Sep 5, 2025 | Advanced SEO, AI
From GEO to AEO: What San Diego Companies Need to Know About Generative Engine Optimization
Direct answer (for AI Overviews & SGE):
Generative Engine Optimization (AEO) means structuring your content, entities, and evidence so AI systems (Google’s AI Overviews, ChatGPT, Perplexity, Gemini) can confidently quote, summarize, and recommend your brand. It builds on GEO (traditional “Generative Engine Optimization”) by adding entity clarity, citations, structured data, first-hand experience (E-E-A-T), and concise answer blocks that tools can lift verbatim. For San Diego businesses, this means publishing helpful, source-rich, locally authoritative pages that answer common questions in 30–60 words, reinforced by schema and real-world proof (reviews, case studies, photos, policies, pricing ranges, processes).
Quick takeaways:
AEO goal: Be the trusted source AI uses and cites.
How: Clear entities, verified facts, concise answers, schema, and E-E-A-T.
Local edge: Lean into San Diego signals (NAP consistency, neighborhoods, regulations, events, landmarks).
Results to watch: Mentions/citations in AI answers, engaged sessions from AI-referred traffic, conversions from “answer unit” visitors.
Need help? I’m Jen. Call/text me at (619) 719-1315. Work with an SEO company in San Diego that lives and breathes this daily.
Hi, I’m Jen—your San Diego guide from GEO to AEO
I’ve spent the last decade optimizing local brands—from solo founders in North Park to multi-location services across San Diego County. Over the past two years, I’ve shifted many clients from classic GEO tactics to AEO: content and technical standards designed for AI Overviews and answer-generating engines. The result? Clients show up inside the answer, not just under it.
A quick story: a Point Loma service client kept hovering around positions 3–5. We restructured two key pages with answer blocks, FAQPage schema, evidence-rich sections, and entity disambiguation (naming services, neighborhoods served, and tools used). Within weeks, they started appearing inside AI summaries with a link. Bookings followed.
Related post: How Google Uses Knowledge Graphs to Rank Businesses
AEO vs. GEO—what’s different?
GEO (the old way)
Long pieces, semantic coverage, topical clusters
“People Also Ask” mining
Mixed quality sources and generic stats
AEO (the now way)
Concise, factual answer units up top (30–60 words)
Entity clarity: who you are, where you are, what you do
Evidence: policies, pricing ranges, processes, photos, reviews
Structured data: schema with @id, SameAs, FAQ, HowTo, Service, LocalBusiness
Source-ready phrasing AI can quote without editing
Why AEO matters more in San Diego
San Diego search is hyper-local: neighborhoods (Hillcrest, La Jolla, Encinitas), seasonality (tourism, events), and compliance (certain industries). AI Overviews weigh local authority heavily. If you’re not explicit about service areas, specialties, and proof, AI may prefer a competitor. AEO gives you control signals that help AI systems trust and feature you.
Related post: The Role of Semantic Entities in 2025 SEO Strategies
E-E-A-T for AEO: what I implement on every page
Experience
First-hand photos, client stories, before/after process shots
Specific tools, frameworks, or methods you actually use
Expertise
Clear credentials, years in service, awards, media features
Precise definitions, checklists, and how-it-works explanations
Authoritativeness
Local citations, industry associations, third-party mentions
Original data or unique insights (even small samples help)
Related post: The Future of Structured Data: Beyond FAQ and How-To Schema
Trust
Real pricing ranges or starting prices
Policies: cancellations, warranties, timelines, onboarding steps
Contact options and fast response proof (e.g., reply times)
Related post: The Impact of Zero-Click Searches & How to Adapt Your Strategy
The AEO content pattern I recommend
Answer block (30–60 words) right after H1
Who/What/Where entity recap in 2–3 short sentences
Evidence section (policies, pricing ranges, process)
How-to or steps (even if simple) + FAQ
Local proof (neighborhoods, map embeds, parking notes if relevant)
Schema (LocalBusiness/Service/FAQ/HowTo/Review as appropriate)
CTA with phone/text and strong appointment path
Entity clarity: your brand, disambiguated
AI needs to unambiguously connect your brand → your services → your city. On-page, reiterate:
Your legal name + brand name
Neighborhoods and main service radius
Core services with consistent naming
Links to authoritative profiles (GBP, LinkedIn, industry orgs)
This is also where internal links matter. For example, link your main service pages using consistent anchors. If you need an SEO expert in San Diego, make that anchor point to your homepage or pillar page so AI sees the relationship.
