Nov 8, 2022 | SEO Tips
Does My Business Need SEO? A Complete Guide for 2024
Understanding SEO in Today’s Digital Landscape
Search Engine Optimization (SEO) has evolved from a technical nice-to-have into a crucial business strategy. When someone searches for “pizza place in New York” or “best dentist near me,” the top results aren’t there by chance – they’re there because of deliberate SEO efforts. But does your business need to invest in SEO? Let’s break it down.
The “It Depends” Framework
The answer to whether your business needs SEO isn’t a simple yes or no – it depends on several key factors:
1. Geographic Focus
- Hyperlocal Business: If you serve a small, specific area with minimal competition (like being the only bakery in a small town), basic local SEO might suffice.
- Regional Player: Businesses serving multiple neighborhoods or cities typically need more robust SEO.
- National/International: Companies with no geographic limitations absolutely need comprehensive SEO strategies.
2. Competition Level
Even in small markets, competition changes everything. Consider these real-world examples:
Case Study: Medical Spa Market
- High Competition: La Jolla, CA
- Affluent area with numerous med-spas
- High-value procedures like Botox
- SEO is essential for visibility
- Low Competition: Santee, CA
- Fewer competing med-spas
- Basic local SEO might be sufficient
- Unless targeting broader San Diego market
When You Definitely Need SEO
1. Your Industry Is Digital-First
- E-commerce businesses
- SaaS companies
- Digital service providers
- Online consultants
2. Your Customers Research Online Before Buying
- Home services
- Healthcare providers
- Professional services
- High-value purchases
3. You’re in a Competitive Market
- Restaurants in tourist areas
- Real estate
- Legal services
- Beauty and wellness
The Business Impact of SEO
1. Measurable ROI
- Cost Per Acquisition: Often lower than paid advertising
- Long-term Benefits: Results compound over time
- Brand Authority: Improved market positioning
2. Customer Journey Enhancement
- Discovery: Makes your business findable when customers need you
- Trust Building: Higher rankings often correlate with increased trust
- Conversion: Quality traffic leads to better conversion rates
3. Market Intelligence
- Understand customer search behavior
- Identify market trends
- Track competitor strategies
Common SEO Misconceptions
1. “SEO Is Just Keywords”
Modern SEO encompasses:
- User experience
- Mobile optimization
- Content quality
- Technical performance
- Local presence
2. “SEO Is a One-Time Thing”
SEO requires:
- Regular content updates
- Ongoing optimization
- Continuous monitoring
- Strategy adjustments
3. “SEO Results Are Immediate”
Reality check:
- 3-6 months for initial results
- 12+ months for significant impact
- Ongoing maintenance for sustainability
Making the Decision
Ask Yourself:
- Where are your customers searching?
- What’s your competition doing?
- What’s your growth strategy?
- What’s your marketing budget?
Consider Your Resources:
- Time for content creation
- Budget for optimization
- Technical capabilities
- Competition level
Action Steps
If You Need SEO:
- Audit your current online presence
- Research your target keywords
- Analyze your competition
- Set realistic goals
- Create a content strategy
- Consider professional help
If You Don’t Need Comprehensive SEO:
- Claim your Google Business Profile
- Ensure basic website optimization
- Monitor local rankings
- Focus on customer reviews
The Bottom Line
While not every business needs an aggressive SEO strategy, every business needs some level of search engine presence. The key is determining the right level of investment based on your market, competition, and business goals.
Need help deciding? Consider these factors:
- Your target market size
- Competition level in your area
- Growth objectives
- Available resources
Remember: The best SEO strategy is one that aligns with your business goals and provides a positive return on investment.
You’ve tried doing your own SEO, but it’s just too hard and you don’t have the time.
You’re not alone. A lot of business owners feel the same way. That’s why we offer monthly SEO services to help you get more traffic and leads from Google.
