What is copywriting for your website and why do you need it?

Dec 14, 2022 | SEO Tips

What is Copywriting and Why Do You Need It for Your Website?

You’ve probably heard of copywriting before, but what exactly is it? Copywriting is the process of writing content for your website that is designed to persuade the reader to take a particular action. This could be anything from signing up for your email list to making a purchase.

Why do you need copywriting for your website?
Because without it, you’re just leaving money on the table. Good copywriting can make the difference between a website that just exists and one that actually makes sales and generates leads.

Think about it this way: if you have a brick-and-mortar store, would you just put up a sign that said “store” and leave it at that? Of course not! You’d want to put up a sign that said something like “20% off all clothing today only!” or “New arrivals!” to entice people inside. The same principle applies to your website – you need copy that will grab attention and persuade people to take action.

Not sure where to start with copywriting for your website? Keep reading for some tips.

3 Tips for Copywriting Your Website

1. Write benefit-focused headlines

Your headline is the first thing people will see when they land on your website, so you want to make sure it’s something attention-grabbing that tells them what they can expect to find on your site. For example, instead of “How to start a blog,” try “Start a blog in 5 easy steps and make money doing what you love.” See the difference? The second headline is benefit-focused, which means it tells the reader what they stand to gain by reading your article. That creates intrigue and encourages them to click through.

2. Use persuasive language

Once you have their attention with an attention-grabbing headline, it’s time to write body copy that will persuade them to take action. This is where using persuasive language comes in handy. There are certain words and phrases that are proven to be effective in persuasion, such as “you can earn more money,” “save time,” or even simply “because.” Find out which persuasive words resonate most with your target audience and use them throughout your website copy. Just be careful not to overdo it – too much persuasive language can come across as spammy or sales-y, which will turn people off.

3. Keep it simple and scannable

When people land on your website, they’re not going to read every single word of every single page – they’re going to skim until they find what they’re looking for. That’s why it’s important to keep your copy simple and scannable by using short sentences, bullet points, and plenty of white space. Breaking up your text makes it easier for people to digest, which means they’re more likely to stick around long enough to take action.

Good copywriting can help you achieve your business goals by:

• Generating leads
• Converting leads into customers
• Increasing brand awareness
• Boosting sales
• Improving search engine optimization
• Creating loyalty and repeat business

Here’s an example of copywriting in action:

AIDA Framework method:

(these 4 elements make a great recipe in copywriting) AKA the Aida framework:

Attention: Struggling to get your website seen by the right people?

Interest: SEO is a long-term investment that can help you grow your business. Monthly SEO services from Jen Ruhman SEO can increase traffic to your website and help you reach more customers online.

Desire: You’ll see results over time as your website climbs in the search engine rankings. We know what it takes to improve your website visibility and attract more customers through organic search. Let us handle all of the hard work for you while you focus on running your business.

Action: Click this ad now and sign up for a free consultation with Jen Ruhman SEO! We can help you find the right monthly SEO package for your business needs.

–

Before-AfterBridge Framework Method:

Before: You’re tired of paying for advertising that doesn’t work. You want to get more traffic from search engines, but you don’t know how.

After: Imagine getting thousands of visitors every month who are looking for your products and services on Google and other search engines. These visitors are qualified leads because they’ve already expressed an interest in what you have to offer by searching online. And the best part is, it’s all done automatically!

Bridge: With Jen Ruhman SEO as your partner, we’ll help you attract customers with our proven organic SEO strategies so that your website will be found when people search online using keywords related to your business or industry.

–

PAS Framework Method:

Problem: You know you need SEO services, but you don’t have the time or resources to do it yourself.

Agitate: It’s hard enough to run your business, let alone try to figure out SEO and stay up-to-date on all the latest changes.

Solution: Jen Ruhman SEO can take care of everything for you. We offer monthly SEO services that will help your website rank higher in search engines, bring in more traffic, and boost your conversions.