Related post: Vector Search and SEO: Preparing for an Embedding-First Search World
Schema: your quiet superpower
Add FAQPage, LocalBusiness/ProfessionalService, Service, and HowTo where relevant. Use @graph with stable @id values. Include areaServed, telephone, priceRange, and hasOfferCatalog for services. Keep your NAP consistent with Google Business Profile.
Designing content for “lift-and-quote”
AI engines prefer tight, factual paragraphs and ordered steps:
1–2 sentence answers under each subheading
Numbered steps with verbs (Plan → Prepare → Deliver → Follow-Up)
“Why it matters” one-liners that summarize value
Avoid fluff; use verbs and specifics
Local signals that boost AEO
Mention San Diego neighborhoods you serve
Reference local considerations (permits, climate, seasonality)
Add images with meaningful alt text (service + area)
Embed a clean, crawlable NAP block and clickable phone tap-targets
A simple AEO checklist (steal this)
Above the fold
Mid-page
Process steps with mini-answers
FAQ (3–6 Qs) using your real sales emails
Evidence (policies, guarantees, certifications)
Footer
NAP block + service areas
Schema script with @graph
Internal links to pillars
Measuring AEO (not just rankings)
Answer-unit mentions: Did you get cited inside AI answers?
New referral sources labeled “AI/unknown” or “direct with answer-like landings”
Engaged sessions (longer reads from short-answer landings)
Conversion rate from pages with answer blocks
Brand queries up and to the right (sign of authority)
What I changed for clients that worked
Re-wrote intros into 40-word factual summaries
Added FAQPage + Service schema with crisp name fields
Replaced generic claims with policies/pricing ranges
Standardized entity names, neighborhoods, and internal link anchors
Moved contact actions to the top for mobile
A 30/60/90-day AEO plan
Days 1–30: Audit entities, fix NAP, rewrite top 3 service pages with answer blocks + schema.
Days 31–60: Expand FAQs, add supporting blogs that target “how much,” “how long,” and “is it worth it” questions.
Days 61–90: Earn local mentions, add case snippets, refine CTAs, and track answer-unit citations.
Work with a local who builds for AI, not just pages
I live and work here. I know how people search in San Diego and how AI summarizes choices. If you want a partner who will prioritize being the source AI quotes, reach out.
Call/text me: (619) 719-1315
Partner with an SEO company in San Diego led by Jen Ruhman.
AEO isn’t a trend; it’s the logical next step for brands that want to be selected inside AI answers. When your content is entity-clear, evidence-backed, and schema-rich, you make it easy for AI to trust you—and for customers to choose you. Start with concise answers, show your proof, wire it with schema, and keep your San Diego signals obvious. That’s how you get found in 2025.
FAQs
1) What’s the fastest AEO win for a San Diego business?
Add a 40-word answer under your H1 on each core service page, followed by 3–6 real FAQs and FAQPage schema.
2) Do I need new content or can I optimize what I have?
Both work. Most brands see results by restructuring existing pages with answer blocks, schema, and entity cleanup.
3) How does AEO affect my Google Business Profile?
Positively. Clear on-site entities, NAP consistency, and service clarity can reinforce your GBP and improve local visibility.
4) Is schema mandatory for AEO?
AI can use your content without schema, but schema accelerates understanding and increases your odds of being cited.
5) How quickly can results appear?
You may see early improvements within weeks on refreshed pages; compounding authority builds over a few months as AI systems re-crawl and test your answers.
Aug 28, 2025 | AI, SEO Tips
By Jen Ruhman SEO – Call/Text Me: (619) 719-1315
When I first started doing SEO years ago, the goal was simple: get to the top of Google’s organic results. Today, the game has changed. With Google AI Overviews, Bing Copilot, and AI-driven results, search is no longer just about links—it’s about answers.
If you’ve searched recently, you’ve probably seen AI Overviews appear at the very top of Google’s results. These summaries pull information from trusted sites and give users the answer instantly—without always clicking through to a website. This can feel scary for business owners, but here’s the good news: if you optimize correctly, your content can be the one Google cites in these AI Overviews.
That’s where Answer Engine Optimization (AEO) comes in. In this post, I’ll break down step-by-step how to optimize your content for answer engines like Google AI Overviews, using real-world strategies I use every day for my SEO clients here in San Diego.
Here’s proof I get found all sorts of ways online.
Why Optimizing for AI Overviews Matters
Imagine this: A potential customer types in “What’s the best time to move in San Diego?” Instead of scrolling through ten blue links, Google’s AI Overview gives them a neat summary. If your moving company’s blog post is cited, your brand is now front and center in Google’s trusted answer.
That’s huge. It’s like being quoted by Google itself. And in my experience, when clients’ content shows up in these overviews, they see a noticeable bump in brand authority—even if clicks don’t always follow right away.