Jen Ruhman SEO is an experienced search engine optimization expert in San Diego who can help you get more website visitors through organic search. We’ll help you improve your website content, increase your link popularity, and optimize your website for Google search engine results pages (SERPs).
Nov 5, 2022 | SEO Tips
3 Proven Ways to Boost Your Google Rankings
A Colourful 3d Rendered Illustration showing a Ranking Concept Keyboard
Last Updated: November 2024
In today’s digital landscape, achieving and maintaining strong Google rankings isn’t just about visibility—it’s about survival. With over 90% of online experiences beginning with a search engine, your website’s SEO performance directly impacts your business’s bottom line.
Why Traditional SEO Strategies Aren’t Enough Anymore
Before diving into solutions, let’s address a critical reality: Google’s algorithms have evolved dramatically. With updates like Google Helpful Content Update and SGE (Search Generative Experience), traditional SEO tactics alone won’t cut it. Today’s SEO requires a sophisticated, multi-faceted approach.
1. Create High-Quality, E-E-A-T-Focused Content
Gone are the days when “content is king” meant simply publishing regular blog posts. Today’s content must demonstrate:
Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T):
- First-hand experience with topics you’re writing about
- Detailed, practical insights backed by data
- Expert contributions or citations
- Regular content audits and updates
Strategic Content Development:
- Comprehensive topic clusters instead of isolated articles
- User intent mapping for each piece of content
- Strategic internal linking between related content
- Rich media integration (images, videos, infographics)
Pro Tip: Create content briefs that include:
- Primary and secondary keywords
- User intent analysis
- Required subtopics
- Content structure
- Target word count based on SERP analysis
2. Technical SEO and Mobile Optimization
Mobile optimization isn’t just about responsive design anymore. Here’s what you need to focus on:
Core Web Vitals:
- Largest Contentful Paint (LCP): < 2.5 seconds
- First Input Delay (FID): < 100 milliseconds
- Cumulative Layout Shift (CLS): < 0.1
Mobile-First Optimization:
- Progressive Web App (PWA) capabilities
- Accelerated Mobile Pages (AMP) for news content
- Touch-friendly navigation
- Mobile-specific content formatting
Technical Foundations:
- Structured data implementation
- XML sitemap optimization
- Robots.txt configuration
- Page speed optimization
- HTTPS security
3. Local SEO and Citation Building
Local SEO has become increasingly sophisticated, requiring:
Google Business Profile Optimization:
- Regular posts and updates
- Response to reviews
- Product/service cataloging
- Q&A management
Local Citation Strategy:
- Industry-specific directory listings
- Location-based content creation
- Local link building opportunities
- Consistent NAP (Name, Address, Phone) information
Local Content Development:
- Location-specific landing pages
- Community involvement content
- Local event coverage
- Region-specific case studies
Measuring Success
Track these key performance indicators:
- Organic traffic growth
- Conversion rates from organic traffic
- Page load times
- Mobile usability metrics
- Local search visibility
- Featured snippet appearances
- Core Web Vitals scores
Implementation Strategy
- Audit Current Performance
- Review existing content
- Analyze technical SEO elements
- Assess local presence
- Identify quick wins
- Create Action Plan
- Prioritize improvements
- Set realistic timelines
- Allocate resources
- Define success metrics
- Execute and Monitor
- Implement changes systematically
- Track performance metrics
- Adjust strategy based on results
- Document successful approaches
Common Pitfalls to Avoid
- Overlooking mobile-first indexing requirements
- Neglecting Core Web Vitals optimization
- Focusing on quantity over quality in content creation
- Ignoring local SEO opportunities
- Failed to adapt to algorithm updates
About Professional SEO Services
While many aspects of SEO can be handled in-house, partnering with experienced professionals can accelerate results. Look for providers who:
- Have a proven track record of success
- Use white-hat techniques exclusively
- Provide transparent reporting
- Stay current with industry changes
- Offer customized strategies
Note: This article is regularly updated to reflect current SEO best practices and algorithm changes.
