Creative elegant photography services available in San Diego. Allow the services of my team to photograph and capture your beauty and elegance with creativity and professionalism. Not only will you enjoy a fun team to work with, you will not feel pressure or feel uncomfortable during the photography session. We will help you pose and achieve flawless photography results. Don’t worry about having any kind of skin imperfections because each photo will undergo skin smoothing and lighting correction. We are available to do any on location photography sessions in San Diego.Read More
1. Gain Trust for your Business
Congrats, your business now appears human and reachable.
Trust is a HUGE benefit to have because people will be more likely to make a purchase from you.
Did I mention you will also look cutting-edge? – All the cool kids are doing it.
2. Gain Traffic to your Website
Make sure you have your website in your profile or posts!
When you tease people with your amazing instagram content, they tend to want more and check out your website. This could be your Etsy store page, etc.
3. The User Engagement is Higher
Fun Fact: There’s 100 million active users.
It’s official, Intagram has 10 times more user engagement than Facebook and Twitter! Why is that? It’s all about the images, the user is quickly scrolling, it’s QUICKER! Fast paced, purely driven by mobile users “on-the-go.” Instead of reading posts, the images do all the instant talking for you! The only text is the interactions, making engagement easier and faster. It’s the butter to your bread! Enjoy all the tasty “likes” and comments to your images. And reply to your users! Be humble and courteous they have an interest in your photos. Nobody likes a “stuck-up” company.
(Shh! Don’t forget, you can also have your instagram content simultaneously posted to your twitter, Tumblr, Flickr, foursquare, Email, and facebook accounts too!)
5. Beautiful Professional looking photos
Filters can magically make photos appear more interesting and pretty. Instagram features some wonderful filters that can correct and balance the lighting of your photo and add a creative look and feel to your photo. Fun. Fun. Fun! Let your creativity come out and play! You can really have fun playing with these boxed filters.
6. Making Money!
Usually a favorite benefit of instagram.
In addition to getting more traffic to your website, showcasing your products and services on instagram is a great platform to run your marketing, leading to profits!
7. Free Models/Advertising
Instagram is a goldmine for seeing your product in action and getting exposure!
You can easily do this by having a contest on instagram asking fans to re-post a photo and hash tag it! (People That hash tag can get popular really fast and spread like wildfire. (sorry trees)
Good luck on your instagram adventures and don’t forget to use instagram daily!
You can stay up-to-date on my exciting adventures by following me on instagram @freshjen
Have you been thinking about using instagram for your business and don’t know what to post? You might be like many small business owners and feel overwhelmed with social media or feel like you don’t have time for it. I HIGHLY recommend you take at least a few minutes a day to share your small business with the world. I will share with you the benefits of using instagram, how to pick a good username, some examples of successful posts, hashtag examples, ways of gaining followers.
Benefits of using instagram for your business:
1. Gain trust for your business
2. Gain traffic to your website
3. Interaction on a personal level to your customers
4. Showcasing your products to millions of users
5. Beautiful professional looking photos (filters)
6. You now appear up to date with technology
7. Making Money!
How to pick a good username:
Great instagram users have great usernames that can immediately explain their services and the photos they’re posting. For Example Tammy, the instagram user @resumewriter uses her instagram account to promote her resume writing services from her website: http://breakthroughresumes.com The username is to the point (hey this lady is a pro resume writer…) and would explain any photo she posts. You can also change your username, but rarely do this because people might not recognize your posts! Do this if you think of a better name to convert sales.
What should I post on Instagram for my Business
For Example: Because Tammy’s username explains what she does, Tammy posts a photo of a random moment from her day such as a great looking meal she’s about to enjoy, that photo might go viral and guess what? People are going to know that Tammy writes resumes and she’s sharing an inside scoop of her day! Wow! The trust goes up for her business and people may possibly follow her, gain interest in her other photos, browse, like her photos and possible view her website to see who she is! Sounds pretty amazing right? Tammy also has great photos she shares on instagram with motivational quotes to go after your dream job and showcases her professional services.