For me, it’s not just about traffic—it’s about trust and visibility.
Step 1: Write Concise, Direct Answers
AI Overviews love clear, structured answers. I always recommend writing a short, 2–3 sentence answer at the top of your article or under each subheading. (I like to stick with the first H tag on the page and have a short summary of the page)
For example, when I was helping a local med spa client rank for “How long do lip fillers last in San Diego?” we added a clear, one-paragraph answer at the top of their blog post. That answer got picked up in Google’s featured snippet and later in AI Overviews.
Pro tip:
Write your content as if you’re directly answering a customer’s question in person.
Avoid fluff—be clear, simple, and precise.
Step 2: Use Structured Data and Schema
Search engines love structure. Adding schema markup to your content tells Google what your page is about in a machine-readable way.
For example:
FAQ Schema can highlight your question-and-answer sections.
How-To Schema works well for step-by-step guides (like this one).
Organization Schema helps establish your brand authority.
When I first implemented FAQ schema for a real estate client, they not only started appearing in rich snippets, but I also noticed some of their answers being pulled into AI Overviews. Schema doesn’t guarantee inclusion, but it gives your content a better shot at being chosen.
Step 3: Focus on Snippet Targeting
AI Overviews often pull from the same content that would rank in featured snippets. So, if you’ve ever optimized for snippets, you’re already ahead of the game.
Here’s what I recommend:
Use question-based H2s and H3s. Example: “What is Answer Engine Optimization (AEO)?”
Provide bulleted or numbered lists. Google loves pulling lists into snippets.
Keep answers tight. 40–60 words often works best.
One time, I optimized a blog for a local dog trainer with Q&A sections formatted under H2s. Within a month, their answer showed up in a snippet, and guess what—later, it appeared in AI Overviews too.
That’s why I always say: if you aim for snippets, you’re also aiming for AI.
Related post: How Google’s AI Overviews Are Changing Local SEO — And How San Diego Businesses Can Adapt
Step 4: Prioritize Entity Clarity
AI tools rely heavily on entities—people, places, brands, and things clearly defined. If your content confuses Google about what you’re talking about, you won’t be chosen.
Here’s how to improve entity clarity:
Always define acronyms (e.g., AEO = Answer Engine Optimization).
Use internal links to related topics (for example, linking your “What is SEO?” page).
Mention relevant organizations, locations, and experts.
For example, when I write about SEO in San Diego, I don’t just say “local businesses.” I’ll say “San Diego businesses like med spas in Point Loma or moving companies in Encinitas.” That context helps Google connect my content to real-world entities.
Step 5: Optimize for Voice and Zero-Click Queries
AI Overviews aren’t just about text—they’re also powering voice search and zero-click results.
Think about how people talk when they ask questions:
That’s why I include conversational phrasing in content. If it sounds like something a person would ask Alexa, Siri, or Google Assistant, you’re on the right track.
One of my clients runs a fertility clinic, and we optimized content for questions like, “Can acupuncture help with fertility?” That exact phrasing showed up in AI-powered results.
Related post: Why People Still Click for Local Services (Even with AI)
Step 6: Build Recognized Authority Signals
AI Overviews lean heavily on trusted sources. If your site looks brand-new or low authority, it’s less likely to be cited.
Here’s what works:
Get high-quality backlinks. (Think local news, niche blogs, directories.)
Be consistent with your brand. Use the same name, phone number, and address everywhere.
Cite external sources. Google trusts sites that cite other trusted sites.
When I first launched my SEO company here in San Diego, it took time before my site was seen as an authority. But once I got local backlinks—like features in San Diego business directories—I started noticing more visibility in snippets and AI citations.
Step 7: Measure and Adapt
The tricky part? AI Overviews are still evolving. I always tell clients: treat this as an experiment.
Track your content with tools like:
I’ve had clients call me and say, “Jen, we’re showing up in Google’s AI summary, but we’re not seeing clicks.” And I’ll explain—that visibility is still powerful. It puts your brand in front of thousands of eyes. Sometimes that’s enough to earn trust before they ever click.
Bringing It All Together
Here’s the simplified formula I follow for AEO success:
Concise answers → Write short, direct answers to questions.
Structured data → Use schema markup to signal meaning.
Snippet targeting → Optimize with Q&A, lists, and summaries.
Entity clarity → Be crystal clear about what and who you’re talking about.
Conversational phrasing → Write for voice and natural queries.
Authority signals → Build trust with backlinks and citations.
Continuous testing → Track and adapt as AI evolves.