It’s hard to know who to trust when it comes to SEO services.
There are a lot of so-called SEO experts out there, but how do you know who to trust? And even if you do find someone you can trust, how do you know what they’re doing is effective?
Jen Ruhman SEO is different. We’re an experienced SEO company in San Diego with a track record of success. We only use white hat techniques that comply with Google’s guidelines, and we’re constantly tracking our results so we can ensure that your investment in SEO pays off.
Oct 20, 2022 | SEO Tips
What is better, SEO or PPC?
The Pros and Cons of SEO and PPC
In today’s digital landscape, choosing the right marketing strategy can make or break your online success. Two of the most powerful tools at your disposal are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. But which one deserves your time and budget? Let’s dive deep into both approaches to help you make an informed decision.
Understanding SEO and PPC
What is SEO?
Search Engine Optimization (SEO) is the art and science of optimizing your website to rank higher in organic search results. It involves various strategies:
- On-page optimization (content, meta tags, headers)
- Technical SEO (site speed, mobile responsiveness, structure)
- Off-page SEO (backlinks, social signals, brand mentions)
- Content marketing and keyword optimization
What is PPC?
Pay-Per-Click (PPC) advertising is a model where you pay for each click on your advertisement. Popular platforms include:
- Google Ads (formerly AdWords)
- Bing Ads
- Social media advertising (Facebook, LinkedIn, Instagram)
Detailed Comparison
SEO Advantages
- Long-term Value
- Creates sustainable organic traffic
- Builds authority and credibility
- Compounds over time with continued effort
- Cost-Effectiveness
- No per-click costs
- Higher ROI potential in the long run
- Continuous traffic without ongoing ad spend
- Trust and Credibility
- Users often trust organic results more than ads
- Builds brand authority naturally
- Higher click-through rates for organic listings
- Wide-reaching Impact
- Improves overall website quality
- Benefits multiple marketing channels
- Enhances user experience
SEO Challenges
- Time Investment
- Takes 6-12 months for significant results
- Requires consistent effort and patience
- Regular content updates needed
- Complexity
- Algorithm changes can affect rankings
- Technical expertise required
- Competitive keywords are challenging
PPC Advantages
- Immediate Results
- Instant visibility
- Predictable traffic
- Quick testing and optimization
- Precise Targeting
- Geographic targeting
- Demographic targeting
- Device-specific campaigns
- Time-of-day scheduling
- Measurable ROI
- Detailed analytics
- Clear cost per acquisition
- Easy A/B testing
- Flexible Budget Control
- Start/stop campaigns instantly
- Adjust spending in real-time
- Scale based on performance
PPC Challenges
- Ongoing Costs
- Can be expensive in competitive markets
- Requires continuous investment
- Cost per click may increase over time
- Platform Restrictions
- Industry-specific limitations
- Account suspension risks
- Policy changes can affect campaigns
- Common Restrictions and Regulations
- Financial services limitations
- Healthcare advertising restrictions
- Local service verification requirements
- Trademark and copyright considerations
Making the Right Choice
Consider These Factors:
- Business Goals
- Immediate sales vs. long-term growth
- Brand building vs. direct response
- Local vs. national reach
- Budget Considerations
- Available monthly marketing budget
- Cash flow requirements
- ROI expectations
- Industry Context
- Competition level
- Average cost per click
- Seasonal factors
Recommended Approach
For most businesses, the best strategy is often a hybrid approach:
- Short-term: Use PPC for:
- Immediate visibility
- Testing keywords
- Seasonal promotions
- Product launches
- Long-term: Invest in SEO for:
- Sustainable growth
- Brand authority
- Reduced acquisition costs
- Market leadership
Implementation Strategy
Getting Started
- Audit Your Current Position
- Analyze website performance
- Review competitor strategies
- Assess available resources
- Set Clear Goals
- Define KPIs
- Establish timeline
- Create budget allocation
- Monitor and Adjust
- Track performance metrics
- Optimize campaigns
- Adjust strategy based on results
Professional Support
Consider working with experienced professionals who can:
- Develop customized strategies
- Manage technical implementation
- Optimize campaign performance
- Stay current with industry changes
- Provide ROI tracking and reporting
Here’s an example of updates:
*Ads for credit repair services will no longer be allowed to serve.
