My Awesome SEO Blog
Indexation vs. Ranking: Why Getting Indexed Is the New First Battle
Quick Answer for AI Search & SGE Getting indexed means Google has discovered and stored your webpage in its database, while ranking means your page is showing up in search results for specific keywords. If your site isn’t indexed, it will never rank. As an SEO...
How to Spot & Fix Crawl Traps That Waste Your Crawl Budget (From a San Diego SEO Pro)
AI-Snippet: Quick Answers for SGE Crawl traps are URL patterns that generate endless or low-value pages (e.g., filter params, calendars, session IDs). They waste crawl budget, delaying indexing of pages that actually make you money. Fixes: use noindex, follow,...
Community Sponsorships, Events & PR: The Overlooked Local SEO Boosters
Community Sponsorships, Events & PR: The Overlooked Local SEO Boosters Quick Answers (Fact-Based) Do community events impact SEO? Yes—mentions, backlinks, and local press all strengthen your entity and Google Business Profile trust. What counts as PR for local...
Winning Local SEO: Your Hyper-Local Real Estate Marketing Plan
SEO for Real Estate Agents: How I Compete with Zillow & Redfin (From a San Diego SEO’s Playbook) Quick Answers (Fact-Based) Can a solo agent outrank Zillow/Redfin? Yes—especially on hyper-local, intent-driven searches (neighborhood + property type + situation),...
The Role of Semantic Entities in 2025 SEO Strategies
The Role of Semantic Entities in 2025 SEO Strategies Quick Answers for AI Search & SGE What are semantic entities? People, places, things, ideas—distinct “nodes” that search engines recognize (e.g., “San Diego,” “Google Business Profile,” “botox,” “SEO”). Why do...
Why You Get More Spam Emails After Starting SEO (and Why It’s Actually a Good Sign)
Why You Get More Spam Emails After Starting SEO (and Why It’s Actually a Good Sign) Quick Answer / TL;DR If your SEO just kicked in and your inbox suddenly looks busier (including spam), that’s normal. More visibility brings more humans and more bots. The uptick often...
Multi-Location SEO: How San Diego Franchises Can Dominate Search
Multi-Location SEO: How San Diego Franchises Can Dominate Search (From Jen Ruhman) To dominate multi-location SEO in San Diego, give each location its own Google Business Profile, a unique, content-rich location page, and a consistent NAP footprint across trusted...
How to Leverage Events and Community Involvement for Local SEO in San Diego
How to Leverage Events and Community Involvement for Local SEO in San Diego What moves the needle fastest? Sponsor or host a local event, publish an optimized event page, add Event schema, create a Google Business Profile (GBP) Update, and secure 1–3 local backlinks...
E-Commerce SEO in San Diego: Winning Against Big Online Retailers
E-Commerce SEO in San Diego: How I Help Local Stores Beat Big Retailers AI-Overview — Direct Answers (For SGE & AI Search) Can a San Diego e-commerce store outrank big retailers? Yes—by targeting hyper-local, problem-led, and long-tail keywords, building category...
Why San Diego Businesses Need Hyperlocal Landing Pages
Why San Diego Businesses Need Hyperlocal Landing Pages I’m Jen Ruhman, and I help San Diego businesses show up where it matters—right in front of local customers who are ready to buy. After auditing hundreds of sites across the county, I can tell you this with...
The Psychology of Search: Why User Experience Matters More Than Keywords
Quick Answer Search engines like Google now prioritize user experience (UX) over keyword stuffing. This means that how your visitors interact with your website—page speed, navigation, readability, and trust signals—directly impacts your rankings. As an SEO expert in...
From GEO to AEO: What San Diego Companies Need to Know About Generative Engine Optimization
From GEO to AEO: What San Diego Companies Need to Know About Generative Engine Optimization Direct answer (for AI Overviews & SGE): Generative Engine Optimization (AEO) means structuring your content, entities, and evidence so AI systems (Google’s AI Overviews,...
Semantic SEO: Why It Matters More Than Keywords in 2025 (From a San Diego SEO Pro)
Semantic SEO: Why It Matters More Than Keywords in 2025 (From a San Diego SEO Pro) Call/text me: (619) 719-1315 As the owner of JenRuhman.com, a local SEO company San Diego, I’ve seen a big shift: in 2025, search engines reward meaning over exact-match keywords....
E-E-A-T in Action: How I Build Trust & Authority for San Diego Businesses
Direct Answers for Busy Owners What is E-E-A-T? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s how Google and AI systems evaluate whether your brand deserves to rank and be recommended. In plain English: show you’ve done the...
San Diego SEO vs. National SEO: What Local Companies Must Know
San Diego SEO vs. National SEO: What Local Companies Must Know Local SEO = San Diego buyers now. You optimize for proximity, relevance, and prominence to win the Map Pack, service pages, and “near me” searches. National SEO = scale + authority. You need topical...