I apply this step-by-step process for clients every day, and I’ve seen the results firsthand. When you optimize for answer engines, you’re not just playing the SEO game—you’re staying one step ahead.
Frequently Asked Questions About AI Overviews & AEO
1. What is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is the practice of creating content that’s designed to be picked up by AI-powered results, like Google AI Overviews, featured snippets, and voice search answers. Unlike traditional SEO that just aims for ranking, AEO makes sure your content is clear, structured, and authoritative so search engines can confidently cite it as the best answer.
2. How do I optimize my website for Google AI Overviews?
To optimize for AI Overviews, start by writing direct, concise answers to common questions your audience asks. Then, support those answers with schema markup, strong headings, and bullet lists where it makes sense. You’ll also want to make sure your site has entity clarity (be crystal clear about the people, places, and topics you’re talking about) and that your brand builds authority signals like backlinks, citations, and consistent business info across the web.
3. Does schema markup help with AI Overviews?
Yes—schema markup is one of the best ways to help search engines understand your content. While schema alone won’t guarantee your content shows up in AI Overviews, it gives your site a much better chance. For example, FAQ schema highlights your question-and-answer content, while How-To schema signals step-by-step guides. Schema adds that extra layer of clarity Google looks for when deciding which content to feature.
4. What’s the difference between SEO and AEO?
Traditional SEO is all about getting ranked on page one of Google. AEO, on the other hand, is about being chosen by Google (or Bing, or Perplexity) when they generate AI-driven answers. SEO focuses on traffic from clicks, while AEO is more about brand authority and visibility—making sure your business is the one people see at the very top of AI Overviews, even if they don’t always click through.
5. How can small businesses in San Diego benefit from AI Overviews?
If you’re a small business owner here in San Diego, showing up in an AI Overview can be a game-changer. Even if customers don’t immediately click, they still see your name, your brand, and your authority. For example, when one of my local clients was cited in Google’s AI Overview for a common service question, they started getting more calls from people who said, “I saw your business in Google’s answer.” That kind of visibility builds trust instantly—and trust is what drives future conversions.
Related post: AI SEO vs Traditional SEO: What San Diego Businesses Must Know in 2025
Final Thoughts about AI
AI search isn’t the future—it’s the present. Whether you run a med spa, a law office, or a moving company, optimizing for AI Overviews ensures that your business is the one people see first.
If you’re feeling overwhelmed or not sure where to start, don’t worry—that’s exactly why I do what I do. I’ve helped countless San Diego businesses adapt to Google’s changes, and I can help you too.
Call or text me today at (619) 719-1315 if you’d like me to personally review your site and create a custom Answer Engine Optimization strategy. I’m San Diego’s favorite SEO company and I’m just 1 text message or phone call away from ranking your business!
Because at the end of the day, it’s not just about being found—it’s about being chosen.
Jul 25, 2025 | AI, SEO Tips
Short Answer:
In 2025, topical authority is more important than domain authority when it comes to SEO results. While domain authority measures your website’s overall strength, topical authority shows Google how deep your expertise runs within a specific subject area. For better rankings, focus on building clusters of content around related keywords using internal links and semantic SEO.
Table of Contents
Generative Engine Optimization (GEO): What San Diego Businesses Need to Know Now
What is Topical Authority?
Topical authority means your website is seen as a go-to expert in a specific subject area. It’s not about how “big” your site is, but how deeply you’ve covered a niche. If you write 20+ solid, interconnected blog posts about one topic (like botox), you start earning Google’s trust as a subject-matter expert.
What is Domain Authority?
Domain Authority (DA) is a score created by Moz that estimates how likely your website is to rank on search engines. It’s based on backlinks, age of domain, and other factors. While DA can indicate credibility, it doesn’t always reflect how well your content performs in one specific area.
Why Topical Authority Wins in 2025
In 2025, Google cares more about how in-depth your content is than how old your website is. That’s why newer sites with great content clusters can now outrank older domains with higher DA. AI search tools like Google SGE look for websites that offer comprehensive answers across a whole topic.
Topical Authority in Action (Anecdote from My SEO Work)
I once helped a San Diego-based med spa that had a low domain authority, but we built a solid topical map on Botox, fillers, and skincare. Within three months, we saw multiple blog posts appear in Google AI Overviews and outrank high-DA national sites. Why? Because we went deep, not wide.
How Semantic SEO Supports Topical Authority
Semantic SEO means using related keywords and natural language to help Google understand your topic better. For example, if you’re writing about “dog training,” related terms like “positive reinforcement,” “puppy behavior,” and “crate training” build a strong semantic network. This boosts your topical relevance.