*Ads for locksmith services are restricted in the United States of America and Canada. Ads for garage door repair services are restricted in the United States of America. To advertise, you must apply for advanced verification. Learn more about advanced verification.
There is no easy answer when it comes to deciding between SEO and PPC for your business. Both have their pros and cons, and both can be effective strategies for driving traffic to your website and generating leads/sales. The best way to decide which one is right for you is by thinking about your goals and budget for marketing, and then testing out both methods to see which one gets better results for your business specifically.
Was that a bummer? UGH. It’s a conversation you need to have.
How committed are you to your business becoming successful?
Do you have the budget for long-term monthly SEO services?
Do you have the budget for renting PPC keywords?
You’re spending money in both examples and most likely will hire an SEO professional to manage your Adwords and SEO.
If you’re still hesitant about whether you should pick SEO or PPC for your specific business, consult with an SEO Expert such as me.
Ready to skyrocket your company’s presence on Google? Let me take care of the heavy lifting!
I’m Jen and I am an SEO expert in San Diego, CA. That means that not only do my clients have access to one-on-one SEO consulting from someone ( I own and operate my own SEO company in San Diego) who knows exactly what they’re doing but also get results – because we both understand how important rankings are (especially these days). So whether you need help with ranking higher for certain keywords or just want some general advice about optimizing outlined pages, let’s talk ASAP so I can get started working together right away.
Call or shoot me a text here:
(619) 719-1315
Oct 18, 2022 | SEO Tips
When it comes to website traffic, there are a lot of different options out there. You can focus on paid promotion, social media, or SEO. But which one is the best? The answer may surprise you. Here’s Why SEO Should Be Your Primary Source of Website Traffic:
While all of these sources have their merits, SEO is hands-down the best source of website traffic. Here’s why:
SEO Is More Cost-Effective Than Paid Promotion
One of the main benefits of SEO is that it’s a cost-effective way to drive traffic to your website. Unlike paid advertising, you don’t have to pay for each click or impression. Once you’ve optimized your website, you can rank higher in search engine results without paying for ads.
One of the biggest benefits of SEO is that it’s more cost-effective than paid promotion. With paid promotion, you have to keep paying to maintain your results. With SEO, once you achieve a high ranking, you can maintain that ranking without continued payments. This means that you’ll save money in the long run by focusing on SEO.
It Helps You Reach Your Target Audience
Another benefit of SEO is that it helps you reach your target audience. When people search for keywords related to your business, they are more likely to find your website if it ranks high in search results. This allows you to connect with people who are interested in what you have to offer.
SEO Drives More Targeted Traffic Than Social Media or Paid Promotion
Another benefit of SEO is that it drives more targeted traffic than social media or paid promotion. When someone clicks on an ad, they may not be interested in your product or service. But when someone finds your website through a search engine, they’re already interested in what you have to offer. This means that they’re more likely to convert into a paying customer.
ROI Tracking
It Provides ROI Tracking Finally, one of the best benefits of SEO is that it provides ROI tracking . With other marketing methods, it can be difficult to track whether or not your efforts are paying off. However, with SEO, you can use tools like Google Analytics to track how much traffic you’re getting from organic searches. This data can then be used to measure ROI and assess the effectiveness of your SEO efforts over time.
SEO Helps You Build Trust and Credibility
Finally, SEO helps you build trust and credibility with potential customers. When your website appears at the top of the search results, people will see you as an authority in your field. This makes them more likely to do business with you over your competitors.
