I’m ranking well, so why am I not getting business from my site?

Nov 26, 2022 | SEO Tips

I’m ranking well, so why am I not getting business from my site?

You’ve optimized your website for SEO. You’ve done your keyword research, you’ve built backlinks, and you’re regularly creating great content. So why aren’t you seeing an increase in business?

9 out of 10 times -The answer could be that you’re not ranking in the right keywords.

I’m Ranking Well, So Why Am I Not Getting Business From My Site?

You’ve optimized your website for SEO. You’ve done your keyword research, built backlinks, and regularly created great content. Your site is ranking well in search engine results pages (SERPs), but the business isn’t rolling in as expected. What’s going wrong?

9 Out of 10 Times: You’re Ranking for the Wrong Keywords

One common reason businesses fail to see results despite good rankings is targeting the wrong keywords. Ranking high is only half the battle; the keywords you rank for must align with the intent of potential customers.

For example, if you’re targeting informational keywords when you should focus on transactional ones, your traffic won’t convert into leads or sales. Tools like Google Analytics and Google Search Console can help you identify the keywords driving traffic to your site.

If you find that the keywords aren’t relevant to your offerings, shift your focus to more intentional and targeted phrases. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify high-value keywords that not only bring traffic but also attract potential customers.

How to Target the Right Keywords

Once you’ve identified the right keywords:

1. Incorporate Keywords Strategically: Use them in your title tags, meta descriptions, headers, and throughout your content.
2. Match User Intent: Ensure your content answers the questions or meets the needs associated with those keywords.
3. Optimize for Local Searches: If you run a local business, prioritize location-specific keywords like “San Diego SEO services” to attract nearby customers.

Other Reasons You’re Not Getting Business

Even if you’re targeting the right keywords, there are other factors that might hinder conversions.

1. Your Site Isn’t Mobile-Friendly

With mobile devices accounting for over half of global web traffic, a non-responsive site is a dealbreaker. If visitors can’t navigate your site seamlessly on their phones, they’ll leave—and likely head to your competitor.

Fix:

• Use a mobile-responsive design.
• Test your site’s mobile usability with Google’s Mobile-Friendly Test tool.

2. Your Site Takes Too Long to Load

Speed is critical. Research shows that a delay of even one second can reduce conversions by 7%. Slow load times frustrate users and can lead to higher bounce rates.

Fix:

• Optimize images and use a content delivery network (CDN).
• Minimize unnecessary scripts and leverage browser caching.
• Check your site speed with Google PageSpeed Insights and follow recommendations.

3. Your Content Isn’t Relevant or Engaging

High rankings don’t guarantee interest. Visitors might leave quickly if your content doesn’t match their needs or provide value.

Fix:

• Write for Your Audience: Understand your target audience’s pain points and provide clear solutions.
• Format for Readability: Use headings, bullet points, and visuals to make your content easy to skim.
• Include a Clear Call-to-Action (CTA): Guide visitors on what to do next, whether it’s filling out a contact form, signing up for a newsletter, or making a purchase.

Conversion Optimization: The Missing Piece

Driving traffic to your site is just the first step. To convert visitors into customers, your website must be optimized for user experience and conversions. Here’s how:

1. Use Clear Navigation

Ensure your site is easy to explore. Confusing menus or hidden information frustrate users and drive them away.

2. Focus on Trust-Building

Showcase testimonials, case studies, and certifications. Trust signals help visitors feel confident about choosing your business.

3. Simplify Contact Options

Make it easy for potential customers to reach you. Prominently display contact forms, phone numbers, or live chat options.

4. Monitor Analytics Regularly

Use tools like Google Analytics to track bounce rates, session durations, and conversions. Identify weak points in your user journey and address them.

Partner with Jen Ruhman SEO for Results

If you’re ranking well but not getting the business you deserve, we’re here to help. At Jen Ruhman SEO, we specialize in targeting the right keywords and optimizing your site for conversions.

Our team uses advanced strategies to ensure your site not only ranks high but also attracts the right audience—people who are ready to do business with you.

Why Choose Jen Ruhman SEO?

