What Is the Difference Between Local and National SEO?

What Is the Difference Between Local and National SEO?

SEO Web Development Technology Online Concept

As a business owner, you may have heard of SEO and the importance of optimizing your website for search engine traffic. However, you may not be familiar with the differences between local and national SEO. They are both important for successful digital marketing, but each has its own unique benefits. Let’s take a look at what sets them apart.

Local SEO

Local SEO is all about optimizing your website to reach potential customers in your geographic area. It involves the use of keywords and phrases that target people who live near your business. For example, if you own a restaurant in Boston, Massachusetts, you would want to include keywords such as “Boston restaurant” and “restaurants near me” to increase your chances of reaching local customers. You should also list your business on Google My Business so that it shows up when people do local searches.

National SEO

National SEO focuses on targeting potential customers nationwide or even worldwide. This type of optimization requires different techniques than local SEO since it relies on more generic terms that can be found by anyone searching online no matter their location. For example, if you sell furniture online, you would want to use keyword phrases like “modern furniture” or “buy furniture online” instead of phrases like “Boston furniture store” which would only target local customers. It’s important to note that national campaigns require more resources than local campaigns because they target such a large audience base. Therefore, it’s important to consider which type of campaign best suits your needs before investing time and money into either one.

At its core, local and national SEO serve the same purpose—to optimize your website for search engine traffic—but they do so through different strategies and techniques. Local SEO targets potential customers in a specific geographic area while national SEO focuses on broader terms that can be found by anyone regardless of their location. It is important to understand both types of optimization before deciding which one is right for your business needs and goals. Ultimately, whichever strategy you choose should help drive more traffic to your website—and more traffic means more potential customers!

Are you looking for better online visibility?

Jen Ruhman SEO can help. As a local SEO company in San Diego and a leader in search engine optimization – I can get your website ranking higher in Google, Bing, and Yahoo. Higher search engine rankings mean more visitors to your website – and more customers for your business. Let Jen Ruhman SEO take care of getting you the results you need. Contact us today for a free consultation on how we can improve your online visibility.