There are a lot of different ways to drive traffic to your website. But if you’re looking for the best source of targeted, cost-effective traffic, then you should be focusing on SEO. By investing in SEO, you’ll be able to save money in the long run and build trust and credibility with potential customers. So what are you waiting for? Get started on your SEO strategy today!
SEO can be used to improve the visibility of your website and attract more traffic. In turn, this can lead to more customers and sales.
The Foundation: Understanding SEO’s Unique Value Proposition
Unlike other traffic sources, SEO focuses on capturing existing demand through search engines, connecting you with users actively seeking solutions you provide. This fundamental difference makes SEO traffic more valuable and convertible than other sources.
Cost-Effectiveness: The Long-Term Financial Advantage
Initial Investment vs. Ongoing Returns
- Paid Advertising: Requires continuous spending to maintain traffic
- SEO: Front-loaded investment with long-lasting returns
- Cost Per Acquisition: Typically lower for SEO compared to paid channels
Compounding Benefits
- Rankings improvements build upon themselves over time
- Content continues working for you long after publication
- Domain authority grows progressively, making future ranking easier
Quality of Traffic: Why SEO Leads Convert Better
Intent-Based Marketing
- Users finding you through search have specific needs
- Higher conversion rates due to search intent alignment
- More qualified leads compared to interruption-based marketing
Trust and Credibility Factors
- High search rankings serve as social proof
- Users trust organic results more than advertisements
- Position as an authority in your industry through valuable content
Measurable Results: Advanced Analytics and ROI Tracking
Key Performance Indicators
- Organic traffic growth
- Keyword position tracking
- Conversion rates from organic search
- Page-specific performance metrics
Tools and Measurement
- Google Search Console insights
- Google Analytics 4 integration
- Comprehensive conversion tracking
- Customer journey analysis
Competitive Advantage: Building Sustainable Market Position
Market Share Benefits
- Difficult for competitors to replicate quickly
- Compounds over time as authority grows
- Creates barriers to entry for new competitors
Brand Building Through Search
- Increased brand visibility
- Enhanced brand recognition
- Stronger market positioning
Future-Proofing Your Digital Presence
Adaptation to Algorithm Changes
- Focus on user experience
- Quality content creation
- Mobile-first optimization
- Core Web Vitals compliance
Emerging Trends Integration
- Voice search optimization
- AI and machine learning considerations
- Local SEO importance
- Video content optimization
Implementation Strategy: Getting Started
Essential First Steps
- Conduct a comprehensive SEO audit
- Develop a keyword strategy
- Optimize technical foundations
- Create a content calendar
- Establish measurement frameworks
Common Pitfalls to Avoid
- Over-optimization
- Ignoring technical SEO
- Neglecting mobile users
- Poor content quality
- Inconsistent effort
Investment Considerations
Resource Allocation
- Time investment requirements
- Skill development needs
- Tools and software costs
- Professional assistance options
Expected Timeline
- Initial improvements: 3-6 months
- Significant results: 6-12 months
- Long-term sustainability: 12+ months
The Path Forward
While other marketing channels certainly have their place, SEO should be the cornerstone of your digital marketing strategy. Its unique combination of cost-effectiveness, scalability, and sustainable results makes it the most valuable long-term investment for businesses seeking to establish a strong online presence.
The key to success lies in viewing SEO not as a quick fix but as a fundamental business asset that appreciates over time. By implementing a comprehensive SEO strategy today, you’re not just improving your current traffic—you’re building a foundation for sustained digital success.
Ready to skyrocket your company’s presence on Google? Let me take care of the heavy lifting!
I’m Jen and I am an SEO expert in San Diego, CA. That means that not only do my clients have access to one-on-one coaching from someone who knows exactly what they’re doing but also get results – because we both understand how important rankings are (especially these days). So whether you need help with ranking higher for certain keywords or just want some general advice about optimizing outlined pages*, let’s talk ASAP so our team can get started working together right away.
