless tip. If there’s a local business that’s a competitor, check out their inastagram account.
Study what they’re posting, see what’s working for them. It doesn’t hurt to follow their ideas, you can perhaps think of even better ideas, brainstorm with your employees.
If your competitors have followers, they might be more likely to follow you back since they already like the same type of business.
Bonus: How to get local business to follow you on Instagram
Depending on your product or business, you may want to only attract local business owners or local businesses on Instagram.
Sometimes, that’s more of a bigger client and can be a bigger sale.
For example, it you’re an IT company, you most likely want small businesses nearby to follow you and hire you for your local IT services. You’ll want to simply search for targeted keywords. Use the city you’re located and add “businessowner” for example, #SanDiegoBusinessOwner.
Bingo, do a quick search in Instagram for “#SanDiegoBusinessOwner” and 62 posts show:
How to get local business to follow you on Instagram
You should follow and interact with the most recent posts. Leave comments and get a conversation started. Connect! Network!
You can also do a google search for any specific businesses nearby.
For example, if you wanted to connect with only dentists in San Diego, do a google search “dentists San Diego” Click on their links and website to find their instagram account.
Thanks for reading “How to Get Local Followers on Instagram.”
Do you have any tips how to get local followers on instagram?
Here’s my guide for listing higher in Yelp search rankings. 17-step checklist Yelp Strategy for 2022.
Updated: 8-31-2022
https://www.youtube.com/watch?v=jkxKK8Pswpg
Whether you’re new to Yelp or you have a business that’s been on Yelp for years, this guide will help you.
I also wrote a guide below to increase your Yelp search rankings if they dropped and you need to rank higher.
Yes, it’s possible to rank higher in Yelp search results!
My success in ranking my clients higher on Yelp gives me consistent referrals for this monthly service. One of my clients heavily relies on Yelp for his local print shop. Thanks to my Yelp SEO, he’s ranking in the top position for multiple keywords! 🙂 🥇
Topics covered:
How to log into your yelp business account
How to rank higher in yelp step by step 2021 checklist
Yelp horror stories
Case study 1
Example Yelp template to ask for reviews
Case study 2
Yelp ranking FAQ
Yelp ranking slip? How to refresh and maintain top rankings
Yelp SEO services I offer
New to Yelp?
Follow these instructions:
Can I rank higher in Yelp?
Yes. Just like Google, Yelp has its own algorithms and updates them from time to time to give their users the most trusted and high quality experience. Ranking higher in Yelp takes a lot of work. Did you get a bunch of bad reviews? Not to worry, it is possible to rank high again if you’ve received some horrible reviews. Please remember this is just the SEO part, you as a business owner need to do your part by creating a great 5 Star customer experience. Now let’s get to the Yelp SEO tips! Yay!
Here’s my 2021 Yelp SEO Checklist:
1: Log into your Yelp business owner account here: https://biz.yelp.com 2: Make a list of keywords you want to rank for in Yelp (use them in step 4) 3: Make sure you’re listed in the appropriate business category / correct business address / Business name 4: Naturally write these keywords into your Specialties Section, Image descriptions ( Keywords + City) 5: Constantly ask happy customers for Yelp Reviews regarding the service you provided (keyword) 6: Respond to each Yelp review you receive – (include a keyword) 7: “Thank” each review (thank box) 8: Update your Yelp page at least monthly with a new photo or updated text (use larger images) 9: Add your Yelp button / Link in your email signature and include it on your other social media mentions 10: Encourage Yelp reviews in your store with signage 11: Download the Yelp app to respond quickly to reviews or questions, the faster, the better! 12: Name your images / describe them with keywords 13: Offer a special check-in coupon code 14: Make sure you write a professional “about the owner” description with a real photo 15: Geotag some images 16: Have an image uploaded for each section: the exterior, the interior… 17: hidden (I provide to my clients only as a service) 18: BONUS – Upload a video! Nobody does this, take advantage.
Bonus paid feature that helps your Yelp rankings: Custom profile image selection. If you upgrade your Yelp business account, you can choose your business profile image. This can be your most highest quality image that represents your business services. Sometimes it will change in the free version which can be annoying, especially if it’s an image you don’t like. People tend to click on the Yelp listing that has a very visually appealing profile image!
Yelp SEO Services I Provide
I enjoy keeping Yelp businesses ranking high in Yelp and responding as the business owner to my clients’ accounts. I also do Yelp SEO on a weekly schedule. Contact me today for Yelp SEO services! I provide the client a list of keywords and a bi-weekly report of the keywords. The usual turn around to start seeing results is around one month. I assume you already claimed your Yelp business listing. So make sure you have that done before doing this checklist.
