My Awesome SEO Blog
From GEO to AEO: What San Diego Companies Need to Know About Generative Engine Optimization
From GEO to AEO: What San Diego Companies Need to Know About Generative Engine Optimization Direct answer (for AI Overviews & SGE): Generative Engine Optimization (AEO) means structuring your content, entities, and evidence so AI systems (Google’s AI Overviews,...
Semantic SEO: Why It Matters More Than Keywords in 2025 (From a San Diego SEO Pro)
Semantic SEO: Why It Matters More Than Keywords in 2025 (From a San Diego SEO Pro) Call/text me: (619) 719-1315 As the owner of JenRuhman.com, a local SEO company San Diego, I’ve seen a big shift: in 2025, search engines reward meaning over exact-match keywords....
E-E-A-T in Action: How I Build Trust & Authority for San Diego Businesses
Direct Answers for Busy Owners What is E-E-A-T? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s how Google and AI systems evaluate whether your brand deserves to rank and be recommended. In plain English: show you’ve done the...
San Diego SEO vs. National SEO: What Local Companies Must Know
San Diego SEO vs. National SEO: What Local Companies Must Know Local SEO = San Diego buyers now. You optimize for proximity, relevance, and prominence to win the Map Pack, service pages, and “near me” searches. National SEO = scale + authority. You need topical...
What 10+ Years in San Diego SEO Has Taught Me About Google Updates
What 10+ Years in San Diego SEO Has Taught Me About Google Updates What should you do during a Google update?Stabilize your site: document metrics, avoid panic edits, and review content quality, topical depth, and technical health. Strengthen E-E-A-T signals and make...
The Truth About SEO Contracts: What San Diego Businesses Should Look Out For
The Truth About SEO Contracts: What San Diego Businesses Should Look Out For When you’re searching for an SEO company in San Diego, you’ll quickly realize that every agency has its own way of structuring contracts. Some sound too good to be true, while others feel...
Ethical SEO in 2025: How to Avoid Black-Hat Tactics That Hurt Your Business
As the owner of Jen Ruhman SEO, an SEO company in San Diego, I’ve seen firsthand how tempting shortcuts can derail years of hard work. Business owners often come to me frustrated after working with agencies that promised quick results but left their websites penalized...
How to Optimize Your Content for Answer Engines Like Google AI Overviews
By Jen Ruhman SEO – Call/Text Me: (619) 719-1315 When I first started doing SEO years ago, the goal was simple: get to the top of Google’s organic results. Today, the game has changed. With Google AI Overviews, Bing Copilot, and AI-driven results, search is no longer...
Topical Authority vs. Domain Authority: 2025 SEO Winner?
Short Answer: In 2025, topical authority is more important than domain authority when it comes to SEO results. While domain authority measures your website’s overall strength, topical authority shows Google how deep your expertise runs within a specific subject area....
Generative Engine Optimization (GEO): What San Diego Businesses Need to Know Now
As the owner of a San Diego SEO company, I’ve always loved staying ahead of the curve. But I’ll be honest—Generative Engine Optimization (GEO) is one of the biggest shifts I’ve seen in our industry in years. If you’ve been wondering what AI Overviews are, or why your...
5 AI SEO Myths San Diego Business Owners Still Believe (And What Actually Works)
Hi, I’m Jen Ruhman, a San Diego SEO expert who helps local businesses stay ahead of Google’s changes. One thing I’ve noticed in 2025? There are a lot of myths floating around about AI SEO. I hear them all the time during my consultations. Many San Diego business...
AI SEO vs Traditional SEO: What San Diego Businesses Must Know in 2025
Hi there, I’m Jen Ruhman, your local SEO expert based right here in San Diego. I’ve been helping local businesses rank on Google for years, and I’ve seen a lot of changes in how search engines work. Lately, the biggest change I’m seeing is the rise of SEO for AI. If...
How Google’s AI Overviews Are Changing Local SEO — And How San Diego Businesses Can Adapt
Hi, I’m Jen Ruhman, owner of Jen Ruhman SEO a local SEO company in San Diego. I’ve been helping local businesses grow online for over a decade, and I’m always keeping my eye on Google’s updates. Right now, one of the biggest shifts we’re seeing is Google’s new AI...
SEO in 2025 Isn’t a Guessing Game — It’s Strategy, Structure, and Smart Content
The Changing SEO Landscape I’m Jen Ruhman, owner of Jen Ruhman SEO here in San Diego. If you’ve been watching your website traffic dip, or your leads have slowed to a crawl, let me be blunt: it’s not a coincidence. SEO has changed. The days of simply tossing keywords...
Why People Still Click for Local Services (Even with AI)
Why People Still Click for Local Services (Even with AI) By Jen Ruhman, Owner of Jen Ruhman SEO in San Diego Call/Text Me: (619) 719-1315 Let’s Be Real – AI Is Amazing, But It's Not Replacing Trust AI is changing the game in so many ways, and yes, it’s incredibly...