Hi, I’m Jen Ruhman, the owner of this SEO company in San Diego! I’ve helped many businesses grow online by boosting their SEO, and today, I want to share an exciting recent success. Last month, I managed to increase a client’s organic traffic value to over $13,000! Yes, that’s right—$13K in just 30 days. Let me walk you through how I did it, step-by-step.
Understanding the Initial Situation
When my client first came to me, their website had decent content, but their organic traffic was flat. They weren’t ranking highly for important keywords, and their competition was consistently outperforming them. They needed help—and fast.
I remember our initial call clearly. The owner was frustrated, saying, “Jen, I’ve tried everything myself, but nothing seems to work!” As an SEO expert, I knew exactly where to start.
First Things First: An SEO Audit
Before I start improving a site, I always perform a comprehensive SEO audit. This audit is like a health check-up for a website. It helps me find:
- Technical SEO issues
- Poorly optimized content
- Missed keyword opportunities
- Slow page loading speeds
I found several issues that we could fix quickly, including slow loading pages, missing meta tags, and weak keyword targeting. With these issues identified, I was ready to create a solid strategy.
Creating a Strong SEO Strategy
My approach is always focused and strategic. I never guess or assume. Instead, I look at data and let it guide my decisions. Here’s the strategy I created for my client:
Targeting the Right Keywords
Many businesses make the mistake of targeting highly competitive keywords right away. I knew better. Instead, I found less competitive but still relevant keywords—often called “low-hanging fruit.” These keywords are easier to rank for and quickly boost traffic.
I picked out around 15 key terms and phrases that had a good search volume but less competition. This helped my client see fast results.
Optimizing Existing Content
The client already had plenty of content, but it wasn’t optimized properly. I went through each important page, adding keywords naturally to titles, headings, and throughout the content.
For example, one of their blogs lacked focus. I rewrote the headings to include targeted keywords and reorganized the content for clarity. The results? That blog quickly shot up in Google’s rankings!
Improving Website Performance
Website speed matters—a lot. If your site loads slowly, visitors leave quickly. Google notices that and can lower your ranking. My client’s site took too long to load, so I optimized images, minimized unnecessary scripts, and utilized caching.
The impact was immediate. Users stayed longer on the site, and Google rewarded that improved experience by boosting the rankings.
The Secret Weapon: Quality Backlinks
Another major step I took was building quality backlinks. Backlinks (links from other websites to yours) tell Google that your content is valuable. But not all backlinks are equal.
How I Built High-Quality Backlinks
I reached out to trusted websites related to my client’s industry and proposed guest blogs and collaborations. I always aim for sites that have high authority. Within weeks, we secured several powerful backlinks. These backlinks were key in pushing my client’s website higher in the rankings.
Monitoring and Adjusting the Strategy
SEO isn’t a “set it and forget it” kind of thing. You have to monitor and adjust regularly. Throughout the month, I constantly checked analytics. I watched closely to see what worked and what didn’t. If something wasn’t performing well, I adjusted quickly.
This ongoing optimization helped maintain consistent growth throughout the month.
The Results: Over $13,000 in Organic Traffic Value
After just one month, we saw amazing results. My client’s organic traffic significantly increased. Not only did their site rank higher, but the actual monetary value of that traffic rose dramatically. According to analytics data, the traffic was now worth over $13,000 if we had bought the same traffic through paid ads!
My client was thrilled. They told me, “Jen, I honestly didn’t think we’d see results this quickly. Thank you for making this happen!”
What You Can Take Away from This
If you’re struggling with your SEO, take heart—there’s always a clear path forward. Here are some key takeaways from this case study:
- Do a thorough audit: Find out what’s not working first.
- Target achievable keywords: Go for terms you can quickly rank for.
- Optimize existing content: Don’t ignore what you’ve already created.
- Build quality backlinks: Focus on quality, not quantity.
- Monitor and adjust: SEO requires ongoing attention and tweaks.
Need Help with Your SEO?
If your San Diego business needs help increasing organic traffic and visibility, I’m here for you. I love helping businesses like yours achieve SEO success.
Feel free to reach out for a consultation or any questions you might have. I’m always just a call or text away:
Call/Text me: (619) 719-1315
Together, let’s make your business shine online!