Do you have a Yelp horror story? There’s a lot of business owners that claim Yelp has done them wrong. So many business owners that there’s Yelp support groups on Facebook. As seen in the screenshot below, many business owners are upset Yelp hides many 5-star reviews. I have looked into this matter just by talking to many business owners. They all seem to have one scary element in common. The story goes:
“Once you stop advertising on Yelp paying around $400 / month the majority of your 5-star reviews disappear.”
Yelp’s sales reps are relentless
Many business owners complain how often Yelp calls them to advertise! It’s true. A company I worked for years ago constantly received sales calls.
Yelp Case Study Hyphent
Hyphenet currently ranks #1 for managed IT services for San Diego, CA. It wasn’t easy.
I was able to follow steps 1-15 mentioned above.
Here’s a look at some keywords I went after:
For example, my client is a Managed IT service provider in San Diego. They rank in yelp for “managed IT services” in the San Diego, CA location. I included that keyword and other “techie” keywords that are services they offer. The results took time, but they were worth it.
I Naturally wrote these keywords into the Specialties Section
It’s all about the Specialties section. That’s where the magic happens for organic yelp page rank. Write a helpful description sprinkling your keywords throughout the paragraph(s). Try to sound like a human and not a robot lol. Do NOT just make a long list of the keywords. That can flag your account. After many tests, I learned that whatever keywords you write into the specialties section is what gets crawled for SEO. Don’t bother focusing them in the “History” or “About the Owner” section.
I asked the business owner to underline / circle / list the services on the customer invoices = 44% more yelp reviews with keywords.
If your customer says… “Jim did an awesome job…” that’s too short of a review and there’s no keywords.
Now, if your customer says “Jim did an awesome job helping me with computer support and gaining PCI compliance for my business…” that’s 100% better!
Those keywords can help identify to Yelp the services you’re providing and recommend them in future searches.
Sometimes your customer has no idea what the technical services are called and needs to know those keywords. That’s where you can also gently guide them by making sure you provide them with an email letting them know what services were provided. Email / print it to them in a bulleted list so it’s obvious.
Example Yelp template asking for Yelp reviews:
Hey (customer name), thank you so much for allowing (your company name) provide you the following services today:
Computer Support
PCI Compliance
Server Support
Add New Printer to Network for Accounting Department
We’d LOVE to assist you again soon! Can you do us a favor? We’d greatly appreciate it if you share your experience on Yelp.
My client does not want to have their business name shared because it’s a highly competitive industry. They were once ranking high in Yelp and then all of a sudden they dropped from page 1 to page 40! Luckily, the business owner saw this post and contacted me. I was able to analyze the keywords that people are using and did steps 1-17.
Within 30 days, there was an upward spike in traffic and leads. Some of his keywords are now ranking #1 and some competitive keywords have ranked to page 3. If I keep repeating my steps, I’m sure to see a huge improvement. My client is already happy to have this small boost of Yelp SEO.
(still a work in progress) But I thought I’d share some current results:
Customer contacted me in April 2020 – improved rankings in the progress!
Have Your Yelp! Rankings Slipped?
If your Yelp listing was on page 1 and now it’s on page 2 or 3 you may want to refresh your YELP search rankings. An easy way to do this yourself is by uploading a lot of new high-quality photos and rewriting your Yelp content. I would delete old low-quality photos and keep only the good photo you added to your business. For example, has the front of your store’s appearance changed? Take a new photo. New products? Take a photo!
How to Refresh your Yelp Search Rankings:
1. You need Consistent Reviews!
It’s important to have Yelp reviews but it’s more important to have consistent Yelp reviews. You can have 100 Yelp reviews and have someone outrank your Yelp listing with only 30 Yelp reviews. I’ve seen this happen! You need to have a prominent Yelp sign in your business, coupons, email marketing, and on your website to encourage reviews.
2. You need More Photos!
Your Yelp SEO is a lot like website SEO, you need to increase your dwell time (time users are spending on your listing) By adding more engaging photos. Customers also need to share more photos of their results / photos of your business. So, upload higher quality photos of your business and your team. Refresh your Yelp listing!
You can also delete old photos and update them with the new photos.
One weird thing I’ve noticed that Yelp ranking and a correlation to image sizes
Accounts with larger sized photos rank better!