Oct 16, 2022 | SEO Tips
With over 3.5 billion searches per day, it’s no secret that people are using search engines like Google to find what they need online.
Creating quality content is essential if you want your website to rank in the search engine results pages (SERPs). But knowing what type of content to create can be a challenge.
Not all types of content are created equal when it comes to SEO. Some types of content will help your website rank higher than others.
So, if you’re looking to get more traffic to your website, start creating the following types of content:
1. Keyword-Optimized Blog Posts
One of the best ways to improve your SEO is by creating keyword-optimized blog posts. This involves doing keyword research to find out which keywords your target audience is searching for, and then incorporating those keywords into your blog post in a natural way. Not only will this help your blog post rank higher in search results, but it will also help you attract the right kind of traffic to your website.
I actually wrote an ebook about this topic! SEO your blog ebook here.
2. Landing Pages
A landing page is a specific page on your website that is designed to convert visitors into leads or customers. This means that the sole purpose of a landing page is to get people to take action, whether that’s subscribing to your email list, buying a product, or downloading a free resource. To make sure your landing pages are effective, be sure to include compelling copy and a strong call-to-action (CTA). You should also A/B test different elements of your landing pages to see what converts best.
3. Ebooks and Guides
Another great type of content for attracting traffic is an ebook or guide. This type of content can be very detailed and comprehensive, making it helpful for people who are further along in the buyer’s journey. To make sure your ebook or guide is successful, be sure to promote it on social media and other channels. You can also try giving it away for free in exchange for an email address so you can capture leads.
4. Infographics
If you want to spice up your content and make it more visually appealing, consider creating infographics. An infographic is a visual representation of data or information, and they’re often used to make complex topics more digestible (and shareable). When creating an infographic, be sure to include a embed code so people can easily share it on their own websites or blogs. And don’t forget to promote your infographic on social media and other channels!
5. Videos
Videos are a great way to engage your audience and get your message across. And, thanks to Google’s algorithm, they now rank higher in search results than ever before. So, if you’re not already creating video content, now is the time to start. Not sure how to get started? Check out this guide on creating videos for SEO.
There are many different types of content you can create to improve your SEO and attract more traffic to your website. Some of the most effective types of content include keyword-optimized blog posts, landing pages, ebooks and guides, and infographics. So what are you waiting for? Start creating!
Jen, a local San Diego SEO expert and the owner of Jen Ruhman SEO – a local SEO company in San Diego. She meets with business owners regularly to discuss their product and service rankings. She is available for hire providing an online marketing strategy that will help you rank higher on Google searches!
Sep 16, 2022 | SEO Tips
Search Engine Optimization, or SEO, is the process of improving the visibility and organic search results of a website so that it may rank higher in search engine result pages (SERPs). The main goal of SEO is to generate more website visitors, but why does it seem to take so long to see results?
SEO Is Not Instantaneous
SEO does not produce instantaneous results like some other marketing strategies, such as pay-per-click (PPC) advertising. The goal of SEO is to improve your website’s visibility and organic search results over a period of time, so that when people search for keywords or phrases related to your business, your website will rank higher in the SERPs. Depending on the competitive landscape and the age of your website, it could take months or even years to achieve high rankings in the SERPs.
SEO Requires Continuous Effort
To maintain high rankings in the SERPs, continuous effort is required. Once you have achieved high rankings, there is always the danger of losing those rankings if you stop investing in SEO. This is because your competitors are likely still investing in SEO and they may eventually overtake you if you stop trying to improve your visibility. That being said, even if it takes a long time to see results from SEO, it is still a worthwhile investment because it can produce long-term, sustainable results.
The short answer is that there’s just no way to fake good SEO.
Good SEO takes time, effort, dedication, and skill. There are no shortcuts when it comes to building a solid foundation for your website’s search engine ranking.
