What is better, SEO or PPC?
The Pros and Cons of SEO and PPC
If you’re running a business, chances are you’ve heard of SEO and PPC. But what are they? And which one is right for your business? In this blog post, we’ll break down the pros and cons of each so that you can decide which one is right for you.
SEO (Search Engine Optimization) is the process of improving the visibility of a website or web page in a search engine’s “natural” or un-paid (“organic”) search results. In other words, SEO is all about making your website more visible to people who are already searching for your product or service.
PPC (Pay-Per-Click) advertising is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. In other words, you’re paying for each click on your ad.
So, which one should you choose? Let’s break it down.
SEO Pros:
– SEO is a long-term strategy that can result in organic growth for your business.
– Once you’ve achieved a good ranking in search results, you can maintain that ranking with relatively minimal effort.
– Good SEO can help improve the user experience on your website, which can lead to more conversions.
– Unlike PPC, with SEO you don’t have to worry about running out of money to fund your campaigns.
SEO Cons:
- Because it’s a long-term strategy, it can take months or even years to see results from SEO.
- You need to continuously create new content to maintain your rankings in search results. If you stop working on SEO, your rankings will eventually drop.
- It can be difficult to track the ROI from SEO since it’s not an immediate sale like PPC.
- If you don’t know what you’re doing, you can ruin your SEO rankings.
PPC Pros:
- PPC is an immediate way to get visibility for your website in search results.
- You only pay when someone clicks on your ad, so it’s easy to track ROI from PPC campaigns.
- You have complete control over your budget for PPC campaigns. You can adjust how much you’re willing to spend at any time.
- You can use PPC to test different keywords and key phrases before committing to them long-term with SEO.
PPC Cons:
- PPC can be expensive if you’re not careful with your budgeting.
- It takes continuous work to create new ads and keep your campaigns running smoothly.
- There’s always the possibility that Google will change its algorithms and your ads will no longer be shown as often as they used to be.
- You need a constant stream of new traffic since each click only lasts as long as the user’s session on their computer (unlike SEO which has the potential for organic growth over time).
- Many business owners are surprised by how much their target keywords cost per click and give up entirely
- Many industries are surprisingly not allowed to run ads in Google Adwords.
- Your ads can become randomly disapproved, support can be a nightmare – if you violate their policies, your account can become suspended.
Here’s an example of updates:
*Ads for credit repair services will no longer be allowed to serve.
*Ads for locksmith services are restricted in the United States of America and Canada. Ads for garage door repair services are restricted in the United States of America. To advertise, you must apply for advanced verification. Learn more about advanced verification.
There is no easy answer when it comes to deciding between SEO and PPC for your business. Both have their pros and cons, and both can be effective strategies for driving traffic to your website and generating leads/sales. The best way to decide which one is right for you is by thinking about your goals and budget for marketing, and then testing out both methods to see which one gets better results for your business specifically.
Was that a bummer? 😑 UGH. It’s a conversation you need to have.
How committed are you to your business becoming successful?
Do you have the budget for long-term monthly SEO services?
Do you have the budget for renting PPC keywords?
You’re spending money in both examples and most likely will hire an SEO professional to manage your Adwords and SEO.
If you’re still hesitant about whether you should pick SEO or PPC for your specific business, consult with an SEO Expert such as me.
Ready to skyrocket your company’s presence on Google? Let me take care of the heavy lifting!
I’m Jen and I am an SEO expert in San Diego, CA. That means that not only do my clients have access to one-on-one SEO consulting from someone ( I own and operate my own SEO company in San Diego) who knows exactly what they’re doing but also get results – because we both understand how important rankings are (especially these days). So whether you need help with ranking higher for certain keywords or just want some general advice about optimizing outlined pages, let’s talk ASAP so I can get started working together right away.
Call or shoot me a text here:
(619) 719-1315
