Launching a website is exciting! But it’s important to ensure that your website launch isn’t marred by poor SEO practices. If you want your website to be seen and visited by potential customers, then you need to make sure that it is optimized for search engine indexing.
Here are some common SEO mistakes to avoid during a new website launch.
Poorly Optimized Metadata
Metadata is the information about your page that search engines use to understand what your page is about. It includes titles, meta descriptions, and keywords which should all be carefully tailored and optimized for each individual webpage. If these fields are left blank or poorly populated, they can cause search engine crawlers to misunderstand the content of your pages, resulting in low rankings or even complete exclusion from results pages. To optimize metadata effectively, research relevant keywords related to your business and industry and incorporate them into titles, meta descriptions, and other metadata fields.
Forgetting About Technical SEO
SEO isn’t all about content; technical SEO also plays an important role in how easily search engine crawlers can crawl through your site. This includes everything from making sure all images have alt tags, creating a sitemap for easier navigation, using 301 redirects when necessary, and ensuring the overall speed of the page is fast enough for users not to abandon it due to slow loading times. These technical aspects should all be considered during the web design phase in order for them not to be overlooked upon launch.
Ignoring Mobile Optimization
Nowadays more people than ever before access websites through mobile devices—in fact Google now ranks sites higher if they are mobile-friendly (Source: google developers site) as per its mobile-first indexing). That means any website launched today must be mobile-responsive with sufficient page loading speeds across different devices and internet connections. This is especially true if you plan on running paid ads because Google’s Adwords platform won’t serve ads on websites that are not mobile-friendly.
Launching a new website can be an exciting venture but it’s essential that you consider SEO at every step of the process from design and development through launch day itself if you want it to succeed online. Poorly optimized metadata can lead to misunderstandings by search engines while forgetting about technical SEO can result in long loading times or even exclusion from results pages altogether. Finally don’t forget about mobile optimization since most searches now come from phones as opposed to desktops or laptops—in this day and age if you don’t make it easy for customers on their phones then you risk losing out on valuable traffic sources!
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