–

Copywriting may seem like a daunting task, but once you get started it becomes easier and more fun than you ever thought possible! By following these three tips – writing benefit-focused headlines, using persuasive language, and keeping it simple – you can write great website copy that will persuade your readers to take action. So what are you waiting for? Start writing!

Want to hire me to do the heavy lifting aka copywriting for you?

I love writing fun persuasive bite-sized pieces of content for websites like yours. (see what I did there) 😎

Yup. I am an expert at creating engaging, informative content that will get people excited about what you have.

PLUS (wait there’re more!) I also do SEO to get that wonderful content discovered in Google searches.

Yes, as an SEO company in San Diego, I combine my copywriting with SEO skills to create magic for your website.

(No wonder my competition is afraid of me!)

What is a search algorithm and why does it matter?

Dec 10, 2022 | SEO Tips

What is a search algorithm and why does it matter?

 A search algorithm is the set of rules that a search engine uses to determine which results to display for a given query. The purpose of these algorithms is to surface the most relevant, authoritative, and trustworthy results for the user.

As a business owner or blogger, it’s important to understand how these algorithms work so that you can optimize your site accordingly and ensure that your content is being seen by as many people as possible. Keep reading to learn more about search algorithms and why they matter for your business.

How Search Algorithms Work

Search algorithms are constantly changing and evolving as new technologies and user behaviors emerge. However, there are some core factors that have remained constant over the years. These include things like relevance, freshness, and authority.

Relevance refers to how well the content on your site matches the user’s query. If you sell dog collars and someone searches for “dog collars,” you want your site to be at the top of the results because you are relevant to their query.

Freshness refers to how recently your content was published. If you sell dog collars and someone searches for “new dog collars,” you want your site to be at the top of the results because your content is fresh.

Authority refers to how credible and trustworthy your site is. If you sell dog collars and someone searches for “best dog collars,” you want your site to be at the top of the results because you are an authority on dog collars.

While these are just a few of the factors that go into search algorithms, they give you an idea of what goes into determining which results appear when someone performs a search.

Why Search Algorithms Matter For Your Business

As a business owner or blogger, it’s important to understand how search algorithms work so that you can optimize your site accordingly. There are a few key reasons why this matters:

• If your site is optimized for relevance, freshness, and authority, you’re more likely to appear higher in search results, which means more people will see your content.
• If more people see your content, that means more traffic to your site, which could lead to more customers or subscribers.
• Understanding how search algorithms work can help you create better content that appeals to both users and search engines.

Search algorithms may seem like a complex topic, but understanding the basics can help you ensure that your content is being seen by as many people as possible. By optimizing your site for relevance, freshness, and authority, you can increase your chances of appearing higher in search results and attracting more traffic to your site. Keep this in mind as you create new content so that you can maximize its reach and impact.

Struggling to get your website ranked on Google?

You’re not alone. SEO is a complex and ever-changing field, which is why so many businesses rely on our team of experts to help them stay ahead of the competition. We’re an SEO company in San Diego, CA. Our monthly services are designed to give you the best chance at ranking higher in search engines, so you can start seeing more traffic and conversions from your website.

We want to see your business succeed as much as you do, which is why we offer a 100% money-back satisfaction guarantee on all of our services. If you’re not happy with our work, we’ll refund your entire payment – no questions asked.

Sign up for Jen Ruhman SEO today and let us help you reach the top of Google!

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How Local SEO Can Help Grow Your Business

Dec 2, 2022 | SEO Tips

How Local SEO Can Help Grow Your Business

Local SEO Concept

If you’re a small business owner, you know how important it is to get your name out there. You want potential customers in your area to be able to find you easily when they’re searching for the products or services you offer. That’s where local SEO comes in.

Local SEO is the process of optimizing your online presence to make it easier for people in your geographical area to find you. This can be done through things like optimizing your website for specific keywords, making sure your Google My Business listing is up-to-date and accurate and creating local content that will be of interest to people in your area.

Local SEO is a great way to get your business more visible online and attract new customers. Keep reading to learn more about how local SEO can help grow your business.