Another example, if you sell jewelry online, you might want to share the behind the scenes of your business. Share a photo of you making the jewelry, Share a photo of your dog in your jewelry studio, Share a photo of a client wearing your jewelry, Share the hottest color fashions on runway. Don’t be afraid to share. Don’t be afraid to get creative. Don’t feel like your photo’s wont be good. Make whatever you’re sharing even more interesting by using a photo effect/filter.
Using Hash Tags Effectively
Hash Tags, I like to think of them as SEO keywords. This can be a great tool for you to use, especially if you don’t have any followers yet. Instagram users like discover new photos by searching with hashtags. And users like to improve their exposure and likes with properly labeling their photos with hash tags. I will explain an example of searching with a hash tag and labeling a photo with a hash tag.
Labeling your image with hash tags to gain likes, exposure and possible new followers.
For example, lets use the jewelry designer, she might take a photo of a new pair of lavender pearl earrings she just finished making and selling on her website. Her hash tags could be: #jewelry #earrings #lavender #gemstone #fashion #sale #cute #color #sale #trend #vintage #pretty #photooftheday #follow #beautiful #pretty #style. And guess what? An instagram user is searching the hash tag #jewelry . The instagram user likes the photo and checks out the instagram profile of the jewelry designer, views the website on her profile and makes a purchase! WOW! Amazing. This search process reminds me how some people shop by doing a google image search, click on the image and buy from the website the image came from.
Searching with a hash tag can be done on instagram’s explore bar or when you see an image with hash tags below it, you can click on the hash tag and view all the associated images that also have that hash tag.
Easy Ways of Gaining Instagram Followers
1. You can usually gain followers by simply having amazing images on your instagram. Content is always king for driving traffic! Remember that! Use only your best photos.
2. Another easy way is by following people that are your target market. Like their images and usually when they see you have liked many of their images, they will look at your instagram account and follow you back or at least like some of your images. Be genuine. remember, you’re trying to get to know your target market and gain trust.
3. Geotag your photos! People are genuinely interested seeing photos of areas they’re familiar with.
Here’s some of my recent photo retouching services!
Many of my clients have been requesting specific photo retouching services such as false eyelashes or “digital eye lashes”
Also, specific requests like removing wrinkles from their skin or changing the background in their images.
Many people are getting their photos taken by professional photographers that do not go that extra mile to provide stunning photos with added detail such as enhancing or correcting lighting, smoothing skin, lengthening eyelashes, special lighting effects, and more.
Some of my clients are also amateur photographers that have wonderful cameras and a great eye for taking breath taking photos, but need a little extra help in adding color enhancements and removing skin imperfections such as blemishes.
The most popular photo retouching services I offer:
- Lighting Correction
- Teeth Whitening
- Background Edits
Feel free to contact me if you need retouching services!
In honor of all the fluttery eyelashes we see on tv commercials for mascara, I’m showcasing some of my photo retouching skills today on eyelashes.
I LOVE retouching the eyes in photoshop for digital photo retouching. Adding eyelashes just ALWAYS makes the eye look more feminine and flirty. Even without adding any digital makeup like eyeshadow or digital eyeliner, when I add digital eyelashes, I always try to make them look natural or effortless. I prefer to use long and sparse eyelashes to photos because the full/thick digital eyelashes tend to look too severe or “made up.” If I had to pick only 2 elements to focus my photo retouching projects on it would be, skin #1 and for #2 eyes.
Take a look at my fun goodies I get to use in Adobe Photoshop CS6! Would you like to try these all on? These pictures to the left are actually paintbrushes I can use like a rubber stamp. The sizes, color and opacity can all be adjusted in exact increments for each client I’m working on.