A creative Idea: Entice your customers to take a photo! Have a backsplash with your logo where customers can take a selfie at your business. Here’s me saying “Yes to the dress” when I went wedding dress shopping…
Have a sign that says something snazzy like… “Prove you were here…” or “Please share your experience”…
3. Customers need to Check-In / call
Nothing proves to Yelp more that actual humans visit your business than a “check-in”
4. Offering a Promotion or Check-in coupon helps!
If your business is actively offering coupons, it may help boost your presence on Yelp listings. It’s another way Yelp sees you’re an active business. Even if it’s a tiny discount, it’s something to entice a use to drum up business!
It should take as little as 1 month to see improvements. These Yelp SEO tips will defiantly make an impact on your Yelp SEO and you should start seeing results in about one month. If you rinse and repeat steps 4-7 each month, you should see more gradual improvement.
Why are some reviews not showing up in Yelp?
Yelp’s algorithms can cause your reviews to not appear in Yelp. The user’s Yelp account may look fake having the following red flags such as: No profile photo, no friends, only one review, international IP, etc.
How should I respond to a bad Yelp review?
You should respond with class and professionalism. Remember, other potential customers will see your reply and judge how you handle unhappy customers. Never be in an emotional state when replying to a bad yelp review. If their review is angry and very reactive, thank them for their feedback and ask them to private message you to provide the solution. This helps prevent a “SCREAMING” argument from them in response. If there’s a simple solution, politely talk to them in the reply offering a solution. Many times, a Yelp reviewer will update or delete their bad review when it’s been answered immediately. In other words, keep your cool! If they delete or update their review, it can have a positive effect on your SEO.
How do you get a high rank on yelp?
Just like any web page, I believe freshness and overall user experience is an overall ranking factor. Quality images that are helpful for the user to make a decision. It’s always obvious whether or not the business owner takes the time to respond and thank Yelp users for leaving reviews. If your Yelp account is receiving a lot of buzz such as check-ins, dwell time on the page, clicks to your website, it can also be a ranking factor. You can achieve this easily by providing a great customer experience, being helpful, professional. and updating your Yelp page with fresh content. Sometimes your Yelp profile photo will change and give you more attention. Follow my 17 point checklist!
Why are my Yelp reviews “not recommended?”
Yelp’s algorithms. flagged the review for several reasons. Yelp receives many fake reviews and wants to put a stop to this since they want to be a trusted platform. Even if the review is from a real legitimate customer, it can become flagged. The user does not have enough friends, reviews, inactive, posting from a flagged IP, user hasn’t posted enough photos, their nor long enough review. This is most common with new accounts. Sometimes Yelp will allow the review to stay for a few days and then remove it. I’ve seen hidden yelp reviews appear again “resurrect”. Another weird Yelp flag is sometimes a review is “too positive” or “too negative” or violates Yelp’s terms. Odd I know!
I hope my How to Rank Higher on Yelp tutorial helps your business as much as my client’s.
Please let me know in the comments section down below or if you have an awesome Yelp page rank tip you’d like to share.
Thanks for reading,
Jen Ruhman
Would you like to hire me to optimize your Yelp listing? Contact me today for a quote! Don’t forget, I’m an SEO expert in San Diego, CA. I can optimize your website to rank higher in Google.
If you’re a Marketer, you’ll want to learn these Snapchat facts!
This data will amaze you.
You’ll want to encourage your social media clients to “get with the times” and start using snapchat or start advertising on snapchat. (known as Snapads)
Snapchat – Never before have we seen such unprecedented social media dominance.
If you’re an advertiser, I have the updated snapchat facts you need in order to convince your clients to leverage snapchat.
150 million people use snapchat everyday!
Why? What’s the secret to snapchat’s success?
CREATIVITY, COMMUNICATION, STORYTELLING. These elements empower Snapchat’s huge growth.
Here’s the Top 10 Snapchat Facts Marketers Need to Know
#1 Over 100 Million people use snapchat everyday
#2 Snapchat’s Video Views Are Now Greater Than Facebook’s
#3 Over 1 Billion snaps are created everyday
#4 60% Of All Smartphone Users Are Now On Snapchat
#13SNAPADS 5x Higher than Average Click-Thru Rate than other Social Media Sites!
And snapchat also does the advertising. Great results for advertisers. Snap ads is a unique combination of branded video advertising and direct response.
What’s a snap ad? It’s a full screen ad on Snapchat that allows Snap chatters to swipe up and interact with these ads and advertiser’s website.
Advertisers have a creative opportunity.
Gatorade produced a lens that produced 165 million views.
What are Snapchat lenses? They’re the fun video filters you can add to your story.
#14 22% of ad execs plan to advertise on Snapchat in 2016
I LOVE Ranking Small Businesses Higher in Google Search Results! My favorite moment is when my clients call me saying… “Jen, whatever you did to our website, we’re finally getting more calls and emails…THANK YOU!!!”
