My Awesome SEO Blog
How to Optimize Your Content for Answer Engines Like Google AI Overviews
By Jen Ruhman SEO – Call/Text Me: (619) 719-1315 When I first started doing SEO years ago, the goal was simple: get to the top of Google’s organic results. Today, the game has changed. With Google AI Overviews, Bing Copilot, and AI-driven results, search is no longer...
Topical Authority vs. Domain Authority: 2025 SEO Winner?
Short Answer: In 2025, topical authority is more important than domain authority when it comes to SEO results. While domain authority measures your website’s overall strength, topical authority shows Google how deep your expertise runs within a specific subject area....
Generative Engine Optimization (GEO): What San Diego Businesses Need to Know Now
As the owner of a San Diego SEO company, I’ve always loved staying ahead of the curve. But I’ll be honest—Generative Engine Optimization (GEO) is one of the biggest shifts I’ve seen in our industry in years. If you’ve been wondering what AI Overviews are, or why your...
5 AI SEO Myths San Diego Business Owners Still Believe (And What Actually Works)
Hi, I’m Jen Ruhman, a San Diego SEO expert who helps local businesses stay ahead of Google’s changes. One thing I’ve noticed in 2025? There are a lot of myths floating around about AI SEO. I hear them all the time during my consultations. Many San Diego business...
AI SEO vs Traditional SEO: What San Diego Businesses Must Know in 2025
Hi there, I’m Jen Ruhman, your local SEO expert based right here in San Diego. I’ve been helping local businesses rank on Google for years, and I’ve seen a lot of changes in how search engines work. Lately, the biggest change I’m seeing is the rise of SEO for AI. If...
How Google’s AI Overviews Are Changing Local SEO — And How San Diego Businesses Can Adapt
Hi, I’m Jen Ruhman, owner of Jen Ruhman SEO a local SEO company in San Diego. I’ve been helping local businesses grow online for over a decade, and I’m always keeping my eye on Google’s updates. Right now, one of the biggest shifts we’re seeing is Google’s new AI...
SEO in 2025 Isn’t a Guessing Game — It’s Strategy, Structure, and Smart Content
The Changing SEO Landscape I’m Jen Ruhman, owner of Jen Ruhman SEO here in San Diego. If you’ve been watching your website traffic dip, or your leads have slowed to a crawl, let me be blunt: it’s not a coincidence. SEO has changed. The days of simply tossing keywords...
Why People Still Click for Local Services (Even with AI)
Why People Still Click for Local Services (Even with AI) By Jen Ruhman, Owner of Jen Ruhman SEO in San Diego Call/Text Me: (619) 719-1315 Let’s Be Real – AI Is Amazing, But It's Not Replacing Trust AI is changing the game in so many ways, and yes, it’s incredibly...
Why AI Overviews Are Actually Good News for Smart Local SEO in San Diego
Why AI Overviews Are Actually Good News for Smart Local SEO in San Diego Introduction: What Are AI Overviews Anyway? If you’ve recently searched for something on Google and saw an AI-generated summary right at the top, you’ve encountered what’s called an AI Overview....
Will AI Replace SEO? Not for Local Service Providers in San Diego—Here’s Why.
Hi, I’m Jen Ruhman, and I run an SEO company in San Diego. I’ve been helping local businesses get found online for years—way before ChatGPT made its debut. And now that AI is everywhere, I keep hearing the same question: “Jen, is AI going to replace SEO?”Let me be...
Top 5 SEO Myths That Could Be Hurting Your San Diego Business
Hey there, San Diego business owners! I'm Jen Ruhman, owner of your favorite SEO company in San Diego -jenruhman.com, and as someone who spends every day helping businesses rank better on Google, I know a thing or two about SEO. But let me tell you—there are a ton of...
E-A-T & SEO: How to Build Trust & Authority for Your Website
Introduction to E-A-T and Why it Matters As the owner of Jen Ruhman SEO, your favorite local SEO company in San Diego, CA. I get asked all the time, “Jen, what is E-A-T, and why should I care?” Well, let me explain it to you simply. E-A-T stands for Expertise,...
Local SEO for San Diego Businesses: The Ultimate Guide
The Ultimate Guide to Local SEO for San Diego Businesses Hi, I’m Jen Ruhman, your go-to local San Diego SEO company. If you run a business in this beautiful city, you know how important it is to stand out online. With so much competition, local SEO (Search Engine...
SEO Case Study: How I Increased My Client’s Organic Traffic Value to $13K in One Month
Hi, I’m Jen Ruhman, the owner of this SEO company in San Diego! I've helped many businesses grow online by boosting their SEO, and today, I want to share an exciting recent success. Last month, I managed to increase a client’s organic traffic value to over $13,000!...
Top Schema Markup Strategies for Better Rankings in Google SERPs
Hi, I'm Jen Ruhman, the founder of Jen Ruhman SEO, a San Diego SEO company. Over the years, I’ve seen firsthand how powerful schema markup can be when it comes to climbing the Google rankings. Today, I’m going to break it down in a simple, friendly way, just like I...