There are some great enhancements you can do with the color of the eyelashes. For example, on brown eyes, I’d add a subtle tint of blue to the eyelashes to make the brown color really standout. For green eyes, a subtle tint of purple. For blue eyes, a slight tint of brown. You get it. These light color tints help make the photo look more vibrant and real.I never want anyone to point out just the eyelashes in the photo, so these guidelines are a must in the digital photo retouching of the eye and adding eyelashes.
Now that you’ve seen some of my amazing digital eyelash work, let’s dish about digital eyelashes in the HOT SEAT! It’s Dior’s lovely ad for mascara, featuring the beautiful Natalie Portman. Have you seen this ad? If you’re in the UK, probably not! It was BANNED by the ASA. Who are they? That’s The UK’s independent regulators for advertising across all media. Someone blew the whistle and felt that this ad had FALSE claims. LOL do her eyelashes look like falsies? Would this be the first mascara I saw advertised that didn’t live up to it’s promises? No. Did I mention this mascara costs about $28.50?
The photo retoucher for this ad admitted her eyelashes were digitally enhanced. Beautiful job I must say. The original photo was shot without any false eyelashes on. The retouching was considered minimal. Most mascara ads have their models wearing false eyelashes, so I give Dior credit for trying to achieve something “natural” The original photo was also shot for a lipstick ad, but never used, so they recycled the captivating photo for a mascara advertisement. There are many advertisements that are banned in effort to help keep beauty ideals realistic for everyone especially adolescent girls, keeping their body image healthy. This is responsible effort, but when does it go too far?
Thank you for reading! I’ll be sharing more of my photo retouching work with you!Read More
Here’s how I dished it out:
1. What techniques do you use to come up with your ideas?
I always ask the client what kind of “feel” would you like the customer to have when viewing your print or web material. “Luxurious”, “Sophisticated” are
common looks people want to portray. From there I think of big companies like “Mercedes” and think what I’ve seen from them that I like and what kind of composition or images I should consider choosing in this direction. Its really the funnest part of the process because I end up making many designs to impress the client.
2. Who inspires you?
My fellow Platt College graduates inspire me. We’re constantly sharing new design work we’ve done through Facebook, social media, and we inspire each other.
3. What is your favorite type of print media?
My favorite type of print media is business cards. They are the first impression of of you and your branding.
They are the funnest to design also because there are so many trends going on at the moment with so many options with paper and texture.
4. What motivated you to become a designer?
Growing up, I was always aware what good design was. I would look at advertisements in the mail and make note of what my eye was drawn to and how the designer arranged the composition of photos and text. When I found a design that was genius I would save it to inspire me later. I knew with all my knowledge and passion I had to become a designer to make beautiful things for people to look at and represent themselves with.
5. From start to finish, how long does it normally take you to complete a project?
It really depends on the client. For a quick project like business cards, I’ll spend up to three hours. First I spend sometimes half an hour talking to the client about his or her ideas of design they have in mind for their card. Second I’ll show them some mockups which are rough drafts of my ideas I have for the design. Third I will talk to the client about which direction they like and finalize any ideas or changes for the project. Finally after the client is happy I prepare the front and back of the business card for print which sometimes requires talking to the printer to make sure color and size are correct.
6. Do you prefer to work independently or with a group of people?
I prefer working independently. With my experience I’ve found that I can rarely rely on anyone to meet tight deadlines or get everyone to agree on one design direction and stick to consistency.
7. What kind of advice would you give to someone who is thinking about becoming a graphic designer?
Always have a niche of what kind of design you’re going to be the best at.
8. What is the most challenging aspect of the job?
Persuading the client out of “bad design” For example I’ll have clients want me to make things “stand out” by making things in red letters or
bolding of text in unflattering ways that make the whole design in general look amateur. It’s challenging to tell that that they’re wrong.
9. How long have you been a graphic designer?
2011 will be my eight year as a graphic and website designer. I do most of my freelance work through my website: www.JenRuhman.com