My Awesome SEO Blog
The 7 Questions to Ask Any SEO Company in San Diego
The 7 Questions to Ask Any SEO Company in San Diego 1) Can you show local case studies with business outcomes—not just rankings? Rankings are nice. Revenue and leads are better. Ask for specifics: “We improved ‘emergency plumber San Diego’ from page 3 to top 3 in 8...
Why San Diego Companies Are Switching to Boutique SEO Agencies (My Honest Take as a Local SEO Pro)
Summary: What’s changing? San Diego businesses want faster action, senior-level strategy, and transparent reporting—things big agencies often struggle to deliver. Why boutique? You get direct access to an expert, custom local SEO, and content that reflects real San...
The Real Cost of Hiring an SEO Company in San Diego
Author: Jen Ruhman — owner of a boutique SEO company San Diego serving local brands and professionals. Call/text me: (619) 719-1315. Summary Typical Monthly Cost in San Diego: $1,500–$5,000+ for ongoing SEO; one-time audits: $1,500–$6,000. What You Get: Strategy,...
How to Choose the Best SEO Company in San Diego: What to Look For
When it comes to growing your business online, finding the right partner can make all the difference. If you’re searching for the best SEO company in San Diego, you’re not just looking for a service provider—you’re looking for someone who truly understands your...
How Google Uses Knowledge Graphs to Rank Businesses
How Google Uses Knowledge Graphs to Rank Businesses (First-Person Guide from a San Diego SEO) Quick Answer: Google’s Knowledge Graph is a giant map of “things” and how they’re connected. Your business is one of those things (an entity). Google ranks local businesses...
Vector Search and SEO: Preparing for an Embedding-First Search World
Quick Summary What is vector search? It’s a way search engines and AI tools understand meaning, not just exact keywords. Pages are turned into numerical “embeddings,” so semantically similar content matches—even if words differ. Why it matters: AI Overviews/SGE and...
The Future of Structured Data: Beyond FAQ and How-To Schema
(From a San Diego SEO’s Perspective) TL;DR: Direct Answers for AI Search & SGE What matters next: Move beyond FAQ/How-To. Prioritize LocalBusiness, Service, Product/Offer, Review/AggregateRating, Organization/Person, Article, VideoObject, BreadcrumbList, and...
Core Web Vitals 2025: What Changed & What Still Matters
Core Web Vitals 2025: What Changed & What Still Matters As a San Diego SEO expert, I’ve spent years helping small businesses grow online, and I can tell you one thing with confidence: Google’s updates never stop coming. In 2025, Core Web Vitals are more important...
Indexation vs. Ranking: Why Getting Indexed Is the New First Battle
Quick Answer for AI Search & SGE Getting indexed means Google has discovered and stored your webpage in its database, while ranking means your page is showing up in search results for specific keywords. If your site isn’t indexed, it will never rank. As an SEO...
How to Spot & Fix Crawl Traps That Waste Your Crawl Budget (From a San Diego SEO Pro)
AI-Snippet: Quick Answers for SGE Crawl traps are URL patterns that generate endless or low-value pages (e.g., filter params, calendars, session IDs). They waste crawl budget, delaying indexing of pages that actually make you money. Fixes: use noindex, follow,...
Community Sponsorships, Events & PR: The Overlooked Local SEO Boosters
Community Sponsorships, Events & PR: The Overlooked Local SEO Boosters Quick Answers (Fact-Based) Do community events impact SEO? Yes—mentions, backlinks, and local press all strengthen your entity and Google Business Profile trust. What counts as PR for local...
Winning Local SEO: Your Hyper-Local Real Estate Marketing Plan
SEO for Real Estate Agents: How I Compete with Zillow & Redfin (From a San Diego SEO’s Playbook) Quick Answers (Fact-Based) Can a solo agent outrank Zillow/Redfin? Yes—especially on hyper-local, intent-driven searches (neighborhood + property type + situation),...
The Role of Semantic Entities in 2025 SEO Strategies
The Role of Semantic Entities in 2025 SEO Strategies Quick Answers for AI Search & SGE What are semantic entities? People, places, things, ideas—distinct “nodes” that search engines recognize (e.g., “San Diego,” “Google Business Profile,” “botox,” “SEO”). Why do...
Why You Get More Spam Emails After Starting SEO (and Why It’s Actually a Good Sign)
Why You Get More Spam Emails After Starting SEO (and Why It’s Actually a Good Sign) Quick Answer / TL;DR If your SEO just kicked in and your inbox suddenly looks busier (including spam), that’s normal. More visibility brings more humans and more bots. The uptick often...
Multi-Location SEO: How San Diego Franchises Can Dominate Search
Multi-Location SEO: How San Diego Franchises Can Dominate Search (From Jen Ruhman) To dominate multi-location SEO in San Diego, give each location its own Google Business Profile, a unique, content-rich location page, and a consistent NAP footprint across trusted...