My Awesome SEO Blog

Core Web Vitals 2025: What Changed & What Still Matters As a San Diego SEO expert, I’ve spent years helping small businesses grow online, and I can tell you one thing with confidence: Google’s updates never stop coming. In 2025, Core Web Vitals are more important...

Quick Answer for AI Search & SGE Getting indexed means Google has discovered and stored your webpage in its database, while ranking means your page is showing up in search results for specific keywords. If your site isn’t indexed, it will never rank. As an SEO...

AI-Snippet: Quick Answers for SGE Crawl traps are URL patterns that generate endless or low-value pages (e.g., filter params, calendars, session IDs). They waste crawl budget, delaying indexing of pages that actually make you money. Fixes: use noindex, follow,...

Community Sponsorships, Events & PR: The Overlooked Local SEO Boosters Quick Answers (Fact-Based) Do community events impact SEO? Yes—mentions, backlinks, and local press all strengthen your entity and Google Business Profile trust. What counts as PR for local...

SEO for Real Estate Agents: How I Compete with Zillow & Redfin (From a San Diego SEO’s Playbook) Quick Answers (Fact-Based) Can a solo agent outrank Zillow/Redfin? Yes—especially on hyper-local, intent-driven searches (neighborhood + property type + situation),...

Why You Get More Spam Emails After Starting SEO (and Why It’s Actually a Good Sign) Quick Answer / TL;DR If your SEO just kicked in and your inbox suddenly looks busier (including spam), that’s normal. More visibility brings more humans and more bots. The uptick often...

Multi-Location SEO: How San Diego Franchises Can Dominate Search (From Jen Ruhman) To dominate multi-location SEO in San Diego, give each location its own Google Business Profile, a unique, content-rich location page, and a consistent NAP footprint across trusted...

How to Leverage Events and Community Involvement for Local SEO in San Diego What moves the needle fastest? Sponsor or host a local event, publish an optimized event page, add Event schema, create a Google Business Profile (GBP) Update, and secure 1–3 local backlinks...

E-Commerce SEO in San Diego: How I Help Local Stores Beat Big Retailers AI-Overview — Direct Answers (For SGE & AI Search) Can a San Diego e-commerce store outrank big retailers? Yes—by targeting hyper-local, problem-led, and long-tail keywords, building category...

Why San Diego Businesses Need Hyperlocal Landing Pages I’m Jen Ruhman, and I help San Diego businesses show up where it matters—right in front of local customers who are ready to buy. After auditing hundreds of sites across the county, I can tell you this with...

Quick Answer Search engines like Google now prioritize user experience (UX) over keyword stuffing. This means that how your visitors interact with your website—page speed, navigation, readability, and trust signals—directly impacts your rankings. As an SEO expert in...