5 AI SEO Myths San Diego Business Owners Still Believe (And What Actually Works)
Internal Linking: The Secret Weapon
If there’s one simple strategy I tell every client: interlink your content.
Internal links help Google crawl and understand the hierarchy of your content. They also keep readers engaged longer. A well-planned internal linking structure signals topical depth and helps build topical authority over time.
When Domain Authority Still Matters
Let’s be real—backlinks still count. A site with strong domain authority will usually get crawled more often, and its pages may index faster. If two pages are equally relevant, Google might favor the one from the stronger domain. But in most cases, a niche-focused site will beat a general one with higher DA.
Topical Authority for AI Search and Google SGE
AI-driven search is changing the game. Google’s SGE (Search Generative Experience) and Overviews pull snippets from sites with strong topical authority. If your content clearly answers questions and follows a cluster-based approach, you’re more likely to appear in those AI-generated summaries.
How to Build Topical Authority
Here’s what I recommend to all my clients:
Pick a core topic (like “San Diego moving services”)
Write 10–15 blog posts covering different angles (costs, packing tips, local rules, etc.)
Interlink them all back to your service page
Optimize for related long-tail keywords
Simple? Yes. Effective? Absolutely.
Will AI Replace SEO? Not for Local Service Providers in San Diego—Here’s Why.
Tools to Measure Topical Authority
While there’s no exact score for topical authority, I use:
Surfer SEO: Helps outline and optimize topic clusters
MarketMuse: Scores topical coverage and content gaps
Ahrefs Content Explorer: Great for tracking topic-specific performance
Domain Authority Tools and Limitations
DA is still useful for benchmarking and outreach. Tools like:
Topical Authority vs Domain Authority: A Quick Comparison
| Feature | Topical Authority | Domain Authority |
|---|
| Focus | Specific subjects | Entire website |
| Best for | AI search, SGE | Link building |
| Measures | Depth of content | Backlink profile |
| Built through | Topic clusters, internal linking | Backlink acquisition |
| 2025 SEO Priority | ✅ High | ⚠️ Still helpful, but less critical |
My Personal SEO Strategy for Clients in San Diego
At my SEO company in San Diego, I always start with topical maps and user intent. Whether it’s a chiropractor, hair transplant clinic, or financial planner, we build authority by dominating specific niches. If you need help structuring your content for better rankings, call or text me at (619) 719-1315 — I’m always happy to chat.
Conclusion
In 2025, topical authority is your best bet for ranking in both traditional and AI-driven search results. While domain authority still has its place, it’s no longer the king. If you’re focused on real results, build deep, helpful, and well-linked content around your niche.
FAQs
Q1: Can a new site beat a high DA site with strong topical content?
Yes! If your content is more relevant and complete around a specific topic, Google can rank it above older, high-DA domains.
Q2: How many blog posts do I need to build topical authority?
Aim for at least 10–15 quality blog posts around your main topic, all internally linked to each other and your service page.
Q3: Does backlinking help topical authority?
Yes, but indirectly. Backlinks can boost your DA, which might help your content get crawled and indexed faster.
Q4: Is domain authority a Google ranking factor?
No. DA is a third-party metric. Google doesn’t use it directly, but strong backlinks (a part of DA) do help rankings.
Q5: What’s the best way to get started with topical SEO?
Pick one service or niche, do keyword research around it, create a content calendar, and start building your topic cluster with internal links.
Jul 22, 2025 | AI, SEO Tips
As the owner of a San Diego SEO company, I’ve always loved staying ahead of the curve. But I’ll be honest—Generative Engine Optimization (GEO) is one of the biggest shifts I’ve seen in our industry in years.
If you’ve been wondering what AI Overviews are, or why your business might not be showing up where it used to, you’re in the right place. Let me break down GEO in a way that makes sense—and show you how we’re helping San Diego businesses like yours thrive in the age of AI search.
What Is Generative Engine Optimization (GEO)?
Generative Engine Optimization is the process of optimizing your website content for AI-powered search engines and answer engines like Google’s Search Generative Experience (SGE), ChatGPT, and Perplexity.
Related post: AI SEO vs Traditional SEO
How GEO Differs from Traditional SEO
Traditional SEO focused on optimizing for keyword rankings and SERPs. GEO focuses on making your content the best answer to a query. AI Overviews don’t just show search results—they generate responses. That’s where the game changes.
Related post: 5 AI SEO Myths San Diego Business Owners Still Believe (And What Actually Works)
Why GEO Matters More Than Ever in 2025
Right now, Google’s AI Overviews are already rolling out, summarizing answers instead of just linking out. If your site isn’t feeding those answers, you’re invisible. GEO ensures your business doesn’t get left behind.
