5 FAT Reasons – Why Every Business Should Invest in SEO in 2022 🔥
2022 is right around the corner and you still don’t do SEO on your website?! 😖
Guess what? 🤔
SEO ain’t going anywhere. In fact, SEO is getting more popular because it’s now a necessity! 😎
If you’re still not convinced that SEO is hotter than a sidewalk on the fourth of July, here are 5 BIG FAT reasons why EVERY business should invest in SEO in 2022. (and beyond). Cue the mic drop. 🤚 🎤 💥
SEO in a nutshell.
Search engine optimization is the strategy of making a website rank higher on organic listings, which are free. Organic rankings appear below-paid ads and pages earn these sought-after spots as results from good SEO. It’s not easy to get there though – many factors go into this process such as keywords, links (both inbound and outbound), page content quality & structure, domain authority/rankings etc. All websites, no matter the platform they’re on can implement SEO. I add SEO to WordPress, SquareSpace, Shopify, HTML sites, Yelp, YouTube videos, and Google my Business Pages.
1. Organic Search Results Convert BETTER!
Here’s the fattest fact first. BAM! 💥 The truth just slaps you in the face, and it hurts a little. Google is the preferred search engine for most people, and as a result of this fact SEO has become an incredibly important marketing strategy. The leads generated via SEO have a much higher conversion rate compared to other online marketing strategies, which means that if you target your keywords wisely and get your content ranked on Google then you’ll see a spike in conversions. More conversions will give more sales, profits and increase revenue – making it one of the best investments available. (I’d drop the mic 🎤 again but I’d probably break it at this point)
2. FAR Less Expensive
I hear 👂 ya. You want to implement SEO, but you’re cheap or your boss is cheap. FEAR not! I have some additional reasons why any business owner should invest in SEO (from a business owner’s perspective 💰 ) Check it out below! 👇
SEO is cheaper than other online marketing channels because it relies on ranking factors and algorithms that have nothing to do with Google ads or paid advertisements. Organic results appear on Google due to good SEO, content, and high-quality backlinks which takes time but doesn’t cost you a penny unless you outsource your task or hire an agency (an SEO agency is even more expensive – psst … hire ME instead!). Even so the money spent hiring an SEO company pays off in the long run.
The words on top of organic listings, often called PPC ads or paying-per-click (PPC), are much more expensive. SEO is cheaper and will give you results a lot faster because it doesn’t rely solely on the search engine to come up in rankings for your business.
For example: if someone was typing “pizza place near me” into Google they would get two options; one being an ad from Pizza Hut that costs them money every time somebody clicks through while another free listing finds itself at number eight with all sorts of other pizza places below it as well above them making some people think twice before clicking away from their desired location just because there’s no cost! (BTW – robots and competitors often click on ads to screw with you.) Heck, I click on ads of the competition to research for my SEO clients. I need to see what your competitor is paying for. Then I can study them and look at their data to see if anything they’re doing is a good idea to replicate better. If you are going to use Google AdWords and notice a ton of clicks and no conversions, try https://www.clickcease.com they help prevent click fraud.
3. SEO is the Biggest Source of Traffic
With more than a billion searches every day, Google is the number one search engine in the world. The number 1 result on organic listings gets 33% of clicks and receives 75% of the traffic- which means SEO can be your largest source for traffic if you leverage it wisely!
Google drives 8 times more traffic than all social media networks combined.– Growth Badger | source: https://growthbadger.com/traffic-study/
Instagram is a popular social media platform, but not when it comes to driving traffic. A study shows that only 1% of the visits for all niches come from Instagram and even less (5%) are coming specifically from fashion or beauty brands driven by influencers such as Kylie Cosmetics launched on the app itself. This seems like an issue since search draws in significantly more visitors with 10 times their monthly visit count at about 60%.
Let’s dive a little deeper.
Here’s the Niches that depend on organic google search results the MOST:
4. SEO Increases Your Trust and Authority
The online world is competitive and crowded with information. So how can you get a business to notice your website? One way that works well for many businesses today is SEO, or search engine optimization.
How does it work? First of all, we need visitors in order to have customers! And the more people who visit our site means higher rankings on Google’s SERP page (search engine results pages). It sounds simple enough when broken down like this:
SEO includes building trust and credibility via content marketing; link building through guest blogging; social media marketing—and much more. Once these activities are done consistently over time, they lead to brand development which increases visibility online AND leads directly back into conversion rates.
SEO is a long-term investment for building your reputation. It takes time, but it will pay off in the end with people visiting your site directly because they trust you and know what to expect from you when they arrive.
5. SEO is EVERGREEN
Building a strong SEO campaign can take months or even years of work, but the payoff will last as long as you maintain your rankings. The other important factor to consider is that once you rank well on Google for an extended period of time, it becomes very difficult for competitors to outrank you and steal away potential customers from your site. You see this in competitive niches where one website might have been ranking 1st page all year long until they were knocked off by another company who recently came into the market with their own product line targeting those same keywords.
Building up an effective SEO campaign takes some serious dedication – after all, search engine optimization requires continual attention and care if we want results that’ll stick around!
🤓Newbie to SEO? Easily Publish an Optimized Blog Post – Here’s How ✅
OK – those are my 5 FAT examples why EVERY business should invest in SEO in 2022 and beyond 🚀 !
If you have not started SEO on your business website, have no fear! You can start doing your own basic SEO moves here. Also, if you want to go above and beyond because you want to get serious and dominate, hire an SEO expert such as myself. I’m ready to help you with your SEO.