2017 is upon us, and looking at the final Snapchat stats for 2016 blow my mind! If you’re a Marketer, you’ll want to learn these new Snapchat facts for 2017. This data will amaze you. You’ll want to encourage your social media clients to “get with the times” and start using snapchat or start advertising on snapchat. (known as Snapads)
If you’re an advertiser, I have the updated snapchat facts you need in order to convince your clients to leverage snapchat. [wp_ad_camp_2]
Snapchat – Never before have we seen such unprecedented social media dominance.
150 million people use snapchat everyday!
Why? What’s the secret to snapchat’s success?
CREATIVITY, COMMUNICATION, STORYTELLING. These elements empower Snapchat’s huge growth.
Here’s the Top 10 Snapchat Facts Marketers Need to Know Starting 2017
#1 Over 100 Million people use snapchat everyday
#2 Snapchat’s Video Views Are Now Greater Than Facebook’s
#3 Over 1 Billion snaps are created everyday
#4 60% Of All Smartphone Users Are Now On Snapchat(Fox News) Why? When asked, simply because it’s fun and they can express themselves.
#5 Over 10 Billion video views every day on Snapchat
#6 Snapchatters spend on average 25-30 minutes using Snapchat
#7 60% of Snapchat users are between the ages of 18 and 34 (Fox News)
Related: Snapchat Advertising Success Stories
#8 Snapchat is currently worth $25 Billion (Bloomberg 10/7/2016)
#9 Snapchat stories became so popular, Snapchat released Discover in January 2016To help publishers reach their audience with their own video editorial.
#10 More people watch Snapchat covered events on Snapchat such as College Football or the MTV video music awards than on television
#11 Nearly twice as many 18-24 year olds watched coverage of the first GOP Debate on Snapchat than watch the debate on TV
#12 On ANY given day, Snapchat reaches 41% of 18-34 year olds in the U.S.
In comparison, the average U.S. TV network ONLY reaches about 6% of the SAME demographic