1. Optimizing Your Website for Local Keywords

One of the most important things you can do to optimize your website for local SEO is to include relevant keywords on your website that people in your area will be searching for. For example, if you own a bakery in Los Angeles, you’ll want to include keywords like “LA bakeries” or “bakeries in Los Angeles” on your website.

You can use keyword research tools like Google AdWords Keyword Planner or SEMrush to find relevant keywords for your business. Once you’ve identified some potential keywords, start incorporating them into your website content, including your meta titles and descriptions, product descriptions, blog posts, and more.

2. Creating Local Content

Another great way to optimize your website for local SEO is by creating local content that will be of interest to people in your area. This could be anything from blog posts about local events or attractions to articles about the best places to eat or shop in your city.

Creating this kind of content helps show potential customers that you’re an expert on all things local, which can help build trust and credibility with potential customers. It also helps you stand out from other businesses in your area that may not be producing this kind of content.

3. Getting Listed in Local Directories

In addition to optimizing your website, another great way to improve your local SEO is by getting listed in relevant online directories. These could be directories specific to your city or state or could be national directories like Yelp or Angie’s List.
Getting listed in these directories helps improve your visibility online and makes it easier for potential customers to find information about your business like your address, hours of operation, and contact information.

It’s important to make sure that the information listed about your business in these directories is accurate and up-to-date so that potential customers don’t get frustrated trying to reach you or find our location. You should also take some time to claim any existing listings that have been created for your business so that you can update them with the correct information moving forward.

There are a few different ways to optimize your website for local SEO. One way is to make sure your NAP (Name, Address, Phone Number) is consistent across all platforms. You also want to make sure you have reviews and that your website is mobile-friendly.

But why does ranking higher matter? After all, can’t people just scroll down to find you? Well, yes, but studies have shown that people are more likely to click on one of the top results.

In fact, the first result gets 33% of the clicks! So if you’re not ranking in one of those top spots, you could be missing out on a lot of potential customers.

4. Optimize Your Google My Business Listing

One of the most important things you can do for your local SEO is to make sure your Google My Business listing is up-to-date and accurate. Your GMB listing is what appears on Google Maps when someone searches for businesses like yours in their area, and it’s also what comes up in the “local pack” results on Google search.

Make sure all of your business information is correct and up-to-date, including your business name, address, phone number, hours of operation, category, and website URL. You should also add some photos and encourage customers to leave reviews. All of this will help improve your ranking in Google’s local results.

5. Add Location Pages

If you have multiple locations (e.g., if you’re a chain restaurant or store), then you should create separate pages on your website for each one. These location pages should include all of the relevant information about that particular location, such as the address, phone number, hours of operation, etc.

You should also include some unique content on each location page that sets it apart from the others. This could be a description of the store’s history, information about the staff, or anything else that would be relevant to someone searching for that particular location.

Local SEO is a great way to help grow small businesses by increasing their visibility online and attracting new customers from their geographical area. If you own a small business, there are several things you can do to optimize for local SEO, including optimizing website content for relevant keywords, creating local content, and getting listed in relevant online directories. Taking these steps can help ensure potential customers in your area can easily find information about your business online when they’re searching for the products or services you offer.

Understanding Local SEO Fundamentals

Local SEO helps businesses attract customers in their geographical area through targeted online optimization. Unlike traditional SEO, local SEO focuses on capturing local search intent and converting it into foot traffic or local service requests.

Why Local SEO Matters

• 46% of all Google searches have local intent
• 88% of consumers who do a local search on their smartphone visit a related store within 24 hours
• 97% of people learn more about a local company online than anywhere else

Essential Local SEO Strategies

1. Optimizing Your Website for Local Search

Technical Optimization

• Implement a mobile-first design approach
• Ensure fast loading speeds (under 3 seconds)
• Use schema markup for local businesses
• Create location-specific URLs with proper structure

Content Optimization

• Include location-based keywords naturally in:
  • Page titles and meta descriptions
  • Headers and body content
  • Image alt text
  • URL structures
• Create location-specific landing pages for each service area
• Use local landmarks and neighborhood references in content