• Proven Results: We’ve helped countless San Diego businesses achieve real growth through targeted SEO.
• Custom Strategies: Every business is unique, and so are our strategies. We tailor solutions to your specific needs.
• Stress-Free SEO: Let us handle the technical details while you focus on running your business.

Ready to turn your rankings into revenue?
Sign up for Jen Ruhman SEO today and start seeing measurable results!

By addressing the right keywords, improving user experience, and optimizing your site for conversions, you can bridge the gap between rankings and revenue. Don’t just settle for traffic—turn it into tangible business growth.

Do you want more website traffic?

SEO is the best way to get more website traffic. (let’s target the right keywords as mentioned above) By improving your website’s ranking on search engines, you can attract more people who are looking for what you have to offer. And that’s where Jen Ruhman SEO comes in – we can help improve your website’s SEO and get you the results you need.

Jen Ruhman SEO is an SEO Company San Diego trusts to deliver real results. We know that good SEO takes time and effort, but it’s worth it in the end. With our monthly services, you can relax and let us take care of everything for you. We’ll work hard to improve your website ranking so that you can start seeing results month after month.

Sign up for Jen Ruhman SEO today and see the difference we can make for your business!

What Is the Difference Between Local and National SEO?

Nov 24, 2022 | SEO Tips

What Is the Difference Between Local and National SEO?

SEO Web Development Technology Online Concept

As a business owner, you may have heard of SEO and the importance of optimizing your website for search engine traffic. However, you may not be familiar with the differences between local and national SEO. They are both important for successful digital marketing, but each has its own unique benefits. Let’s take a look at what sets them apart.

Local SEO

Local SEO is all about optimizing your website to reach potential customers in your geographic area. It involves the use of keywords and phrases that target people who live near your business. For example, if you own a restaurant in Boston, Massachusetts, you would want to include keywords such as “Boston restaurant” and “restaurants near me” to increase your chances of reaching local customers. You should also list your business on Google My Business so that it shows up when people do local searches.

National SEO

National SEO focuses on targeting potential customers nationwide or even worldwide. This type of optimization requires different techniques than local SEO since it relies on more generic terms that can be found by anyone searching online no matter their location. For example, if you sell furniture online, you would want to use keyword phrases like “modern furniture” or “buy furniture online” instead of phrases like “Boston furniture store” which would only target local customers. It’s important to note that national campaigns require more resources than local campaigns because they target such a large audience base. Therefore, it’s important to consider which type of campaign best suits your needs before investing time and money into either one.

At its core, local and national SEO serve the same purpose—to optimize your website for search engine traffic—but they do so through different strategies and techniques. Local SEO targets potential customers in a specific geographic area while national SEO focuses on broader terms that can be found by anyone regardless of their location. It is important to understand both types of optimization before deciding which one is right for your business needs and goals. Ultimately, whichever strategy you choose should help drive more traffic to your website—and more traffic means more potential customers!

Are you looking for better online visibility?

Jen Ruhman SEO can help. As a local SEO company in San Diego and a leader in search engine optimization – I can get your website ranking higher in Google, Bing, and Yahoo. Higher search engine rankings mean more visitors to your website – and more customers for your business. Let Jen Ruhman SEO take care of getting you the results you need. Contact us today for a free consultation on how we can improve your online visibility.

SEO Benefits and Drawbacks

Nov 22, 2022 | SEO Tips

The Pros and Cons of SEO

Search Engine Optimization, or “SEO” for short, is the process of improving the visibility and ranking of a website on search engines like Google and Bing. The higher your website appears on a search engine’s results page (SERP), the more likely people are to find and visit it.

SEO can be a powerful tool for driving traffic to your website, but it’s not without its drawbacks. In this blog post, we’ll take a look at some of the advantages and disadvantages of SEO so that you can make an informed decision about whether or not it’s right for your business.

Pros of SEO

1. Increased Traffic

One of the main advantages of SEO is that it can help to increase the amount of traffic that your website receives from search engines. By optimizing your site for relevant keywords and phrases, you can make it more likely that people who are searching for information related to your business will find your site.

