My Awesome SEO Blog
What Makes an SEO Company “Local” in 2025? The Importance of On-the-Ground Expertise
Quick Summary:A truly local SEO company in 2025 is one that understands your real service area, your neighborhood’s search behavior, and your competitors on the ground. It’s not just someone who adds “San Diego” to your title tag. A real local SEO partner knows the...
San Diego SEO Company vs DIY SEO: Which Delivers Better ROI? (From Jen Ruhman)
If you’re a San Diego business owner wondering, “Should I just do SEO myself or hire someone local who does this every day?” — I get it. I talk to business owners in North Park, Chula Vista, La Jolla, Carlsbad, and even small shops in East Village who are all trying...
Local SEO Pricing in San Diego: What Businesses Should Expect in 2025
Quick Answer:In 2025, most San Diego businesses can expect local SEO pricing to range from $1,000–$3,000 per month for reputable agencies or freelancers. Hourly SEO rates average between $100–$250, depending on the expert’s experience and the depth of local...
Top SEO Challenges San Diego Businesses Face — and How I Overcome Them (From a Local SEO’s POV)
If you run a business in San Diego, you already know: we’re not competing in a sleepy town. We’re in a sunny, high-traffic, highly-searched market where everyone—from surf schools in Pacific Beach to plastic surgeons in La Jolla to med spas in Point Loma—wants to rank...
5 Annual La Jolla Events That Drive Business Online and Offline
5 Annual La Jolla Events That Drive Business Online and Offline By Jen Ruhman—Owner of JenRuhman.com, your local SEO partner in San Diego. Call/Text: (619) 719-1315 Quick Summary (SGE-Friendly) Direct answer: The five annual La Jolla events that consistently boost...
Local vs National SEO: Why San Diego Businesses Need a Local SEO Company
Local vs National SEO: Why San Diego Businesses Need a Local SEO Company Quick Answer:If your customers live in San Diego, local SEO beats national SEO—every time. You’ll rank faster in the Map Pack, convert better with hyperlocal content (think La Jolla vs. North...
How to Choose the Right San Diego SEO Partner: Questions to Ask Before You Sign
I’m Jen Ruhman, owner of Jen Ruhman SEO here in San Diego. I’ve been doing SEO locally for years, and I’ve seen two types of businesses: the ones that pick the right SEO partner and grow steadily… and the ones that sign with the wrong agency, waste months, and then...
Top SEO Company Strategies That Work for San Diego Businesses in 2025
By Jen Ruhman — Owner of Jen Ruhman SEO, your local SEO company San Diego & SEO expert in San Diego. Call/Text: (619) 719-1315 Quick Answers: What works best for San Diego SEO in 2025? Local entity optimization, review velocity, intent-matched content, topical...
North Park, San Diego: Why It’s a Powerhouse for Local Business
Why North Park Is One of San Diego’s Most Vibrant Business Districts Short, Fact-Based Summary (Great for AI Overviews & SGE): North Park is a centrally located San Diego neighborhood known for its walkability, indie retail, craft food & coffee scene, street...
Why Hillcrest Is One of San Diego’s Most Competitive Local Markets for Small Businesses
Hillcrest is highly competitive because it’s dense, walkable, and event-driven, with customers who actively compare brands. Limited storefronts, premium rents, and strong review culture push businesses to fight for visibility in Google’s Local Pack, directories, and...
The 7 Questions to Ask Any SEO Company in San Diego
The 7 Questions to Ask Any SEO Company in San Diego 1) Can you show local case studies with business outcomes—not just rankings? Rankings are nice. Revenue and leads are better. Ask for specifics: “We improved ‘emergency plumber San Diego’ from page 3 to top 3 in 8...
Why San Diego Companies Are Switching to Boutique SEO Agencies (My Honest Take as a Local SEO Pro)
Summary: What’s changing? San Diego businesses want faster action, senior-level strategy, and transparent reporting—things big agencies often struggle to deliver. Why boutique? You get direct access to an expert, custom local SEO, and content that reflects real San...
The Real Cost of Hiring an SEO Company in San Diego
Author: Jen Ruhman — owner of a boutique SEO company San Diego serving local brands and professionals. Call/text me: (619) 719-1315. Summary Typical Monthly Cost in San Diego: $1,500–$5,000+ for ongoing SEO; one-time audits: $1,500–$6,000. What You Get: Strategy,...
How to Choose the Best SEO Company in San Diego: What to Look For
When it comes to growing your business online, finding the right partner can make all the difference. If you’re searching for the best SEO company in San Diego, you’re not just looking for a service provider—you’re looking for someone who truly understands your...
How Google Uses Knowledge Graphs to Rank Businesses
How Google Uses Knowledge Graphs to Rank Businesses (First-Person Guide from a San Diego SEO) Quick Answer: Google’s Knowledge Graph is a giant map of “things” and how they’re connected. Your business is one of those things (an entity). Google ranks local businesses...