My Awesome SEO Blog
Why Your Blog Posts Aren’t Ranking on Google
Publishing blog posts every week doesn't guarantee better Google rankings. I've reviewed plenty of business websites that have published consistently for months—or even years—but still get very little organic traffic from their blog. Usually, the problem isn't that...
How Google Business Profile and Website SEO Work Together in San Diego
By Jen Ruhman, Owner of Jen Ruhman SEO Quick Answer: How Do Google Business Profile and Website SEO Work Together? Google Business Profile and website SEO work together by reinforcing location relevance, trust, and authority signals. Your Google Business Profile helps...
What Businesses Should Know About AI Crawlers
Search is evolving quickly. Most businesses are familiar with traditional search engine crawlers like: Googlebot Bingbot and other indexing systems But AI-powered search is introducing a new layer of crawling behavior online. As an SEO company in San Diego focused on...
Why Is My Competitor Outranking Me on Google? Even When Their Website Looks Worse
This one has a good concept, but in its current form it overlaps too much with the ranking-factor pages we just cleaned. I would KEEP + HEAVY REWRITE because the query/problem itself is excellent: “Why is my competitor outranking me when my website is better?” The key...
Why Businesses Need More Than Rankings in 2026
For years, businesses judged SEO success primarily by one thing: Rankings. If a website ranked on page 1 of Google, the assumption was: traffic would come leads would follow and business growth would naturally happen But search is changing quickly. As an SEO company...
How AI Search Changes Local SEO
Local SEO is changing. For years, local search optimization has focused heavily on Google Business Profiles, reviews, local relevance, website optimization, citations, links, and visibility in Google Maps and organic search. Those fundamentals still matter. But...
Why Reddit and LinkedIn Are Becoming SEO Signals
Search is changing quickly. For years, SEO focused heavily on: keywords rankings backlinks and traffic Those things still matter. But AI-powered search systems are increasingly evaluating something deeper: Trust. As an SEO company in San Diego focused on AI search...
Ranking for the Wrong Keywords? Why SEO Traffic Isn’t Always Good Traffic
Getting more traffic from Google sounds like an SEO win. But what if your traffic increases and your leads don't? I've seen businesses get excited about rising impressions, clicks and website visitors only to realize that those visitors aren't turning into calls,...
What Makes a Website Trustworthy to AI Search?
AI-powered search is changing how people discover businesses, research services, and compare their options. Traditional Google rankings still matter. But visibility is expanding into experiences such as AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and other...
Why Structured Content Matters More Than Ever for SEO
SEO isn't only about choosing keywords and earning backlinks. The way information is organized across a website matters too. When I audit a website, I look at questions such as: Can visitors quickly understand what this business does? Does each important service have...
How Google AI Overviews Are Changing SEO
SEO is changing faster right now than it has in years. One of the biggest shifts is the expansion of Google AI Overviews. If you’ve searched on Google recently, you’ve probably noticed AI-generated summaries appearing above traditional search results for more and more...
How to Build Local Relevance on Your Website Without Stuffing City Names Everywhere
By Jen Ruhman, Owner of Jen Ruhman SEO Quick Answer: How Do You Build Local SEO Without Keyword Stuffing? You build local relevance by clearly demonstrating where you operate and who you serve, not by repeating city names unnaturally. Google looks for consistent,...
How to Enable llms.txt in Yoast SEO (And Why It Matters for AI Search)
AI-powered search has created a whole new collection of SEO terms, tools and proposed standards. One of them is llms.txt. I recently enabled the llms.txt feature through Yoast SEO on my own WordPress website, and it's surprisingly simple to set up. But there's an...
SEO Lessons I’ve Learned From Working With Competitive San Diego Businesses
By Jen Ruhman, Owner of Jen Ruhman SEO Quick Answer: What Are the Most Important SEO Lessons From Competitive Markets? After working with businesses in competitive San Diego industries, the biggest SEO lessons are: strategy matters more than activity intent matters...
What Business Owners in San Diego Should Expect From a Real SEO Company
By Jen Ruhman, Owner of Jen Ruhman SEO Quick Answer: What Should a Real SEO Company Provide? A real SEO company should provide strategy, transparency, technical expertise, and measurable progress over time. Business owners should expect a clear SEO plan, technical...