Why I Started Focusing on GEO for San Diego Clients
A Personal Story: Seeing Google’s AI Overviews Shake Up Search
I first noticed the shift when one of my local clients—a med spa in San Diego—suddenly dropped in traffic. They hadn’t lost rankings. Instead, Google’s AI was answering the question before people got to their website.
We pivoted to GEO, restructured their content, and updated schema. Within 45 days, their traffic bounced back—and then some.
How GEO Helped a Local Business Triple Traffic
Another client—a dog trainer—saw 3X traffic growth after we began writing answer-style blog posts using schema, FAQ markup, and semantic clusters. Their content was being quoted in the AI summaries.
Related post: How Google’s AI Overviews Are Changing Local SEO
Understanding Google’s AI Search Generative Experience (SGE)
What Are AI Overviews?
AI Overviews are summaries generated by Google’s AI models to answer questions directly at the top of search results. Instead of showing 10 blue links, users often get a full response with sources.
How SGE Impacts Local Search Visibility
SGE pulls in structured, authoritative content. If your business isn’t clearly described, or if your site lacks structured data, you’ll be skipped over—even if your traditional SEO is solid.
Related post: Why AI Overviews Are Actually Good News for Smart Local SEO in San Diego
Key Components of a GEO Strategy
Structured Data and Schema Markup
This is non-negotiable. Use schema to label your content clearly for AI engines. I always include LocalBusiness, FAQ, HowTo, and Product schema when relevant.
Semantic SEO: Thinking Like a Machine
GEO requires content that’s context-rich. Instead of repeating “San Diego moving company” over and over, we use semantically related terms like “relocation experts,” “packing services,” and “licensed movers.”
Content That Feeds AI Engines Answers
Write in a way that answers questions directly. I call it “answer-first formatting.” Put the answer at the top, then expand. Google’s AI loves that.
GEO and E-E-A-T: Building Authority in an AI World
Why Author Pages Matter
Google wants to know who wrote your content. Adding an author bio with credentials isn’t optional anymore—it’s part of how AI determines trust.
Demonstrating Expertise Through Content
It’s not just what you say—it’s how consistently and clearly you demonstrate it. I always coach clients to write expert-level blog posts—even if we ghostwrite them!
Related post: Why People Still Click for Local Services (Even with AI)
How Local San Diego Businesses Can Get Started
GEO for Restaurants, Med Spas, and Contractors
Local businesses can win big with GEO. We help med spas rank for “How long does Botox last?” and restaurants rank for “Best Peking duck in San Diego” in AI summaries.
Optimizing for “Near Me” + AI Queries
“Near me” queries still matter, but the phrasing is changing. AI sees more conversational queries like “Where’s the best vegan brunch in La Jolla?” GEO helps you match that style.
My Favorite GEO Tools and Tactics
AI-Focused Analytics and Query Insights
Tools like AlsoAsked, AnswerThePublic, and Semrush’s new AI tools help us find the questions real users (and AIs) are asking.
Schema Generators and Content Structuring Tools
I use tools like Merkle’s Schema Generator and ChatGPT for outlining answer-first blog posts. Then I fine-tune with real SEO tools and structured markup.
Mistakes to Avoid in GEO
Over-Optimizing for Bots, Not Humans
Yes, we’re optimizing for AI—but humans still read your content. Keep it readable, natural, and engaging.
Forgetting the Local Context in AI Results
AI pulls from your location too. If you’re in San Diego, say it often. Mention your neighborhood, local events, and other geo cues.
What’s Next for GEO in 2025 and Beyond
GEO is only going to grow. With voice search, virtual assistants, and AI chat agents on the rise, your business must be part of the conversation. Literally.
I’m also watching Google’s Search Labs closely—they’re testing even more AI integrations that will likely roll out soon.
Related post: Will AI Replace SEO? Not for Local Service Providers in San Diego—Here’s Why.
FAQs About Generative Engine Optimization
Q1: Is GEO just another name for SEO?
Not exactly. GEO is a branch of SEO that focuses on optimization for AI-generated search results, like Google’s AI Overviews or ChatGPT’s answers.
Q2: Do I need to redo my entire website for GEO?
Not always. You might just need to restructure your content, add schema, and target conversational queries.
Q3: Is GEO only for big businesses?
Nope! Local San Diego businesses can actually benefit the most—especially if you’re in a competitive niche like med spas, real estate, or restaurants.
Q4: How long does it take to see results with GEO?
Results can start showing within 30–60 days if implemented correctly—but consistency is key.
Q5: Can I do GEO myself, or should I hire someone?
