Your business stands to benefit immensely from SEO optimization for two significant reasons. Firstly, it’s instrumental in elevating the search engine rankings of your website, which, in turn, leads to increased traffic and a higher likelihood of conversions. When combined with a well-crafted content strategy, SEO optimization can also enhance visitor retention rates by delivering more relevant search results and improving the overall user experience.
Research reveals a compelling statistic: individuals who land on web pages positioned at or near the top of Search Engine Results Pages (SERPs) tend to stay longer compared to those who arrive at pages further down the list (62% vs. 47%). In essence, the goal is to secure a place in the top 5 search results, and SEO optimization is the key to achieving this coveted position. Here’s how it significantly benefits your business or website:
Blog posts
How blog posts help a business drive traffic
Blog posts can help your company with any of the following:
-Increase awareness for you or your business in general
-Improve rankings so that more people are exposed to what you have to offer
-Generate leads, prospects, and clients
-Provide educational value through content such as how to guides or tips & tricks. This is great for B2B services and other knowledge-based industries!
Got a blog? Be sure to check out my blog post promotion checklist
search engines
How search engines work
A search engine’s algorithm ranks a website by its relevancy to the searcher. For example, if someone is looking for “How to cook rice”, then they might have already typed in that word before their query and are just refining it with something more specific like “cooked” or “how”. That means there will be certain words on your site that you want people to find in order for them to know what your business does!
In this case, those words would include: how, cooked, rice. The higher up these keywords appear on the page (without being hidden) the better chance of getting exposure from SERPs through relevance.
Landing pages
How landing pages help drive website traffic
A landing page is a standalone web page that appears in response to clicking on an online advertisement or when doing other types of searches. These pages are typically designed as advertising, and they should include compelling graphics with words like “discount”, “sale” and “now”. Landing pages should also have a clear call-to-action (CTA) such as: “call now!”
These kinds of websites can be used for email marketing campaigns, lead generation practices, social media posts, etc.
Your messaging has the power to make people feel something—anything from happiness to anger; frustration to wanting more information about your product. The way you phrase things will determine how receptive people are able to relate with what you say which will ultimately impact.
SEO optimization
What is SEO optimization?
Promoting your site through search engine optimization (SEO) is a popular way to make sure that people can find it. This practice involves making changes to your website so that it’s more likely to show up when someone searches for the type of information you offer.
-Improve inbound links: One easy way to improve SEO ranking is by building external backlinks on other sites, which will help increase the number and quality of inbound links pointing at your own domain.
-Publish content regularly: Publishing new posts on a regular basis boosts not only page views but also Google rankings as well. Your best strategy is publishing one or two pieces per week and focusing on optimizing them with long-tail keywords.
Those SEO tips are the tip of the iceburg as they say. That’s why I put together this fabulous gem of a post:
5 EASY tips to improve your SEO now – EASY for beginners
Benefits of optimizing your site for the best possible results in search engines:
-Increased traffic: If your site is optimized with the right keywords and content, you are more likely to rank high on search engine results pages. As a result, it will be easier for people to find what they’re looking for in Google or Bing searches. The increase in organic visitors can lead to higher conversion rates as well because prospects are more apt to buy products after being referred from an authority website like yours.
-Higher quality leads: Your company also has access to better-qualified leads that have already shown interest by finding your business through their own research instead of relying heavily on cold calling techniques which only reach out those who happen upon your site while browsing online at random.
-Less customer churn rate: Customers come back often
Search engine optimization helps make a website more accessible
More accessible to people who are looking for it on Google, Bing, Yahoo!, etc. to find products they need. This means that people searching for your company in Google or Bing searches will be more likely to see the website you created and it can also increase organic visits which lead to higher conversion rates because prospects are more apt to buy a product after being referred from an authority website like yours.
It also helps with customer churn rate management because customers come back often when coming through search engine optimization channels, making it easier for them to purchase again.
-Higher quality leads: Your company has access to better qualified leads that have already shown interest by finding your business through their own research instead of relying heavily on cold calling techniques which only reach out those who happen upon your site while browsing online at random.
-Less customer churn
SEO optimization is a great way to generate more traffic from search engines, which can lead to increased sales for your business. These days there are many tools and services that make it easier than ever before to optimize websites, but you’ll need an SEO expert who knows how – or at least has experience in the field if you want any hope of being successful. If this sounds like something you might be interested in exploring further, let ME know! I offer my clients world-class SEO consulting and digital marketing assistance as well as PPC management.
Your favorite SEO expert living in San Diego,
Jen
Here’s a photo of San Diego for you:
