10 Creative Ways to Use Instagram for Business

10 Creative Ways to Use Instagram for Business

creative ways to use instagram for business

Looking to get inspired with creative ways to use instagram for business? Be honest, take a look at your instagram photos right now and tell me if they’re interesting and grab your attention. If it was a total snooze fest (boring) let’s pump up the jam and get it going on with these top 10 creative ways to use instagram for business.

If your instagram account needs more pizazz, followers, and likes, take it to the next level with these 10 creative ways your business can use Instagram

 

1. Pick a color theme and stick to it!

You can have the “wow” factor when someone visits your account easily by using a color theme!

On the left is a green color palette I made for @hyphenet_inc
On the right is a pretty blush palette by @LaurenConrad

instagram color themes

 

 

 

10 creative ways your business can use Instagram

2. Show us your Desk / Office:

We want to see your current projects! People are always fascinated how other people live across the globe or what your daily workspace looks like. Here’s a photo of my desk. Just snap a photo what your desk looks like. What snacks are on there? Is there any interesting art hanging on the walls? Birthday cards? Are you messy creative genius or a neat freak? It reminds me of the weird fascination people have looking in your refrigerator. Remember the show, MTV cribs? People that care about your brand will love to see your workflow and where it happens.

creative instagram ideas

3. Show how your products are made:

After all, there is a popular TV show all about it. Show us the different steps of the manufacturing process! Get super creative and post a daily photo showing the next step of the process and keep me coming back for more! Everything from production to delivery. This creative instagram photo idea works for every business. You’re a bakery? Sweet! Show us a video of the giant dough mixer and of course making donut holes, yum. You’re a jewelry designer? Show us the beads and tools you use, perhaps a video of finishing a pair of earrings. You’re a photographer? Show us your favorite lens. Are you a realtor? Show us your favorite kitchen.

 

Creative Ways to Use Instagram for Business

4. Creatively show off your products:

If you sell multicolor products, arrange it in a fun creative way. How about arranging them by the colors of the rainbow? Make interesting photos and apply beautiful filters to them. You can always find fabric and textures to place your products on. I like to place products on the grass, wooden table or wooden floor, place onto of a leather jacket, polished stone, granite countertop, on the sand at the beach, in front of a local landmark, you get the idea. Anything is better than just using a boring white background. Also notice if you’re selling a luxury item, place it next to other valuable things such as designer purses or stage it in a formal living room.

 

5. Consumers using your products –  let others do the work for you!

Your customers have probably used your hashtag or tagged you in a photo using your product. What better incentive, than featuring them in your instagram feed. Use their photo and tag them back. Win win for everyone.

Use photos of different age ranges using your product. Ask your audience to hashtag a photo of themselves using your product in a unique way. This will also advertise all the amazing uses of your product. Pick the most creative user generated content to share on your instagram. This way, you can pick the best photos.

 

6. Make your instagram photos exclusive:

Only post exclusive previews of products on instagram. Invite users from twitter and Facebook to follow your instagram just for product releases. For example, maybe only your twitter account gives away promo codes, and your Facebook has more editorial photos.

10 Creative Ways to Use Instagram for Business

 

7. Take instagram users with you:

Are you going to a tradeshow? Walking to the coffee shop? Share a fun moment of your day! A concert? Celebrity sighting? Perhaps the Pope? Take video, now share and tell!

Creative Ways to Use Instagram for Business

Related: 5 tips how to get local instagram followers

8. I spy with my little eye:

Play a game, ask your instagram users to find something in your photo.

creative instagram ideas

 

9. What’s trending?

Is there a hashtag that’s trending, like “the ice bucket challenge?” Use your company’s branding to put your own personal touch on it. If you’re a marketer, you know how important trends are for launching successful advertising campaingns. There’s also 10 amazing facts social media marketers need to know about instagram.

 

10. Go behind the scenes:

Unlock the mysteries of your business. What’s behind those huge doors? Show us what it looks like getting a large shipment of your product. Let’s see some unboxing of your product. Interview your employees what they’re up to. Show us the fun photo shoot you’re doing. What’s your office decor theme? Show us what it looks like behind the scenes of a press conference, at a star studded event, your company holiday party. Did a customer bring a cute pet with them into your business, show us. Better yet, model the pet with your product.

 

creative instagram business ideas

BONUS

11. Random weirdness:

Have fun! Did you stumble upon some interesting architecture? Amazing piece of art at a flea market? Show us, instagram is all about being visually engaged. When we’re amazed on instagram, we notice your username / brand.

Final thoughts

There’s so many benefits of using instagram for business and having the most creative and visually appealing photo stream gives your business a competitive edge. Whether you’re just getting your business started on instagram or you want some new ideas to grow your local business, I recommend you take thirty minutes and try taking some creative photos right now and save them for future use on instagram. People are going to love your new creative photos and most likely be intrigued to learn more about you. That’s why it’s very important to make sure you have your profile optimized for instagram. I talk about optimizing your instagram profile in this article for setting up a small local business on instagram.

Still thinking about getting your business started on instagram? Have a smart phone? Great, download the instagram app today and read my step by step guide for businesses getting started on instagram from scratch.

Thank you for reading 10 Creative Ways to Use Instagram for Business.

Jen Ruhman

Using Instagram for your Local Business

Using Instagram for your Local Business

tips using instagram for local business
How to get Started Using Instagram for your Local Business

Instagram isn’t going anywhere and just keeps on getting better and bigger. If you haven’t started your local business on instagram yet, there’s no better time than now to start enjoying the latest instagram upgrades and benefits. And if you are using instagram already, these advanced local business tips for your company’s instagram will give you a competitive edge.

This guide is tailored to getting your local business started on instagram, If you’d like a broader audience, check out my ultimate guide how to get your business started on instagram.

 

How would you like your small local business to gain global traffic?

Sure, you can target just local business and I’ll show you how, but it’s also possible to gain global traffic! Instagram constantly impresses me with its capabilities to level the playing field for both small local business and large global businesses. That’s right, you’re competing with big brands using the same app. I have seen small local businesses succeed in marketing a service or product on instagram that literally sells out overnight! I have witnessed small business’ beauty salons services become overbooked and apparel becoming out of stock after instagram posts are published.

Today you can literally grow a small business by networking on instagram. It really is exciting to think of all the possibilities and witnessing people becoming “quit your daytime job” successful from instagram.

 

I’m going to let you in on some instagram hacks for local business

These local business instagram tips will help you get started on the right foot and ahead of competitors. realistically, you will gain local followers, global followers, brand exposure, and revenue. And with this recipe, if If you’re really lucky , you could have an instagram image go viral and gain overnight stardom.

That’s right, instagram – the free social media app for sharing photo rich content, descriptions, and hashtags.

Take your pick!
Instagram is capable of delivering large truckloads of consumer traffic to your brick and mortar business or to your online retail store

 

Let’s make sure your instagram is optimized correctly from the start

 

Setting up a Local Business Instagram Account

Be sure to use your company’s name as your instagram user name. Do not use a cute or sexy username, keep it professional. If you run into the unfortunate event seeing your business’ name taken already on instagram, don’t worry follow this user guide to take action. If your local business is not your username, I suggest you change your instagram username. Once your instagram username is setup properly, let’s set up your profile correctly.

 

Instagram Profile Page Optimization

Link your website: The instagram profile page is essential for properly optimizing your business page. This is the only place you can place a link to your website or website landing page to drive targeted traffic. It’s crucial that your website is responsive. A responsive website adapts perfectly to your mobile device. The user should not have to struggle zooming in and out of your content. It always amazes me how many small businesses don’t list their website on their profile page or even worse they don’t have a website.

Profile picture: Make sure you have a high quality profile photo of your logo. Meaning, make sure it’s not blurry or pixelated. Make sure the photo looks good with both rounded corner and squared corners because your profile photo will be displayed squared on the web and rounded on mobile devices. Your  profile photo cannot be more than 110×110 pixels. Your photo updates cannot be larger than 612×612 pixels. I recommend that you don’t alternate profile photos. People will slowly but surely recognize your profile photo and company name. Changing one of them could cause you to lose followers.

Instagram for your Local Business

Build your local instagram powerhouse

You will need to be self disciplined when it comes down to what to post, when to post, and how to engage.

  1. Only post high quality photos you’re proud of
  2. Post consistently
  3. Find the best time to update. What time did you post your most liked content?
  4. Repost your fan’s photos and give them credit
  5. Answer your audience’s questions
  6. Get to know your fans
  7. Post some local photos of your surroundings
  8. Use your city as a hashtag
  9. Follow local people that use your city’s hashtag
  10. Have contests

Recycle your instagram content

It can be a chore to create amazing posts sometimes when you’re not inspired. Study what’s receiving likes for you business’ instagram page, go that direction. Give your fans more of what they want. You can even upload photos you already posted but apply a different filter.

Boring Instagram Posts? Get these 10 Creative Ideas to Use instagram for Business

10 Creative Ways to Use Instagram for Business

Plan your instagram content ahead of time

You can take at least thirty minutes a week and plan your instagram posts ahead of time. Plan a weeks worth of high quality photos that will get your audience intrigued. Perhaps pick a theme of posts for the week. Having a saved library of stored photos ready to post at anytime is a smart idea. This way you can use these saved photos when you don’t have time to photograph or you’re stuck in the office all day or doing business errands. You can mix it up, take fresh photos and weave in your saved photos.

Are you a Marketer? Top 10 Instagram Facts Marketers Need to Know

 Related: 5 tips how to get local instagram followers

Get local followers for your instagram business

Geotag your instagram photos

Using Instagram for your Local Business is done best when you geotag your photos. This will help you gain local instagram followers and attract local instagram users walking into your local business. Do this with every photo you post when you’re at your local business.

How to geotag instagram photos

  1. Make sure your location settings are turned on
  2. Click Add to Photo Map
  3. Find your business location
  4. Click on your location

Using Instagram for your Local Business

 

Now all your instagram followers can see what else customers have tagged in the location, simplify by clicking on your location link.

Follow Local, Gain Local

You should follow local instagram users that geotag their location at your business. Get creative, find local followers by searching your city’s hashtag. Have a nearby local competitor? Follow their followers. When they see who’s following them, they may thank you and learn about your competitive services on your page.

Include instagram on your current marketing channels

You should include your social media usernames on all your marketing material. Everything from in store signage, flyers, postcards, coupons, email marketing, on your website, and mention your instagram account on your twitter and Facebook page.

Using Instagram for your Local Business

Creative Ideas Using Instagram for your Local Business

  1. Model your product at your local landmarks
  2. Geotag your local photos
  3. Repost your local followers photos

 

Network Locally

Do you have any local followers that have a HUGE following? Contact them, offer them free services or products in return for promotion on their instagram account and social media feeds. These people are also known as influencers. Find a few that you think will do a high quality job and watch for an increase of followers and foot traffic. Nearby local business owners will most likely like to network and boost foot traffic in the area too. Collaborate and ask them to share your business on their page and vice versa. Perhaps they can promote your products or services. It’s usually a win win situation.

Have an instagram contest/giveaway

Contests can run like wildfire when you have something amazing you’re giving away for free! Free products or services will engage and attract a large amount of attention. Word of mouth about the contest generates brand exposure like nothing else I’ve seen on instagram. Instagram users LOVE a good contest. Don’t forget to promote the winner of your contest to gain more credibility. You will also want to select a winner that has a huge list of followers because they will share the news about their win. You will usually want to have a custom graphic made that shows everything the contest is offering, include your logo, and include the word contest or giveaway. When you post the photo, be sure to geotag, ass some has tags such as #contest #giveaway #free #freebies etc. Give instructions on your description by having users repost the photo and “tag 3 friends” for extra points. Users will most limey be glued to your page waiting to find out who won the prize.

Interact

Use instagram to communicate and engage your customers. Talk to them, like their photos. Have fun on instagram! Don’t limit yourself by only talking to local instagram users, talk to everyone you follow.

Local Hashtags

Don’t forget to use local hashtags. When you update, be sure to use your city or state.

 

Any ideas or suggestions? Please let me know in the comments.

And there you have it some hacks for using instagram for your local business.

How to Get Your Business Started on Instagram

How to Get Your Business Started on Instagram

How to Get Your Business Started on Instagram: If you’re a business getting started on instagram, this is a quick guide how to get your business started on instagram + creative marketing ideas. (Enjoy the photos I took) With over 100 million instagram users, (source Mashable) it’s well worth your time.

Maybe you just registered your business name under a new instagram account and you’re not sure how to get started. There’s so many benefits using instagram for you business and I’m going to show you creative ideas how to start posting great visual content on instagram.

how to get your business started on instagram

How to Get Your Business Started on Instagram

Set up Your Instagram Account

  1. Sign up for a free account on instagram
    (if you haven’t already) – Be sure to choose a username that reflects your brand ,perhaps the exact same username as your twitter account and Facebook fan page. This way your social media will be seamlessly blended and easy for people to find.
  2. Add your profile photo or logo.
    In your bio, try to be specific and concise what your business does/services provided. Add your website or landing page you build just for mobile instagram users. You could change this regularly to reflect your latest update.
  3. Connect your social media accounts to instagram.
    This will push all your instagram updates to your other social media page as soon as you publish to instagram. (You can connect to Facebook, Twitter, Tumblr, Foursquare, and Flickr)

Example below: I added my location and connected my accounts to update on Facebook and Twitter. I also used the relevant hashtages “#wedding and #weddingdress. I also tagged the company using their hashtag #Demetrios. See how I added an emoji of a brunette bride? Fun right?

How to Get Your Business Started on Instagram

Notice, Brides by Demetrios is a national brand, with many store locations in the United States. If you’d like to focus on getting your local business started on instagram, I also wrote a more localized guide for instagram.

What to start posting on Instagram

Remember, you don’t want to over promote your business by just showing product shots. Get “behind the scenes” Mix it up. Ask, “What does my target market want to see?” Try using the 80/20 rule – 20% of your posts to promote your services/brand and 80% that really visually engages your audience.

  1. Video/photos of an office tour
  2. The customer experience
  3. New product prototypes
  4. Products coming soon
  5. Employees working with clients
  6. Products in action
  7. Promote your customer’s photos
  8. Use beautiful photos to promote blog posts
  9. Engage your brand with trending hashtags

Want ten more super creative instagram ideas?: 10 Creative Ways to Use Instagram for Business

10 Creative Ways to Use Instagram for Business

 

The filter selected below called “Mayfair” gets the most likes. Here I am modeling my wedding dress at Brides by Demetrios, sharing my customer experience. If I was the company Brides by Demetrios, I would promote this photos. (great example) Noticed I used the instagram filter Mayfair.

How to Get Your Business Started on Instagram

Include related/trending Hashtags and Emojis

Do a little research what hashtags your competitors are using. There’s also an amazing companion app for instagram called: Hashtags. You can pick a hashtag category and copy/paste the hottest trending hashtag recommendations into your instagram post. Also be sure to include some related emojis to add some visual interest to the text description and hashtags.

Here’s the top 100 trending hashtags (via http://websta.me/hot)

Here’s the top trending emoji’s (via http://www.languagemonitor.com)

Below: I was at the bridal store Demetrios and they set up a backdrop for customers to share their dress shopping. This is my “I said yes to the dress face.” Brides by Demetrios should also promote this pic 😉

creative ideas for marketing your business on instagram

Creative ideas for marketing your business on instagram Have a branded backdrop set up in your business for taking photos

 

 

Another creative idea for marketing your business on instagram

Showing “the process” “behind the scenes” what a bride can expect during the alterations process. See the pins?

 

creative ideas for marketing your business on instagram

creative ideas for marketing your business on instagram

It would be great to share the customer’s experience from start to finish, telling a story in a series of posts. (I’m in my dress getting pins placed for alterations)

creative ideas for marketing your business on instagram

There you have it. I hope you enjoyed my creative ideas for marketing your business on instagram or just How to Get Your Business Started on Instagram.

If you’d like to focus on getting your local business started on instagram, I also have some great tips for you too. 5 tips how to grow local instagram followers.

Thank you for reading.

Jen Ruhman

Top 10 Instagram Facts Marketers Need to Know

Top 10 Instagram Facts Marketers Need to Know

Top 10 Instagram Facts Marketers Need to Know

instagram facts

Instagram facts that marketers needs to know. Instagram is a free app and powerful visual media platform every marketer should be using. After reading these amazing 10 instagram facts, be sure to read the top benefits of instagram for business. Here’s the latest instagram stats for September 2015. If you’re a marketer please read more: Top 10 Instagram Facts Marketers Need to Know.

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Benefits of using instagram for Business

Benefits of using instagram for Business

business benefits using instaram

Benefits of using instagram for Business

 

Benefits of using instagram for Business: Here’s 8 amazing benefits of using instagram for business that you need to take advantage of today. With over 153 million users on instagram (source MindJumpers), just about any business can benefit using instagram in a multitude of ways. It’s never to late to start an instagram account for your business. Better yet, If you’re a business marketer, let your client know the benefits of using instagram for business they’re missing out on. No matter what industry, instagram is a perfect platform to increase revenue for your business. No joking, from fashion, fitness supplements, dog breeders, etc. I’ve seen each category gain from dozens to thousands of likes on instagram but most importantly traffic to your online business or blog. Even if you’re a small local business owner, there’s advantages of using instagram just for local business. I have experienced all of these instagram benefits for my own business and my clients, that’s why I had to write this article for you – small business owners especially. Get ahead of your competitors, download the instagram app and start gaining these benefits of using instagram for business today.

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