SEO (search engine optimization) is an important part of digital marketing. It is a set of practices that aim to boost your website’s visibility in search engine results pages (SERPs). One key factor in SEO is known as E-A-T, which stands for “expertise, authority, and trustworthiness”. In this blog post, we will discuss what E-A-T is and how it affects SEO.


Search Engine Optimization (SEO) has become increasingly important for businesses in the digital age. In order to show up on the first page of a Google search, you must optimize your website, and one way to do this is by understanding the concept of E-A-T. But what exactly is E-A-T and how can it help your SEO game? Let’s break it down.

Google wants its users to find high-quality websites with reliable information quickly and easily. That’s why they focus so heavily on expertise, authoritativeness, and trustworthiness when evaluating a website’s ranking potential. For example, if you are writing about medical procedures or treatments, it would be wise to include links to authoritative sources like peer-reviewed journals or articles from reputable medical associations. This helps demonstrate that your website can be trusted as an expert source of information on the subject matter at hand. Additionally, adding personal experiences or stories related to the topic can help build trust between you and your readers because they know that you understand their experiences firsthand.

Get Great Reviews Online

Another key factor in improving your E-A-T rating is having a good reputation online and in real life. Google looks at reviews from customers, media mentions in publications or online articles, and even social media comments when evaluating a site’s trustworthiness and authority level. Having positive reviews from customers who have had successful experiences with your business will go a long way toward establishing credibility for your site and improving its rankings on Google searches.

  • Get great online reviews on Yelp, Facebook, or Google My Business
  • Mentions in press releases and on new websites
  • Social signals from people mentioning your brand on social media platforms

Overall, having a strong E-A-T rating is essential if you want to improve your SEO rankings on Google searches.

Demonstrating expertise through proven facts backed by authoritative sources helps establish credibility for your website which leads to higher rankings in search engine results pages (SERPs). Additionally, having a good reputation both online and offline adds another layer of trustworthiness that will further boost your standings in SERPs. Investing time into improving your E-A-T rating will pay off in the end with increased traffic from organic searches!

Are you looking for help getting your website noticed online?

With Jen Ruhman SEO, you have experienced experts on your side to help get your business the attention it deserves. We can help you with your E-A-T and overall SEO for your website.

Our professional team will work with you every step of the way, offering advice and assistance based on our experience in San Diego SEO services. Whether this means helping you get started or working through specific tasks, our expert-level knowledge in this field means that together we can create a powerful presence online for your business.

Get started today by booking an appointment with us! Let’s start making sure that customers notice everything great about your business – from products and services to unique content pieces – when searching online.