2. Cost-Effective

Another major advantage of SEO is that it is generally more cost-effective than other forms of online marketing such as pay-per-click (PPC) advertising. While you will need to invest time and effort into optimizing your site for search engines, once you have achieved a good ranking, you will typically be able to maintain that position without having to continue to pay for ads.

3. Builds Credibility

In addition to helping you attract more visitors to your site, SEO can also help you to build credibility with potential customers. When people see that your site is ranking high for certain keywords, they will perceive your business as being more credible and trustworthy. This can lead to increased sales and conversions.

Cons of SEO

1. Takes Time

One of the biggest disadvantages of SEO is that it takes time for results to show up. Unlike PPC ads which can start generating leads almost immediately, it can often take months or even years to achieve a good ranking in organic search results. This can be frustrating for businesses that are eager to see results quickly.

2. Requires Constant Updating

In order to maintain a good ranking on search engines, it’s important to continuously update and improve your website. This means regularly publishing new content, optimizing existing pages, and keeping up with the latest algorithm changes. For businesses that don’t have the time or resources to commit to this type of ongoing work, SEO may not be the best option.

3. Can Be Competitive

Depending on your industry and target keywords, SEO can be quite competitive. If you’re going up against larger businesses with well-established websites, it can be difficult to achieve a top ranking. In these cases, other marketing strategies such as PPC might be more effective.

As you can see, there are both advantages and disadvantages to using SEO for your business website. It’s important to weigh these factors carefully before deciding whether or not this strategy is right for you. If you do decide to pursue SEO, remember that it takes time and effort to see results—but when done correctly, it can be an extremely effective way to drive traffic and increase sales for your business!

If you’re ready to work with the SEO experts, contact us today!

At JenRuhman.com, we put your business goals first and strategize a plan to help you get the targeted traffic you need for your website.

As a local trusted SEO company in San Diego, we can visit your business and add value starting today!

What is SEO in Digital Marketing?

Nov 19, 2022 | SEO Tips

Office Desk with Tools and Notes About Digital Marketing

What is SEO in Digital Marketing?

Search Engine Optimization, or “SEO” for short, is the practice of improving the visibility and ranking of a website on search engines like Google and Bing. The higher a website appears on these search engine results pages (SERPs), the more likely it is to receive organic traffic—that is, traffic from users who have found the site through a search rather than, say, through a direct link or advertisement.

While there are many different factors that contribute to a website’s ranking on SERPs—from the quality of its content to the number and quality of inbound links—SEO practitioners focus on two main areas: on-page optimization and off-page optimization.

On-page optimization refers to all of the SEO tactics that are employed directly on a website in order to improve its ranking. This includes things like optimizing title tags and meta descriptions, as well as ensuring that all of the website’s content is high-quality and keyword-rich.

Off-page optimization, on the other hand, refers to SEO tactics that are employed outside of a website in order to improve its ranking. The most common off-page SEO tactic is link building, which is the process of acquiring links from other websites back to your own. Link building helps to improve a website’s ranking because it signals to search engines that the site is popular and trustworthy.

SEO is an important part of digital marketing because it helps websites become more visible and rank higher on SERPs. There are two main types of SEO: on-page optimization and off-page optimization. On-page optimization refers to all of the SEO tactics that are employed directly on a website, while off-page optimization refers to SEO tactics that are employed outside of a website. Link building is the most common off-page SEO tactic and it involves acquiring links from other websites back to your own.

How Search Engines Work

Before we dive into the details of SEO, it’s important to understand how search engines like Google work. When you type a query into a search engine, it uses a complex algorithm to scour the internet for websites that match your query. This algorithm takes into account a variety of factors—including the relevancy of the website, the quality of the content, and how popular the site is—to determine which results to show you.

The goal of every search engine is to provide its users with the best possible results for their queries. That’s why it’s so important to make sure your website is optimized for search engines; if you can improve your visibility and ranking in SERPs, you’ll be more likely to attract interested visitors to your site. And that’s where SEO comes in.

Why Does SEO Matter for Your Business?

