What is Copywriting and Why Do You Need It for Your Website?


You’ve probably heard of copywriting before, but what exactly is it? Copywriting is the process of writing content for your website that is designed to persuade the reader to take a particular action. This could be anything from signing up for your email list to making a purchase.

Why do you need copywriting for your website?
Because without it, you’re just leaving money on the table. Good copywriting can make the difference between a website that just exists and one that actually makes sales and generates leads.

Think about it this way: if you have a brick-and-mortar store, would you just put up a sign that said “store” and leave it at that? Of course not! You’d want to put up a sign that said something like “20% off all clothing today only!” or “New arrivals!” to entice people inside. The same principle applies to your website – you need copy that will grab attention and persuade people to take action.

Not sure where to start with copywriting for your website? Keep reading for some tips.

3 Tips for Copywriting Your Website


1. Write benefit-focused headlines

Your headline is the first thing people will see when they land on your website, so you want to make sure it’s something attention-grabbing that tells them what they can expect to find on your site. For example, instead of “How to start a blog,” try “Start a blog in 5 easy steps and make money doing what you love.” See the difference? The second headline is benefit-focused, which means it tells the reader what they stand to gain by reading your article. That creates intrigue and encourages them to click through.

2. Use persuasive language

Once you have their attention with an attention-grabbing headline, it’s time to write body copy that will persuade them to take action. This is where using persuasive language comes in handy. There are certain words and phrases that are proven to be effective in persuasion, such as “you can earn more money,” “save time,” or even simply “because.” Find out which persuasive words resonate most with your target audience and use them throughout your website copy. Just be careful not to overdo it – too much persuasive language can come across as spammy or sales-y, which will turn people off.

3. Keep it simple and scannable

When people land on your website, they’re not going to read every single word of every single page – they’re going to skim until they find what they’re looking for. That’s why it’s important to keep your copy simple and scannable by using short sentences, bullet points, and plenty of white space. Breaking up your text makes it easier for people to digest, which means they’re more likely to stick around long enough to take action.

Good copywriting can help you achieve your business goals by:

  • Generating leads
  • Converting leads into customers
  • Increasing brand awareness
  • Boosting sales
  • Improving search engine optimization
  • Creating loyalty and repeat business


Here’s an example of copywriting in action:

AIDA Framework method:

(these 4 elements make a great recipe in copywriting) AKA the Aida framework:

Attention: Struggling to get your website seen by the right people?

Interest: SEO is a long-term investment that can help you grow your business. Monthly SEO services from Jen Ruhman SEO can increase traffic to your website and help you reach more customers online.

Desire: You’ll see results over time as your website climbs in the search engine rankings. We know what it takes to improve your website visibility and attract more customers through organic search. Let us handle all of the hard work for you while you focus on running your business.

Action: Click this ad now and sign up for a free consultation with Jen Ruhman SEO! We can help you find the right monthly SEO package for your business needs.

Before-AfterBridge Framework Method:

Before: You’re tired of paying for advertising that doesn’t work. You want to get more traffic from search engines, but you don’t know how.

After: Imagine getting thousands of visitors every month who are looking for your products and services on Google and other search engines. These visitors are qualified leads because they’ve already expressed an interest in what you have to offer by searching online. And the best part is, it’s all done automatically!

Bridge: With Jen Ruhman SEO as your partner, we’ll help you attract customers with our proven organic SEO strategies so that your website will be found when people search online using keywords related to your business or industry.

PAS Framework Method:

Problem: You know you need SEO services, but you don’t have the time or resources to do it yourself.

Agitate: It’s hard enough to run your business, let alone try to figure out SEO and stay up-to-date on all the latest changes.

Solution: Jen Ruhman SEO can take care of everything for you. We offer monthly SEO services that will help your website rank higher in search engines, bring in more traffic, and boost your conversions.

Copywriting may seem like a daunting task, but once you get started it becomes easier and more fun than you ever thought possible! By following these three tips – writing benefit-focused headlines, using persuasive language, and keeping it simple – you can write great website copy that will persuade your readers to take action. So what are you waiting for? Start writing!

Want to hire me to do the heavy lifting aka copywriting for you?

I love writing fun persuasive bite-sized pieces of content for websites like yours. (see what I did there) 😎

Yup. I am an expert at creating engaging, informative content that will get people excited about what you have.

PLUS (wait there’re more!) I also do SEO to get that wonderful content discovered in Google searches.

Yes, as an SEO company in San Diego, I combine my copywriting with SEO skills to create magic for your website.

(No wonder my competition is afraid of me!)