- Keyword research: You need to find the right keywords that people are actually searching for. And then you need to include those keywords throughout your website, from the titles and headers down to the blog post tags and image alt tags.
- On-page optimization: All of your website’s content needs to be well-written, keyword-rich, and easy for both users and search engine crawlers to understand
- Link building: One of the most important ranking factors for any website is backlinks. Backlinks are links from other websites that point back to your website. The more high-quality backlinks you have pointing back to your site, the better your chances of ranking well in search engines.
- Continuous content creation: A big part of SEO is creating new, high-quality content on a regular basis. This could be anything from blog posts and articles to videos and infographics. The more keyword-rich content you have on your site, the better chance you have of ranking well in search engines.
- All of these things take time – there’s just no way around it. So if you’re looking for immediate results, SEO is probably not the right marketing strategy for you. But if you’re willing to play the long game, then SEO can definitely pay off in a big way by driving more traffic – and more customers – to your website over time.
SEO can be a long and difficult process, but it is worth the investment for any business that wants to achieve long-term success online. While other marketing strategies may provide quick and easy results, they are often not sustainable in the long run. With SEO, you may have to wait awhile to see results, but those results will be more likely to stick around if you continue investing in SEO over time.
Understanding the SEO Timeline While every website is different, it’s helpful to understand typical SEO timelines. Technical improvements like fixing broken links and improving site speed can show results within weeks. Content optimization might take 3-6 months to show significant impact. Building domain authority through quality backlinks typically takes 6-12 months to meaningfully influence rankings. Having realistic timeline expectations helps maintain momentum when immediate results aren’t visible.
The Role of User Experience in Modern SEO Search engines are increasingly prioritizing user experience (UX) metrics in their ranking algorithms. This includes factors like page load speed, mobile responsiveness, and how users interact with your site. If visitors quickly leave your pages (high bounce rate) or don’t engage with your content, search engines interpret this as a sign of poor quality. Investing in a smooth, intuitive user experience isn’t just good for visitors – it’s essential for SEO success.
Local SEO Considerations For businesses serving specific geographic areas, local SEO requires special attention. This includes optimizing your Google Business Profile, ensuring consistent NAP (Name, Address, Phone) information across the web, gathering legitimate customer reviews, and creating location-specific content. Local SEO often shows results faster than broader SEO efforts, as you’re competing within a smaller, more defined market.
Make Sure You’re Doing It Right
Of course, there is such a thing as bad SEO—and if you’re doing it wrong, you will never see the results you want, no matter how long you wait. That’s why it’s so important to make sure you’re doing it right from the start. Here are a few tips:
- Do your research: There is a lot of information about SEO out there; make sure you’re reading from reputable sources so you can separate fact from fiction.
- Hire an SEO expert: unless you have significant experience with digital marketing, it might be worth hiring an SEO agency or consultant to help get your campaign off the ground.
- Set realistic expectations: remember that Rome wasn’t built in a day; the same goes for successful SEO campaigns. Don’t expect to see immediate results; focus on playing the long game and you will eventually see the fruits of your labor.
Thanks for reading why SEO results don’t happen overnight.
If you’re patient and willing to put in the work, then SEO can be a great long-term investment for your business. Just don’t expect results overnight – they’ll take some time coming.
Measuring SEO Success While rankings are important, they shouldn’t be your only metric for SEO success. Focus on meaningful indicators like:
- Organic traffic growth
- Conversion rates from organic visitors
- Time spent on site
- Pages per session
- Growth in non-branded search traffic
- Return on investment from organic leads
I receive a lot of requests for my SEO services and this is one of the top questions and concerns I receive.
Ready for an SEO strategy? Let me do the work for you!
Hey I’m Jen and I’m a local SEO expert in San Diego, CA. That’s right, I have my own SEO company in San Diego and I meet with business owners regularly to discuss their SEO and how I can help rank their products and services higher in Google search.