If you’re running a business in the digital age, then you know that having a strong online presence is essential to your success. But what does that mean, exactly? A big part of having a strong online presence is making sure that your website appears as high as possible in search engine results pages (SERPs). And that’s where SEO comes in.

SEO stands for search engine optimization. In short, it’s the process of making sure that your website is as visible and user-friendly as possible, with the goal of earning higher SERP rankings. But why does SEO matter? There are a few reasons:

For one thing, SEO can help you reach more potential customers. The higher your website ranks in SERP results, the more likely people are to click on it. And the more people that visit your website, the greater your chances of converting them into paying customers.

Additionally, SEO can help build trust and credibility for your business. People are more likely to trust a website that appears high up in SERP results than one that doesn’t, which means they’re also more likely to do business with it.

Finally, SEO can give you a competitive edge. If two businesses are selling similar products or services, the one with the better SEO is going to come out on top.

As you can see, there are plenty of good reasons to invest in SEO for your business. But what does that process look like? Let’s take a closer look.

How Does SEO Work?

The first step in any good SEO strategy is keyword research. This involves figuring out what words and phrases people are using to search for businesses like yours. Once you’ve done that, you can start incorporating those keywords into your website content—including your blog posts, product descriptions, and meta tags—in a way that sounds natural and user-friendly.

It’s also important to make sure that your website is easy for both users and search engine crawlers to navigate. That means having a well-organized site structure and clear, concise URLs. You should also make sure that all of your website’s pages are accessible from the home page; if they’re not, search engines may have trouble crawling them, which could hurt your rankings.

Finally, you need to focus on building backlinks—links from other websites back to yours. The more high-quality backlinks you have pointing to your site, the better; Google sees these links as votes of confidence, which boosts your rankings accordingly. Of course, not all backlinks are created equal; links from reputable sites carry more weight than those from lesser-known ones. So it’s important to focus on quality over quantity when it comes to building backlinks.

As you can see, there’s a lot that goes into SEO—but it’s well worth the effort for any business that wants to succeed online. By taking the time to research keywords, optimize your website content, and build backlinks, you can put yourself ahead of the competition and earn higher SERP rankings. And higher SERP rankings mean more potential customers coming through your door. So what are you waiting for? Start optimizing today!

Are you ready to rumble with SEO? 

To me, SEO is like training in the gym every day whether you feel like it or not. SEO is not easy, and it’s not fast nor easy and this is another reason people value and respect SEO. They respect a website that’s on the top of page one. They put in the work – they’re the top G. Just as you go to the gym relentlessly to get six-pack abs – if they were effortless to achieve – nobody would care about your six-pack abs. Am I wrong?!

Looking for an SEO company in San Diego?

If you’re looking for someone that’s constantly putting in the work to attain high rankings in Google, I’m the woman you’re looking for. My work ethic is unmatched. My clients will tell you this is a fact.

I run my very own SEO company in San Diego and work with business owners every day to achieve top-tier results. Don’t be scared, view my SEO prices and contact me today if you’re ready for greatness.

How Does SEO Work?

Nov 19, 2022 | SEO Tips

How Does SEO Work?

How Does SEO Work?

Search Engine Optimization (SEO) is a critical strategy for improving your website’s visibility and attracting high-quality traffic from search engines like Google. The ultimate goal of SEO is to increase both the quantity and quality of visitors to your site, which can lead to higher conversions and revenue.

While SEO can be complex, understanding the fundamental principles and implementing best practices can significantly improve your website’s performance. In this updated guide, we’ll break down how SEO works and provide actionable tips to help you succeed in 2025.

1. How Does SEO Work?

At its core, SEO helps search engines understand the content and value of your website so they can rank it appropriately in search engine results pages (SERPs). Several factors influence your website’s ranking, including:

• Relevance of Content: How closely your content matches the user’s search intent.
• Backlink Profile: The quantity and quality of links pointing to your website from other sites.
• Technical Performance: Your site’s speed, mobile-friendliness, and usability.
• User Experience (UX): How easy and enjoyable it is for users to navigate your site.
• Authority: How trusted and credible your website is within your industry.

Search engines like Google use algorithms to evaluate these factors and rank websites accordingly. The better optimized your site is for these criteria, the higher it will appear in search results.