You can start learning it, but because it requires both content strategy and technical SEO (like schema), most businesses work with an expert—like me .
Let’s Make Your Business AI-Search-Ready
If you’re a San Diego business owner, you don’t have time to fall behind. GEO isn’t a trend—it’s the new reality of search.
I’ve helped local companies go from invisible to the quoted source in AI Overviews. If you want your business to thrive in 2025 and beyond, let’s talk.
Call/text me at (619) 719-1315 or visit jenruhman.com—I’d love to help you get started with a custom GEO strategy.
Jul 17, 2025 | AI, ChatGPT, SEO Tips
Hi, I’m Jen Ruhman, a San Diego SEO expert who helps local businesses stay ahead of Google’s changes. One thing I’ve noticed in 2025? There are a lot of myths floating around about AI SEO. I hear them all the time during my consultations. Many San Diego business owners are confused about what AI SEO actually is — and it’s costing them traffic and leads.
In this blog, I’ll clear up the biggest myths about AI SEO, explain what’s actually working, and show you how to get ahead with real strategies that bring results.
Myth #1: “AI SEO Is Just a Buzzword”
The Reality:
AI SEO is very real and it’s here to stay. Google’s new AI Overviews (SGE) are changing the way search results look. AI tools now play a major role in search rankings — from how Google pulls answers to how content is ranked. I use AI every day to help San Diego businesses improve their rankings faster than with traditional methods alone.
What Works:
Combining AI-powered insights with human strategy. I use tools like Surfer SEO and Frase.io to speed up research, then apply my personal expertise to customize your SEO strategy. AI SEO isn’t hype — it’s a tool to make smarter decisions.
Related post: Why AI Overviews Are Actually Good News for Smart Local SEO in San Diego
Myth #2: “AI SEO Will Replace Traditional SEO Completely”
The Reality:
I get it — the term “AI” sounds like robots will do everything. But in SEO, it’s not about replacing proven strategies like good content, backlinks, and local SEO. It’s about making them stronger and faster.
What Works:
AI helps me identify opportunities and optimize content, but traditional SEO foundations are still crucial. Things like optimizing your Google Business Profile and getting good reviews are just as important as ever.
Myth #3: “AI SEO Is Only for Big Corporations”
The Reality:
This one drives me crazy because I work mainly with small businesses in San Diego — med spas, dentists, plumbers, realtors. AI SEO works wonders for local businesses! You don’t need a huge budget to benefit.
What Works:
AI helps small businesses compete by finding hyperlocal keywords and creating content that targets your neighborhood. I’ve helped local shops in places like Hillcrest, Chula Vista, and La Mesa get featured in AI Overviews without spending big corporate dollars.
Related post: How Google’s AI Overviews Are Changing Local SEO
Myth #4: “AI SEO Means You Can Just Auto-Generate Content”
The Reality:
This is one of the fastest ways to hurt your rankings. Google’s algorithms can easily tell low-quality, AI-generated content from helpful human-written content. I’ve seen websites tank in rankings after pumping out unedited AI content.
What Works:
Smart use of AI. I use AI to suggest outlines, keywords, and FAQs, but every piece of content I create for my clients is human-reviewed, edited, and optimized to meet Google’s E-E-A-T standards (Experience, Expertise, Authoritativeness, Trustworthiness).
Myth #5: “AI SEO Results Take Just a Few Days”
The Reality:
AI tools make SEO faster, but it’s not instant. Good SEO — AI or not — takes time to build authority, earn trust, and climb rankings. Anyone promising overnight success is selling snake oil.
What Works:
What I’ve seen with my San Diego clients is faster progress than old-school SEO, but realistic timeframes. Many of my clients see noticeable improvements within 2-3 months, especially in AI Overviews and local search.
Related post: AI SEO vs Traditional SEO
Quick Recap: What San Diego Business Owners Should Actually Focus On
- Use AI to help with research and content optimization.
- Keep creating quality, helpful content with human input.
- Optimize for local search with neighborhood-specific keywords.
- Update your Google Business Profile regularly.
- Be patient but proactive — AI can help you adapt faster.
Want Help Cutting Through the SEO Myths?
If you’ve been confused by SEO advice online, you’re not alone. I make it simple. You’ll work directly with me, Jen, and I’ll show you what actually works to grow your business in 2025 using AI SEO — without the fluff or false promises.
Call or text me today at (619) 719-1315 and let’s see how we can boost your San Diego business together.