2. Google Business Profile (Formerly Google My Business) Optimization

Essential Updates

• Complete every section of your profile
• Add high-quality photos updated monthly
• Post regular updates about events, offers, and news
• Respond to all reviews within 24 hours
• Use Google Posts to share timely content

Advanced Tips

• Create service-specific posts
• Use attributes to highlight unique features
• Add products and services with prices
• Include health and safety attributes
• Set up messaging for direct customer communication

3. Local Content Strategy

Creating Community-Focused Content

• Local event coverage and calendars
• Community involvement stories
• Local industry news and updates
• Customer success stories from your area
• Location-specific guides and resources

Content Types to Consider

• Local business spotlights
• Neighborhood guides
• Local FAQ pages
• Community event recaps
• Local video content

4. Local Citation Building

Essential Citations

• Primary directories (Google Business Profile, Bing Places, Apple Maps)
• Industry-specific directories
• Local chambers of commerce
• Better Business Bureau
• Regional business associations

Citation Management

• Maintain NAP (Name, Address, Phone) consistency
• Regular audit of online listings
• Remove or update duplicate listings
• Monitor and correct data aggregator information

5. Review Management Strategy

Building Reviews

• Create a systematic approach to requesting reviews
• Train staff on proper review solicitation
• Use email automation for review requests
• Implement QR codes for easy review access

Managing Reviews

• Respond to all reviews within 24 hours
• Create templates for common response scenarios
• Address negative reviews professionally
• Highlight positive reviews on your website

6. Local Link Building

Effective Strategies

• Sponsor local events
• Join local business associations
• Create location-specific resources
• Partner with complementary local businesses
• Support local charities and organizations

7. Social Media for Local SEO

Local Social Strategy

• Engage with local hashtags
• Share location-specific content
• Participate in local social media groups
• Tag local partners and customers
• Share local events and news

Measuring Local SEO Success

Key Metrics to Track

• Local pack rankings
• Google Business Profile insights
• Local keyword rankings
• Website traffic from local searches
• Direction requests
• Phone call tracking
• Conversion rates by location

Advanced Local SEO Techniques

1. Voice Search Optimization

• Optimize for conversational keywords
• Create FAQ content
• Use natural language in content
• Implement speakable schema markup

2. Local Video Marketing

• Create location-specific video content
• Virtual tours of your business
• Customer testimonial videos
• Local event coverage
• Behind-the-scenes content

3. Mobile Optimization

• Implement AMP pages
• Use local structured data
• Optimize for mobile-first indexing
• Improve mobile page speed
• Create mobile-friendly content

Action Steps for Implementation

1. Audit your current local SEO presence
2. Create a local keyword strategy
3. Optimize your Google Business Profile
4. Develop a local content calendar
5. Build and manage local citations
6. Implement a review management system
7. Create a local link building plan
8. Monitor and adjust based on metrics

Stay Updated with Local SEO Trends

• Follow Google Business Profile updates
• Monitor local algorithm changes
• Adapt to new search features
• Update strategies based on user behavior
• Keep up with competitor strategies

Ladies and gentlemen… THAT’S HOW Local SEO Can Help Grow Your Business. Any questions?

Speaking of local – I’m your local SEO expert

Just as people that live in San Diego county can easily find my website, you too can unleash the power of local SEO for your business. How cool is that?!

If you want to take it to the next step – you can hire me as your local SEO expert in San Diego, CA.

How Can Professional SEO Help My Business Succeed?

Nov 30, 2022 | SEO Tips

How Can Professional SEO Help My Business Succeed?

Creative SEO backdrop. Search engine optimization and startup concept. 3D Rendering

Professional SEO can help your business succeed by optimizing your website so that it is easily found by potential customers through search engines.

Good SEO will improve your website’s visibility, making it more likely for people to find you when they are searching for businesses like yours.

Professional SEO can revolutionize your business by ensuring your website is easily discoverable by potential customers through search engines. In today’s digital world, visibility is everything. It’s not enough to have a great product or service; people need to find you online. That’s where SEO (Search Engine Optimization) comes in.