2. What Are Backlinks?

Backlinks are links from other websites that point to your website. They are one of the most important ranking factors for SEO because they signal to search engines that your content is trustworthy and valuable.

Why Backlinks Matter:

• Credibility: Links from reputable websites act as “votes of confidence” for your site.
• Referral Traffic: Backlinks can drive traffic from other sites to yours.
• SEO Authority: High-quality backlinks help improve your domain authority, making it easier to rank for competitive keywords.

3. How Can You Improve Your Website’s Backlink Profile?

Building a strong backlink profile takes time, but it’s worth the investment. Here are some strategies for 2025:

• Create Link-Worthy Content: Publish original, high-quality content such as in-depth guides, research studies, or infographics that others want to reference.
• Guest Blogging: Write articles for reputable websites in your niche and include links back to your site.
• Leverage Social Media: Share your content on platforms like LinkedIn and Twitter to increase visibility and attract natural backlinks.
• Build Relationships: Network with other businesses or influencers in your industry to secure collaborations and link exchanges.

4. What Is Keyword Research?

Keyword research is the process of identifying the search terms your target audience uses to find information, products, or services. Choosing the right keywords is essential for driving the right type of traffic to your site.

Tips for Effective Keyword Research in 2025:

• Focus on Search Intent: Understand whether users are searching for information (informational), comparing options (navigational), or ready to buy (transactional).
• Use Keyword Tools: Leverage tools like Google Keyword Planner, SEMrush, or Ahrefs to discover high-volume, low-competition keywords.
• Consider Long-Tail Keywords: Phrases with 3-4 words often have lower competition and higher conversion rates.
• Monitor Trends: Stay updated on seasonal or industry-specific trends that may impact search behavior.

5. How Do You Incorporate Keywords Into Your Website?

In 2025, keyword placement should be seamless and natural, prioritizing user experience over rigid optimization. Here’s how to do it:

• Page Titles and Meta Descriptions: Use your primary keyword in the title and meta description to attract clicks from search results.
• Headers (H1, H2, H3): Organize your content with headings that include relevant keywords.
• Body Content: Sprinkle keywords throughout your content without overstuffing them. Always prioritize readability.
• Alt Text for Images: Describe your images using keywords to improve accessibility and image search visibility.
• URLs: Keep your URLs clean and include keywords when relevant.

The Evolving Landscape of SEO in 2025

SEO is constantly evolving as search engine algorithms become more sophisticated. In 2025, some emerging trends to watch include:

• Voice Search Optimization: With the rise of smart speakers and voice assistants, optimizing for conversational queries is critical.
• AI and Machine Learning: Search engines are using AI to better understand user intent, making high-quality content more important than ever.
• Core Web Vitals: Metrics like page speed, interactivity, and visual stability now play a significant role in rankings.
• Local SEO: Optimizing for local search is essential for businesses targeting nearby customers.

By staying informed about these trends and continually improving your website, you can maintain a competitive edge.

Struggling to Get Your Website Ranking on Google?

SEO can be overwhelming, but you don’t have to do it alone. At Jen Ruhman SEO, we specialize in helping businesses achieve top rankings and measurable results.

Why Choose Us?

• Proven Strategies: We stay ahead of the latest SEO trends to deliver exceptional results.
• Customized Solutions: Every business is unique, and so are our SEO plans.
• Transparent Reporting: Track your progress with clear, actionable insights.

Schedule Your Free SEO Consultation Today!
Let us help you turn your website into a powerful tool for driving traffic, leads, and sales.

Take control of your SEO in 2025—partner with Jen Ruhman SEO and see the difference a professional team can make!

Struggling to get your website ranking on Google?

We can help! Jen Ruhman SEO is an SEO company in San Diego that will get your website ranking higher and faster. We have a team of experts who know how to optimize your website for Google so you can start seeing more traffic and conversions.

Imagine what it would be like to finally see the results you’ve been wanting from your website. With our monthly SEO services, you can finally achieve those goals and start seeing an increase in leads and sales. Sign up today and let us help you reach the top of Google!