My Awesome SEO Blog
How to Optimize Your Content for Mobile Searches
As an SEO consultant, I often get asked about the importance of mobile optimization for SEO. With more and more people using their phones to access the internet, it’s no wonder that mobile optimization is becoming an increasingly important factor when it comes to...
15 SEO Mistakes to Avoid When Launching or Redesigning a Website
Launching a new website is exciting. But if your existing website already ranks in Google, a redesign can also be one of the easiest ways to accidentally damage your SEO. I have seen businesses launch beautiful new websites only to discover that: Ranking URLs...
Which Businesses Benefit Most From SEO? A San Diego Industry Guide
SEO can be extremely valuable for the right business. But I don’t believe every company automatically needs an aggressive SEO campaign just because it has a website. After working in SEO for more than 20 years, one of the biggest things I’ve learned is that...
What Is Crawl Budget in SEO? When It Matters—and When It Doesn’t
If you spend enough time reading technical SEO advice, you will eventually hear that you need to “optimize your crawl budget.” It sounds important. After all, if Google cannot crawl your website, how can your pages appear in search results? But here is something many...
Boost Your SEO by Adding ChatGPT FAQ Sections to your Website
If you're looking for easy ways to use ChatGPT for BOOSTING your SEO efforts, check out my post! As an SEO expert myself, I'm excited to have new tools to add to my big old SEO toolbox. Today I'm showing you a super duper easy way to enrich your website content - it's...
Can ChatGPT Content Be Indexed by Google? What Business Owners Should Know
Yes. Content created with ChatGPT or other AI tools can be indexed and rank in Google Search. The fact that AI helped create a page does not automatically prevent Google from indexing it. What matters much more is what you're actually publishing. Is the page useful?...
How can I optimize my LinkedIn profile?
here's my LinkedIn profile for inspiration: https://www.linkedin.com/in/jenruhman/ You can listen to this blog post instead -How to SEO your LinkedIn profile: Optimizing Your LinkedIn Profile for SEO If you're like most professionals, you have a LinkedIn profile. It's...
What are the Benefits of Facebook Retargeting Ads?
Facebook retargeting ads allow businesses to show ads to people who have previously visited their website or interacted with their business on Facebook. This can be a powerful marketing tool because it allows businesses to reach people who are already interested in...
What is copywriting for your website and why do you need it?
What is Copywriting and Why Do You Need It for Your Website? You’ve probably heard of copywriting before, but what exactly is it? Copywriting is the process of writing content for your website that is designed to persuade the reader to take a particular action. This...
What is a search algorithm and why does it matter?
What is a search algorithm and why does it matter? A search algorithm is the set of rules that a search engine uses to determine which results to display for a given query. The purpose of these algorithms is to surface the most relevant, authoritative, and...
How Can Professional SEO Help Your Business?
Professional SEO can help your business become more visible when potential customers search for the products or services you provide. But good SEO should do much more than increase rankings. It should help your business reach people who are actively looking for what...
Local SEO vs. National SEO: What’s the Difference and Which Does Your Business Need?
One of the first questions I ask when thinking about an SEO strategy is surprisingly simple: Where are your customers? If most of your customers come from San Diego and surrounding communities, you probably don't need the same SEO strategy as an e-commerce company...
SEO Pros and Cons: Benefits and Drawbacks for Businesses
SEO can be one of the most valuable long-term marketing strategies for a business—but that doesn’t mean it’s perfect for every situation. I’ve worked in SEO for more than 20 years, and I think business owners deserve a realistic explanation of both the benefits and...
How to Get Other Websites to Link to Yours in 2026
Updated for 2026 Quick Answer: How Do You Get Other Websites to Link to You? The best way to earn backlinks is to give other websites a legitimate reason to reference you. That can come from: Original research Useful tools or resources Expert commentary Digital PR...
6 Elements of a Powerful SEO Product Description
6 Elements of a Powerful SEO Product Description Updated for 2025 Your product is incredible—you’ve put in the effort to create something special. But no matter how great it is, customers won’t buy it if they can’t find it. That’s where Search Engine Optimization...