— Jen Ruhman Your local San Diego SEO company | AI SEO Specialist Call/text: (619) 719-1315
Jul 17, 2025 | AI, ChatGPT, SEO Tips
Hi there, I’m Jen Ruhman, your local SEO expert based right here in San Diego. I’ve been helping local businesses rank on Google for years, and I’ve seen a lot of changes in how search engines work. Lately, the biggest change I’m seeing is the rise of SEO for AI. If you’re a business owner wondering what this means for you in 2025, you’re in the right place.
In this blog, I’ll break down the difference between AI SEO and traditional SEO in a simple, easy-to-understand way. I’ll also share my personal tips for how San Diego businesses can get ahead with AI-powered strategies.
Related post: Will AI Replace SEO?
What Is Traditional SEO?
Traditional SEO is what we’ve been using for years to help businesses rank on Google. It focuses on things like:
- Doing keyword research to find what people search for.
- Writing high-quality content that uses those keywords.
- Building backlinks from other websites to show Google you’re trustworthy.
- Fixing technical problems on your website like slow page speed or broken links.
I’ve helped many local businesses use traditional SEO to get more traffic, phone calls, and customers. And yes — traditional SEO still works! But in 2025, it’s not enough on its own.
What Is AI SEO?
AI SEO is the next step in the evolution of search. It uses artificial intelligence tools to:
- Analyze massive amounts of data faster than any human.
- Find deeper keyword insights, including voice search and long-tail queries.
- Optimize content to rank in Google’s new AI Overviews (SGE).
- Predict future trends based on real-time data.
I use AI-powered tools every day to make SEO easier and more effective for my clients. AI helps me see what’s working faster, so we can make quick adjustments and stay ahead of your competition.
Related post: The Big Differences: AI SEO vs Traditional SEO
1. Speed of Insights
With traditional SEO, we’d wait months to see what works. With AI SEO, I can analyze performance in real time and make changes immediately. This is a game changer for local businesses that need fast results.
2. Smarter Keyword Targeting
Traditional keyword research looks at volume and competition. AI SEO digs deeper, helping me understand search intent and find hidden opportunities — especially for hyperlocal terms like “best vegan bakery North Park San Diego.”
3. Optimizing for Google’s AI Overviews
One of the biggest reasons I recommend AI SEO now is because of Google’s AI Overviews. These summaries show up at the top of search results. Traditional SEO doesn’t focus on this, but AI SEO is designed to help your business get featured there.
4. Content Creation Gets Smarter
I still write and edit every piece of content for my clients, but AI helps by creating outlines, suggesting related topics, and spotting content gaps. This means faster, more complete content that Google (and customers) love.
5. Predictive SEO
Traditional SEO is reactive — you make changes after rankings drop. AI SEO is proactive. AI tools help predict shifts in search trends and algorithm updates, so we can adjust your strategy before your rankings are affected.
Related post: Why People Still Click for Local Services (Even with AI)
Do San Diego Businesses Still Need Traditional SEO?
Absolutely! AI SEO isn’t replacing traditional SEO — it’s enhancing it. You still need:
- A fast, mobile-friendly website.
- Great on-page SEO with title tags and meta descriptions.
- Local SEO with an optimized Google Business Profile.
- Reviews, backlinks, and solid online reputation.
But adding AI SEO to your strategy gives you an edge, especially in competitive industries like med spas, real estate, law firms, and restaurants right here in San Diego.
Real-Life Example From My Clients
One of my clients, a local dog groomer in Pacific Beach, was stuck on page 2 of Google for months. Once I added AI SEO tools to their strategy, we updated their content based on AI suggestions, targeted better long-tail keywords, and optimized their site for AI Overviews. Within two months, they were ranking on the first page and showing up in AI summaries for terms like “best dog groomer in Pacific Beach.”
Is AI SEO More Expensive?
Many business owners ask me this. The good news is — not necessarily. Because AI speeds up parts of the process, I can offer more affordable packages while still delivering excellent results. Plus, you get faster insights and better targeting, so your investment pays off quicker.
Should You Switch to AI SEO?
If you’re serious about staying visible in Google in 2025 and beyond, you need AI SEO in your toolkit. The San Diego businesses I work with are seeing real results — more calls, more clicks, and better rankings.
My advice? Don’t ditch traditional SEO, but upgrade it with AI strategies. And if you’re feeling overwhelmed, I’m here to help.
Let’s Future-Proof Your San Diego Business
At Jen Ruhman SEO, I combine the best of both worlds — proven traditional SEO methods and cutting-edge AI SEO techniques. You get hands-on support from me, Jen, with the power of AI working in the background to give your business the best shot at success.
Want to chat about how this can work for you? Call or text me directly at (619) 719-1315. Let’s get your business ready for the future of search!
— Jen Ruhman San Diego AI SEO Expert Call/text me: (619) 719-1315
