My Awesome SEO Blog

Local keyword research is one of the first things I look at when building an SEO strategy for a business that depends on customers from a specific geographic area. But finding good local keywords isn't as simple as taking your main service and adding a city name to...

The Power of SEO in Lead Conversion As a business owner, you know how important it is to convert leads into customers. And while social media can be an effective tool for boosting your visibility and drawing attention to your brand, SEO might actually be even more...

If you want more organic website traffic, you probably don't want to hear that SEO takes time. But here's the important part: Not every SEO strategy takes the same amount of time to produce results. I've worked in SEO for more than 20 years, and if a business wants...

A good SEO strategy doesn't just identify which keywords you want to rank for. It determines which page on your website should rank for each search intent. That's where keyword mapping comes in. I've worked in SEO for more than 20 years, and keyword mapping is one of...

SEO Strategies for Therapists to Grow Website Traffic As a therapist, it is important that you make sure your website can be found by potential clients. A good SEO strategy will help you reach more people and grow traffic to your website. There are several elements to...

How to Find Long-Tail Keyword Ideas You don't need to guess which long-tail keywords people might use. There are several places I look for real search language and topic ideas. Google Autocomplete Start typing your main service or topic into Google and pay attention...

Not every keyword is equally valuable. Some keywords can bring thousands of visitors to your website and generate almost no business. Other keywords may have far less search volume but attract people who are actively looking for exactly what you sell. Those are what I...

Not all keywords are equally useful. Some keywords are broad and attract a large number of searches. Others are longer, more specific, and may attract fewer people—but those searchers can be much closer to taking action. Those two categories are commonly called...

Why Websites that Leverage SEO Perform Better Than Relying Solely on Social Media In the ever-evolving landscape of digital marketing, two strategies consistently stand out: Search Engine Optimization (SEO) and Social Media Marketing (SMM). Both have their unique...

Does your business really need SEO? If you're asking that question, there's a good chance you've already noticed something isn't working as well as it should online. Maybe competitors consistently appear above you in Google. Maybe your website looks great but barely...

Why Content is Key for Optimizing Your Website with SEO I recently had a client that was an interior designer and there was no text on her page, only images. My face dropped! In amazement I asked, has anyone ever found you on Google? Well of course not. This is why I...