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2017 is upon us, and looking at the final Snapchat stats for 2016 blow my mind! If you’re a Marketer, you’ll want to learn these new Snapchat facts for 2017. This data will amaze you. snapchat facts 2017 You’ll want to encourage your social media clients to “get with the times” and start using snapchat or start advertising on snapchat. (known as Snapads)

Snapchat – Never before have we seen such unprecedented social media dominance.

If you’re an advertiser, I have the updated snapchat facts you need in order to convince your clients to leverage snapchat. [wp_ad_camp_2]

150 million people use snapchat everyday!

Why? What’s the secret to snapchat’s success?

CREATIVITY, COMMUNICATION, STORYTELLING. These elements empower Snapchat’s huge growth.

Here’s the Top 10 Snapchat Facts Marketers Need to Know Starting 2017

#1 Over 100 Million people use snapchat everyday


#2 Snapchat’s Video Views Are Now Greater Than Facebook’s


#3 Over 1 Billion snaps are created everyday


#4 60% Of All Smartphone Users Are Now On Snapchat

(Fox News) Why? When asked, simply because it’s fun and they can express themselves.  

#5 Over 10 Billion video views every day on Snapchat


#6 Snapchatters spend on average 25-30 minutes using Snapchat

snapchat marketing facts

#7 60% of Snapchat users are between the ages of 18 and 34 (Fox News)

Related: Snapchat Advertising Success Stories

#8 Snapchat is currently worth $25 Billion (Bloomberg 10/7/2016)


#9 Snapchat stories became so popular, Snapchat released Discover in January 2016

  To help publishers reach their audience with their own video editorial.

#10 More people watch Snapchat covered events on Snapchat such as College Football or the MTV video music awards than on television

Related: Design Snapchat Geofilters for your Community

#11 Nearly twice as many 18-24 year olds watched coverage of the first GOP Debate on Snapchat than watch the debate on TV


#12 On ANY given day, Snapchat reaches 41% of 18-34 year olds in the U.S.

In comparison, the average U.S. TV network ONLY reaches about 6% of the SAME demographic

 Related: Design Snapchat Geofilters for your Business or Event

Ready to advertise on Snapchat? – Get Snapads

Snapchat Advertising Data 2016

Get started advertising on Snapchat! —-> https://www.snapchat.com/ads

 snapchat 2017

#13 SNAPADS 5x Higher than Average Click-Thru Rate than other Social Media Sites!

And snapchat also does the advertising. Great results for advertisers. Snap ads is a unique combination of branded video advertising and direct response. What’s a snap ad? It’s a full screen ad on Snapchat that allows Snap chatters to swipe up and interact with these ads and advertiser’s website. Advertisers have a creative opportunity. Gatorade produced a lens that produced 165 million views. What are Snapchat lenses? They’re the fun video filters you can add to your story.  

#14 22% of ad execs plan to advertise on Snapchat in 2016

(Fox News)

 Related: Top 10 Instagram Facts Marketers Need to Know

#15 Revenue target of $300 million in 2016

(Entrepreneur)   Thanks for reading the Top 10 Snapchat Facts 2017.

Jen Ruhman is an SEO Expert in San Diego, CA. She has helped hundreds of small businesses in San Diego rank their websites organically in search results. Not only does she excel in optimizing web content for bots, she has also mastered the art of writing compelling ad copy for humans. She was the best sales person at her prior job, simply by writing ad copy online.