This article explores how professional SEO can enhance your website’s visibility, improve user engagement, and ultimately help your business thrive.

Why SEO Matters

SEO is crucial because it optimizes your online visibility. When done correctly, it helps your website rank higher on search engine results pages (SERPs), making it more likely for your target audience to find you.

Consider this: 75% of users never scroll past the first page of search results. This means that if your business isn’t appearing in those top spots, you’re potentially losing a significant number of customers to your competitors.

How SEO Works

Effective SEO focuses on both the technical and creative aspects of your website. The ultimate goal is to attract more organic traffic and ensure that your website meets the needs of your audience. Let’s dive into the key components:

1. Keyword Analysis

Keywords are the backbone of SEO. These are the specific words or phrases your potential customers type into search engines when looking for your products or services.

• Why It’s Important: Strategic keyword placement ensures that your website matches user intent.
• How It’s Done: A professional SEO team conducts thorough research using tools like Google Keyword Planner to identify high-traffic, low-competition keywords that align with your business goals.

Example: A local bakery might target keywords like “best San Diego cupcakes” or “custom birthday cakes near me.”

2. Content Creation

Your content is where the magic happens. High-quality, engaging, and informative content helps you connect with your audience while incorporating the right keywords.

• The Benefits:
  • Builds trust and credibility with your audience.
  • Improves user engagement, which can lead to higher conversions.
  • Positions your business as an authority in your industry.

Professional SEO ensures your content is optimized without sounding robotic. The focus is on creating value for readers while satisfying search engine algorithms.

Pro Tip: Use a mix of blog posts, how-to guides, videos, and infographics to keep your content strategy diverse and engaging.

3. Backlink Building

Backlinks are links from other reputable websites that point to your site. They act as “votes of confidence” for your content in the eyes of search engines.

• Why It’s Important:
  • Backlinks boost your domain authority, helping you rank higher on SERPs.
  • They show search engines that your site is a trusted resource.

Professional SEO includes a strategic approach to building quality backlinks through partnerships, guest posts, and ethical practices to avoid penalties.

Avoid: Low-quality or spammy backlinks, as these can harm your rankings.

4. Technical Optimization

Behind-the-scenes elements of your website, like loading speed, mobile-friendliness, and site structure, play a significant role in SEO.

• Fast Loading Speeds: Users expect a website to load in 3 seconds or less.
• Mobile Optimization: Over 50% of web traffic comes from mobile devices, so your site must be responsive.
• Secure Connections: An SSL certificate (HTTPS) builds trust and is a ranking factor.

The Benefits of Professional SEO

Investing in professional SEO services offers a host of advantages:

1. Increased Traffic: Get more eyes on your website from people searching for your products or services.
2. Improved ROI: SEO delivers long-term results, making it a cost-effective marketing strategy.
3. Enhanced Credibility: High search rankings convey trustworthiness to potential customers.
4. Better User Experience: SEO ensures your site is user-friendly and easy to navigate.

Why DIY SEO Isn’t Enough

While it’s tempting to try handling SEO yourself, the process can be time-consuming and complex. Search engine algorithms are constantly changing, requiring expertise to stay ahead. A professional SEO service takes the guesswork out of the equation, allowing you to focus on running your business.

In conclusion, professional SEO can help optimize websites so they appear as one of the top ten results on a google search page. This is important because if potential customers cannot find a business through a simple google search then they may never find out about what services or products that company has to offer them Professional SEO combines many different elements such as keyword analysis and backlink building in order to create strong content which helps a business appear more credible and trustworthy To learn more about how professional SEO could benefit YOUR business click here! JenRuhman.com

Thinking of hiring professional SEO services?

You know you need to be doing SEO, but you don’t have the time or resources to do it yourself.
It’s hard enough to run your business and keep up with the latest trends, let alone try to figure out SEO on your own.

Jen Ruhman SEO can take care of all your monthly SEO needs so you can focus on what you’re good at – running your business. We’ll help you improve website traffic and organic search engine rankings so you can get more leads and sales from the web.

We’re an SEO company in San Diego, CA